AN ASSIGNMENT ON

BUSINESS STRATEGY

SUBMITTED:

NAME:

ID:

SUBMITTED TO:

DATE OF SUBMISSION:

1

S U M M A R Y

In the windshield manufacturing industry Autoglass has exposed incredible work in

satisfying the clients and providing the prime productive windscreen replacement or

fixing service. In the case Autoglass has earn over 92% of the consumers. Autoglass

has become the most operative windscreen fixing and replacing service providing group

as associated to the banks and other service suppliers.

After formation to this day Autoglass concentrate on the wants and entitlements of the

clients and also in the approach of providing facilities in a remarkably reduced price.

Autoglass upholds a pleasing attachment between the customers and workers as an

outcome of they are certain of that if workers are delighted in Autoglass then they will

surely support the customers with effectively and it will spawn financial gain.

Autoglass at this time is the market spearhead within the business and they are rising in

a steady manner. They currently have 500 branches assisting at the Europe. It may be

preeminent inferred that Autoglass is in a remarkably compared to supplementary

organizations in the windscreen replacement industry and are well equipped to face

forthcoming problem in a remarkably resourceful manner.

2

T A B L E O F C O N T E N T S

Summary..........................................................................................................................2

Task 1.............................................................................................................................. 5

1.1 EXPLAIN THE ROLE OF STRATEGY, MISSION, VISIONS, OBJECTIVE, GOALS AND CORE COMPETENCIES OF AUTOGLASS...........................................5

1.2 REVIEW THE VITAL ISSUES INVOLVED IN STRATEGIC PLANNING IN AUTOGLASS................................................................................................................6

1.3 EXPLAIN MINIMUM THREE PLANNING TECHNIQUE FOR AUTOGLASS.........9

Task 2............................................................................................................................12

2.1 PRODUCE AN ORGANIZATIONAL AUDIT FOR AUTOGLASS..........................12

2.2 CARRY OUT AN ENVIRONMENTAL AUDIT FOR AUTOGLASS USING AT LEAST TWO APPROACHES.....................................................................................13

2.3 EXPLAIN THE SIGNIFICANCE OF STAKEHOLDERS’ ANALYSIS IN RELATION TO AUTOGLASS........................................................................................................15

Task 3............................................................................................................................16

3.1 ANALYZE POSSIBLE ALTERNATIVES STRATEGIES RELATING TO SUBSTANTIVE GROWTH, LIMITED GROWTH AND RETRENCHMENT................16

3.2 SELECT AN APPROPRIATE FUTURE STRATEGY FOR AUTOGLASS............20

Task 4............................................................................................................................21

4.1 COMPARE THE ROLES AND RESPONSIBILITIES FOR STRATEGY IMPLEMENTATION OF AUTOGLASS.......................................................................21

4.2 EVALUATE RESOURCE REQUIREMENTS TO IMPLEMENT A NEW STRATEGY FOR AUTOGLASS.................................................................................22

4.3 DISCUSS TARGETS AND TIMESCALES FOR ACHIEVEMENT FOR AUTOGLASS TO MONITOR A GIVEN STRATEGY..................................................22

Conclusion.....................................................................................................................23

References.....................................................................................................................24

3

T A S K 1

1.1 EXPLAIN THE ROLE OF STRATEGY, MISSION, VISIONS,

OBJECTIVE, GOALS AND CORE COMPETENCIES OF

AUTOGLASS

Autoglass Company Mission:

A mission testimonial is a declaration of the perseverance of a company (Grant M. R.,

2010). The target of Autoglass Company is to please their customers. The Autoglass

Company provides the best windscreen services. This aim of nourishing the consumers

of Autoglass Company suggests them to design the prophecies of their organization

(Autoglass Company).

