BRIGHT BLUE FUTURES INTERNATIONAL YOUTH WEEK TOOLKITh360stage.s3.amazonaws.com/wp-content/uploads/2011/01/bbf/HIL… · Your passion and support for young people motivates us each

B R I G H T B L U E F U T U R E S I N T E R N A T I O N A L Y O U T H W E E K T O O L K I T

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B R I G H T B L U E F U T U R E S T O O L K I T DEAR BLUE ENERGY COMMITTEE CHAIRPERSONS

AND COMMUNITY CHAMPIONS, Your passion and support for young people motivates us each and every day, and we are proud to partner with you to bring Bright Blue Futures, our Brand-wide community relations program, to life.

As leaders of your hotel’s Blue Energy community activities, you play an important role in the success of Bright Blue Futures. From engaging Team Members, to identifying community partners, to coordinating volunteer events, we will call on you to radiate your Blue Energy and be the ambassadors of Bright Blue Futures at your hotel and our more than 550 properties around the world.

Our first Bright Blue Futures activity begins on International Youth Day (August 12, 2012), when we will kick off a weeklong celebration focused on supporting youth in our communities. Our goal is to engage every Hilton Hotel & Resorts property during this exciting internal campaign, and we need your help to ensure your location participates.

In the next few pages you will find a series of tools and resources you can use to plan your hotel’s International Youth Week activities, and be part of the collective impact Hilton Hotels & Resorts will make globally. Please don’t hesitate to reach out to us if you have any questions, and keep us informed of your activities on the H360 Community website. We will be looking for outstanding examples during the week of August 12, and hotels that share their results will have the chance to win one of ten $1,000 grants for their community partner. Visit http://h360community.com/bright-blue-futures/news-and-updates/ to learn more and participate!

Together we can truly create Bright Blue Futures in our communities and fill the earth with the light and warmth of hospitality. We’re excited to get started.

Thank you for your support.

UNIT I: GET READY FOR INTERNATIONAL YOUTH WEEK In this unit you will find all the information you need to learn about Bright Blue Futures and join our Brand-wide International Youth Week celebration.

UNIT II: TAKE ACTION DURING INTERNATIONAL YOUTH WEEK Here you will find fun and engaging activity guides and tools to help your hotel participate in International Youth Week, and build brighter futures for young people in your community.

UNIT III: SHARE YOUR INTERNATIONAL YOUTH WEEK STORY We want to hear about what your hotel is doing to participate in International Youth Week and how it turned out! In this unit you will find ways to share your story with Team Members and your community.

UNIT IV: COMING SOON International Youth Week is just the start! Find out what’s next on the Bright Blue Futures horizon and share your ideas for future projects.

APPENDIX: TOOLS AND RESOURCES

Bob Brooks

Vice President, Global Culture and Strategic Initiatives

Hilton Hotels & Resorts

Dave Horton

Global Head

Hilton Hotels & Resorts

TABLE OF CONTENTS

http://h360community.com/bright-blue-futures/news-and-updates/


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UNIT I: GET READY FOR INTERNATIONAL YOUTH WEEK

U N I T I : G E T R E A D Y F O R I N T E R N A T I O N A L Y O U T H W E E K LEARN ABOUT BRIGHT BLUE FUTURES AND WHY

YOUTH ARE IMPORTANT

WHAT IS BRIGHT BLUE FUTURES? As Blue Energy Committee Chairpersons and Community Champions, your first step to participating in International Youth Week is to become better acquainted with our Bright Blue Futures community relations program. Bright Blue Futures will help young people achieve stability by delivering basic needs and discover hope for a brighter future via education, life skills development and employment. This program provides Hilton Hotels & Resorts with the opportunity to unite our efforts and amplify the impact we can make on youth around the world. Getting informed about Bright Blue Futures will help you prepare for meaningful International Youth Week activities and answer Team Members’ questions about how they can get involved.

Learn more about Bright Blue Futures by visiting the Bright Blue Futures tab on our H360 community website: http://h360community.com/bright-blue-futures/tools-andresources. The tab contains information about Bright Blue Futures, our global partners, best practices and resources to help you celebrate International Youth Week at your hotel.

Take time to visit the site and familiarize yourself with the program, while also thinking about how Bright Blue Futures can make a difference in your community.

If you have any questions, don’t hesitate to post a comment and someone from the Hilton Hotels & Resorts’ Culture team will get back to you promptly.

WHY ARE YOUTH IMPORTANT GLOBALLY? Each young person holds the potential to lead a productive life and contribute positively to society. Yet far too many lack basic human needs such as food and shelter, the skills necessary to stay in school, obtain and keep a rewarding job and become positively engaged in their community. At Hilton Hotels & Resorts, we are committed to helping young people achieve their full potential.

In 2010, more than 170 million children suffered from stunting, a key indicator of chronic malnutrition and 1.5 million children die annually from the consequences of acute food shortages. Across the world there are more than 1.8 billion young people, ages 10-24, making up the largest youth population in history. This disproportionally high number of young people, known as the “youth bulge,” faces many challenges. An estimated 100 million working aged youth, 15-24, are struggling to find work worldwide. In the United States, one in fifty – about 1.5 million – children are homeless each year and at least 150 million children worldwide are believed to live, at least part time, on the streets.

Youth are also one of the world’s most promising resources, and across the globe, they are emerging as the greatest hope for renewed economic and social progress. Young people offer new views for shaping current and future policies, have harnessed the power of technology to raise their voice as powerful communicators for change, and they are advocates of volunteerism in their communities and countries. Despite their growing size, or perhaps because of it, they are continuously seeking innovative ways to make the world a better place and succeeding.

