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Metropolitan Indianapolis Board of REALTORS ® Broker/Owner Meeting April 19, 2013

Broker/Owner Meeting - MIBOR Owner Meetings/BO... · 2016. 6. 7. · In 2012, 30% of gifts were transactional 2013 YTD, ... 317.507.9823 (mobile) 46 . ... JULY 12, 2012 POST SALES

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Page 1: Broker/Owner Meeting - MIBOR Owner Meetings/BO... · 2016. 6. 7. · In 2012, 30% of gifts were transactional 2013 YTD, ... 317.507.9823 (mobile) 46 . ... JULY 12, 2012 POST SALES

Metropolitan Indianapolis Board of REALTORS®

Broker/Owner Meeting April 19, 2013

Page 2: Broker/Owner Meeting - MIBOR Owner Meetings/BO... · 2016. 6. 7. · In 2012, 30% of gifts were transactional 2013 YTD, ... 317.507.9823 (mobile) 46 . ... JULY 12, 2012 POST SALES

Metropolitan Indianapolis Board of REALTORS®

Rick Lux 2013 MIBOR President

Page 3: Broker/Owner Meeting - MIBOR Owner Meetings/BO... · 2016. 6. 7. · In 2012, 30% of gifts were transactional 2013 YTD, ... 317.507.9823 (mobile) 46 . ... JULY 12, 2012 POST SALES

Welcome

3

Research Focus: Community Preference Survey Home Buyers & Sellers Profile Diversity Study Broker Transition: Timelines Requirements

Page 4: Broker/Owner Meeting - MIBOR Owner Meetings/BO... · 2016. 6. 7. · In 2012, 30% of gifts were transactional 2013 YTD, ... 317.507.9823 (mobile) 46 . ... JULY 12, 2012 POST SALES

Just Ask Dona

4

MIBOR member commented on a status. Member wrote: "Thank you for your posts. You often provide a chuckle and an antidote to stress"

Page 5: Broker/Owner Meeting - MIBOR Owner Meetings/BO... · 2016. 6. 7. · In 2012, 30% of gifts were transactional 2013 YTD, ... 317.507.9823 (mobile) 46 . ... JULY 12, 2012 POST SALES

Just Ask Dona

5

Concierge: Office Visits Trainings Central contact for your questions Contact: Dona Keefe at [email protected] or 956-5245 www.facebook.com/justaskdona Twitter: @justaskdona

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REALTOR® Foundation

6

Transactional Giving Success: In 2012, 30% of gifts were transactional 2013 YTD, 57% of gifts were transactional Verdict = agents love it! Contact: Foundation Office at 956-5255

Page 7: Broker/Owner Meeting - MIBOR Owner Meetings/BO... · 2016. 6. 7. · In 2012, 30% of gifts were transactional 2013 YTD, ... 317.507.9823 (mobile) 46 . ... JULY 12, 2012 POST SALES

Metropolitan Indianapolis Board of REALTORS®

Steve Sullivan MIBOR Chief Executive Officer

Page 8: Broker/Owner Meeting - MIBOR Owner Meetings/BO... · 2016. 6. 7. · In 2012, 30% of gifts were transactional 2013 YTD, ... 317.507.9823 (mobile) 46 . ... JULY 12, 2012 POST SALES
Page 9: Broker/Owner Meeting - MIBOR Owner Meetings/BO... · 2016. 6. 7. · In 2012, 30% of gifts were transactional 2013 YTD, ... 317.507.9823 (mobile) 46 . ... JULY 12, 2012 POST SALES

Background

Partnered with Indianapolis Metropolitan

Planning Organization

Telephone survey of 1,502 residents

December 12-19, 2013

Largest survey of its kind locally

Designed to reflect NAR’s 2011 survey

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What the Heck is Quality of Life?

Page 11: Broker/Owner Meeting - MIBOR Owner Meetings/BO... · 2016. 6. 7. · In 2012, 30% of gifts were transactional 2013 YTD, ... 317.507.9823 (mobile) 46 . ... JULY 12, 2012 POST SALES

Central Indiana is Happy!

