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New and unique interdental cleaner for on-the-go or for people that are unable to floss.
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BRYTONBRYTON®®PICKPICK
FLOSSFLOSSIN SECONDSIN SECONDS
Toothguard Dental Instruments11780 US Highway 1, 204 N
Palm Beach Gardens, FL 33408
Easy to useTertiary
(No special dexterity required)
Fast and on-the-go usePrimary
BrytonPick Satisfaction Facts
(No need for extra place, mirror, water)
Secondary Portable & Reusable
(Thin credit card size carry-pouch)(Germ resistant stainless steel)
Significant satisfaction facts comparing to the interdental cleaners
Top reasons for FLOSS declination
Primary Time needed
Secondary Convenience
Tertiary Skill requirement
STYLISH
WITH BRACES
REUSABLE
PORTABLE
CONSUMER FRIENDLY
DOCTOR RECOMEND
HEALTH BENEFITS
BRYTONPICKINTERDENTCLEANERS
FLOSSERFLOSS
Consumer apperception
PRO-TESTIMONIALS
I love BrytonPick and will start recommending it to all my patients
tomorrow! It's so easy to use. My Patient's can do this, and they'll thank
me for introducing it to them!Sincerely,
Dr. Andrea Bell_________________________________Great Product! Patients tried the samples
and like them- Thanks! Kris H. RDH
________________________________BrytonPick is easy to carry. Not as nasty
as floss – I like it! Liam M. RDH
________________________________The BrytonPick has made flossing so
easy I carry the pick in my wallet. It is so convenient, instead of carrying dental
floss that’s large and bulky.The pick is great!
Dr. E McHugh, DMD (PA)
PRE-Marketing Sales Statistics
Vendor with:
C&S Wholesale Grocers
Convenient to use• In a restaurant• In a car• At the office• In school• At the movie theatre• At home• Or while traveling
Target Consumers • Flossing solution for on-the-go use• Alternative for those who are unable to floss
• Teens – socially acceptable, wearing braces• Adults – on a daily busy schedule• Seniors – with limited mobility
200 million non-flossers*(Followers – toothpick / floss)
Tertiary
30 Million flossers(BrytonPick pioneers)
Primary
Consumers Segment
Secondary 7 million braces users(Consumers in need)
POS (HBC, Impulse)• Retail stores• Convenience stores• Dentists, Hygienist • Restaurants chains• Hotels chains• Marketing companies
Advantages and Segments of BrytonPick
* ADA statistics shows that almost 90% of Americans does not floss regulary or properly
2009 Marketing campaigns: Print, TV, Sponsorships
Samples of the new TDI Bryton line(New, Innovative, Unique, On-The-Go)
6 – 12 per inner case
Whitening Touch-Ups(actual size)
(after coffee, red wine, etc)
Mouthwash12ml No Alcohol
(on-the-go, traveling)
Celebrity Whitening Toothpaste
Whitening Gel(on-the-go)