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Broadband Wireless. The Business Case for High Capacity Presented by: Paul S. Bachow. [email protected] 610-660-4900. February 20, 2001. Full Disclosure FD. I have investments in the following wireless assets: 39Ghz Licenses 31 cities 35 million covered pops Public company equity - PowerPoint PPT Presentation
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Broadband Wireless
The Business Case for High Capacity
Presented by: Paul S. BachowFebruary 20, 2001 [email protected]
610-660-4900
2
Full Disclosure FD I have investments in the following
wireless assets: 39Ghz Licenses
31 cities 35 million covered pops
Public company equity Private company equity
3
DSL vs. Fiber DSL and Fiber serve different:
Markets Parts of the network
Fiber has a transparent path to: Increasing capacity at ever falling costs Highest deliverable customer bandwidth
4
Re-define Fixed Wireless There are two types of fixed
wireless High capacity
Fiber like Metro networks Licensed
Low capacity DSL like Unlicensed Point to Multi-point
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High Capacity Wireless Wave Division Multiplex (WDM &
DWDM) technology has drastically increased the capacity of fiber
Without a WDM type technology wireless cannot compete with fiber
YIG (Yttrium-Iron-Garnet) technology from companies like Verticom enable WDM type wireless capacity increases
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YIG Technology High capacity was:
16 T-1’s 2 years ago DS-3 1 1 year ago OC-3 2 months ago OC-6 now OC-12 9 months from now OC-24 2 years from now
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DSL is a failing business case 2.3 truck rolls per install $1,300 per residential sub of up front
costs w/o sales commissions Will take years to reduce this cost
Average residential rate $39.95 RBOCs can’t reach break even at $39.95 5.5 year payback assuming 50% gross
margin
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DSL vs High Capacity High capacity competes with fiber,
not DSL Low capacity wireless competes
with DSL, not fiber Due to limited time the balance of
this presentation will only focus on high capacity wireless
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The Wireless Business Case The marketplace is more
competitive than ever Only all IP service business plans work 1700 competitors and each is focused
on time to market Service prices are falling Winners will have the lowest cost
structure
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How to Win Temporally Differentiate
Unique services Broadest offering Fastest provisioning
Is this a sustainable game plan?
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How to Win Permanently Become the low cost provider
Simplifies your offering and network Allows you to compete on price
Easier initial sales You can match competitors’ offers which
reduces churn Allows you to remain in business
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Becoming a Lowest Cost Carrier Does not mean you charge the
lowest prices Customers in a small office building
not served by others should pay more You have less customers to spread your
installation and equipment costs over You still need a business case to
determine rates Let others take the losing deals
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Becoming a Lowest Cost Carrier Requires:
a simple product offering a lean organization flexible equipment integrated equipment the lowest cost structure in the
following 5 areas:
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Lowest Cost of: Equipment (on a cost per MBIT basis)
Example: OC-3 links loaded Native IP
Installation One install serving multiple customers Simple network design requires licensed
freq. Operation
All on net
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Lowest Cost of: Sales per add
Use outside sales organizations already selling to your potential customer
See what ARTT is doing with ISP’s, ASP’s and web hosting companies
Back office Self provisioning of bandwidth increases Web based bill review
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Fiduciary Duty Requires most efficient use of capital
Success based deployments, not field of dreams
Payback analysis before all expenditures Flexible network, lowest chance of
stranded costs Cash flow is the goal, not market share
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FCC has proposed partial spectrum leases A license holder will be able to
lease part of their 39 Ghz spectrum Will enable multiple carriers without
spectrum to day to incorporate licensed wireless in their network
Should standardize the use of high capacity wireless in all domestic networks
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High Capacity 39 Ghz, a sustainable advantage Success based deployments Ability to re-deploy lower capacity
equipment to new installs Easy to engineer, no coordination
with others Low installation costs, simple to
upgrade An end to end network increases
gross margins and manageability