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Budapest – Pearl of the Danube
Budapest as an enchanting citybreak destination
Budapest facts & figures
• Area: 525 square kilometres
• Population: 1.700.000
• Time zone: Central European time (GMT+1)
How to get to Budapest from Madrid?
• Direct connection from Madrid to Budapest
• by Malév Airlines 14 flights/week
• by AirEuropa 2 flights/week
• by WizzAir 4 flights/week
Tourist arrivals and overnights in Budapest (2008)
2008
Tourists 2.551.558overnights 6.015.145
Average stay 2,4
74,4% of revenue on behalf of foreign tourists belongs to the city of Budapest
in Hungary!
Importance and influence of tourism in Budapest
• every 8. working place
• 8-8,5 % of GDP
• tourism tax revenue
• industrial tax revenue
Capacity of hotels in Budapest (2000/2008)
hotels rooms beds
2000 2008 2000 2008 2000 2008
***** 9 16 2670 3637 4392 7312
**** 26 48 4585 6607 9805 13684
*** 60 88 4806 5509 10773 11005
∑: 122 171 12472 16323 27497 34714
International hotelchains in Budapest
• Accor Hotels• Novotel• Marriott• Kempinski• Le Meridien• Corinthia• Hilton• Intercontinental
• Four Seasons• Holiday Inn• Best Western• Ramada• NH Hotels• K&K• Sofitel• Boscolo
Arrivals
Germany 228.858
United Kingdom 226.938
USA 163.801
Spain 133.660
Scandinavian countries 133.154
Italy 123.725
Romania 105.789
France 102.064
Japan 67.169
Austria 66.704
TOP10 destinations 2008
Spain
• 4th most important country
• Tourist arrivals in 2008: 133.660 – Tourist arrivals in 2002: 84.011
• Tourist overnights in 2008: 334.350– Tourist overnights in 2002: 224.215
World heritageWorld heritage
Architectural varietyArchitectural variety
Budapest unique
• Largest Parliament of Europe
• Largest functioning synagogue of the world
• Europe’s first underground railway
City of the baths• 118 thermalsprings, 12 spas
Cultural life/ entertainment
• Various cultural programs
• Classical music/light music
• Night life
Gastronomy/coffee-houses
• Traditional Hungarian cuisine
• International cuisine• Famous Hungarian
wine-culture• Wide supply of
traditional coffee-houses
Touristical promotion of Budapest
• Tourism Office of Budapest
• www.budapestinfo.hu
• Budapest Card
• Free publications, citymaps
• PR, BudapeStudy
• 5 tourist information offices in the city
Co-operations
• HNTO (Hungarian National Tourist Office)
• Co-operations with companies of the Municipality (Budapest Spas., Public Transportation Ltd.…)
• Cultural institutions, museums
• Representatives abroad
• Embassies in Budapest…
Main marketingactivities in 2009
• Spain (campaign)
• China (Hungarian weeks in Beijing)
• Japan (Hungarian week in Tokyo)
Publications in 2009
• Budapest GuideBudapest Guide (free(free, 17 languages, 1.000.000 ex.)
• City MapCity Map (free tourist map(free tourist map, 3 languages, 1.200.000 ex.)
• Well-informed in BudapestWell-informed in Budapest (free, 5 languages, 210.000 ex.)
• Cultural Guide Cultural Guide (free(free, 2 languages, 100.000 ex.)
• Tourism in BudapestTourism in Budapest (free publication for trade(free publication for trade, 5000 ex, 2 languages)
Exhibitions in 2009 Utrecht - Vakantiebeurs Vienna - Ferien Stuttgart – CMT Madrid – FITUR Munich - CBR Milan - BIT Berlin – ITB Moscow – MITT Gothenburg – TUR Beijing - COTTM London – WTM Budapest – Utazás
Website – www.budapestinfo.hu
• Official touristical website of Budapest
• 2,4 million visitors yearly
• 1,1 million downloads monthly
• Hotel-booking• Eventscalendar• Trade pages
Budapest Card
• 48 hours / 72 hours
• Free public transport
• Museums, sights
• Sightseeing tours
• Restaurants
• Programs, events
BudapeStudy, PR, BTH News
Tourinform offices
• Airport -Ferihegy 1
• Airport - Ferihegy 2A and 2B
• Downtown – Sütő street
• Liszt Ferenc square – near Oktogon
Christmas market
one of the best christmas markets in the world (by Travel&leisure magazine, Sunday Times)
more than150 cultural programs
600.000 visitors
Thank you for your attention!
László Fekete managing director