In 1999, the United Nations declared August 12 International Youth Day – a day to celebrate young people and the impact they hope to achieve. Each year on International Youth Day, thousands take action to shine a light on youth, including governments, community organizations, leaders, and now Hilton Hotels & Resorts!

Did you know more than 80% of Hilton Hotels & Resorts already support youth in their communities? This toolkit was inspired by our hotels’ efforts to provide stability and hope to young people in Hilton communities around the world. Look closely – property examples are featured throughout!

The Culture Team at Hilton Hotels & Resorts is happy to answer your International Youth Week and Bright Blue Futures questions. Please send all inquiries to [email protected] and a member of the team will get back to you promptly.

FUN FACTS:

HERE TO HELP:

http://h360community.com/bright-blue-futures/tools-andresources

http://h360community.com/bright-blue-futures/tools-andresources

mailto:[email protected]

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We believe in a future where youth are driving solutions to global challenges, and where the “youth bulge” becomes a “youth bonus” - opening doors to new and fulfilling opportunities for young people. As a leader in travel and tourism, we have a unique opportunity to make a lasting difference in the lives of young people, and can positively influence the future of our world.

WHAT ISSUES DO YOUNG PEOPLE FACE IN YOUR COMMUNITY? Child hunger, homelessness and youth unemployment are global AND local issues. Team Members will want to understand how Bright Blue Futures can make a difference in their community. Take the time to learn more about the youth in your country and community by:

Conducting research on the Internet – start with major international organizations that work with youth, such as the International Labor Organization (ILO), World Bank, UNICEF, UNESCO, the World Food Programme, UN Habitat, and the World Health Organization (WHO): www.ilo.org, www.worldbank.org, www.unicef.org, www.unesco.org, www.wfp.org, www.unhabitat.org, www.who.int , www.wfp.org.

Talking to relevant government ministries in your country – The Ministry of Youth, Social Development, Labor, Sports, and Education typically have statistics about youth and many support youth development initiatives

Meeting with local community organizations – youth-serving international and local organizations working in your community have abundant knowledge to share about young people, including what they need, why they matter, and how you can help. Consider asking Team Members if they have contacts with these groups and reach out!

HAVE FUN LEARNING ABOUT THE YOUTH IN YOUR COUNTRY. Play the Youth Facts Scavenger Hunt during a Blue Energy Committee meeting. Follow these simple steps:

STEP 1 Designate 20-25 minutes in your Blue Energy Committee meeting to play the game.

STEP 2 Break the Blue Energy Committee into two teams. Give each team access to a computer with Internet capability.

STEP 3 Display the following questions on a projector or distribute in a handout. Note — you will need to have compiled the answers in advance. Visit the sites mentioned above for some easy to find answers.

1. What is the total youth population, ages 0-15 and 15-24, in your country?

2. What is the poverty rate in your country (defined as people living on less than US $2 a day).

3. What is the life expectancy rate in your country?

4. What percentage of the population in your country has access to clean drinking water?

Young people are one of the world’s greatest natural resources, but millions remain out of work, disempowered and marginalized. The barriers to youth opportunity are significant and complex, but together, as Team Members, we can act collectively to help overcome them.

There are more than 1.8 billion young people ages 10-24 worldwide

200 million of these young people live in poverty

An estimated 100 million of them are unable to find employment

By 2035, the youth population will grow to 1.5 billion

One out of four children – roughly 146 million – in developing countries are underweight, and 60 percent of these children die of malnutrition and hunger-related diseases

In the Middle East and North Africa, 25 percent of young people are unemployed

In Latin American and the Caribbean, 32 million youth are out of work and out of school

In Sub-Saharan Africa, nearly three out of four youth live on less than US $2 a day

In Asia, more than 70 percent of working youth struggle to find an alternative to low-paying agricultural jobs

In India, an estimated 270 million people ages 15 and older are illiterate

In Europe, nearly one in four youth can’t find jobs

In the United States, the youth unemployment rate is nearly 10 percent greater than the overall unemployment rate

In the United States, one in fifty, or about 1.5 million, children are homeless each year

DID YOU KNOW?

http://www.ilo.org/

http://www.worldbank.org/

http://www.unicef.org/

http://www.unesco.org/

http://www.wfp.org/

http://www.unhabitat.org/

http://www.who.int/

http://www.wfp.org/

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ANNOUNCE BRIGHT BLUE FUTURES INTERNALLY The first step in preparing for International Youth Week is to make sure everyone at your hotel knows about our Bright Blue Futures program. Start the excitement by sharing an overview of Bright Blue Futures with your Blue Energy Committee, and then work with them to get the word out to Team Members across departments.

Visit the Bright Blue Futures resources section of the H360 Community website to download a video, PowerPoint presentation and other tools to help you introduce Bright Blue Futures to your Blue Energy Committee. Don’t hesitate to edit the presentation to include images and updates on the youth-related community relations activities your hotel is already doing, and be sure to use the information you found about the issues youth face locally to emphasize the importance of Bright Blue Futures in your area.

Next, work with your Blue Energy colleagues to spread the word about Bright Blue Futures and International Youth Week to every Team Member in your hotel. Think about the channels through which Team Members receive information, and work with your General Manager and Department Heads to share a program update. Below are some ideas to get you started:

Ask Department Heads to mention International Youth Week and Bright Blue Futures in pre-shifts

Talk to your General Manager about including International Youth Week and Bright Blue Futures on your hotel’s monthly meeting agenda

Post the Bright Blue Futures one-page overview (available on the H360 Community website) on your Blue Energy or back of house bulletin board

Discuss Bright Blue Futures during new hire orientation

Highlight the Bright Blue Futures program announcement and/or video on back of house TV monitors

BRAINSTORM INTERNATIONAL YOUTH WEEK ACTIVITIES WITH TEAM MEMBERS Team Members are eager to support their community, and many are already involved with a local community organization. These connections will be valuable as you work to identify a partner for International Youth Week and create Bright Blue Futures in your community.

