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Bright EyeFeaturing VALVANCE™ Look 100 for instant sparkle
Banish darkness with Bright Eye
Delicate skin tissues welcome support
Our eyes don’t just allow us to see the world, they convey our thoughts, mood and deepest emotions. Sparkling eyes charm and engage, but dark circles and puffiness around the eyes can make us look older and more tired than we really are, diminishing overall facial vitality. The eye contour area is always the first to betray signs of fatigue or ageing.
Now, DSM has developed Bright Eye, a new concept that teams three powerful ingredients – the new VALVANCE™ Look 100, REGU®-AGE PF + SYN®-COLL – to protect the delicate eye contour against the effects of ageing, fatigue, and oxidative damage. Together they reduce the appearance of wrinkles and puffiness in the long term as well as providing immediate, visible relief from dark circles leading to a more youthful, vibrant appearance.
Fatigue, sun damage and skin ageing may all cause circles and under-eye bags to develop, dulling the appearance of the eye contour area. The skin around the eyes, which is already very thin, becomes even thinner as we age. This allows the underlying pigments and dense capillary network to show through, giving the appearance of dark circles.
Moreover, with age, the collagen and elastin matrix of the connective tissue weakens, and the already fragile skin of the eye contour loses
elasticity, causing a depression under the eyes, which we perceive as ‘bags’.
If the capillaries become clogged due to sluggish blood circulation, pressure can build up and further damage already weakened connective tissue. The consequences are visible dark circles and puffiness.
DSM’s Bright Eye instantly banishes darkness and gives a lasting boost to tired-looking eye contours.
What does it do? Bright Eye – instantly refreshed and radiant looking eyes
1. Immediately conceals shadows and dark circles
2. Helps reduce the appearance of eye contour puffiness
3. Visibly reduces the appearance of crow’s feet and fine lines
4. Protects and strengthens the delicate skin under the eyes
REGU®-AGE PF – combats eye contour puffiness
REGU®-AGE PF is a complex of carefully purified natural rice and soy peptides and biotechnologically produced superoxide dismutase. Upon regular constant application, it visibly reduces dark circles and puffiness thanks to a three-stage mode of action. It protects against oxidative stress, it strengthens the collagen and elastin matrix in the delicate skin under the eyes and it improves capillary circulation.
Derm
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Untreated Treated
REGU®-AGE PF
REGU®-AGE PF
REGU®-AGE PF
DSM’s new VALVANCE™ Look 100 is a perfectly balanced composite of titanium dioxide and silica that lends itself to formulations providing coverage with transparency for a natural look. VALVANCE™ Look 100 conceals shadows and dark circles that dull the
appearance of the eye area, for an instantly ‘rested and revitalized’ look. VALVANCE™ Look 100 is powerful yet subtle, offering good spreadability and giving immediate coverage without an unwanted whitening effect. VALVANCE™ Look 100 has been developed in response to people demands for immediate, visible relief for tired-looking eyes. It acts in seconds to lighten, refresh and restore sparkle.
NEW
SYN®-COLL – collagen boost and protection
SYN®-COLL is a small tripeptide designed to prevent the formation of wrinkles and to reduce their appearance. Its unique peptide sequence imitates the human body’s own collagen production and protection mechanism via TGF-β, making SYN®-COLL the first TGF-β booster on the market. SYN®-COLL simultaneously boosts the collagen matrix and protects it from degradation, conserving the skin’s elastic potential. Both actions work synergistically to limit the visibility of wrinkles and dark circles.
VALVANCE™ Look 100 – instant concealment
Before treatment After 12 weeks of treatmentwith 2.5% SYN®-COLL
VALVANCE™ Look 100 REGU®-AGE SYN®-COLL
Activity Immediately conceals shadows Protects collagen and elastin Boosts collagen production, inhibits and dark circles matrix against oxidative stress, collagen-degrading MMPs improves capillary circulation
Benefit Instant natural look of fresh eyes Visibly reduced dark circles Visible smoothing and and eye puffiness wrinkle-reduction effect
TimingBIOACTIVES TO TAKE OVER AND DELIVER
•Reinforcesconsumerperceptionofefficacy•Drivesconsumercompliance
Together, the bioactives and VALVANCE™ Look 100 instantly vanish dark circles and lastingly boost tired looking eyes.
