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Financial ratio analysis
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Financial Statement Analysis of
British American Tobacco
Bangladesh
Executive Summary
This report is prepared with a view to obtaining a clear understanding of financial analysis
and financial ratios and learning to interpret them in the real life context. In this regard
British American Tobacco Bangladesh (BAT B) was chosen and an extensive analysis has
been performed on its annual reports from 2009 to 2013. The report mainly portrays analysis
of different significant ratios of the balance sheets, income statements and contents analysis
of BAT B and their corresponding comprehensive interpretation of the results.
The annual reports of BAT B are highly informative and their presentation of financial
statements and other statutory and regulatory statements are made in accordance to the laws
applicable in the country. Their notes section explains all the parts of the financial statements
and they have disclosed all the relevant data for an investor or a creditor to make decisions.
Overall, BAT B has prepared a very good and comprehensive annual report making BAT B a
very attractive company to invest in.
The presentation of the annual report is not only attractive but their financial statement also
supports their position. Their profits are increasing every year which can be concluded from
the profitability ratios. The company is trying to expand their business which can be gathered
from their retention ratio. But the company isn’t suffering from any difficulties in terms of
solvency and liquidity. All these conclusions are drawn from the several ratio analyses
conducted on these areas. Again, the activity ratios show their income earning ability is very
good in terms of using its assets. But it has been noticed that they hold huge amounts of
inventory but for this they are not facing any kind of difficulties. They are able to fight risks
associated with their business, mainly business risks and financial risks properly.
This also can be concluded from the horizontal and vertical analysis. It is because the
analyses show that they focus on low long term debt but they have huge current liabilities.
However their equity financing gives them an edge and security.
Overall their financial position is strong and they are trying to strengthen this more. It is
undoubtedly a very good company to invest in.
Table of Content
SL. Contents Page No
Chapter 1 (Introduction)
1.01.11.21.3
Introduction
Objective
Scope
Methodology
1
1
2
2
Chapter 2 (Company profile-British American Tobacco Bangladesh)
2.02.12.22.32.42.52.62.72.8
Company profile-British American Tobacco Bangladesh
Incorporation
Shareholders of BATB
Contributions of BATB
BATB’s Beliefs
BATB’s Human Resources
BATB’s Business Principles
Brands of BATB
Corporate Social Responsibility of BATB
3
3
3
3
3
4
4
4
5
Chapter 3 (Contents of the annual reports)
3.03.13.23.33.43.5
Content
Different Reports & Statements in the Annual Report
Summary of Financial Information of BAT BC
Accounting Issues
Regulatory Disclosures
Important notes on Financial Statement
7
7
8
8
9
9
Chapter 4 (Financial analysis)
4.04.14.24.3
Financial analysis
Horizontal Analysis
Vertical Analysis
Ratio Analysis
11
11
12
15
Chapter 5 (Conclusion)
5.0 Conclusion 20
Glossary i
List of Tables
SL. Table Name Page No.
Table 1 Summary of Financial Information 8
Table 2 Balance sheet (Horizontal Analysis) 10
Table 3 Income statement (Horizontal Analysis) 12
Table 4 Balance Sheet (Vertical Analysis) 13
Table 5 Income statement (Vertical Analysis) 13
Table 6 Profitability ratio analysis 15
Table 7 Liquidity ratio analysis 17
Table 8 Efficiency / Activity ratio analysis 18
Table 9 Solvency ratio analysis 19
Table 10 Other ratio analysis 19
List of Figures
SL. Figure Name Page No.
Figure 1 Horaizontal Analysis of Balance Sheet from 2009 11
Figure 2 Horaizontal Analysis of Income Statement from 2009 12
Figure 3 Differnt Part of Income Statement as a Part of Net Turnover
for the Year 2013
14
Figure 4 Differnt Part of Income Statement as a Part of Net Turnover
for the Year 2012
14
Figure 5 Differnt Part of Income Statement as a Part of Net Turnover
for the Year 2011
14
Figure 6 Differnt Part of Income Statement as a Part of Net Turnover
for the Year 2010
14
Figure 7 Changes in Different Profitability Ratio Over the Year 16
Figure 8 Changes in Earnings per Share(tk) from 2008 16
Figure 9 Changes in Current Ratio and Quick Ratio Since 2005 17
Figure 10 Changes in Total Asset Turnover Since 2005 18
1
Chapter 1
1.1 Introduction:
Financial analysis is the process of evaluating businesses, projects, budgets and other finance-
related entities to determine their suitability for investment. Typically, financial analysis is
used to analyze whether an entity is stable, solvent, liquid, or profitable enough to be invested
in. When looking at a specific company, the financial analyst will often focus on the income
statement, balance sheet, and cash flow statement. In addition, one key area of financial
analysis involves extrapolating the company's past performance into an estimate of the
company's future performance. One of the most common ways of analyzing financial data is
to calculate ratios from the data to compare against those of other companies or against the
company's own historical performance. For example, return on assets is a common ratio used
to determine how efficient a company is at using its assets and as a measure of profitability.
This ratio could be calculated for several similar companies and compared as part of a larger
analysis.
In this report an extensive analysis has been performed on one of the largest multinational
companies in Bangladesh, British American Tobacco Bangladesh Company (informally
known as BATB). The analysis was conducted over the data collected from 2009 to 2013.