Page 12: Broker/Owner Meeting - MIBOR Owner Meetings/BO... · 2016. 6. 7. · In 2012, 30% of gifts were transactional 2013 YTD, ... 317.507.9823 (mobile) 46 . ... JULY 12, 2012 POST SALES

Housing Styles

Page 13: Broker/Owner Meeting - MIBOR Owner Meetings/BO... · 2016. 6. 7. · In 2012, 30% of gifts were transactional 2013 YTD, ... 317.507.9823 (mobile) 46 . ... JULY 12, 2012 POST SALES

Community Types + Opportunities

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Neighborhood Qualities

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Neighborhood Qualities

Page 16: Broker/Owner Meeting - MIBOR Owner Meetings/BO... · 2016. 6. 7. · In 2012, 30% of gifts were transactional 2013 YTD, ... 317.507.9823 (mobile) 46 . ... JULY 12, 2012 POST SALES

Neighborhood Qualities

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Realities

Page 18: Broker/Owner Meeting - MIBOR Owner Meetings/BO... · 2016. 6. 7. · In 2012, 30% of gifts were transactional 2013 YTD, ... 317.507.9823 (mobile) 46 . ... JULY 12, 2012 POST SALES

Outreach

Presentations to date:

MIBOR members

Hendricks County official

Southside Division of MIBOR

Health by Design Coalition

Hancock Economic Development Council

Next Steps:

Complete county presentations throughout region -Boone, Brown, Hamilton, Johnson, Marion, Montgomery, Morgan, Shelby

Page 19: Broker/Owner Meeting - MIBOR Owner Meetings/BO... · 2016. 6. 7. · In 2012, 30% of gifts were transactional 2013 YTD, ... 317.507.9823 (mobile) 46 . ... JULY 12, 2012 POST SALES

For more information visit:

www.mibor.com/communitypreferencesurvey.asp

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Metropolitan Indianapolis Board of REALTORS®

Janet Jernigan 2013 MIBOR President-Elect

Page 21: Broker/Owner Meeting - MIBOR Owner Meetings/BO... · 2016. 6. 7. · In 2012, 30% of gifts were transactional 2013 YTD, ... 317.507.9823 (mobile) 46 . ... JULY 12, 2012 POST SALES

2012 Home Buyers & Sellers Profile

21

• Administered by NAR

• Oversampled for MIBOR service area • Those who bought or sold between July of 2011 and

June of 2012 • National response rate = 9.1% • Central Indiana response rate = 7.8%

Page 22: Broker/Owner Meeting - MIBOR Owner Meetings/BO... · 2016. 6. 7. · In 2012, 30% of gifts were transactional 2013 YTD, ... 317.507.9823 (mobile) 46 . ... JULY 12, 2012 POST SALES

First-Time Home Buyers

22

Page 23: Broker/Owner Meeting - MIBOR Owner Meetings/BO... · 2016. 6. 7. · In 2012, 30% of gifts were transactional 2013 YTD, ... 317.507.9823 (mobile) 46 . ... JULY 12, 2012 POST SALES

Market Share of First-Time Buyers

23

Percentage of First-time Buyers 2011 US = 37% 2011 Central Indiana = 29% of the market – LAGGING 2012 US = 39% 2012 Central Indiana = 36% - BIG JUMP

Page 24: Broker/Owner Meeting - MIBOR Owner Meetings/BO... · 2016. 6. 7. · In 2012, 30% of gifts were transactional 2013 YTD, ... 317.507.9823 (mobile) 46 . ... JULY 12, 2012 POST SALES

Buyers Overall

24

• Median Income = $67,500 ($78,600 US)

• Percentage of married couples = 61% (65% US)

• Percentage of single females = 22% (16% US)

Page 25: Broker/Owner Meeting - MIBOR Owner Meetings/BO... · 2016. 6. 7. · In 2012, 30% of gifts were transactional 2013 YTD, ... 317.507.9823 (mobile) 46 . ... JULY 12, 2012 POST SALES

