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Integrated promotion for Oikos Yogurt
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Made from nonfat milk and organic ingredients, Oikos frozen yogurt is more than a delicious source of live active cultures, it’s also environmentally respon-sible. Originally, a school of sustainable farming methods, Oikos now allocates revenues generated to develop and implement environmentally sustainable farming methods. An Oikos partner, “Reverb” also makes environmentally sustainable e!orts by providing resources and promotions at outdoor concerts, which tend to be especially environmentally harmful event to events that environmental responsible actions are taken and promoted. To promote Oikos to a young market that is media-savvy and has an existing concern for the future of the environment, Oikos will host “Sustain the Change, Reduce the Use” video contest. To apply, participants will submit a short video about the steps they’ve taken in their daily routine to make their footprint smaller on the environment. Winner of the contest will receive an entire year’s supply of Oikos frozen yogurt, two reverb t-shirts & two backstage passes to meet and mingle with T!" F#$% this summer.
Sustain the ChangeReduce the Use
Oikos commitment:
“healthy food, healthy people, healthy planet”
H&' (& $))*%:
Entries accepted April 15th to May 15th. The winner will be announced June 1st.
Videos must be five minutes or less.
Limit one entry per person.