The report mainly concentrated on analyzing different significant ratios regarding the balance
sheets and income statements of BATB and a comprehensive interpretation was made from
the corresponding results.
1.2 Objective:
The primary objective of this report is to have a clear concept of various financial analysis
and ratios in order to understand how they are helpful to interpret a financial report and
understand the financial position of the organization. The other objectives of this report are to
understand:
How financial reports are made
Purpose of the report.
Different issues in the accounting processes such as – inventory valuation,
depreciation, disclosure etc.
Contents of the report which includes different statements and reports.
Key features and presentation of the annual report.
2
1.3 Scope:
This report covers the horizontal and vertical analysis of the balance sheets and income
statements of BATB from 2009 to 2013 to show the trend in the company. To measure the
profitability, liquidity, efficiency, solvency and other areas, some ratios have been calculated
and the company’s financial position in these areas has been interpreted from the results.
1.4 Methodology:
All the data used in this report are from secondary sources. But all the analysis and
interpretation have been conducted elaborately by the group.
3
Chapter 2: Company Profile: British American Tobacco Bangladesh
2.1 Incorporation
The presence of British American Tobacco in this part of the world can be traced back to
1910. Beginning the journey as Imperial Tobacco 100 years ago, the Company set up its first
sales depot at Armanitola in Dhaka.
After the partition of India in 1947, Pakistan Tobacco Company was established in 1949. The
factory in Bangladesh (the then East Pakistan) was set up in 1949 at Fauzdarhat in
Chittagong. In 1965, the second factory of Pakistan Tobacco went into production in
Mohkhli, Dhaka. Then it became Bangladesh Tobacco Company Limited (BAT B) in 1972
immediately after Bangladesh’s independence. In 1998, the Company changed its name and
identity to British American Tobacco Bangladesh Company Ltd aligning the corporate
identity with other operating companies in the British American Tobacco Group.
2.2 Shareholders of BATB
BATB was one of the first companies listed on Dhaka and Chittagong stock exchanges. It is
currently ranked amongst the top 10 companies in terms of market capitalization. The British
American Tobacco Group holds 72.91% of the shares in BAT B. Other shareholders are the
Investment Corporation of Bangladesh (14%), Shadharan Bima Corporation, Bangladesh
Development Bank Limited, Government of People’s Republic of Bangladesh, Sena Kalyan
Shangstha (0.26%) and a further 12.83% is owned by other shareholders.
2.3 Contributions of BATB
British American Tobacco Bangladesh is one of the largest multinational companies in
Bangladesh. They continue to contribute approximately two-thirds of the revenue derived
from the cigarette industry. Consequently, they are also the largest private sector tax payer in
Bangladesh. In 2012-13 fiscal year, they contributed over BDT 8.436 crores as tax to the
National Exchequer. Over time, they have successfully established themselves as the
company contributing to economic, social and human resource development.
2.4 BATB’s Beliefs
BAT B strives to be a responsible c to their shareholders, employees, business partners or any
other relevant internal and external stakeholders. To them, responsibility is a way of life and
that is why we believe “success and responsibility go together”.
4
2.5 BATB’s Human Resources
At British American Tobacco Bangladesh, difference is their advantage and diversity is their
strength. They employ more than 1500 people directly and about 50,000 people indirectly as
farmers, distributors and local suppliers. Moreover, around 900,000 retailers in the country
sell their brands to earn their living. They take great pride in saying that they are one of the
most preferred employers in the country.
2.6 BATB’s Business Principles
BATB’s Statement of Business Principles forms the basis on which they run their business in
terms of responsibility. They have got three basic principles –
The principle of Mutual Benefit
The principle of Mutual Benefit is the basis on which they build their relationships with their
stakeholders. They are primarily in business to build long term shareholder value and they
believe the best way to do this is to seek to understand and take account of the needs of all of
their stakeholders.
The principle of Responsible Product Stewardship
The principle of Responsible Product Stewardship is the basis on which they meet consumer
demand for a legal product that is a cause of serious diseases. They also aspire to develop
tobacco products with critical mass appeal that will, over time, be recognized by scientific
and regulatory authorities as posing substantially reduced risks to health.
The principle of Good Corporate Conduct
The principle of Good Corporate Conduct is the basis on which all their businesses are
managed. Business success brings with it an obligation for high standards of behavior and
integrity in everything they do and wherever they operate.
2.7 Brands of BATB
Their business is not about encouraging people to start smoking or to smoke more, but about
meeting the preferences of adults, who have chosen to consume tobacco, and differentiating
their brands from the competitors. In its effort to create an international market for
Bangladeshi leaf tobacco the Company has been exporting tobacco to markets in developed
countries like UK, Germany, Poland, Russia and New Zealand.
5
They manufacture and market high quality and well established international cigarette brands.
Their current brands are positioned in four segments in the Bangladesh cigarette market –
Benson & Hedges
Launched in 1997, Benson & Hedges maintains their prime market share in the Premium
segment. Within a short time Benson & Hedges became a successful brand in their portfolio.
John Player Gold Leaf, Pall Mall and Capstan
John Player Gold Leaf, Pall Mall and Capstan are positioned in the High segment. Launched
in 1980, John Player Gold Leaf is one of the highest selling brands of their company,
enjoying large market share in the High segment. Pall Mall was the Group’s first Global
Drive Brand to be launched in Bangladesh in 2006.
