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[email protected] News is produced by leisure marketing
specialist Partners Leisure 105 The Mount, YorkT. 01904 610077 www.partners-group.co.uk
Helpline – free advice for NFAN members
Planning legislation and business ratesBarry Davies, Davies & Co. (CharteredSurveyors)Tel: 01536 524808Email: [email protected]
Specialising in planning legislationincluding change of use, enforcementnotices, advertising boards and businessrates appeals.
Health & Safety/Environmental HealthGuidanceRay Hipkin, Health & Safety PractitionerTel: 01844 353407Email: [email protected]
Exclusive insurance scheme for NFANmembersSteve Taylor, Marsh and CompanyInsurance BrokersTel: 0116 204 3400Email: [email protected]
Providers of competitive, specialistinsurance including unique coverextensions for E.coli outbreaks. We offer asite survey and full insurance needsassessment.
CateringChris Brown, Turpin Smale CateringConsultantsTel: 020 7620 0011Email: [email protected]
Advice on all matters catering includinghelp with increasing sales, improvingstandards and making margins.
Employment and Human Resourcesadvice and supportJudi Badenoch & Ros Hammond,Cranbrook ConsultingTel: 01628 857771Email: [email protected],[email protected]
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The newsletter of the National Farm Attractions Network Issue 70 Spring 2017
NFAN CommitteeChairman Colin Evans, Cantref Adventure Farm Tel: 07977 120533
Vice-Chair & Treasurer Richard Powell, Park Hall Tel: 01691 671123
Barry Davies, Davies & Co Tel: 01536 524808
Matthew Heast, Mead Open Farm Tel: 01525 852954
Sally Jackson, The Pink Pig Tel: 01724 854082
Lesley Knight, Rupert Oliver’s Ideas Factory Tel: 07762 124325
All general enquiries should be directed to the NFAN office - tel: 01904 615059, email [email protected].
Katie Milbourn, Walby Farm Park Tel: 01228 573056
Robert Nicholson, Cannon Hall Farm Tel: 01226 790427
Phil Pickersgill, Innovative Leisure Tel: 07860 868104
Louise Possegger, Spring Barn Farm Tel: 01273 488450
Tom Robinson, National Forest Adventure Farm Tel: 01283 533933
Steve Vinden, Odds Farm Park Tel: 07841 562559
As a NFAN member you are entitled tofree advice from the following experts.Please limit your free calls to one perannum. The experts can advise youfurther, subject to their terms ofbusiness. You will find them allprepared to offer special rates forNFAN members.
BrilliantBrighton
Farm and rural attractions from aroundthe UK gathered at the Hilton MetropoleHotel in Brighton for the annual NationalFarm Attractions Network (NFAN)conference, exhibition and awards,celebrating the best in farm parks andcountryside attractions.
The theme of the conference was “peopleare our business” focusing on customerservice excellence, trends in catering andsocial media marketing. Mark Russell at theArt of Brilliance, urged delegates to have apositive attitude and think differently to bethe best you can possibly be and improvecustomer service. Rick Turner from The BIGSheep shared his experiences of applyingthe principles of the Art of Brilliance to hisbusiness.
Chris Brown at Turpin Smale CateringConsultants challenged delegates to visitcoffee shops, bakeries and street foodvendors for inspiration. These sectors aregrowing and farm attractions can learn from
them by daring to be different andpersonalising their catering offer. KatieMilbourne from Walby Farm Park shared theirsecrets to increasing catering sales. AndChris Mitchell from the Genuine Dining Cogave an insight into catering operations in adifferent sector and the way his company isincorporating new food trends andpresentation into contract catering.
With adults on average spending 80 minutesa day on social media, Anita Waddell atAgility Marketing explained the potential ofcost-effective social media marketing, usingOdds Farm Park as a case study. Nicky Hydegave a case study presentation on CannonHall Farm’s top 10 social media wins.