Autoglass Company Vision:

Vision of acompany is the bigger amount of targetsinterrelated to nurturing the aim that

assist the company to attempt to win by operations and setting goals and objectives

(Wheelen& Hunger, T. L. & J. D., 2013). The prophecy of The Autoglass is to support

the consumers expeditiously and hand over absolutely the best grade of satisfaction to

the clients (Autoglass Company). The vision of serving the customers with responsibility

can lead Autoglass to grow into a hulk in the business.

Autoglass Company Core Competency:

Core competency is an outset of philosophy that lay aside the subjects that a business

sees as prime to the process the business or its personnel’s work (Grant M. R., 2010).

The core competency of the Autoglass is that they can fix or switch every single kind of

cracked or damaged glass of every model. Autoglass is giving fleet services to the

consumers to repair or swap any type of cracked or damaged glass (Autoglass

Company).

4

Strategic Intent:

The concept of strategic intent implies the conceptual view of future condition of a

company. It doesn’t show the objective or the goal of the company, rather the actual

fate in the near future. Through this concept management has a huge flexibility in terms

of staff initiative, team contribution and adaptation in light of changed circumstances.

The strategic intent of Autoglass shows that they are the leader of the market and are

performing their duties well enough to keep on the leading position in the near future.

Role of Strategy of Autoglass:

The administration of a company holds the compilation and dissemination of vision as

well as the operational decisions as the primary task of the organization. This outlines,

in essence, the raison d'etre of an organization (Ivanauskiene, N, & Auruskeviciene, V.,

2009). Autoglass has established their compilation of strategy making in such a way so

that they could maintain a specific time period in the execution of their decided

strategies.

Objective and goals of Autoglass:

By replacing and repairing the broken windows of any vehicle Autoglass has gathered

satisfaction of customers all over the Europe and this is the primary objective of

Autoglass Company. Their goal is to serve all over the world and expand their business

globally and to win the hearts of customers.

Strategic Architecture of Autoglass:

The strategic architecture of an organization could be performed by answering five

different questions. The questions are compilation of “What”, “What Else”, “What More”,

“What Now”, “How” (Grant M. R., 2010). These are the fundamental questionnaires for

making of new strategy. Autoglass has shaped their strategies by answering those

structured questions.

5

1.2 REVIEW THE VITAL ISSUES INVOLVED IN STRATEGIC

PLANNING IN AUTOGLASS

In association to line up classes and request styles there are certain critical substances

that have to be measured (Kotler, P., 2000). Reinforced by the case, Ansoff’s model

normally helps to create the similar advantages.

Autoglass’s Competitive Advantage

Autoglass distribute the prime service of swapping or repairing windscreens. They are

delivering diverse facilities to consumers related to windscreens and apprehending a

vast portion of the market. As use of automobiles are increasing day by day, Ansoff’s

model can assist Autoglass in finding out their comparable advantages (Ivanauskiene,

N, & Auruskeviciene, V., 2009).

Autoglass has pointed their focus on customer’s satisfaction as well as the customer

service. At present they have reached to the highest level of satisfaction according to

customer’s opinion taken most recently. They have earned this much satisfaction by

providing quality services in a cost effective way. Autoglass have to be more customers

6

Market Penetration

Product Development

Market Development

Diversification

Existing

Market

New Marke

t

Figure: Ansoff’s Model

Existing Product New Product

oriented and be more serious about the service portfolio to remain in the leading

position in the market in future. Under the above situation we can analysis the

competitive advantage of Autoglass.Therefore based on the state of affairs,

Autoglasscan serve consumers through their current products and likewise can

announce a new mean of amenities (Automotive Industry, 2013). These four alternate

strategies face different types of possibilities. The strategies are:

7

1. Market penetration:

Market strategy of an organization tends to make that organization one of the

dominant companies in the market. They try to spread their dominancy and hold

the power for a long time. This strategy focuses on captivating larger share of the

market and Autoglass would be able to do so by selling more new products along

with customer satisfaction.