Ask Team Members how they want to support International Youth Week, and

5. What percent of children are malnourished in your country?

6. What percent of children and youth are homeless in your country?

7. What is the youth unemployment in your country?

8. Who are the largest youth employers in your country? For males? For females?

9. What percentage of Gross Domestic Product (GDP) does your country spend on education?

10. What is the youth literacy rate in your country? For males? For females?

STEP 4 Ask a representative from each team to read their answers aloud to the group. The team with the most correct responses wins.

GENERAL MANAGER LEADERSHIP As your Team leader, your General Manager is an important spokesperson for Bright Blue Futures and engaging them in both the planning and implementation of your International Youth Week activity will be key to making your event a success.

Start by scheduling a meeting with your Department Head and General Manager to discuss this toolkit and the ideas you have for International Youth Week. Ask your General Manager for his or her feedback, discuss how he or she would like to participate, and talk through your plans to engage them throughout the process.

As you get closer to International Youth Week, partner with your General Manager and Department Heads to invite Team Members to participate in your activity, and be sure to check in with questions and updates along the way.

RESOURCES Have you visited http://h360community.com/bright-blue-futures/tools-and-resources today? A wide variety of resources, including photos, videos and blogs from both hotels and Hilton’s global partners, are frequently posted to the Bright Blue Futures section on the H360 Community website. Check back often for new tools to engage Team Members at your property!

http://h360community.com/bright-blue-futures/tools-and-resources

http://h360community.com/bright-blue-futures/tools-and-resources

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leverage existing communication channels to gather feedback at your hotel. Consider:

Establishing a suggestion box where Team Members can share youth activities, events and community partners they would like the property to support

Hanging the flyer found in the appendix on your Blue Energy bulletin board or back of house bulletin board, and asking Team Members to contribute their ideas

Devoting a Blue Energy meeting to identifying youth community partners with which Team Members have worked or would like to partner with in the future

Now that you have identified Team Members’ ideas and connections, what will you do with them? This toolkit will help you bring to life many of the ideas and suggestions Team Members wish to implement during International Youth Week. In Unit 2 of the toolkit, “Taking Action During International Youth Week,” you will find a series of activity guides that will help you lead successful events in your community. You can also visit the H360 Community website to see how other properties around the world are creating Bright Blue Futures.

PARTNER FOR IMPACT Local nonprofit organizations and schools are great community partners and will help make your ideas for International Youth Week a reality! Building a successful partnership will help you activate your International Youth Week activity and create an even greater impact in the lives of youth in your community.

ALREADY HAVE A COMMUNITY PARTNER? Great! Identify the local youth-serving community partner your hotel is already working with and choose an activity you would like to carry out during International Youth Week (see page 11 for activity guides). Confirm the organization is available the week of August 12 and read on to identify the best activity for you and your current community partner.

NEED TO FIND A PARTNER? Don’t worry - finding a community partner is simple. Start by thinking about the organizations your hotel or Team Members have worked with in the past. You can ask Team Members to submit names of organizations they know or search for community partners in your area. Also, don’t forget about Hilton’s global partners! The International Youth Foundation has a global network of more than 200 youth-serving partners that help youth around the world improve their education, gain employability skills and advance their communities. To find an IYF partner in your area visit: http://www.iyfnet.org/partners.

After you have identified potential community partners, pause and answer the following questions. We recommend you have several conversations with the local organization and visit their location to gather the information you need to answer these questions and determine if they would make a good partner.

Does the organization work to benefit or improve the lives of youth in our community?

Can this organization help us activate our International Youth Week plans?

Will the organization and youth benefit from our help?

PARTNERS

Alongside the local community partners your hotel will work with during International Youth Week, Hilton Worldwide and Hilton Hotels & Resorts have established global partnerships with leading organizations, including International Youth Foundation (IYF), Room to Read and Hilton in the Community Foundation (HCF). These partnerships will provide you with additional support as you participate in International Youth Week, and we will leverage their expertise to ensure the success of the week globally.

http://www.iyfnet.org/partners

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THE BEST PARTNERSHIPS ARE LONG TERM As you select a community partner or work with an existing one to conduct your International Youth Week activity, please keep in mind that the best partners are long term. Hotels are encouraged to establish lasting partnerships through Bright Blue Futures, and, as you plan your August activities, please think about how you could work with your community partner in the future.

Consider the following questions as you think about opportunities beyond International Youth Week:

Does the organization share a similar set of values and culture as our hotel and Hilton Hotels & Resorts?

Does the organization align with Bright Blue Futures’ mission of bringing stability and hope to young people in your community?

What other businesses in your community does the organization partner with? How successful have they been at working with other companies?

Is the organization willing and able to leverage your hotel’s available skills and resources to help youth?

Is the partner able to handle the size and scale of the hotel and not just one or two volunteers?

Fostering a long-term partnership takes time, and will require a strong commitment from both your hotel and the community partner. Strong, lasting community partnerships will help your hotel support youth in ways that leverage your property’s unique assets and expertise, such as Team Members’ time and talent, excess hotel supplies, and infrastructure, and more strategically support local youth development. As your partnership grows and develops, we suggest scheduling quarterly check-ins to confirm both parties understand expectations and what success looks like.

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W H A T I T L O O K S L I K E : H I L T O N S A N D I E G O B A Y F R O N T A N D A T H E N E E P A L A C E H I L T O N B U C H A R E S T The Hilton San Diego Bayfront (USA) and the Athenee Palace Hilton Bucharest (Romania) have established successful long-term partnerships with youth-serving community organizations.