Star and Scissors
Star and Scissors are positioned in the Medium segment. Star, launched 40 years ago, is still a
leading brand in this segment. Currently, it is the highest volume generating brand for the
company.
Pilot and Bristol
Pilot was launched in 2009 in the Low segment, which is growing rapidly in Bangladesh.
Bristol was launched also in the Low segment in October 2010.The Company also markets
imported cigar brand called “Dunhill” and exports processed leaf to various countries around
the world. The most recent Brand is ‘switch’. It has two flavors and was launch in February
2012.
2.8 Corporate Social Responsibility of BATB
Responsibility is a way of life for BATB. This is because they believe in the success that has
come to them as a result of responsible business operations. Therefore, they have in place
very robust CSR initiatives. Through such endeavors of them, they aim to achieve the
necessary balance of sustainable environmental, social and economic development.
Afforestation- They started their afforestation program when they joined hands with
the Forest Department in 1980 to conserve the forests and combat the negative
impacts of climate change. Till now, they have contributed around 67.5 million
saplings throughout Bangladesh.
6
Safe drinking water: ‘Probaho’
Through Probaho (Bangla for flow), BAT B aims to provide rural communities with safe
drinking water. Using Government approved community based water filtration technology,
their 18 water filtration plants in Manikganj, Satkhira, Meherpur, Kushtia, Jhenidah, Tangail,
Kurigram, Lalmonirhat and Chuadanga districts provide approximately 95,000 litres of pure
drinking water for 47,000 people every day.
Sustainable agriculture
BAT B’s initiatives include Green Manuring with Dhaincha (Sesbania aculeata) - an effective
approach in enriching soil health and fertility. Dhaincha is also promoted as alternate fuel in
leaf growing areas. Moreover, they have introduced Integrated Pest Management Clubs and
Farmer Field Schools in collaboration with the Department of Agriculture Extension to
educate their farmers about the adoption of Good Agriculture Practices.
7
Chapter: 3 - Contents
3.1 Different Reports & Statements in the Annual Report
British American Tobacco Bangladesh (BATB) is one of the largest multinational companies
in the country. The Company is a part of British American Tobacco Group, the world's most
international tobacco group with its various brands sold in more than 180 markets. The
annual report of British American Tobacco Bangladesh contains the following reports –
1. Director's report: In the director's report it is mentioned that the company consistently
focused on key strategic pillars of growth, responsibility and winning organization. The
Significant Components of the business under each pillar, together with the salient features of
such performance are described and highlighted in the report.
2. Auditor's report: The auditor’s report of the years 2009 to 2013 have stated that BATB has
followed effective and satisfactory internal control systems to identify and limit business
risks and that the Company’s business has been conducted in a proper and prudent manner.
3. CSR committee report: According to CSR committee report, Corporate Social
responsibility has always been core to the ‘Responsibility’ strategy of British American
Tobacco Bangladesh Limited. The report states that, the company has a role to play in
helping society to achieve the necessary sustainable balance of economic growth,
environment protection and social progress. Therefore, its CSR activities are designed to
contribute to contribute to the economic, social and environmental sustainability of the
community in which it operates.
4. Environment, Health and Safety report: The Environment, Health and Safety report
shows how BAT as a group is working to create an inspiring, motivating and high performing
working environment for all its employees. The report also says that, British American
Tobacco (BATB) puts a lot of efforts and resources in maintaining a world class standard of
Environment, Health and Safety (EHS) practices.
5. Other Statements and reports: Each report also reveals the business principle of BATB
over the last few years. Other reports and statements of the annual reports contain -
Profiles of the Board of directors and executive committee.
The statement of Risk Management & Internal Control – it reveals that the board of
directors of British American Tobacco Bangladesh recognizes the importance of
8
sound internal control and risk management practices to safeguard shareholders’
investments and company’s’ assets.
The corporate governance statement – it states that the company and its board of
directors are committed to continuously strive for the highest standard of corporate
governance to ensure that its business and affairs are in strict adherence to the
doctrine and principles of good corporate governance such as integrity, transparency,
compliance, accountability and responsible conduct to safeguard the interest of its
shareholders and stockholders.
3.2 Summary of Financial Information of BATB
A detailed analysis of the financial statement with key operating and financial information is
also reported in each of the reports which can be summarized as follows:
Table 1: Summary of Financial Information
Performance Summary (InMillions)
2013 2012 2011 2010 2009
Gross Turnover 109582 90174 75357 65987 55075
Net Turnover 31225 27471 23269 20946 17576
Profit before Tax 9104 6501 4914 4093 2794
Profit after Tax 4924 3942 2551 2879 2069
Share Capital 600 600 600 600 600
EPS in BDT 81.14 65.69 42.51 47.98 34.48
Leaf Export Volume(millionkg)
9903 11792 12045 13146 10262
No of Employees 1251 1119 1146 1186 850
Total Contribution toNational Exchequer in millionBDT
84357 66983 55913 47628 39613
Supplementary Duty & Vat as% Turnover
72% 70% 69% 68% 68%
3.3 Accounting Issues:
The overall presentation of the annual report of BATB is good and it provides and it provides
adequate information as to make any investment decisions or understand its financial
position. All the statements and reports align and supplementary notes and annexed parts
9
further clarify all the contents of the financial statements. After analyzing all the statements,
notes, reports and supplementary parts it can be said that –
The financial statements of the company present a true and fair view of company’s
state of affairs, result of its operation, cash flow and changes in equity.
