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BRYTON BRYTON ® ® PICK PICK FLOSS FLOSS IN SECONDS IN SECONDS Toothguard Dental Instruments 11780 US Highway 1, 204 N Palm Beach Gardens, FL 33408

BRYTONPick Presentation

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New and unique interdental cleaner for on-the-go or for people that are unable to floss.

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Page 1: BRYTONPick Presentation

BRYTONBRYTON®®PICKPICK

FLOSSFLOSSIN SECONDSIN SECONDS

Toothguard Dental Instruments11780 US Highway 1, 204 N

Palm Beach Gardens, FL 33408

Page 2: BRYTONPick Presentation

Easy to useTertiary

(No special dexterity required)

Fast and on-the-go usePrimary

BrytonPick Satisfaction Facts

(No need for extra place, mirror, water)

Secondary Portable & Reusable

(Thin credit card size carry-pouch)(Germ resistant stainless steel)

Significant satisfaction facts comparing to the interdental cleaners

Top reasons for FLOSS declination

Primary Time needed

Secondary Convenience

Tertiary Skill requirement

Page 3: BRYTONPick Presentation

STYLISH

WITH BRACES

REUSABLE

PORTABLE

CONSUMER FRIENDLY

DOCTOR RECOMEND

HEALTH BENEFITS

BRYTONPICKINTERDENTCLEANERS

FLOSSERFLOSS

Consumer apperception

PRO-TESTIMONIALS

I love BrytonPick and will start recommending it to all my patients

tomorrow! It's so easy to use. My Patient's can do this, and they'll thank

me for introducing it to them!Sincerely,

Dr. Andrea Bell_________________________________Great Product! Patients tried the samples

and like them- Thanks! Kris H. RDH

________________________________BrytonPick is easy to carry. Not as nasty

as floss – I like it! Liam M. RDH

________________________________The BrytonPick has made flossing so

easy I carry the pick in my wallet. It is so convenient, instead of carrying dental

floss that’s large and bulky.The pick is great!

Dr. E McHugh, DMD (PA)

Page 4: BRYTONPick Presentation

PRE-Marketing Sales Statistics

Vendor with:

C&S Wholesale Grocers

Page 5: BRYTONPick Presentation

Convenient to use• In a restaurant• In a car• At the office• In school• At the movie theatre• At home• Or while traveling

Target Consumers • Flossing solution for on-the-go use• Alternative for those who are unable to floss

• Teens – socially acceptable, wearing braces• Adults – on a daily busy schedule• Seniors – with limited mobility

200 million non-flossers*(Followers – toothpick / floss)

Tertiary

30 Million flossers(BrytonPick pioneers)

Primary

Consumers Segment

Secondary 7 million braces users(Consumers in need)

POS (HBC, Impulse)• Retail stores• Convenience stores• Dentists, Hygienist • Restaurants chains• Hotels chains• Marketing companies

Advantages and Segments of BrytonPick

* ADA statistics shows that almost 90% of Americans does not floss regulary or properly

Page 6: BRYTONPick Presentation

2009 Marketing campaigns: Print, TV, Sponsorships

Page 7: BRYTONPick Presentation
Page 8: BRYTONPick Presentation

Samples of the new TDI Bryton line(New, Innovative, Unique, On-The-Go)

6 – 12 per inner case

Whitening Touch-Ups(actual size)

(after coffee, red wine, etc)

Mouthwash12ml No Alcohol

(on-the-go, traveling)

Celebrity Whitening Toothpaste

Whitening Gel(on-the-go)