Colin Evans, NFAN chairman said, “This year’sannual conference and trade exhibition hasbeen the biggest yet. It is heartening to seethe sector growing and developing.Delegates were able to visit two great Sussexfarm attractions during the three-dayconference, and I’d like to thank Fishers
Adventure Farm Park and KnockhatchAdventure Park for their hospitality.”
The NFAN annual awards dinner wassponsored by Lappset Creative with winesponsored by Timberplay. Brightoncomedian Stephen Grant hosted the awardceremony. See the full list of winners onpage 3.
NFAN would like to thank gold conferencesponsors: S. Gregory & Co, Marsh & Co, andDavies & Co; Fun Fear who provided all theAV services; Tuesday night’s informal dinnerwine sponsor Playscheme; open daysponsors: Marsh & Co, Rupert Oliver’s IdeasFactory and Yarde Farm Ice Cream; drinksreception sponsors: Innovative Leisure andDigiTickets as well as all the award categorysponsors listed on page 3.
Conference presentations can bedownloaded from www.farmattractions.net.
Conference presentations can bedownloaded from
www.farmattractions.net
NFAN News Spring 2017:Layout 1 09/03/2017 11:56 Page 1
www.farmattractions.net Tel: 01904 615059
Willows Activity Farm Open DayHertfordshireWednesday 10th MaySee the new Peter Rabbit AdventurePlayground and hear how the eventsprogramme including Christmas isdriving membership and visits.
Cannon Hall Farm Open Day South YorkshireWednesday 20th SeptemberWinner of Farm Attraction of the Year2016. Dinner the night before will beserved in the new White Bull restaurant.
Northern Ireland RoadshowTuesday 20th to Thursday 22nd JuneMeet in Belfast for a two-day coachtour of attraction visits and networking.
The workshops also double as miniopen days with a presentation fromthe host venue and site tour.
HR EssentialsWednesday 26th AprilThe Pink Pig, Lincolnshire
Retail Results BoosterTuesday 16th MayAmerton Farm, Staffordshire
Play Inspection EssentialsWednesday 7th JuneFarmer Palmer’s, Dorset
Health & Safety WorkshopWednesday 11th OctoberBarleylands, Essex
Succession PlanningWednesday 8th NovemberBocketts Farm Park, Surrey
Marketing for non-marketersWednesday 22nd NovemberFarmer Copley’s, Yorkshire
Day Maker Award
Lifetime Achievement Award
The AGM, held at the annualconference in Brighton, sawthe election of NFAN’smanagement committee.
Our thanks go to Andrew Wolfe ofWillows Activity Farm and RichardWaring (NFAN Treasurer) fromRand Farm Park who have madetremendous contributions to thecommittee and have now stooddown. We welcome KatieMilbourn from Walby Farm Parkand Sally Jackson from the PinkPig who have joined thecommittee.
Richard Powell from Park HallFarm has now taken on theresponsibilities of Treasurer.
There was a standing ovation asAndrew Wolfe from WillowsActivity Farm in Hertfordshire wasnamed recipient of the LifetimeAchievement Award.
Andrew said: “I’m humbled toreceive this award from NFAN – it isa huge honour to be a part of thisinspiring group of people who aresimply brilliant at what they do.”
Presenting the award NFANChairman Colin Evans said;
“Andrew has been a father figure tomany in the industry, offering hisexperience and advice, andinviting countless numbers of farmpark operators to visit his operationat Willows. He has been an activemember of the NFAN committeefor many years and his input will begreatly missed. He is stepping downas Chief Executive of Willows inSeptember and we wish him all thebest in his future plans.”
The Day Maker Award was anew category for 2017 and thewinner was Adam Price atCantref Adventure Farm in SouthWales. This customer serviceexcellence category was hotly-contested with seven finalists.Adam’s commitment to “goingthe extra mile” as standard,great sense of humour and‘can-do’ attitude won the day.
Gwen Evans nominated Adam forthe award and said: “Adam isalways up for the challenge andhas never backed away fromdelivering first class customerservice.