Appropriate accounting policies have been followed in formulating the financial
statements and accounting statements are reasonable and prudent.
The internal control system is sound in design and effectively implemented and
regulated.
There is no significant doubt upon the BAT B’s ability to continue as a going concern.
The deviation from the operating result of previous year is reported in details to the
accounts. But no significant variations have occurred between quarterly and financial
results of the company during 2013.
3.4 Regulatory Disclosures:
BATB has made the following disclosures in their annual reports –
Financial Statement s as per Bangladesh Financial Reporting Standards (BFRS).
Details of related party and transactions have been disclosed under the principle
“Arm’s Length Transaction” as per BFRS.
As per IAS 1 presentation of financial statements, no extra ordinary gain or loss has
been recognized in the financial statements.
Director’s profiles, remuneration, operating and financial data are disclosed.
The shareholding patterns of the company.
3.5 Important notes on Financial Statement
a) Going concern assumption
The Directors are of the opinion that the Company is a going concern. Accordingly, Financial
Statements are prepared on a going concern basis.
b) Statement of compliance
The financial statements have been prepared in accordance with the Bangladesh Accounting
Standards (BAS), Bangladesh Financial Reporting Standards (BFRS), the Companies Act
1994, the Securities and Exchange Rules 1987 and other applicable laws in Bangladesh.
10
c) Basis of measurement
The financial statements have been prepared on the historical cost basis.
d) Property, plant and equipment
Items of property, plant and equipment are measured at cost less accumulated depreciation
and accumulated impairment losses. Cost includes expenditures that are directly attributable
to the acquisition of the property, plant and equipment.
e) Depreciation
Depreciation is calculated over the depreciable amount on the straight-line method with a
pro-rata charge based on the month of acquisition.
f) Inventories
Inventories are measured at the lower of cost and net realizable value. Cost is determined on
a weighted average cost method.
g) Revenue recognition policy
Revenue from sale of goods is recognized when the significant risk and rewards of ownership
have been transferred to the buyer; the associated costs and possible return of goods can be
estimated reliably, and where amount of revenue can be measured reliably. Interest Income is
derived from short-term investments and is recognized on an accrual basis.
h) Income tax
Income tax expense comprising of current tax and deferred tax and is recognized in the
Statement of Comprehensive Income.
i) Dividends
Final dividend distributions to the company's shareholders are recognized as a liability in the
financial statements in the period in which the dividends are approved by the company's
shareholders at the Annual General Meeting, while interim dividend distributions are
recognized in the period in which the dividends are declared and paid.
j) Materiality and aggregation
Each material class of similar items is presented separately in the financial statements. Items
of dissimilar nature or function are presented separately unless they are immaterial.
11
Chapter: 4
4.0 Financial analysis
4.1 Horizontal Analysis
Horizontal Analysis for Balance Sheet & Income Statement for the years from 2009 to 2013
is given below.
a) Balance Sheet
Table 2: Balance sheet (Horizontal Analysis)
Particulars 2009 2010 2011 2012 2013
Non-current Assets 100% 139.6% 141.2% 153.9% 223.5%
Current Assets 100% 98.1% 94.7% 111.7% 121.2%
Total Asset 100% 111.2% 109.4% 125% 153.6%
Shareholder Equity 100% 120.9% 114.5% 136.2% 172.4%
Non-current Liabilities 100% 132.4% 154.4% 159.8% 205.1%
Current Liabilities 100% 101.2% 100.8% 112.5% 133.1%
Total Equity and Liability 100% 111.2% 109.4% 125.1% 153.6%
0
50
100
150
200
250
2009 2010 2011 2012 2013
Non-current Assets Current Assets Total Asset
Shareholder Equity Non-current Liabilities Current Liabilities
Total Equity and Liability
Figure 1: Horaizontal Analysis of Balance Sheet from 2009
12
b) Income Statement
Table 3: Income statement (Horizontal Analysis)
Particulars 2009 2010 2011 2012 2013
Net Turnover 100% 119.2% 132.4% 156.3% 177.7%
Cost of Goods Sold 100% 117.5% 117.4% 139.1% 152.7%
Gross Profit 100% 122.2% 160.5% 188.5% 224.5%
Operating Expense 100% 98.1% 142.5% 143.9% 131.7%
Operating Profit 100% 148.7% 180.4% 237.7% 326.8%
TAX Paid 100% 167.5% 325.9% 353.0% 576.4%
Profit for Year 100% 139.2% 123.3% 190.5% 238.0%
The graphical representation of the horizontal analysis for balance sheet data are given
below:
0
100
200
300
400
500
600
700
2009 2010 2011 2012 2013
Figure 2:Horizontal Analysis of Income Statement Comparedto 2009
Net Turnover Cost of Goods Sold Gross Profit Operating Expense
Operating Profit TAX Paid Profit for Year
13
4.2 Vertical Analysis
A method of financial statement analysis in which each entry for each of the three major
categories of accounts (assets, liabilities and equities) in a balance sheet is represented as a
proportion of the total account.Vertical Analysis for Balance Sheet & Income Statement for
the years from 2009 to 2013 is given below.