For nearly seven years, the Athenee Palace Hilton Bucharest has partnered with Mia’s Children Foundation, a local youth-serving organization in Romania. Throughout the year, Team Members partner with the Foundation to engage local youth through creative activities such as their Easter Egg Painting Workshop and the Christmas Wish Granting events. As part of each of these celebrations, the hotel finds ways to fundraise for the Foundation, and Team Members donate items including food and gifts to the children. Many of these events have become annual traditions that Team Members across departments, hotel Guests, and participating youth look forward to celebrating.

After more than two years partnering with an orphanage located over the border in the neighboring town of Tijuana, Mexico, the Hilton San Diego Bayfront recently identified a local community partner that will allow Team Members to more actively engage with youth in their community. The process used to identify the new partner, The Monarch School, a local school that serves homeless and other underserved youth, began with the Blue Energy Committee conducting extensive research in which they identified five potential partners. After presenting these organizations to the Committee, a finalist was selected and approved by the General Manager and Department Heads. Plans are already underway for youth from the school to participate in an apprenticeship program in the hotel and for Team Members to share their expertise and donate extra supplies to support the organization’s mission.

For more information contact [email protected] and a member of the Hilton Hotels & Resorts Culture Team will get back to you promptly.


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ENCOURAGE TEAM MEMBER PARTICIPATION Team Member participation is essential to the success of International Youth Week and Bright Blue Futures. Whether your activities are held during or after work hours or inside or outside your hotel, Team Member involvement is a must, and Team Members from ALL departments should be encouraged to participate, regardless of level or job skill.

THREE STEPS TO INVITING TEAM MEMBERS TO YOUR INTERNATIONAL YOUTH WEEK ACTIVITIES Are you ready to start engaging Team Members? Use the below check list to plan your activity and invite Team Members to join:

STEP 1 Engage your General Manager and Department Heads

Connect with your General Manager and Department Heads before you schedule your hotel’s International Youth Week activities. Confirm the activity you are planning and work with them to determine the best way to engage Team Members.

STEP 2 Schedule your activity in advance

If possible, try to schedule your activity a few weeks in advance. Check with your community partner, General Manager and Department Heads to determine the days and times that works best for everyone.

Remember, if an event is taking place during working hours, Team Members should get approval from their Department Head to participate. When you are faced with large sign-up rates or shift restrictions, we suggest you divide your activity into two different shifts — one in the morning and another later in the day. This will help increase Team Member participation and alleviate staffing challenges for Department Heads.

STEP 3 Invite Team Members to participate

Create a list of existing opportunities in your hotel to engage Team Members in International Youth Week. Don’t hesitate to get creative — you want your communication to stand out! Review the activity guides in this toolkit to help you brainstorm ideas for meaningful collaboration with youth.

CHANNELS FOR REACHING TEAM MEMBERS Think about the different places Team Members gather and learn about information at your hotel. These are the channels and first places you should go to invite Team Members to participate in your International Youth Week activities. Below are several ways you might invite Team Members. Which works best for you?

Post flyers in Team Member break rooms and on department bulletin boards describing your International Youth Week activity

Encourage Department Heads to share International Youth Week activities and events during department pre-shifts and meetings

Send emails with information about your International Youth Week activity to fellow Team Members with email and computer access

STAND OUT

Want your International Youth Week invitation to stand out? Try:

Asking a representative from your community partner to come to your hotel, share what their organization is doing to help youth, and invite Team Members to participate

Including pictures of young people and your community in your invitation materials

Using the facts and figures you identified about local youth during the Youth Facts Scavenger Hunt (see page 3) to help Team Members understand why their participation matters

Taking the time to make in-person invitations and asking Team Members on an individual basis if they are planning to come

Featuring pictures of previous community relations events to encourage participation — everyone loves seeing themselves having fun

Asking your General Manager or Department Heads if the hotel can offer an incentive or prize to Team Members who participate (e.g., a free night stay at the hotel or a paid vacation day)

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Discuss community relations events at Blue Energy Committee meetings, and ask attendees to share information with fellow department Team Members

Use the Bright Blue Futures outreach tools we’ve created to help you – they are available in the appendix. Believe us when we say they are sure to get Team Members ready for International Youth Week!

ENGAGING TEAM MEMBERS’ FAMILY MEMBERS We know Team Members enjoy engaging their families in many of the community relations activities your hotel supports. While this might not always be an option, it can help increase Team Member involvement, and create a greater impact in the community. If your hotel decides to invite Team Members’ families to participate in events outside normal business hours:

Check with your partner organization to see if they have restrictions on volunteer participation and age. Communicate any such restrictions to your potential volunteers.

Check whether your hotel insurance policy or management company has an umbrella insurance policy to cover children of Team Members.

Some non-governmental organizations will cover liability of all volunteers, including children, on approved projects. Confirm with your organization whether they have such a policy.

If the partner organization does not cover the liability of volunteers under the age of 18, have the minor’s legal guardian complete the Appearance Release for All Non-Hilton Hotels & Resorts Participants waiver (see Appendix).

Be sure to get a signed Appearance Release for all Non-Hilton Hotels & Resorts participants (see Appendix) from the appropriate legal guardian.

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W H A T I T L O O K S L I K E : H I L T O N B O R A B O R A N U I R E S O R T

The Hilton Bora Bora Nui Resort is using fun and traditional methods to engage Team Members in its community relations activities.

The resort’s Blue Energy Committee displays customized posters featuring photos of past events in Team Member areas and invites Team Members to participate in upcoming activities through in-person invitations and “word-of-mouth marketing.” Department Heads also talk about events in daily pre-shift and manager meetings, and extend volunteer opportunities to Team Members’ friends and families.