The Buyer’s Process

25

• Typical buyer searches 9 weeks, views 10 homes

• 44% say first step is look online

Page 26: Broker/Owner Meeting - MIBOR Owner Meetings/BO... · 2016. 6. 7. · In 2012, 30% of gifts were transactional 2013 YTD, ... 317.507.9823 (mobile) 46 . ... JULY 12, 2012 POST SALES

Sellers Overall

26

• Has lived in home for 9 years on average (in 2007 it was 6 years)

• 88% used a REALTOR® • Sold for 94% of list price; 71% reduced at least

once • 40% offered incentives

Page 27: Broker/Owner Meeting - MIBOR Owner Meetings/BO... · 2016. 6. 7. · In 2012, 30% of gifts were transactional 2013 YTD, ... 317.507.9823 (mobile) 46 . ... JULY 12, 2012 POST SALES

REALTOR® Relationship

27

• 40% of sellers found REALTOR® through referral

• 23% used the REALTOR® they used previously • 2/3 contacted ONLY ONE agent before decision • 93% would use their REALTOR® again

Page 28: Broker/Owner Meeting - MIBOR Owner Meetings/BO... · 2016. 6. 7. · In 2012, 30% of gifts were transactional 2013 YTD, ... 317.507.9823 (mobile) 46 . ... JULY 12, 2012 POST SALES

2012 Home Buyers & Sellers Profile

28

Executive Summary:

www.mibor.com/pdfs/2012_NAR_HBS_Report_Executive_Summary.pdf

Page 29: Broker/Owner Meeting - MIBOR Owner Meetings/BO... · 2016. 6. 7. · In 2012, 30% of gifts were transactional 2013 YTD, ... 317.507.9823 (mobile) 46 . ... JULY 12, 2012 POST SALES

Metropolitan Indianapolis Board of REALTORS®

Todd Sears Managing Principal, Pyxso Analytics

Page 30: Broker/Owner Meeting - MIBOR Owner Meetings/BO... · 2016. 6. 7. · In 2012, 30% of gifts were transactional 2013 YTD, ... 317.507.9823 (mobile) 46 . ... JULY 12, 2012 POST SALES

People Are More Than Numbers, But

Knowing Numbers Helps Prepared by Pyxso Analytics/Todd Sears

for MIBOR

April 2013

30

Page 31: Broker/Owner Meeting - MIBOR Owner Meetings/BO... · 2016. 6. 7. · In 2012, 30% of gifts were transactional 2013 YTD, ... 317.507.9823 (mobile) 46 . ... JULY 12, 2012 POST SALES

Overview

Data description

Significant results

Q&A

31

Page 32: Broker/Owner Meeting - MIBOR Owner Meetings/BO... · 2016. 6. 7. · In 2012, 30% of gifts were transactional 2013 YTD, ... 317.507.9823 (mobile) 46 . ... JULY 12, 2012 POST SALES

Data Description

BLC® Listing Service area

2007-2011 American Community Survey (ACS)

Income, race, nation of origin, language, age, and

household composition

Numbers, maps, statistical analysis

32

Page 33: Broker/Owner Meeting - MIBOR Owner Meetings/BO... · 2016. 6. 7. · In 2012, 30% of gifts were transactional 2013 YTD, ... 317.507.9823 (mobile) 46 . ... JULY 12, 2012 POST SALES

33

Source: 2007-2011 American Community Survey

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Homeownership Rates 34

Source: 2007-2011 American Community Survey

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35

Source: 2007-2011 American Community Survey

Page 36: Broker/Owner Meeting - MIBOR Owner Meetings/BO... · 2016. 6. 7. · In 2012, 30% of gifts were transactional 2013 YTD, ... 317.507.9823 (mobile) 46 . ... JULY 12, 2012 POST SALES

