Really Simple Systems

The Long Barn, Ramsdean

Petersfield GU32 1RU

ask@reallysimplesystems.com

www.reallysimplesystems.com

+44 (0)1 730 823300

Six Really Simple questions a CMO should ask before CRM implementation.

C R M

s a le s

m a rke t i ng

s u pp o r t

ABOUT REALLY SIMPLE SYSTEMS

CRM

sales

market ing

support

At Really Simple Systems, we don’t believe technology should be allowed to get in the way of great Sales and Marketing. Invented by John Paterson, after he despaired of existing software solutions, the Really Simple CRM allows you keep to track of your sales leads and email marketing Really Simply. So allowing you to get on with the important business of selling things. Really Simple Systems Cloud CRM is aimed at small and medium sized organisations or departments of larger organisations who want a Really Simple web-based CRM sales, support and marketing system. The hosted CRM model is particularly suitable for companies with multiple locations and people who work remotely or at home. Really Simple prices start from £5 per user. John Paterson, CEO Really Simple Systems: John has used, implemented and overseen more CRM systems than he cares to admit to as a salesperson, sales manager, sales director, COO and CEO. As founder of Really Simple Systems he receives feedback from thousands of CRM users, and like them uses CRM to combine sales and marketing systems into one efficient Really Simple process. blog: www.reallysimplesystems.com/blog twitter: http://twitter.com/#!/reallysimplesys See more at: http://www.reallysimplesystems.com

CRM SUPPORT SOLUTIONS

• CONTACT MANAGEMENT

OPPORTUNITY MANAGEMENT

MARKETING

SERVICE & SUPPORT

INTEGRATION

MOBILE CRM

EMAIL SYNCHRONISATION

ACCOUNTING INTEGRATION

CRM API

CALENDAR

ONLINE CRM

CUSTOMISATION

SUPPORT

CONNECTING YOUR BUSINESS WITH REALLY SIMPLE TECHNOLOGY

WILL THE EVALUATION

SUCCEED?

If Marketing runs the evaluation, chances

are Sales and Customer Services teams

won’t want to use the system. If everybody

is involved in the choice, the final solution

risks being overly complicated and will die a

slow death once rolled out. Make sure you

focus on making the system Really Simple

to use, and get the balance right between

keeping everybody happy and committee

paralysis.

WILL IT ALWAYS BE AVAILABLE?

If the CRM system goes down, it’s Really

Simple, your sales people can’t sell. If you have

an in-house system, make sure that your IT staff

understand the data structure and can rebuild

the system if it fails. If you choose a hosted

system, check the vendor’s Service Level

Agreement, standby procedures and disaster

recovery plans if their main data center fails, and

regularly get a local backup of the data for your

own piece of mind.

Six Really Simple questions that a CMO should ask

before committing to a new CRM

CAN IT EXPAND WITH US?

Make sure that the technology can cope

Really Simply with multiple offices and, if

expanding internationally, local time and

date formats. From the pricing viewpoint,

check whether additional user licenses are

available Really Simply at the same price, a

cheaper price or a more expensive price if

the system that you are acquiring has

expansion limited to a certain number of

users.

REALLY SIMPLE SYSTEMS

Really Simple Systems Cloud CRM is aimed at small and medium sized businesses who want a Really Simple, easy to use

web-based CRM sales, support and marketing system. With over 5,000 users Really Simple Systems is one of the world’s

largest providers of Cloud CRM systems and has offices in the UK and Australia.

As well as providing sales and marketing systems, Really Simple Systems has the same challenge of all businesses - to

generate new sales through marketing. We use both eMarketing/Digital Marketing and traditional techniques such as

exhibitions and PR.

DOES THE VENDOR VALUE US?

The answer is Really Simple. Make

sure that the vendor understands your

business, so can help your team set

the system up. Make sure that the

vendor cares about your company

WILL MY PEOPLE USE IT?

The number one cause of CRM

failure is that the people won’t or

don’t use it. Make sure your system

is fast and Really Simple to use.

Ensure features do not get in the

way of usability. Make sure many

different stakeholders are bought in

to the project. Ask the management

team to reinforce the system’s use

and importance.

CAN WE GET THE DATA OUT?

Sooner or later you’ll need to get the raw data out of the

CRM system, Really Simply,

for analysis or migration.

With an in-house system, you

will have your data stored in an industry standard file system,

such as Microsoft SQL Server.

With a hosted system, you can get a complete copy of your

data whenever you want in a sensible format.

TELEPHONE SUPPORT

+44 1730 823 300

Open during UK office hours

Or tweet us

@Real lySimpleSys