2. Product development:

New product will change Autoglass which will supplement this product. Though

this theme contains a vital problem. If the consumers do not execute as

premeditated, Autoglass would most probable end up losing financial gain.

3. Diversification:

Autoglass has the potentiality to hypothesis a portfolio that may describe the

hazards and lessen the decay of economic gain.

4. Market development:

Autoglass has become the market frontrunner in the windscreen fitting industry.

So, they are going to liftAutoglassbroadly and assurance to capture new clients

to boost their market share.

Autoglass is in peak point in the industry. In alignment that they will increase the market

share with a very steady kind by convincing each existing and promising new customers

(Kotler, P., 2000). Autoglass need to set a 4 years development theme according the

Ansoff’s development model to satisfy the target.

Definition of Top-Down and Bottom-Up

Top-Down:

A top-down method is mainly the breaking down of a structure to realize perception in

the sub-systems (Grant M. R., 2010). Autoglass is consuming this approach in their

growth and that they are performing pretty well in following this approach.

8

Bottom-Up:

A bottom-up methodology is the piecing of structures to produce intensification to

auxiliary clear systems, so apprehending the major systems, sub-systems of the

offering system (Grant M. R., 2010). Autoglass is linking this approach in their facility

development to influence the customers and they are successful in manipulation of this

approach.

Behavioral Approach for Autoglass:

Autoglass need to go through the top down method to get the best use of the resources in order to

keep them on track of leading position in the market. Autoglass is a growing company in the

service providing industry. They need to get more developments along with new strategies to

grab the diversified market segment.

Informal Planning:

Informal planning is the process where the leader or the manager of the organization in

response of an urgent situation takes an extempore decision without going through any

structured way or consulting with the subordinates. This is helpful to decide on the short

term objectives of the organization.

1.3 EXPLAIN MINIMUM THREE PLANNING TECHNIQUE FOR

AUTOGLASS

In order to nurture the industry Autoglass can use three techniques, and they are:

1. BCG Growth Share Matrix

Autoglass might point their product in such way wherever they will differentiate

their services and maintain synchronization amidst the service portfolio

(Wheelen& Hunger, T.L. &J.D., 2013). It will together facilitate Autoglass to range

out just once and whereas they could invest throughout a new brand

development and to extract all the earnings from the service.

9

Placing goods in the BCG growth share matrix Autoglass will face 4 types of

consequences in the market. And they are:

I. STARS

The star products are to become cash cows within the longer amount and

management can accumulate earnings from the project. This strategy

needs high allowance of cash and moreover the governing body wishes to

work out the flow of cash among the industry.

This tactic yearns high allowance of cash and what is more the

management wishes to selection out the flow of money amidst the

industry.

II. CASH COWS

From the matrix, we are able to perceive that the products that has

stopped growing however still retains a huge amount market share will

provide a steady earning.

III. DOGS

Management ought to minimize any pointless spending.

Once the products begin to misplace its market share then development

rates decline and therefore the products falls into decline stage. The

organization has to be compelled to dissociate from the business

promptly.

IV. QUESTION MARKS

The products that has place along the hazard of being a dog products if it

does not flip in any financial gain.

2. Profit Impact of Market Strategy (PIMS)

PIMS may possibly be a rather cooperative method to extract information from

the information database and support the principles that might be undertaken to

grasp comparable advantages. Autoglass would anticipated sustain individuals

service minutia and figures in alignment to study their assesses and conceiving

procedure in alignment that they will comprise pathway of their accomplishment

and implementation of the procedures.

3. Strategic place & activity evaluation Matrix (SPACE)

10

Autoglass could use the SPACE matrix to conduct research on the market

demand, company location and yearns to range and find ways in which to serve

the market. SPACE matrix has four distinct quadrants which construct academic

degree that states the association’s location and jointly the course of

undertakings (Wheelen& Hunger, T.L. &J.D., 2013). Autoglass is in a very

powerful position among the market. So, they ought to use the aggressive ways

to acquire over the market and it will collectively facilitate in determinative the

SWOT of the corporation (Kotler, P., 2000).