36

US

Indiana

MIBOR

Boone

Brown

Decatur

Hamilton

Hancock

Hendricks

Johnson

Madison

Marion

Montgomery

Morgan

Putnam

Shelby 1.1%

1.5%

6.8%

1.3%

1.8%

3.1%

2.0%

-1.0%

Change in Share of Non-White

0.7%

4.5%

1.9%

3.9%

5.2%

0.2%

-0.3%

0.2%

Source: 2007-2011 American Community Survey, 2000 Census Summary File 3

Page 37: Broker/Owner Meeting - MIBOR Owner Meetings/BO... · 2016. 6. 7. · In 2012, 30% of gifts were transactional 2013 YTD, ... 317.507.9823 (mobile) 46 . ... JULY 12, 2012 POST SALES

37 Source: 2000 Census Summary File 3

Page 38: Broker/Owner Meeting - MIBOR Owner Meetings/BO... · 2016. 6. 7. · In 2012, 30% of gifts were transactional 2013 YTD, ... 317.507.9823 (mobile) 46 . ... JULY 12, 2012 POST SALES

38 Source: 2007-2011 American Community Survey, 2000 Census Summary File 3

Page 39: Broker/Owner Meeting - MIBOR Owner Meetings/BO... · 2016. 6. 7. · In 2012, 30% of gifts were transactional 2013 YTD, ... 317.507.9823 (mobile) 46 . ... JULY 12, 2012 POST SALES

Foreign-Born and Homeownership

Some factors correlated with homeownership for both groups Older +

Children +

Multi-earner +

Income +

Model estimates about 76% correctly

Demographics explain about ½ of difference in homeownership rate

39

Source: 2006-2010 American Community Survey PUMS

Page 40: Broker/Owner Meeting - MIBOR Owner Meetings/BO... · 2016. 6. 7. · In 2012, 30% of gifts were transactional 2013 YTD, ... 317.507.9823 (mobile) 46 . ... JULY 12, 2012 POST SALES

40 Source: 2007-2011 American Community Survey

Page 41: Broker/Owner Meeting - MIBOR Owner Meetings/BO... · 2016. 6. 7. · In 2012, 30% of gifts were transactional 2013 YTD, ... 317.507.9823 (mobile) 46 . ... JULY 12, 2012 POST SALES

41

Source: 2007-2011 American Community Survey

Page 42: Broker/Owner Meeting - MIBOR Owner Meetings/BO... · 2016. 6. 7. · In 2012, 30% of gifts were transactional 2013 YTD, ... 317.507.9823 (mobile) 46 . ... JULY 12, 2012 POST SALES

Age and Homeownership 42

Source: 2006-2010 American Community Survey PUMS

Some factors correlated with homeownership for both groups

Marital status +

Education +

Income +

Model estimates about 77% correctly

Demographics explain about ¼ of difference in homeownership rate

Page 43: Broker/Owner Meeting - MIBOR Owner Meetings/BO... · 2016. 6. 7. · In 2012, 30% of gifts were transactional 2013 YTD, ... 317.507.9823 (mobile) 46 . ... JULY 12, 2012 POST SALES

43 Source: 2007-2011 American Community Survey

Page 44: Broker/Owner Meeting - MIBOR Owner Meetings/BO... · 2016. 6. 7. · In 2012, 30% of gifts were transactional 2013 YTD, ... 317.507.9823 (mobile) 46 . ... JULY 12, 2012 POST SALES

44 Source: 2007-2011 American Community Survey, 2000 Census Summary File 3

Page 45: Broker/Owner Meeting - MIBOR Owner Meetings/BO... · 2016. 6. 7. · In 2012, 30% of gifts were transactional 2013 YTD, ... 317.507.9823 (mobile) 46 . ... JULY 12, 2012 POST SALES

Conclusions

Diversity has many dimensions

Diversity varies by geography

Use data (vs. perceptions) as a starting point

for discussion and analysis of market

opportunities

45

Page 46: Broker/Owner Meeting - MIBOR Owner Meetings/BO... · 2016. 6. 7. · In 2012, 30% of gifts were transactional 2013 YTD, ... 317.507.9823 (mobile) 46 . ... JULY 12, 2012 POST SALES

Q&A

Contact Info:

Pyxso Analytics – Making Data Speak Your Language

Todd Sears

[email protected]

www.pyxso.com

317.564.9636 (office)

317.507.9823 (mobile)