The Blue Energy Community Relations Sub-committee tries to schedule events during off-days to increase Team Member participation, and their turnout rates have been fantastic. The resort’s General Manager and Department Heads have been thrilled to see how engaged and motivated Team Members are after they complete a community relations activity, and see a connection between their top Team Members and those that get involved in the local community.



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UNIT 2: TAKE ACTION DURING INTERNATIONAL YOUTH WEEK

U N I T 2 : T A K E A C T I O N D U R I N G I N T E R N A T I O N A L Y O U T H W E E K ARE YOU READY TO CREATE BRIGHT BLUE FUTURES IN YOUR COMMUNITY? We know many of you are already working with community partners to host local activities and events in support of youth. As you plan your International Youth Week activity, you may wish to engage your existing community partner and create your own event. Alternatively, if you need some help or are looking for new ideas on how you can further support youth, this is the place for you.

This section includes three activity guides designed to help your hotel take action during International Youth Week. The guides provide step-by-step instructions for partnering with local organizations to provide stability and hope to youth in your community. Select an activity focused on extending hospitality, reaching out, or educating for tomorrow – or be creative and develop an activity of your own.

Each of the activities highlighted below will be featured as special blog posts under the Bright Blue Futures tab on H360 Community, and the International Youth Foundation, our global partner, will moderate the posts between now and August 12 to answer any questions you have on implementing the activities. We encourage you to take advantage of this opportunity to share your International Youth Week plans, build on the ideas others post and engage in an open dialogue with other Hilton properties about Bright Blue Futures.

ACTIVITY MENU Extend Hospitality

> Activity 1: Share a Meal is about Team Members extending Hilton Hotels & Resorts’ hospitality to the community and providing stability to local youth by preparing, delivering, and eating a meal together.

Reach Out

> Activity 2: Lend a Hand is about Team Members interacting with and providing hope to young people by playing games, doing crafts, or reading together.

Educate for Tomorrow

> Activity 3: Job Shadowing is about Team Members providing hope to youth by spending time with them on the job observing workplace tasks, learning about day-to-day job responsibilities, and exploring a potential career interest.

ACTIVITY FORMAT Each activity is formatted as follows:

What it Means – provides background information about the activity and why it matters to youth, the community, and the hotel

Activity Objective – gives an overview of the activity’s primary goal and objective

Who Participates – identifies which departments should participate

General Manager’s Role – provides suggestions on how General Managers can get involved

What it Looks Like – spotlights similar activities within select Hilton properties

Process Steps – provides step-by-step instructions to prepare for, implement, and follow-up on the activity

Tools to Use – includes the tools required to help execute the activity

HAVE A QUESTION?

The International Youth Foundation (IYF) is available to answer your questions and help you plan your International Youth Week activity!

Activities featured in this toolkit are posted as special blogs under the Bright Blue Futures tab on our H360 Community website. Use the following links to read more about the activity you’ve chosen and post your questions, comments and ideas. Hilton Hotels & Resorts’ Culture Team and our partners at IYF will review and respond to your comments in the discussion section of the blog, and look forward to engaging in an open dialogue with you about Bright Blue Futures.

Extend Hospitality: http://h360community.com/2012/07/09/extend-hospitality/

Reach Out: http://h360community.com/2012/07/09/reach-out/

Educate for Tomorrow: http://h360community.com/2012/07/09/educate-for-tomorrow/

You can also send inquiries to [email protected] and a member of the Culture Team will get back to you promptly.

http://h360community.com/2012/07/09/extend-hospitality/


http://h360community.com/2012/07/09/reach-out/


http://h360community.com/2012/07/09/educate-for-tomorrow/



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E X T E N D H O S P I T A L I T Y

A C T I V I T Y 1 : S H A R E A M E A L

WHAT IT MEANS Share a Meal is an activity in which Team Members extend Hilton hospitality to the community by preparing, delivering, and eating a meal together with local youth. The meal is prepared in the hotel, and is then delivered and served either at the hotel, local school or a community organization. Share a Meal is about Team Members providing stability to young people, facilitating community engagement, and having fun. It sends a clear message to the young people and to the community that Hilton cares about positive youth development and is committed to playing a role in supporting future generations.

ACTIVITY OBJECTIVE This activity is designed to allow young people in the community to enjoy a healthy and delicious meal while interacting with Hilton Team Members. In this activity, you will find step-by-step instructions for preparing and executing a Share a Meal activity in your hotel or the community. The activity also includes instructions for an additional activity that can take place before or after the meal. It is designed to be flexible and should be adapted to meet the needs of youth participants and the availability of Team Members.

WHO PARTICIPATES Team Members from all departments are encouraged to participate. Participation from F&B, Front of House, and HR is highly encouraged.

GENERAL MANAGER’S ROLE The General Manager can support this activity by inviting Team Members to participate and meeting with the youth before or after the meal.

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EXTEND HOSPITALITY

W H A T I T L O O K S L I K E : H I L T O N O R L A N D O A N D M E R S I N H I L T O N

At the Hilton Orlando Bonnet Creek (USA) and the Mersin Hilton (Turkey), youth and other members of the community are enjoying delicious meals prepared by Hilton Team Members and having fun, too.

In Orlando, 5th graders graduating from a local primary school that was recently adopted by the hotel are treated to a celebratory lunch. New graduates are brought to the hotel by the school where they are greeted in the lobby before being led to a designated banquet room. Team Members prepare and serve the food while talking with the students about their plans for summer, and what they’re looking forward to and nervous about as they transition to middle school.

In 2012, Team Members at the Mersin Hilton provided tea and cookies to over 200 students, parents, and faculty to support the opening of a new library at a local primary school. Team Members from F&B, Front of House, Operations, and HR organized and participated in the event.

