BA (Hons.) GRAPHIC DESIGN LEVEL 06 Module Code Outcomes

Module Title Doc. Code

BRIEF TITLE British Sign Language The Brief Background Re-design the content and the layout for britishsignlanguage.com so that it is easier to understand and follow. Concept/Proposition Use illustrated diagrams to demonstrate the hand movements. Provide both still diagrams and moving animations to help with learning. Re-design the layout of the site so that it is easy to navigate through. Design other resources to be purchased from the site, such as DVD’s, flash cards etc that will help with learning.

British Sign Language is the preferred language for 50,000 – 70,000 of people within the UK and in 2003 was recognised by the UK government as a minority language. BritishSignLanguage.com uses .gifs to demonstrate some of the basics of sign language. Although the descriptions help, the gifs can be difficult to follow. Within the shop there is a CD which requires a PC format and an internet browser.

Considerations Mandatory Requirements At the moment the site uses small photographs as a way to keep the size of the site down, so file sizes should be small. Keeping illustrations as simple but as clear as possible would be beneficial. Need to think about how to show movement within one image. Although people who are deaf use sign language, their families and friends also use it so these users need to be considered.

Target Audience Deliverables Audiences with either hearing impediments or no hearing at all, of all ages. Other users who want to learn sign language

Design proposals for website Illustrations/content for the ‘Alphabet’ section of the website and the ‘Family’ section. Re-design of their existing logo

Tone of Voice Studio Deadline Clear, simple and approachable

6 weeks

This brief should be read in conjunction with the module brief. Please refer to module information at E_STUDIO for module brief, submission deadline, graded outcomes and further reading.