The Bright Eye team
INSTANT EFFECT
See it!Instant results – right before your eyesIn a double-blind study with 12 female volunteers the Bright Eye formulation containing 3% VALVANCE™ Look 100 was applied to one
side of the face. The other side was treated with a control consisting of an identical formulation base without VALVANCE™ Look 100.
The reduction of dark circles under the eyes was evaluated by digital photographies and colorimetric parameters have been quantitatively analyzed.
Quantification of dark circle reduction under the eyes∆ ITA° of >3 can be distinguished visually
The addition of VALVANCE™ Look 100 gives an instant lift to tired-looking eyes, responding to an unmet consumer need for a product that delivers immediate enhancement together with daily support for the eye contour area.
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∆ IT
A° a
t 120
min
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7.06
Baseline = Untreated skin
Formulation with3% VALVANCE™ Look 100
*p ≤ 0.05 vs. control & vs. untreated skin
The addition of 3% VALVANCE™ Look 100 leads to a significant increase of the ITA°parameter. This effect could be observed even 120 min after application
Bright Eye formulation Control formulation
A AMPHISOL® K Potassium Cetyl Phosphate 1.0
Lanette 16 Cetyl Alcohol 3.0
Cutina CP Cetyl Palmitate 1.5
Eutanol G Octyldodecanol 3.0
Cetiol SN Cetearyl Isononanoate 2.5
PemulenTR-1 Acrylates/C10-30AlkylAcrylateCrosspolymer 0.10
VALVANCE™ Look 100 Silica, Titanium Dioxide 3.0
B Glycerine Glycerin 3.0
Water Dem. Aqua ad 100
C REGU®-AGE PF GlycineSojaProtein,HydrolyzedRiceExtract, 3.0 Superoxide Dismutase, Glycerin, Aqua, Phenoxyethanol, Sodium Benzoate, Potassium Sorbate, Sodium Dextran Sulfate
SYN®-COLL Palmitoyl Tripeptide-5, Glycerin, Aqua 1.0
Euxyl PE 9010 Phenoxyethanol, Ethylhexylglycerin q.s.
Experience it!Say goodbye to dullnessBright Eye with the new VALVANCE™ Look 100 is formulated to restore luminosity and vitality to the eye area while minimizing the appearance of fine lines and wrinkles. Its lightweight texture allows it to be spread easily and smoothly.
Formulation tips1 Heat phase A and B separately to 80°C.2 Add phase B to A while stirring, homogenize for 1 min.3 CooldowntoRT,addphaseC,homogenizeagain.
VALVANCE™ Look 100 is easy to formulate and is suitable for various cosmetic formulations such as skin care and make-up applications. It can be added during the manufacturing process at any time (< 80°C) and supports high shearing.
Contact us for more information on our new VALVANCE™ Look 100 and the Bright Eye concept.
Ingredient INCI name %w/w
© 2013 DSM Nutritional Products AG, 4002 Basel, Switzerland. www.dsm.com/personal-careAll rights reserved. No part of this brochure may be reproduced, distributed or translated in any form or by any means, or stored in a database or retrieval system, without the prior written permission of DSM Nutritional Products AG (“DSM”). While making reasonable efforts to ensure that all information in this brochure is accurate and up to date, DSM makes no representation or warranty of the accuracy, reliability, or completeness of the information. Use of this information shall be at your discretion and risk. Nothing herein relieves you from carrying out your own suitability determinations and tests and from your obligation to comply with all applicable laws and regulations and to observe all third party rights. The uses and claims for DSM’s products recommended in the brochure should be adapted to the current local regulatory environment. We disclaim any and all liability in connection with your product or its use.
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