Hilton Mersin also invites 15-20 orphans from a local community organization with whom they have partnered to enjoy Sunday brunch and tour the hotel. The event provides unique and valuable opportunities for the orphans to socialize with adults and learn about how the hotel operates. Watching these youth see the inside of the hotel and eat such a tasty meal is a heart-warming experience for Team Members.



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EXTEND HOSPITALITY

P R O C E S S S T E P S

ADVANCE PREPARATION

STEP ONE Check with your local school or community partner to confirm they are interested in receiving a meal and are able to: A) provide an adequate facility in which to serve and eat the meal; or B) transport youth to the hotel. Determine how many youth need to be served.

STEP TWO Confirm with F&B that they are able to prepare a meal on a set date for a predetermined number of youth. Recruit Team Members across departments who are interested in volunteering to help deliver, serve, and share the meal using flyers, e-mails, newsletters, etc. Use the flyer in this toolkit to help with recruitment.

STEP THREE Confirm a day and time for the meal service and delivery with local school or community organization. Request that youth wear nametags for the activity – this will help facilitate interaction between Team Members and youth.

STEP FOUR Prepare a menu for the event and prepare the food. Consider food items that are cost effective, kid-friendly, and easy to transport. Confirm with the volunteer team: A) what time food will be transported to its destination and how; or B) when the meal will be served at the hotel (reserve a banquet room for this option).

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EXTEND HOSPITALITY

DAY OF ACTIVITIES

STEP ONE

Tools

Introduce yourselves to the youth and: A) state which Hilton hotel you are part of or B) welcome them to your hotel. Remember that even if you or other Team Members have met these young people, they will likely feel nervous about meeting and conversing with you. Consider these tips when talking to youth:

Maintain eye contact, smile, and use simple, straightforward language

Consider a simple ice-breaker activity to help youth get comfortable – see Ice Breakers in the Tools to Use section in this activity

Try and relate to their circumstances by asking them questions about activities, food, popular music or TV shows they like/dislike

Refer to the Tips for Facilitating Group Conversations with Youth in the Tools to Use section of this activity.

STEP TWO

60 Minutes

Serve and eat the meal with youth. Nominate 2-3 youth volunteers to help with the serving and another 2-3 volunteers to help with clean-up. Give volunteers clear instructions on what you need them to do and be patient. Remember that this may be their first time working with professionals in this capacity.

Say

During the meal, facilitate a dialogue. Ask simple questions to which youth can easily respond. For example:

What is your favorite / least favorite sports team?

What is your favorite subject in school?

What career(s) interest you?

What jobs interest you in the hotel?

Is there any specific place/city you would like to visit?

STEP THREE Conclude the activity. Thank the youth for coming.

STEP FOUR

25 Minutes

Optional Add-on Engagement Activities: Play hotel trivial pursuit with the youth. Refer to Hotel Trivial Pursuit in the Tools to Use section of this activity. Conduct this activity if you Share a Meal at your hotel.

25 Minutes

Plant seedlings with the students. Refer to Supporting Nature in the Tools to Use section of this activity. Conduct this activity if you Share a Meal at a school or community organization

FOLLOW-UP ACTIVITIES

STEP ONE Share your Share a Meal story internally through the H360 Community, hotel newsletters, emails, and bulletin boards. Team Members are encouraged to share and discuss activities on the H360 Community.

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EXTEND HOSPITALITY

T O O L S T O U S E

ICE BREAKERS FOR YOUTH

Icebreakers can play an important role in helping young people interact and connect with each another in a group environment. They can also enhance your activity by helping facilitate cooperation and participation. Modify icebreakers to make them age and context appropriate. Add icebreakers that you have used at the hotel and share them on H360 Community.

NAME DESCRIPTION

My Name Is Go around the group and ask each young person to state his/her name and attach an adjective that describes a personal characteristic that starts with the same letter of his or her name (e.g. silly Sam or loud Leila). Write them down and refer to the youth by these titles throughout the activity.

Would You Rather

This is a good way to help youth get to know one another. Place a line of tape down the center of the room. Ask the group to straddle the tape. When asked individually 'Would you rather?’ youth have to jump to the left or right as indicated by the lead Team Member. Below are eight starter questions that can be added to or changed. Would you rather..?

1. Visit the doctor or the dentist?

2. Eat rice or carrots?

3. Watch TV or listen to music?

4. Own a goat or a cow?

5. Be an apple or a banana?

6. Be invisible or be able to read minds?

7. Make headlines for saving somebody's life or winning a famous prize?

8. Visit the beach or visit the mountains?

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EXTEND HOSPITALITY

Facilitating effective discussions is a critical skill when engaging with young people. The following tips and suggested activities provide key strategies to help Team Members lead fun and engaging conversations with young people.

Ask Open-Ended Questions – Ask open-ended questions rather than closed-ended questions. Open-ended questions require youth to respond with a descriptive answer rather than a “yes,” “no,” or single phrase response. Open-ended questions engage youth and encourage them to think creatively.

Use Silence or “Wait Time” – Allow youth 5-10 seconds to think about their answers before sharing them with the rest of the group. This can improve the quality of the discussion.

Affirm Responses – Use affirmative responses when gathering information or reactions from youth to encourage youth to continue to share their ideas and opinions. Examples of affirmative responses include: 1) Thank you, 2) Okay, 3) Alright.

Encourage Contributions from All Youth – Solicit comments from the more reserved youth by calling on them during the discussion, and limit the comments from youth who repeatedly contribute ideas and opinions by calling on other participants.

ACTIVITY DESCRIPTION

Ball Toss Ask the group a question. Then, toss a ball (wad up a paper if necessary) to a youth and ask him or her to respond to the question. He or she can toss the ball back to you for the next question, or you can ask the youth to toss it to someone else to respond to the same question.