a) Balance Sheet (Vertical Analysis)
Table 4: Balance Sheet (Vertical Analysis)
Particulars 2013 2012 2011 2010 2009
Non-current Asset 46.11% 38.99% 32.74% 39.70% 31.69%
Current Asset 53.89% 61.01% 67.26% 60.24% 68.30%
Asset 100% 100% 100% 100% 100%
Total Equity 48.21% 46.78% 36% 46.68% 42.95%
Non-current Liability 6.76% 6.46% 5.72% 6.02% 5.06%
Current Liability 45.03% 46.76% 58.28% 47.30% 50.99%
Total Equity & Liabilities 100% 100% 100% 100% 100%
b) Income Statement
Table 5: Income Statement (Vertical Statement)
Particulars 2013 2012 2011 2010 2009
Net Turnover 100% 100% 100% 100% 100%
Cost of Goods sold 56.05% 58.05% 57.83% 64.34% 65.22%
Gross Profit 13.45% 41.95% 42.17% 35.66% 34.78%
Operating Expense 13.51% 16.79% 19.47% 15.01% 18.23%
Operating Profit 30.44% 25.16% 22.70% 20.65% 16.55%
Profit Before Income Tax 29.15% 23.67% 21.12% 19.54% 15.89%
Tax Paid 13.39% 9.32% 10.16% 5.80% 4.12%
Net Profit 15.77% 14.35% 10.96% 13.74% 11.77%
The graphical representations of vertical analysis for Income statement is given below:
14
16.76%13.39%
29.15%30.44%
13.51%43.95%
56.05%100%
Net ProfitTax Paid
Profit Before Income TaxOperating Profit
Operating ExpenseGross Profit
Cost of Goods soldNet Turnover
Figure 3: Differnt Part of Income Statement as a Part of Net Turnover forthe Year 2013
14.35%9.32%
23.67%25.16%
16.79%41.95%
58.05%100%
Net ProfitTax Paid
Profit Before Income TaxOperating Profit
Operating ExpenseGross Profit
Cost of Goods soldNet Turnover
Figure 4: Differnt Part of Income Statement as a Part of Net Turnover forthe Year 2012
10.96%10.16%
21.12%22.70%
19.47%42.17%
57.83%100%
Net ProfitTax Paid
Profit Before Income TaxOperating Profit
Operating ExpenseGross Profit
Cost of Goods soldNet Turnover
Figure 5: Differnt Part of Income Statement as a Part of Net Turnover forthe Year 2011
13.74%5.80%
19.54%20.65%
15.01%35.66%
64.34%100%
Net ProfitTax Paid
Profit Before Income TaxOperating Profit
Operating ExpenseGross Profit
Cost of Goods soldNet Turnover
Fig 6: Differnt Part of Income Statement as a Part of Net Turnover for the Year2010
15
4.3 Ratio analysis
Quantitative analysis of information contained in a company’s financial statements. Ratio
analysis is based on line items in financial statements like the balance sheet, income
statement and cash flow statement; the ratios of one item – or a combination of items - to
another item or combination are then calculated. Ratio analysis is used to evaluate various
aspects of a company’s operating and financial performance such as its efficiency, liquidity,
profitability and solvency. The trend of these ratios over time is studied to check whether
they are improving or deteriorating. Ratios are also compared across different companies in
the same sector to see how they stack up, and to get an idea of comparative valuations. Ratio
analysis is a cornerstone of fundamental analysis. For a specific ratio, most companies have
values that fall within a certain range. A company whose ratio falls outside the range may be
regarded as grossly undervalued or overvalued, depending on the ratio.
A) Profitability RatioA class of financial metrics that are used to assess a business's ability to generate earnings as
compared to its expenses and other relevant costs incurred during a specific period of time.
For most of these ratios, having a higher value relative to a competitor's ratio or the same
ratio from a previous period is indicative that the company is doing well.
Profitability Ratio Analysis for the years from 2009 to 2013 are given in the table below.
Table 6: Profitability Ratio Analysis
Particulars 2013 2012 2011 2010
Gross Profit Ratio 43.95 41.95 42.17 35.66
Net Profit Ratio / Profit Margin 15.77 14.35 10.96 13.74
Return on Equity 61.80 60.90 74.44 50.49
Return on Total Asset 29.40 27.97 17.12 16.29
Return on Investment 48.52 49.26 37.23 29.36
Earnings per Share 81.14 65.69 42.5 47.98
16
Changes in Different Profitability ratio over the years are shown below:
Changes in Earning per Share over the years are shown below:
Data before 2010 is taken from a secondary report
2007 2008 2009 2010 2011 2012 2013Gross Profit Ratio 29.7 35.86 34.78 35.66 42.17 41.95 43.95Net Profit Ratio 10.91 11.89 11.77 13.74 10.96 14.35 15.77Return on Equity 27 43 43 50.49 74.44 60.9 61.8Return on Total Asset 8 12 14 16.29 17.12 27.97 29.4Return on Investment 29.36 37.23 49.26 48.52
01020304050607080
Figure 7: Changes in Different Profitability Ratio Over theYear
27.8134.48
47.9842.5
65.69
81.14
2008 2009 2010 2011 2012 2013
Figure 8: Changes in Earnings per Share(tk) from 2008
Earnings per Share
17
B) Liquidity Ratio
A class of financial metrics that is used to determine a company's ability to pay off its short-
terms debts obligations. Generally, the higher the value of the ratio, the larger the margin of
safety that the company possesses to cover short-term debts.
