Brillant Advice From Pro's For A Social Media Marketing Strategy

  • Published on
    17-Aug-2015

  • View
    7

  • Download
    1

Embed Size (px)

Transcript

  1. 1. Brillant Advice From Pro's For A Social Media Marketing Strategy The largest social media sites are just some of the players in social media marketing. For all the businesses that recognize the effectiveness of marketing with social media, there are yet more marketers who haven't explored it to its full potential. The article below offers numerous tips for achieving success with social media marketing. To help get your customers interested in your products, you should run promotions through social media marketing. Running promotions through this sort of marketing will keep your customers constantly informed of your products and also, keep your business on their minds. Social media promotions are a great way to spread the word about your business. To help you attract more visitors, you should promote your site through niche social media sites. What's great about niche social media sites is that they can send you a lot of targeted traffic. Even if the niche site is small, it can still send you quality visitors who are more likely to purchase something from your site because they already have an interest in your product. Relax, it is just an online conversation. Email used to scare the pants off of companies who did not understand the good, the bad, and the ugly of the whole thing. Now it is the go-to communication channel. Social media is the new channel, and all you need to do is sit down and talk to your customers. It is what they want and what you need. Decide whether or not you want an association with your customers. If you desire to maximize sales, try to advertise using social channels and remember to keep it simple. If you do want to engage in an ongoing relationship with clients, then approach it easily with a simple introduction at first. Your customers will lead you from there. You can now link all your blog posts to LinkedIn. Therefore, every time you create an article, it will help you gain double exposure. This is a time saver, since you can reach your blog audience and your Linkedin followers simultaneously. You can have your Twitter posts appear on your Facebook wall as well. Perhaps writing different
  2. 2. posts might be best since your audience on Twitter might slightly differ from your Facebook friends, and Twitter is about writing extremely short posts. However, this allows you to update both websites very easily. Find bloggers within your niche, and leave comments on their blogs. The great thing about comments is that you can usually leave a link with the comment, giving readers of that blog a way to find your site or blog. While sticking with blogs with bigger followings is more likely to generate more traffic for you, visitors from smaller blogs can add up as well. Use the Facebook poll feature. This tool allows you to create a poll with as many different answers as you want http://finance.yahoo.com/news/online-marketing-tools-he lp-businesses-122900680.html for your friends to complete. This could be a great opportunity to get some feedback on your products and encourage your friends to interact with you and with each other. In your website content, mention your social media efforts. You can simply write an article after you get up to one thousand Twitter followers. Be sure to thank your visitors for having interest regarding your work, and make sure you share your experiences on social media sites. This type of article will be shared quickly. When running a social media marketing campaign, brag about how many followers you have from time to time. If someone sees that 1500 people are following you, they may join up too just so they do not get left out of what their friends already know about. The desire to stay in the know and be trendy can be your friend. You can measure the success of your social media marketing by the sentiment and number of comments you receive about your posts. You need to pay attention to the comments because your followers will tell you if you are posting relevant information. If they are mostly positive, then keep up the good work. If they are negative, try tweaking your posts for a more positive sentiment. Social media sites are a great way to build interest in new products or to get pointed feedback on past products. People love to give their opinion, so ask the question and expect many answers in return. Your followers may be able to give you valuable insight into what products and services best fill their needs. Best of all, all this market research comes at no cost to you. Link your social media blog to email. In some circles, this may be considered old hat, but there is still plenty of market to be tapped via email. You can simply add a 'subscribe via email' link to your page that will allow fans to get on your mailing list. Fill out as much information as you can about your company on your Facebook page. Don't make it feel impersonal; put that little extra effort and write a small bio and upload a company logo and pictures from your company that pertain to meetings, parties, promotions etc. Help future customers understand what your company is all about so that it doesn't seem to be just a logo on the web. Create a blog for your business with links to your other social media identities. If you have a blog
  3. 3. that is continually being updated with new and interesting content, you will attract repeat visitors. Including links to Facebook and Twitter will make it easier for potential customers to follow you, and you will maintain a presence in their computerized world. When writing a social media blog for your business, remember to add Twitter. You can easily place a retweet button at the top of your blog. This will allow Twitter users to easily share your blog on their site. Think of all the potential that one button can have on your marketing efforts. If you are using WordPress for your site, be sure to put a Retweet button that is at the top http://www.examiner.com/article/twitter-marketing-tips-that-you-should-give-a-try of your posts for your readers to use. This will make it easy for them to pass on your information to others. WordPress has plugins for this, so it will be simple for you to do with huge benefits in the long run. As was mentioned near the start of this article, discovering sound knowledge and facts is among the best actions you can help your business with. Do not jump into social media marketing without learning more about the topic. Use these tips and look for more resources for a great campaign.