Bruce Brownson

• KnowWho is a data company that spends over $2 million dollars a year on data gathering

• We are always looking for creative ways to turn our content into cash.

• Original thought was “what if we could put our critical contact data right where our customers kept the rest of their mission-critical data”

Risk and Innovation opens new doors New Directories

⌧ Federal Executive KnowWho for Salesforce ⌧ State KnowWho for Salesforce ⌧ Local KnowWho for Salesforce

⍰ Government Affairs contacts ⍰ Media Data ⍰ International

Risk and Innovation opens new doors New Apps

The KnowWho directories lay the foundation for adding Apps- extending value and revenue - Lobbying Activity App - List Wizard App - Zip-to-district Mapping App - Map Wizard App

Thank you for your time. If you are interested in learning more about

Congress KnowWho for Salesforce or other KnowWho products and services, please contact me directly or visit our website:

bbrownson@knowwho.com

www.KnowWho.com

John Sturino, EVP Products

What is it and who is it for?

• Derived social networks enabling real networking

• Using public data to seed profiles

• Most valuable for high-level individuals to focus their time at an event

• Reduces work for hosts and improves their visibility into the activity of their attendees

Peo

ple

Com

pani

es

Pro

files

Con

nect

ions

Neo4j

Engage

Postgres

Identify

Extract

Validate

Merge

Update

REST APIs Public Sites

Workflow Auto

UGC

What’s next?

•Helping the hosts to identify who to invite

•Providing a way to find good speakers

•Providing alumni with career updates

1

As seen on:

Daniel Zadoff, Co-Founder and Managing Partner

CONFIDENTIAL AND PROPRIETARY

What is Nutritionix?

CONFIDENTIAL AND PROPRIETARY 2

World’s Largest & Most Accurate Food Nutrition Database We collect and maintain data on over 390,000 foods, from over 15,000 different food brands.

Product Data API Our API integrates with an apps existing infrastructure, seamlessly bringing their users a full database.

Barcode Scanning Allows users to pass a UPC number to our API and it returns the nutrition fact panel.

Our Clients & Integrations

CONFIDENTIAL AND PROPRIETARY 3

Featured Food Clients Featured Integrations

Demand & Climate

CONFIDENTIAL AND PROPRIETARY 4

• Government • FDA Changes to Nutrition Labels • Restaurant Menu Labeling

• Trend Shifts • HealthKit • Google Fit • Wearable Explosion

iOS HealthKit Google Fit

What Does The Data Consist Of?

CONFIDENTIAL AND PROPRIETARY 5

135K Restaurant Foods 250K Grocery Foods 9K USDA Foods

Total: 390K+ Foods

Why is it Difficult?

CONFIDENTIAL AND PROPRIETARY 6

• All data is in different format • Labels on packaging • Website PDFs • Nutrition calculators

• Information changes frequently

Why is Nutritionix Different?

CONFIDENTIAL AND PROPRIETARY 7

• Data Expiration Dates • No Crowd Sourcing • NutritionLink™ Algorithm

Data Collection

CONFIDENTIAL AND PROPRIETARY 8

• Four methods of Data Collection • Directly from Manufacturer/Restaurant • Static files on their websites • Nutritionix Grocery Agents/Top UPC • Photo Transcription API

Photo Transcription API Our proprietary transcription platform facilitates dual data entry

transcribing of photos of nutrition labels and packaging

CONFIDENTIAL AND PROPRIETARY 9

Big Data on Consumer Behavior

CONFIDENTIAL AND PROPRIETARY 10

We collect millions of data points each month related to what food products consumers are eating from grocery stores and restaurants.

The Top 8 Items Scanned by Men

More Information Visit us: nutritionix.com/api

Contact: Daniel Zadoff DZADOFF@NUTRITIONIX.COM

http://www.linkedin.com/in/dannyzadoff

CONFIDENTIAL AND PROPRIETARY 11

NixTrack The natural language diet tracker.

CONFIDENTIAL AND PROPRIETARY 12

How It Works

CONFIDENTIAL AND PROPRIETARY 13

240 | Calories

Banana

Cereal Milk

“bowl of cheerios with banana”

Structured Result:

Patients write or speak what they eat at each meal.

Nutritionix converts natural speech into

nutritional values.

Visit the complimentary charging station at the Hallmark Data Systems table in the networking area.