Liquidity Ratio Analysis for the years from 2009 to 2013 is given in the table below.
Table 7: Liquidity Ratio Analysis
2013 2012 2011 2010 2009 2008 2007 2006 2005Current Ratio 1.20 1.30 1.15 1.27 1.31 1.35 1.08 0.88 0.74Quick Ratio 0.40 0. 60 0.59 0.56 0.74 0.79 0.52 0.34 0.22Working CapitalRatio
0.20 0.30 0.15 0.27 - - - - -
Data before 2010 are collected from another secondary source
Changes in Current Ratio and Quick Ratio since 2005 are shown below:
0.740.88
1.08
1.35 1.31 1.271.15
1.31.2
0.220.34
0.52
0.79 0.74
0.56 0.59 0.6
0.4
0
0.2
0.4
0.6
0.8
1
1.2
1.4
1.6
2005 2006 2007 2008 2009 2010 2011 2012 2013
Figure 9: Changes in Current Ratio and Quick Ratio Since 2005
Current Ratio
Quick Ratio
18
C) Efficiency / Activity Ratio
Ratios that are typically used to analyze how well a company uses its assets and liabilities
internally. These ratios are meaningful when compared to peers in the same industry and can
identify business that are better managed relative to the others. Also, efficiency ratios are
important because an improvement in the ratios usually translate to improved profitability.
Efficiency Ratio Analysis for the years from 2009 to 2013 is given in the table below.
Table 8: Efficiency Ratio Analysis
Particulars 2010 2011 2012 2013
Total Asset Turnover 1.65 1.56 1.95 1.95
Account Receivable Turnover 42.79 32.89 28.74 36.55
Average Receivable Collection Period
Days in A/R outstanding
8.61 10.95 12.53 9.85
Inventory Turnover 3.39 2.76 3.09 3.02
Days in Inventory /Inventory holding
period
106.11 130.29 111.6 119.14
Account Payable Turnover 5.55 4.76 4.63 5.52
Days in A/P 64.9 75.6 77.8 65.2
Changes in total asset Turnover ratio are shown below:
Data before 2005 is taken from a secondary source
2.67
1.521.2
0.971.23
1.65 1.56
1.95 1.95
2005 2006 2007 2008 2009 2010 2011 2012 2013
Figure 10: Changes in Total Asset Turnover Since 2005
Total Asset Turnover
19
D) Solvency Ratio
A key metric used to measure an enterprise’s ability to meet its debt and other obligations.
The solvency ratio indicates whether a company’s cash flow is sufficient to meet its short-
term and long-term liabilities. The lower a company's solvency ratio, the greater the
probability that it will default on its debt obligations.
Solvency ratio analysis for the year from 2010 to 2013 are given below.
Table 9: Solvency ratio analysis
Particulars 2013 2012 2011 2010
Debt-equity Ratio 1.07 1.14 1.78 1.14
Debt-total Asset 0.52 0.53 0.64 0.53
Long Term Debt-equity Ratio 0.14 0.14 0.16 0.13
E) Other Ratio
Table 10: Other ratio analysis
Particulars 2013 2012 2011 2010
Times Interest Earned 102.5 35.2 - -
Pay-Out Ratio 49.96% 46.89% 47.89% 29.94%
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Chapter 5:
5.0 Conclusion:
After conducting the horizontal, vertical and ratio analysis of the BAT B from the year 2009
to 2013, it can be concluded that –
a) Horizontal / Trend analysis –
Balance Sheet - The assets and liabilities of BAT B are increasing in a growing rate.
Especially its currents assets grew almost 70% in 2013 from 2012. Its increase in equity is
more than its liabilities. It means BAT B puts emphasis on equity financing and it gives the
company a cushion and security from any business or financial risk.
Income Statement – The horizontal analysis of income statements shows a tremendous
increase in gross profit, operating profit and net profit. But the table 3 shows that 2011 was a
good year for BAT B since the company was able to increase its revenues but decrease its
Cost of goods sold. Whereas in 2010 BAT B was able to decrease its operating expenses to
the least in the last 5 years. Moreover, in 2013 BAT B paid the highest amount of tax but it
has also the highest net profit among the last 5 years. It shows the company’s market is
expanding and its position is strengthening in a growing rate.
b) Vertical Analysis –
Balance Sheet – The vertical analysis of balance sheet shows that the proportion of current
asset in total asset is more than non-current asset. But, the trend shows that the company is
continuously trying to increase its non-current asset implying BAT B is trying to expand its
business. Whereas their non -current liability is a small portion of the total liabilities however
the company focuses on equity more than debt financing. The small portion of long term debt
of the years 2009 to 2013 shows their superior ability to fight financial risks.
Income Statement – The common size statement of income statement shows that the net
profit of the company is only 15% (for 2013) though this percentage is increasing. The major
portion of the net turnover consists of cost of goods sold and tax payment.
c) Profitability Ratios –
The profitability ratios portray the strong financial position of the company. Every single
ratio shows an increasing trend which is a good sign for both shareholders and creditors.
Undoubtedly, BAT B is an attractive company to invest in.