11

T A S K 2

2.1 PRODUCE AN ORGANIZATIONAL AUDIT FOR AUTOGLASS

SWOT Analysis

Strengths

The safety features in the product are high

Windshields provide visual clarity.

Autoglass provides high quality products at low cost.

Weaknesses

Lack of advertisement is present.

Autoglass promotes less of their brand.

Opportunities

Autoglass has potentiality to increase the growth rate in a limited time period.

Development of new products creates new opportunities.

12

Strengths1. Safety2. Visual Clarity3. Low Cost

Opportunities1. New Product2. Growth Rate

Weaknesses1. Promotion 2. Advertisement

Threats1. Geographic Location2. Government Policy

S W O T

Figure: SWOT Analysis

Threats

Government policies shape the business environment.

Operation in excessive locations is loss of capital.

2.2 CARRY OUT AN ENVIRONMENTAL AUDIT FOR AUTOGLASS

USING AT LEAST TWO APPROACHES

PESTLE analysis is undertaken to figure out the tactics and theme of the organization

and the business to address the appeal of the industry (Kotler, P., 2000). Thus to work

in associated business there are variable conditions that ought to be thought of.

Corporations can maximize prospects and minimize threats by finishing up PESTLE

analysis (Automotive Industry, 2013).

PESTLE analysis:

Political

Taxation policies affect the business.

Political climate helps to determine the attractiveness of the business.

Government stability is looked for to make the future strategies.

Economical

Purchasing capacity of buyers in the industry.

The want for replacing windshield.

Socio-cultural

The decision to own an automobile.

Buyer’s lifestyle and preferences are important to make the portfolio.

Technological

Technology relating the designs.

Technology of windshield manufacture.

13

Legal

Employment and consumer law is enormously emphasized.

Law concerning safety measures.

Environmental

Some things are beyond control of the organizations such as weather, climate

and climate change.

Porter’s five forces investigation assists the management to work out and realize the

general context of the industry (Automotive Industry, 2013).

Porter’s five forces are:

1. The threat of new entrants

Product Differentiation: Big corporations creates high entry barrier through

their higher level of advertising and promotion.

Access to Distribution Channel: It is the ability to distribute the product in

the market and create demand.

Government Policy: Governments can limit entry to an industry through

licensing requirements by restricting access to raw materials.

2. The bargaining power of customers

Uniqueness of Supplied Product: In UK industry every manufacturer is

bringing some uniqueness in their product.

Purchasing Industries Purchase Behavior: The buyers purchasing behavior is

expressed at the time of purchase. The threat of substitute products

3. The threat of substitute

Prices: Prices matter in the industry because buyers shift to the product which is

offering high quality yet having low price.

4. The amount of bargaining power suppliers

Purchasing Industries Purchase Behavior: In this industry the companies

gives order on large amount of products and purchases huge quantity.

5. The intensity of the competitive rivalry

14

Capacity: In order to increase capacity the organization has to build large

manufacturing plant that will run at full capacity to minimize cost.

2.3 EXPLAIN THE SIGNIFICANCE OF STAKEHOLDERS’

ANALYSIS IN RELATION TO AUTOGLASS

The stakeholders’ grid:

A. Promoters: It defines the stakeholders who leverage the ways and what is more

has high interest.

B. Latents: It defines the stakeholders who leverage schemes however has less

interest.

C. Apathetic: It defines to the Stakeholders who has less interest and rarely

leverages the ways.

D. Defenders: It defines the stakeholders who have less influence within the

strategy creating but has high interest.

The stakeholders are arranged in four classifications according to the duties and rights.

This classification is formed so that the stakeholders could have a clear idea about their

performance for the betterment of the organization. Autoglass has mapped the

stakeholders in the organization so that the stakeholders can perform their duty in

regard of the organization’s benefit.

