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Brooks Case Competition
Team 1:Zi Xuan Chua, Kheng Hoek Teoh, Yan Shin Ho, Shi Xian Teow
TASK #1-Expected profitability-WACC- IRR- Justify Choice ( YES )
Allocation of Cost Budget
• Story right : 2 million•Director & cost : 20 million•Production cost : 14 million•Post production : 5 million•Other expenses : 3 million
Expected cash flow
(3 million)Sept 31
2013
Dec 31 2013
(9 million)
(10 million)Jan 31 2014
Feb 28 2014(16
million)
(5 million)Mac 31
2014
Apr 30 2014
(250k)
(100k)May 31
2014
Jul 31 2014
(250k)
(700k)Aug 31 2014
Oct 31 2014
(700k)
19.2 millionDec 31 2014
Jan 7 2015
18 million
24.2 millionFeb 7 2015
Mac 7 20154.1
million
Expected movie gross profit
25 Dec to 31 Dec 31 Dec to 7 Jan 8 Jan to 7 Feb 8 Feb to 7 Mar0
0.5
1
1.5
2
2.5
3
3.5
4
Profit
Expected revenue
25 Dec to 31 Dec 31 Dec to 7 Jan 8 Jan to 7 Feb 8 Feb to 7 Mar0
0.5
1
1.5
2
2.5
3
Revenue
TASK #2•Crisis•Action taken•Revised Forecast•Backup plans
Crisis•North Korea•Causes:
1. Bomb2. Back out
Action Taken•Original Plan•Return of customers•Backup Plans•DVD•Online giants
Task 2 expected movie gross profit
25 Dec to 31 Dec 31 Dec to 7 Jan 8 Jan to 7 Feb 8 Feb to 7 Mar0
0.5
1
1.5
2
2.5
3
3.5
4
Profit
Task 2 expected revenue
25 Dec to 31 Dec 31 Dec to 7 Jan 8 Jan to 7 Feb 8 Feb to 7 Mar0
0.5
1
1.5
2
2.5
3
Revenue
Task #3•Limiting loss• -$49 million to -$34 million•$6.55 million•$6 million•$5 million•$4 million
Task 3 expected movie gross profit
25 Dec to 31 Dec 31 Dec to 7 Jan 8 Jan to 7 Feb 8 Feb to 7 Mar0
0.5
1
1.5
2
2.5
3
3.5
4
Profit
Task 3 Revenue
25 Dec to 31 Dec 31 Dec to 7 Jan 8 Jan to 7 Feb 8 Feb to 7 Mar0
0.5
1
1.5
2
2.5
3
Revenue
Counter Marketing Strategy
•Trend•Video•Targeted audience•Spread words