Name Grab Write each person’s name on a piece of paper. Put the papers in a bag, bowl, basket or other container. Ask the group a question. Then, pull a piece of paper with a person’s name from the container and encourage him or her to respond to the question. Leave his or her name out of the container. Then, pull other youths’ names out and ask them to answer the subsequent questions. When everyone has answered a question, return all the names to the container.

Working Together

Youth are divided into two teams. Have the members of each team form two parallel lines with youth standing across from one another facing each other. The youth cross their arms in front of their bodies and grasp the hands of the person across from them. Holding hands in that position, each team attempts to pass a ball or an object down the line. If the object is dropped, the line must bend down to retrieve it, while holding hands and begin again. If it is necessary to break the chain to retrieve the object, the original position must be assumed before beginning to send the ball down the line. The first team to pass the object down to the end of the line wins.

HOTEL TRIVIAL PURSUIT – ADD ON ACTIVITY #1

After the meal is complete, divide the group into two teams and play a game of hotel trivial pursuit in which Team Members ask the youth questions about fun facts and figures related to your hotel. Please add and/or adapt these questions to make them relevant to your hotel and the age group with whom you are working with. This is meant to be a fun and easy way to increase your level of interaction with the youth. Consider the Tips for Facilitating Group Conversations with Youth as you conduct this activity.

1. How many pounds (or kilos) or laundry does the hotel generate in one day?

2. How many guest rooms are in the hotel?

TIPS FOR FACILITATING GROUP CONVERSATIONS WITH YOUTH

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EXTEND HOSPITALITY

3. How many coffees (or teas) does the hotel serve a day?

4. What are two main colors in the hotel lobby?

5. On which street is the hotel located?

6. How many beds are made each day in the hotel?

7. What is one type of job found in this hotel?

8. How many Team Members work in this hotel?

9. How many swimming pools at located at the hotel?

SUPPORTING NATURE – ADD ON ACTIVITY #2

After the meal is complete, explain to the youth that you are going to plant vegetable seeds which they can transplant in their communities to create a community garden. Follow these steps:

STEP ONE Procure materials for the event, including:

Vegetable seeds or seedlings

Mini planning pots or small paper drinking cups

Soil

Water

STEP TWO Find a location to realize the activity. This can occur inside or outside, but should be large enough for the youth to sit in a circle where they can easily see/hear the Team Member giving instructions. With groups of 10+ youth, divide them into smaller groups and have multiple Team Members lead the activity with individual groups.

STEP THREE Distribute materials to the youth. Water can be put into large pitchers and placed in the middle of the circle. Depending on the age and ability of the youth, Team Members may need to help pour the water over planted seeds.

STEP FOUR Ask youth to:

Fill their pot/cup half way to the top with soil

Place the seed or seedling on the soil

Fill with remaining soil 1-2 centimeters to the top

Pour water until soil is damp

Remind youth to put their seedlings in a sunny spot and keep the soil moist

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EXTEND HOSPITALITY

R E A C H O U T

A C T I V I T Y 2 : L E N D A H A N D

WHAT IT MEANS Lend a Hand is an activity in which Team Members work together to reach out and support youth in the community. Lend a Hand is about Team Members interacting directly or indirectly with young people in need to provide them hope by spending time together, engaging with them, and having fun. It is about Hilton Team Members committing their time and effort to bring joy and fulfillment to young people.

ACTIVITY OBJECTIVE This activity is designed to give Team Members opportunities to interact with young people. In this activity, you will find step-by-step instructions that allow you to interact and have fun with youth in their communities. This activity is designed to be flexible and should be adapted to meet the needs of youth participants and the availability of Team Members.

WHO PARTICIPATES Team Members from all departments are encouraged to participate.

GENERAL MANAGER’S ROLE The General Manager can support this activity by participating or by encouraging Team Members to participate.

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REACH OUT

W H A T I T L O O K S L I K E H I L T O N B E I J I N G C A P I T A L A I R P O R T

A N D H I L T O N M E X I C O C I T Y R E F O R M A

At the Hilton Beijing Capital Airport in China and the Hilton México City Reforma in Mexico, Team Members are venturing into their local communities, rolling up their sleeves, and reaching out to help young people.

Every Friday in Beijing, Team Members have fun with autistic youth at a local school reading stories, creating birthday cards that are sold in the hotel, and performing small tasks that empower the youngsters. Time spent with the students gives their parents time to participate in workshops to learn how to better support and care for their special needs children. Team Members from the Engineering Department have also helped repair chairs, air conditioners, and other failing infrastructure at the school.

Team Members in Mexico are working hand in hand with a local orphanage for vulnerable girls singing songs, helping with schoolwork, and preparing pizza together. Team Members from across departments are so enthusiastic about working with the youth, that the hotel typically uses a Hilton bus to transport Team Members to the facility. The hotel has leveraged many of its internal resources in support of the orphanage and, as a result, has developed a trusting, dynamic relationship with them.



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REACH OUT


ADVANCE PREPARATION

STEP ONE Check with your local school or community partner to confirm their interest in having Team Members come to their facility to interact with the youth. Set a date and time, and agree on an activity (reading, crafts, or games) that Team Members will lead with the youth.

STEP TWO Recruit Team Members who are interested in volunteering to visit and interact with the youth using flyers, e-mails, newsletters, etc. Use the flyer in this toolkit to help with recruitment.