15

Figure: Stakeholders’ Grid

T A S K 3

3.1 ANALYZE POSSIBLE ALTERNATIVES STRATEGIES

RELATING TO SUBSTANTIVE GROWTH, LIMITED GROWTH AND

RETRENCHMENT

Market Entry Strategy

Organic Growth: When an enterprise association accomplishes development over its

own enterprise that is as identical because the starting of the organization, it's renowned

as organic development. It omits any development that's profited by pacing into the

other enterprise or amalgamation or acquisition.

Merger: Merger is that the method by two enterprises gets united and turns into one

entity through lawful consolidation. The start of Autoglass was through such

amalgamation

Acquisition: This is the method where one exact enterprise buys another whole

enterprise and assemblies up itself because the proprietor. All through this method

100% or beside 100% ownership craves to be arriving by.

Strategic Alliance: This is the method while 2 or more businesses acquiesce upon kind

of prevalent objectives and share every other’s assets to fulfill those objectives. This

approach is wholeheartedly a notion that resides between the notion of organic

development and connecting or acquisition.

Licensing: It is the design through that a mother enterprise (licensor) permits another

enterprise (licensee) to use its trademark and deal the merchandise or services on the

groundwork of affirmations on numerous time spans. The time span adopts the

authorizing ascribe that desires to be paid to the licensor.

Franchising: It is the conceive, through that an enterprise profits from the correct to

use another company’s trademark, enterprise type, procedures while the franchisor

16

provision the correct to the franchisee. For getting market share overseas, Autoglass

may use this approach by circulation franchises in distinct locations.

Substantive Growth

Vertical Integration: In integration a business connections with the enterprises or

partners of the offer string of links and in some situations all the partners of the string of

attachments comprise below one proprietor (Melody, Y. & Kevin, H., 2000). Autoglass

would possibly provide work into integration by connecting with the suppliers and

vendors.

Horizontal Integration: In degree integration an enterprise diversity or comes by yield

facility of affiliated or complementary merchandise (Melody, Y. & Kevin, H., 2000). rarely

it's going to additionally happen that a company purchases one amidst its competitors

and pattern integration. Autoglass would likely pattern such integration by connecting

with alternate output that's affiliated with its house merchandise.

Related Diversification: When an enterprise elaborates its enterprise with some

diversification interior the house line of merchandise (Isen, Alice M., 2012). The new

productions rectangle consider alike to the current merchandise.

Unrelated Diversification: It is the method once an enterprise new workers into

diversification by inserting new merchandise and services that doesn’t accept as factual

the house merchandise (Isen, Alice M., 2012). It will be unrelated diversification if

Autoglass starts mercantilism house window crystal or attractiveness mirrors.

Limited Growth

Product Development: It means that developing new merchandise that do not live

presently and so appealing customers to get an allotment of diversity of merchandise or

services.

Innovation: It proposes that searching out a solely new would like of the shoppers

inside the market and innovating replacement merchandise or service to rendezvous

that require.

17

Market Penetration: It means that penetrating the comparable market by giving

comparable worth against the worth of the competitors. This approach is committed to

instantly strike the competitors by benefiting their customers. It’s normally utilized to

complete sales development.

Market Development: It proposes that aiming at new person’s phases and appealing

the non-buying customers of that segment. It assists to extend the market share by

supplementing new part of shoppers. It’s promise for Autoglass to develop the market

by geographically expanding the enterprise and returning to the shoppers.

Disinvestment:

Liquidation: When a firm is terminated or bankrupted, its assets rectangle measure

noted and furthermore the improvement buys creditors. Any leftovers are circulated to

shareholders. Liquidating a firm is that the last stage of the firm’s survival. If no alternate

concepts befit the organizations then it should deal its assets then ante up the

shareholders and stakeholders.