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d) Liquidity Ratios –
The trend of current ration shows that since 2005 BAT B has been trying to reduce its current
liabilities and increase current assets to meet the current liabilities. It means the company
possesses superior position in fighting its business risks. But the quick ratio or acid test ratio
signifies the company has a huge amount of inventory piled up. This puts the company in
inflexibility and incurs huge costs of holding inventory. But after observing the profitability
trend it can be said that, so far the company do not any problems regarding the inventory.
e) Activity/ Efficiency Ratios –
The total asset turnover of BAT B shows an increasing trend which means the company is
developing ability to generate more and more income from their assets. The A/R receivable
turnover ratios show an increasing trend implying the A/R remains uncollectible for longer
period. The inventory holding period trend implies that the company is trying to reduce their
inventory holding period but still they hold inventory for a great number of days. On the
other hand, they are trying to increase their A/P turnover but in 2013 their payments of A/P
were earlier than the previous two years.
f) Solvency Ratios –
The company has more current liabilities than long-term liabilities. But their total debt is
higher than their total equity. Whereas their long term debt is only a small portion of the total
asset and equity. It means that the company has lower financial risks though their huge
current liabilities put them in business ricks. But the company’s huge current assets negate
the risks.
g) Other ratios –
The payout ratio shows that the company retains most of its earnings in the expansion of the
business. It implies the company plans to grow in a huge scale. On the other hand, times
interest earned ratio signifies the earning s of the company is much more for them to cover
their expenses of low debt.
At the end, it can be said that, in terms of profitability, solvency, liquidity, efficiency and
other areas, BAT B holds strong ground in the market and is an attractive company for both
investors and creditors.
i
Glossary
Account Payable Turnover This ratio will indicate how much credit the company uses fromits suppliers. Note that this ratio is very useful in credit checks of firms applying for credit.Payable turnover that is too small may negatively affect a company's credit rating.AccountsPayableTurnover = Accounts Receivable Turnover This ratio provides an indicator of the effectiveness of acompany's credit policy. The high receivable turnover will indicate that the company collectsits dues from its customers quickly. If this ratio is too high compared to the industry, this mayindicate that the company does not offer its clients a long enough credit facility, and as aresult may be losing sales. A decreasing receivable-turnover ratio may indicate that thecompany is having difficulties collecting cash from customers, and may be a sign that salesare perhaps overstated.AccountsReceivableTurnover = Asset Turnover Ratio The amount of sales or revenues generated per dollar of assets. TheAsset Turnover ratio is an indicator of the efficiency with which a company is deploying itsassets.
Asset Turnover = Sales or Revenues/Total AssetsAverage Receivable Collection Period This ratio provides the same information asreceivable turnover except that it indicates it as number of days.AverageReceivableCollectionPeriod = 365 Current Ratio This ratio is a measure of the ability of a firm to meet its short-termobligations. In general, a ratio of 2 to 3 is usually considered good. Too small a ratio indicatesthat there is some potential difficulty in covering obligations. A high ratio may indicate thatthe firm has too many assets tied up in current assets and is not making efficient use to them.CurrentRatio = Days In Accounts Payable A company's average payable period. Also known as Dayspayable outstanding (DPO), it tells how long it takes a company to pay its invoices from tradecreditors, such as suppliers. DPO is typically looked at either quarterly or yearly.DaysInAccountsPayable = Companies must strike a delicate balance with DPO. The longer they take to pay theircreditors, the more money the company has on hand, which is good for working capital andfree cash flow.
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Days in Inventory: This ratio provides the same information as inventory turnover exceptthat it indicates it as number of days.DaysinInventory = 365Debt-equity Ratio A measure of a company's financial leverage calculated by dividing itstotal liabilities by stockholders' equity. It indicates what proportion of equity and debt thecompany is using to finance its assets.Debt − EquityRatio = Debt-total Asset Total debt to total assets is a leverage ratio that defines the total amount ofdebt relative to assets. This enables comparisons of leverage to be made across differentcompanies. The higher the ratio, the higher the degree of leverage, and consequently,financial risk. This is a broad ratio that includes long-term and short-term debt (borrowingsmaturing within one year), as well as all assets – tangible and intangible.Debt − TotalAssetRatio = Earnings Per Share (EPS) The portion of a company's profit allocated to each outstandingshare of common stock. Earnings per share serves as an indicator of a company'sprofitability.EarningsPerShare = − ℎGross Profit Ratio A financial metric used to assess a firm's financial health by revealing theproportion of money left over from revenues after accounting for the cost of goods sold.Gross profit margin serves as the source for paying additional expenses and future savings.GrossProfitRatio = ∗ 100Horizontal Analysis A procedure in fundamental analysis in which an analyst comparesratios or line items in a company's financial statements over a certain period of time. Theanalyst will use his or her discretion when choosing a particular timeline; however, thedecision is often based on the investing time horizon under consideration. Horizontal analysiscan be used on any item in a company's financials (from revenues to earnings per share), andis useful when comparing the performance of various companies.Inventory Turnover This ratio provides an indication of how efficiently the company'sinventory is utilized by management. A high inventory ratio is an indicator that the companysells its inventory rapidly and that the inventory does not languish, which may mean there isless risk that the inventory reported has decreased in value. Too high a ratio could indicate alevel of inventory that is too low, perhaps resulting in frequent shortages of stock and thepotential of losing customers. It could also indicate inadequate production levels for meetingcustomer demand. InventoryTurnover =
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Interest Coverage Ratio/ Times Interest Earned: A ratio used to determine how easily acompany can pay interest on outstanding debt. The interest coverage ratio is calculated bydividing a company's earnings before interest and taxes (EBIT) of one period by thecompany's interest expenses of the same period.InterestCoverageRatio = Liquidity Ratio A class of financial metrics that is used to determine a company's ability topay off its short-terms debts obligations. Generally, the higher the value of the ratio, thelarger the margin of safety that the company possesses to cover short-term debts.
