Arvind Eye Care System

Presented by:-

Anand Mohan Jha

K B S, Khandala

pgdm (1203)

Presented to: -

Mishra sir

Agenda

Introduction of A C S

About the founder

Vision and Mission

Operation

Role for meeting vision

Strategy

SWOT

Introduction 1976- First 11 Bed Hospital opened at Madurai the third largest city in Tamil Naidu.

1978- 70 Bed Hospital, exclusively for free patients

1984- A new 350-bed hospital opened exclusively for free patients in Madurai.

In 1992, it started to manufacture in intraocular lanes.

It take 400 girls per year

It provide 2 lacks operation in a year

In 1992,it also started Lions Aravind Institute of Community Ophthalmology.

It never give commission to another Dr. and any chemist or other.

It take full time Dr. through this it manage cost.

Dr. G. Venkataswamy

In 1918: Dr. V was born October 1st in Vadamalapuram, Tamil Nadu, India.

Govindappa Venkataswamy was educated at American college, Madurai.

He qualifying with a MSc in Ophthalmology at the Government Ophthalmic Hospital, Madras.

In 1945, he join with Indian army as a physician.

In 1947, he was discharged due to arthritis.

In 1956, he was posted to the medical school in Madurai.

In 1965, he was invited to USA to learn about the rehabilitation of the blind.

In 1971,he start Aravind eye care system with his family member.

In 2006,he was died in Madurai.

Vision“To focus on improving the total health of the country”

Mission“Eliminate needless blindness providing compassionate and high quality eye care to all.”

Operation

Two sections-

1- main hospital for paid patients,

2- free hospital for non paying patients.

Series of steps- registration recording vision

preliminary examination

testing of tension & tear duct function

Role for meeting vision

Cost cutting(factory setup, mass surgery).

Reduced time per patient(infrastructure, management).

Mass surgery(help in achieving higher surgery everyday).

Camp organized in rural areas(attracted people to come forward with their problems)

Strategy

Aravind Eye Care followed expansion strategy

Expansion through diversification: -

The hospital started Aurolab in 1992 to manufacture intraocular lens.

Expansion through integration: -

The hospital itself started education arm Lions Aravind Institute of Community Ophthalmology.

Expansion though concentration: -

The hospital opened its branch in different cities.

SWOT Analysis Strength:-

Goodwill.

Facilities to train and develop own manpower.

Excellent staff members.

Low cost of operation.

Weakness: -

No give incentive.

Paying less than market

Cont…

Opportunity: -

More than 20 million people blind in India.

Also 2 million people added annually

Threats: -

Political problem is high in India.