Divestment: The method of withdrawal of buying into. Furthermore mentioned to as

divestiture, it's created for either economic or communal goals. Divestment is that the

converse of buying into. It the tactic of dragging out the assets operational and

agreements those to rendezvous the gap within the monetary affairs and so as to

liquidate the association divestment is important for any association.

Retrenchment: A topic utilized by companies to scale back the variety or the last size

of the methods of the business. This scheme is usually utilized so as to slash prices

with the aim of changing into an added economic steady enterprise.

Turn around: Turnaround may be a technique dedicated to enterprise renewal. It

utilizes investigation and progressing to save caused anguish companies and returns

them to financial condition. Turnaround administration enlists administration rethink,

activity founded mostly cost accounting, source malfunction determinants enquiry, and

SWOT investigation to work out why the enterprise is lowering short. So as to pattern a

comeback inside the enterprise associations got to verify the base of the adversities and

18

supported those adversities they have to pattern up new methods and standards to

trounce those issues.

Porter’s Generic Strategy

Michael Porter processed the ways that are helpful in business. Corporations can use

these ways that to realize comparable advantages (Kotler, P., 2000).And they are:

1. Overall Cost Leadership

2. Differentiation

3. Focal Point

Overall Cost Leadership

From the case it might be deduced that Autoglass is going after cost leadership strategy

that allows them to produce services in the minimum costs (Kotler, P., 2000). It is

advantageous to attract a large amount of consumers and enter within the new market.

Differentiation

Cost authority entirely will not adept to facilitate a business to relish within the market

(Kotler, P., 2000). Differentiation is important to assemble different services for catching

other customers. The Autoglass is giving 24/7 client services to differentiate them from

the others.

Focal Point

To speed up the organizations growth within the industry firms ought to aim to specific

goals (Kotler, P., 2000). Autoglass is specializing in aiding the customers and delight

them for his or her money worth. Autoglass has become the foremost productive

windscreen repairing or substitution service supplier.

19

3.2 SELECT AN APPROPRIATE FUTURE STRATEGY FOR

AUTOGLASS

In alignment to perplex the market segment Autoglass enterprise needs new notions

and new constituents which can be cooperative for them to flourish the market. So

considering future conceive they can investigate their market need and come to to to up

with some development of the new merchandise to diversify their services and arrest a

new market segment.

Autoglass should be following the upright integration conceive to augment their

enterprise. They can accelerate with coalition with automakers to apprehend the new

market segment. Autoglass is in a strong location and they might be proficient to

accelerate with the coalition with new associations. Because this conceive is befitting for

the associations development and their centre capabilities acquiesce with the conceive.

Coalition with affiliated associations will endow Autoglass to put more aim on the

customer’s fondness and can develop new merchandise class to fulfill the craves of the

customers.

Only beginning new merchandise line and expanding the market will not solely help the

Autoglass enterprise to perplex in the market. Autoglass should wholeheartedly

reassess the answer of the customers so that they might realise what the customers are

looking for and to what degree of acceptance customer’s crave.

The Autoglass is at present have a 92% acceptance rate amidst the customers. But with

expansion of the enterprise the acceptance rate might fluctuate and Autoglass need to

assemble a timescale for the new goals and elongation of the new services.

contemplating the place in the enterprise, Autoglass can supply a 5 quarters conceive

that will be plentiful for Autoglass to argue up with the affray and sustain coalition with

the automakers to perplex the enterprise. Autoglass can standard next 5 quarters to

obey with notions they have taken and fulfill the firm promise to the customers.

20

T A S K 4

4.1 COMPARE THE ROLES AND RESPONSIBILITIES FOR

STRATEGY IMPLEMENTATION OF AUTOGLASS

Implementation of the guidelines inside the association is compulsory and it brings a

certainsignificance for the organization’s wellbeing (Arazy, O, &Gellatly, I., 2012). Within

the submission of the tactics it indicates to the tactics that area unit picked and thought

of to receive revenue for the organization. Seeing the tactics are well expressed and

verified to establish if those policies are unit appropriate or not (Purchase Behavior,

2013). If the strategies flop to realize vital score then it's crooked down and thought of

as unfruitful one. Autoglass need to practice in serious straining processes of the

strategies to seize and preserve the market share.