46

Page 47: Broker/Owner Meeting - MIBOR Owner Meetings/BO... · 2016. 6. 7. · In 2012, 30% of gifts were transactional 2013 YTD, ... 317.507.9823 (mobile) 46 . ... JULY 12, 2012 POST SALES

Metropolitan Indianapolis Board of REALTORS®

Kathy Harbaugh VP of Professional Development

Indiana Association of REALTORS® & RECP

Page 48: Broker/Owner Meeting - MIBOR Owner Meetings/BO... · 2016. 6. 7. · In 2012, 30% of gifts were transactional 2013 YTD, ... 317.507.9823 (mobile) 46 . ... JULY 12, 2012 POST SALES

Kathy Harbaugh Vice President of Professional Development Indiana Association of REALTORS® & RECP [email protected]

Page 49: Broker/Owner Meeting - MIBOR Owner Meetings/BO... · 2016. 6. 7. · In 2012, 30% of gifts were transactional 2013 YTD, ... 317.507.9823 (mobile) 46 . ... JULY 12, 2012 POST SALES

LICENSE LAW TRANSITION PROGRESS REPORT

Kathy Harbaugh Vice President of Professional Development Indiana Association of REALTORS® & RECP [email protected]

Page 50: Broker/Owner Meeting - MIBOR Owner Meetings/BO... · 2016. 6. 7. · In 2012, 30% of gifts were transactional 2013 YTD, ... 317.507.9823 (mobile) 46 . ... JULY 12, 2012 POST SALES

1 of 9 Find us online at www.recp.org

JULY 12, 2012 POST SALES LICENSEE RENEWAL

BROKER SALES REFERRAL

11,151

8,258 5,591

Page 51: Broker/Owner Meeting - MIBOR Owner Meetings/BO... · 2016. 6. 7. · In 2012, 30% of gifts were transactional 2013 YTD, ... 317.507.9823 (mobile) 46 . ... JULY 12, 2012 POST SALES

7 of Find us online at www.recp.org

FEBRUARY 20, 2013 ACTIVE & REFERRAL LICENSES

BROKER SALES REFERRAL

12,015

8,365 6,438

13

Page 52: Broker/Owner Meeting - MIBOR Owner Meetings/BO... · 2016. 6. 7. · In 2012, 30% of gifts were transactional 2013 YTD, ... 317.507.9823 (mobile) 46 . ... JULY 12, 2012 POST SALES

3 of Find us online at www.recp.org

APRIL 5, 2013 ACTIVE & REFERRAL LICENSES

BROKER SALES REFERRAL

12,475

8,103 6,508

9

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of Find us online at www.recp.org

OVERVIEW ACTIVE & REFERRAL LICENSES

29

-Mar

-12

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19

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31

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-Sep

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20

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27

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18

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24

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31

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3

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BROKER

REFERRAL

SALES

4 9

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of Find us online at www.recp.org

TRANSITION UPGRADES SALESPERSON TO BROKER LICENSEES

8,103

5 9

1,415 ALREADY

UPGRADED

NEED TO

UPGRADE

15 MONTHS LEFT

(540/MONTH)

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of Find us online at www.recp.org

JUMP TO THE FRONT COMPLETE YOUR TRANSITION ASAP

6 9

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Legacy Brokers

Brokers need 16 hours of CE by 6/30/2013

8 Hours of CE needed from 7/1/2013 to 6/30/14

New Renewal Cycle starts 7/1/2014

Page 57: Broker/Owner Meeting - MIBOR Owner Meetings/BO... · 2016. 6. 7. · In 2012, 30% of gifts were transactional 2013 YTD, ... 317.507.9823 (mobile) 46 . ... JULY 12, 2012 POST SALES

THANK YOU

Contact Us 7301 N Shadeland Ave, Indianapolis, 46204 P. 800-742-4067 / [email protected]

Kathy Harbaugh

Vice President of Professional Development

Indiana Association of REALTORS® &

Real Estate Certification Programs

(317) 913-3236

(800) 742-4067 (toll-free within Indiana)

[email protected]