“One stand out is the way in whichhe led the Santa ExperienceDecember 2015. We had aseverely disabled child in amotorised wheel chair that waslarger than the usual. Although thegrotto was up to DDA standards,Adam quickly moved Santatogether with the majority of thecontents of the grotto into theElves Workshop. The parents of thelittle boy were overwhelmed -most definitely a "day maker"moment that the child andparents will remember for manyyears to come.”
2017 Diary of Events
Farm Hub Workshops New membersNew committeemembers
Farm parksCraigie's Farm Deli and Café Crantit FarmDaniel Farm Leisure IslandMontpellier Enterprises SJ Parker & Son
Trade membersAir Bouncers Ltd Amazing Interactives Cranbrook Consulting Design with Nature DHX BrandsSarunds LtdScream Park Entertainments Stephen Candy Photography Yarde Farm Ice Cream
W IN N ER
Best Food & Beverage Sponsor: Booker WholesaleWinner: Thrift FarmHighly comm: Walby FarmPark
Best Trade Supplier Sponsor: NFANWinner: Kids Play ChildcareHighly comm: Timberplay
Best Digital Presence Sponsor: Partners LeisureWinner: Cannon Hall FarmHighly comm: Odds FarmPark
Innovation Award Sponsor: Marsh & CoWinner: Hasty’s AdventureFarmHighly comm: Marsh Farm
Day Maker Award Sponsor: PlayschemeWinner: Adam Price, CantrefAdventure FarmHighly comm: Dee Naylor,Tropical Butterfly House, Wildlife & Falconry Centre
Best in Education Sponsor: Colour HeroesWinner: Stockley Farm ParkHighly comm: Bocketts FarmPark
Jim Keetch Farm Attraction of the Year - under 75,000visitors Sponsor: David TaylorDesignsWinner: Hall Hill FarmHighly comm: Little Owl FarmPark
Jim Keetch Farm Attraction of the Year - over 75,000 visitorsSponsor: RegencyPurchasingWinner: Odds Farm ParkHighly comm: Fishers FarmPark
Lifetime AchievementAward Andrew Wolfe, WillowsActivity Farm
(l-r) Martin Renwick from award sponsor Regency PurchasingGroup; Steve and Jackie Vinden and the team from OddsFarm Park, Buckinghamshire; Colin Evans chairman of NFAN.
(l-r) David Taylor from award sponsor David Taylor Design;mother and son team Richard and Ann Darlington from HallHill Farm, County Durham; Colin Evans chairman of NFAN.
2018 award categories
Challenge business rates before 31st March
If you consider your rateable value has increased drasticallyfor no specific reason, this is just a reminder that the“informal appeal” for any factual incorrect information orindeed without significant evidence that you can glean fromthe Valuation Office Agency (VOA) websitehttps://www.gov.uk/correct-your-business-rates as to yourincrease in rateable value, then the time limit for challengingthis is 31st March 2017.
If you need any further help do not hesitate to contact BarryDavies, Davies & Co, on the free NFAN Helpline, 01536 524808.
Marco Calzini, fromAdventure Valley in CountyDurham, was thrilled to bedrawn as the winner of theVIP trip for two to Laplandto meet Santa courtesy ofLappset Creative.
LaplandAdventureWinner
Gain well-deserved recognition, raiseawareness and give your staff a senseof pride with the 2018 NFAN awards.The awards are free to enter and thedeadline is 30th June 2017.
Award categories are:
Innovation AwardBest Trade SupplierBest Food and BeverageBest Digital PresenceBest in EducationDay Maker AwardJim Keetch Farm Attraction ofthe Year (less than 75k visitors pa)Jim Keetch Farm Attraction ofthe Year (more than 75k visitors pa)
Deadline30th June 2017
Download your entry form atwww.farmattractions.net
Award Winners 2017
Large Farm Attraction Winner Odds Farm Park
Small Farm Attraction Winner Hall Hill Farm
NFAN News Spring 2017:Layout 1 09/03/2017 11:56 Page 3
