Portfolio ― Mei Yin Teoh

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Business Unit Requested Focused Campaigns – Beer

This program targets to reach big breweries for manufacturing or similar beer production and leverages on the current tank scheduling campaign to secure more leads. Traffic are generated through various mediums such as LinkedIn ads and social media which leads to a download page of ebook to entice the audience to read further. This program strongly demonstrates the ability to deliver outstanding end product within short timeframe while recognizing latest trends and apply their pros to projects.

current work experience

ebook/brochure


main boothlearning lab booth

Gartner Supply Chain Executive Conference 2016

Gartner Supply Chain Executive Conference 2016 is the world’s most important gathering of supply chain leaders. At this year’s conference, chief supply chain officers and their leadership teams will learn how to create and manage a bimodal value chain strategy that achieves essential performance goals while simultaneously allowing for iteration and experimentation.(1)

Quintiq is a premier sponsor for the event in Phoenix, Arizona and London, UK. This project proves the ability to handle large scale event materials and produce terrific results within limited time frame independently on top of other ongoing job requests. Gartner Phoenix is designed in line with the theme of Quintiq World Tour; Rethink Your Optimum whereas Gartner UK has been adapted to suit the latest advance analytics trend. Deliverables consistently carries through the theme of the event to generate optimal brand awareness.

(1) “Gartner Announces Supply Chain Executive Conference 2016”. Retrieved from: http://www.gartner.com/newsroom/id/3188018


hotel room drop


posters


keynote


landing page

The Summer School global campaign aims to leverage engagement with existing and new database over the summer months as traffic drops in the European areas. The Summer School global campaign features:

• 3 courses (Consumer Packaged Goods, Advanced Planning and Optimizer, Aviation)• 11 emails, 6 weeks, 1 lesson per week• More than 100 webinars, videos, etc

The campaign design resolves around online courses concept whereby the user interface are easily navigated and lessons will be unveiled weekly to attract continuous engagement over the whole campaign. The user experience is taken into consideration whereby the outline of the courses are designed to be accessible easily and prevent high bounce rate.

Summer School Global Campaign


weekly courseedm

The program successfully influenced a pipeline of 24900 recipients, acquired 65 leads with 9 L4 and a total of 87 registrations for the course.


ui ux

Working closely with digital advertising and developer’s team, this project aim to create a long form landing page for Business Unit South East Asia (BUSEA) and later on adapted for Business Unit North America (BUNA) to generate leads focusing on the future of manufacturing. By recognising latest trends, we were inspired by the ‘Mi Band’ website and created an interactive design whereby it effectively utilises the responsive layout to fully snap onto the respective viewing screen size for better design persuasion.

Manufacturing landing page

ui ux

The latest performance has been observed with a high engagement rate of 26.3% and a 70% response from visitors that it is what they were looking for.

Click BUSEA or BUNA to view full design.


http://www.quintiq.com/master-production-schedule.html

http://www.quintiq.com/master-production-schedule-na.html

branding

Bold, Bright, Brilliant. The three main brand characteristics bring Simply d alive by striking orange against complimentary blue. Balanced up with complementary colours of white and brown, this concept portrays the fun, mix and match menu system with fresh varieties of food & drinks. The attractive packaging elevates the brand experience throughout the gastronomy. Simply d - Simply Delicious; Simply Design.

Simply d

previous work experience

a&pbranding


packaging design


menu design

In Delicious, we are always evolving; in search for something that will sell. Better than the previous, and constantly improving. Focusing on images and white spaces, because they really do sell, this menu recreates delicious in a modern style. Introduction of black, banners, separator pages & hi-key images brings this menu together well.

Delicious New Menu 2015


annual report

Marina Waterfront Corporation represents an integrated resort with approximately 7,100 suites and approximately 525,000 square feet of entertainment space which includes a casino, yacht club, aquarium and theme park.

The layout was designed clean with lots of white space to reflect the light and classy tone of voice of the corporation. Graphical images were prominent to deliver the selling point of the corporation instantly. Layout was meticulously created to lead the eye across the page well.

Most statistics were circle based as they compensate the clean layout well. The Yacht flag colours were utilised throughout to strengthened the idea further.

Marina Waterfront Corporation Annual Report

non-comm

issioned work

interior pages

non-comm

issioned work