Long Term Debt-equity Ratio One of the capitalization ratios. It is calculated by theformula given below.LongTermDebt − EquityRatio = Net Profit Ratio/Profit Margin: A ratio of profitability calculated as net income divided byrevenues, or net profits divided by sales. It measures how much out of every dollar of sales acompany actually keeps in earnings. Profit margin is very useful when comparing companiesin similar industries. A higher profit margin indicates a more profitable company that hasbetter control over its costs compared to its competitors.NetProfitRatio = ∗ 100Pay-out Ratio: The proportion of earnings paid out as dividends to shareholders, typicallyexpressed as a percentage. The payout ratio can also be expressed as dividends paid out as aproportion of cash flow. The payout ratio is a key financial metric used to determine thesustainability of a company’s dividend payments. A lower payout ratio is generally preferableto a higher payout ratio, with a ratio greater than 100% indicating the company is paying outmore in dividends than it makes in net income.PayoutRatio = ℎ ( ) ℎ ( )The adequacy of the payout ratio depends very much on the sector. Companies in defensiveindustries – such as utilities, pipelines, and telecommunications – have stable and predictableearnings and cash flows, and thus can support much higher payouts than cyclical companies.Companies in cyclical sectors like resources and energy typically have lower payouts sincetheir earnings fluctuate considerably in line with the economic cycle.
Profitability Ratio A class of financial metrics that are used to assess a business's ability togenerate earnings as compared to its expenses and other relevant costs incurred during aspecific period of time. For most of these ratios, having a higher value relative to acompetitor's ratio or the same ratio from a previous period is indicative that the company isdoing well.
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Price-Earnings Ratio (P/E Ratio): A valuation ratio of a company's current share pricecompared to its per-share earnings.Price − EarningsRatio = ℎ ℎAlso sometimes known as "price multiple" or "earnings multiple", In general, a high P/Esuggests that investors are expecting higher earnings growth in the future compared tocompanies with a lower P/E. However, the P/E ratio doesn't tell us the whole story by itself.It's usually more useful to compare the P/E ratios of one company to other companies in thesame industry, to the market in general or against the company's own historical P/E.
Quick Ratio: The quick (or acid-test) ratio is a more stringent measure of liquidity. Onlyliquid assets are taken into account. Inventory and other assets are excluded, as they may bedifficult to dispose of. QuickRatio = −Return on Equity (ROE): The amount of net income returned as a percentage ofshareholders equity. Return on equity measures a corporation's profitability by revealing howmuch profit a company generates with the money shareholders have invested.ReturnonEquity = ∗ 100Return on Investment (ROI): A performance measure used to evaluate the efficiency of aninvestment or to compare the efficiency of a number of different investments. To calculateROI, the benefit (return) of an investment is divided by the cost of the investment; the resultis expressed as a percentage or a ratio.ReturnonInvestment = ∗ 100Return on Total Asset (ROTA): An indicator of how profitable a company is relative to itstotal assets. ROTA gives an idea as to how efficient management is at using its assets togenerate earnings. Calculated by dividing a company's annual earnings by its total assets,ROTA is displayed as a percentage. Sometimes this is referred to as "return on investment".ReturnonTotalAsset = ∗ 100
Retention Ratio: The proportion of earnings kept back in the business as retained earnings.The retention ratio refers to the percentage of net income that is retained to grow thebusiness, rather than being paid out as dividends. It is the opposite of the payout ratio, whichmeasures the percentage of earnings paid out to shareholders as dividends.
v
On a per-share basis, the retention ratio can be expressed as (1 – Dividends per share / EPS).RetentionRatio = − = 1 − = 1 − PayoutRatioThe retention ratio is 100% for companies that do not pay dividends, and is zero for
companies that pay out their entire net income as dividends.The retention ratio is typically higher for growth companies that are experiencing rapidincreases in revenues and profits. A growth company would prefer to plow earnings back intoits business if it believes that it can reward its shareholders by increasing revenues and profitsat a faster pace than shareholders could achieve by investing their dividend receipts.
Solvency RatioA key metric used to measure an enterprise’s ability to meet its debt and other obligations.The solvency ratio indicates whether a company’s cash flow is sufficient to meet its short-term and long-term liabilities
Vertical Analysis A method of financial statement analysis in which each entry for each ofthe three major categories of accounts (assets, liabilities and equities) in a balance sheet isrepresented as a proportion of the total account. The main advantages of vertical analysis arethat the balance sheets of businesses of all sizes can easily be compared. It also makes it easyto see relative annual changes within one business.
Working Capital Ratio: An accounting and finance term used to describe how many days itwill take for a company to convert its working capital into revenue. The faster a companydoes this, the better.
WorkingCapitalRatio = ∗ 365