CEO of a company is accountable for turning the views into reality and producing a

mark inside the business (Arazy, O, &Gellatly, I., 2012). To use economical and

operational strategies all the teams intimatein the organization are united in the least

periods of the viewing platform and plan of action call which ends up in a very well

rational set up and also the broadening or modification of the practices are possible

(Schultz, H.2006).

Autoglass management should compute the selling and sales ways to double-check the

best market share and sales. The sales cluster ought to be developed throughout a

means which will continue with the affray inside the market. Productive advertisements

in relevant localities would probably facilitate an allotment throughout this consider. The

centre competencies should to be clearly concentrated to attractiveness the shoppers.

In order to attain the targeted market portion clear and trustworthy statements are

required. Communal visualizing are well required in classifying and reviewing the

grounds, bases of the guidelines and recommend actions (Ivanauskiene, N,

&Auruskeviciene, V., 2009).

21

Managers have to encourage and influence the workforces to accomplish the guidelines

that are established expeditiously and effectively. Satisfying the mark, achievement can

end in operative satisfaction and coherence in job atmosphere.

4.2 EVALUATE RESOURCE REQUIREMENTS TO IMPLEMENT A

NEW STRATEGY FOR AUTOGLASS

In association to anticipate the assets of Autoglass, the organization have to select

exact elements and place them in the authentic division to convey the services.

Autoglass has highlighted its human assets as a consequence it became the best

service seller of windscreens (Autoglass Company). Autoglass in addition has fleet

mending units that assist man power. So Autoglassdevote lots in counseling and

evolving the skillfulness of the workforce

In thought of elements and time share Autoglass is that the pioneer within the business

as an outcome of their remedy the foremost effective materials to affirm the durability

and security of the customers and put together maintaining time in delivering the

service.

4.3 DISCUSS TARGETS AND TIMESCALES FOR ACHIEVEMENT

FOR AUTOGLASS TO MONITOR A GIVEN STRATEGY

Evaluation of the benchmark outcomes:

Quarter

1

Company need to bring up with the new strategies and look for the

feasibility of the new strategies whether the strategies would show in the

desired outcome. They could take the response of the customers and

determine what else the customers are looking for in case of the

windscreen repairing and replacing service. There have to be weekly and

monthly monitory working by the managers of the brunch.

Quarter 2 During the other period Autoglass need to review their customer’s feedback as

well as they need to implement the desired strategies to expand their business.

The managers are responsible for collecting those feedbacks and take actions

22

towards it.

Quarter 3 This is the quarter to gather information and collects research notes on the

executed strategies. The management has to find out gaps between the

estimated outcomes in response with the actual outcome. The GAP may occur

because of the lack of coordination or immaturity of the employees as well as the

managers.

Quarter 4 Management is bound to organize more training programs to fill up the gap. Thus

the employees are able to achieve the organizational goal by the desired manner.

Quarter 5 Through this quarter the company may achieve the expected results based on the

strategy making and the implementation method. If management fails in achieving

their objectives through the decided strategies, then they could initiate new

actions based on information like training methods of the employees or rapid

providing supporting hands to them.

CONCLUSION

As a market leader Autoglass has set a new standard of services to its customers. This example

cannot be done without teamwork and Autoglass shows that they have a huge number of

qualified and efficient workers by whom they have achieved which was once unimaginable in

this industry. Their customer satisfaction rate is envious for a service company of the world.

Their technological initiation was thrilling for the customers. Now-a-day they are trying to

expand their market and it may cause those facing new challenges but in order to become a

global market leader every company should accept any kind of challenges.

23

Table: Evaluation of the outcomes

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