STEP THREE

Tools

Prepare for the activity:

Learn about the youth and the partner organization you are visiting and determine if they have special needs – see Working with Special Needs Children in the Tools to Use section in this activity

Arrive with nametags on so the youth and partner staff can easily identify you

Be ready to engage and interact with the youth

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REACH OUT

DAY OF ACTIVITIES

STEP ONE

Tools

Identify a lead Team Member to introduce your team to the youth and initiate the activity. Determine how to most effectively execute the activity based on the group’s age, size, and ability. Consider these activity tips:

Reading: can be done in a large group – remember to stop and ask the youth questions while reading to check they are listening, understanding, and engaged

Crafts: Ensure that materials required for this activity – paper, pens, scissors, glue, etc – are readily available and accessible to all youth. For more in-depth arts/crafts projects, consider smaller groups

Games: Choose simple, culturally relevant games to play with the youth – see Simple Games for Youth in the Tools to Use section

STEP TWO

45 Minutes (depending on activity)

Conduct the selected activity with the youth. Remember that even if the youth have met you, they will likely be hesitant to interact with adults they don’t know. Consider these tips when talking to youth:

Maintain eye contact, smile, and use simple, straightforward language

Provide individual assistance to more reserved youth to encourage active participation by all youth

Try and relate to their circumstances by asking them questions about activities, hobbies, food, popular TV shows they like/dislike

STEP THREE Conclude the activity. Thank the youth for allowing you to spend time and have fun with them.

STEP FOUR

Consider additional activities that you can undertake with your partner organizations to further engage, support, and have fun with the youth. Try one of these extra activities:

Prepare and share a meal with the youth – see the Extend Hospitality – Share a Meal activity in the toolkit

Lend your expertise to improve/repair your partner’s facility as the Engineering Department at the Hilton Beijing Capitol Airport did – see What It Looks Like in this activity

Assist youth with their homework as a way to reinforce the message that education is important as Team Members at the Hilton Mexico City Reforma did – see What It Looks Like in this activity

Provide a small gift to the youth, such as a book, a key chain, pen, or a sweet treat


STEP ONE Share your Lend a Hand story internally through the H360 Community website, hotel newsletters, emails, and bulletin boards. Team Members are encouraged to share and discuss activities on the H360 Community website.

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REACH OUT

T O O L S T O U S E

TIPS FOR WORKING WITH SPECIAL NEEDS YOUTH

Working with young people with special needs can be both challenging and rewarding. The following tips for working with young people with special needs are compiled from a variety of sources, and may be useful for Team Members.

1. Talk to Them. Even if they don’t respond, talk to them as you would any other youth. If they are painting, for example, say things like, “Wow, that’s a lovely painting. You have used lots of colors. I like the red best, which is your favorite color?”

2. Give Them Time to Answer. When you ask a question, look at them and give them time to answer. They may use a physical gesture to respond, they may smile, or they may do nothing. Regardless of the response, continue chatting with them.

3. Be Patient. They may have difficulty talking. They may be shy, not like new people, or need time to adjust to someone new. If they walk away, let them have some space before trying to reengage with them.

4. Be Calm. Situations may arise when the general calm is broken. Follow the lead of the partner organization’s staff to get your activity back on track.

5. Be Yourself. It can be extremely rewarding to work with youth with special needs and the more often you do so, the more confident you will become in your interactions. When you see their enjoyment and progress, it makes everything you do worthwhile.

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REACH OUT

SIMPLE GAMES FOR YOUTH

Use one of these simple, hotel-related games to interact with a group of youth during steps one and two of the Day of Activity. Review the games and select one before engaging in the Lend a Hand activity to ensure you have collected the required materials and understand the rules. With older youth, use these games to help spur their interest in the hospitality sector. Add your own games on the H360 Community website and share them with other hotels.

GAME TITLE REQUIRED MATERIALS INSTRUCTIONS

Race for the Hotel Object

Objects that can be grabbed (hotel towel, bar of soap, shampoo bottle, restaurant tray, key packet, etc)

Team Member to lead the game

1. Split players into 2 equal teams. Arrange the teams into two parallel lines about 15 - 20 feet (5-10 meters) apart, facing each other. Place the object in the middle, between the two teams. Place another object once a team wins the previous object.

2. Ask players to remember their numbers — go down one line and assign each person a number (in sequence, starting from one), then go down the opposing team and assign each person a number (in sequence, starting from one). Each player should have the same number as a player on the opposing team.

3. Explain the game: The object of the game is to be the first person to grab the object if your number is called and bring it back to your team’s line untagged. As soon as you touch the object, the other person has the opportunity to tag you. If the other person tags you, then no one gets the point.

4. Begin the game by calling a random number. If the person brings the object back to their side untouched, the person gets a point for their team. If the person grabs the object and is tagged, neither team gets a point. The team that collects the most hotel objects wins.

Build a Hotel Tower

Stacks of newspapers (amount varies depending on group size)

Adhesive tape (amount varies depending on group size)

Measuring tape

1. Divide youth into teams of five. Hand each team a stack of newspapers and a roll of tape.

2. Explain the game: The object of the game is to build the highest hotel tower using only the newspaper and tape. The teams will be given a couple of minutes to strategize.

3. Give teams about 15-20 minutes. Measure how high each team’s hotel tower is. The team with the highest tower wins the game.

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REACH OUT

Hotel Charades Timer or stop watch

Bowl or other container to hold pieces of paper

1. Divide youth into two teams of at least three people each.

2. Decide on a time limit between 2 and 4 minutes for each round.

3. Discuss activities/items that you may see or find in a hotel and have youth write these titles on individual scraps of paper, then fold them to hide the writing. Each team then places its scraps in a bowl. (Team Members may need to assist youth with minimal literacy skills with writing.)

4. Select a volunteer from each team to individually choose a piece of paper from the bowl, read its contents, and act out what it says on the paper without talking.

5. Instruct the team whose turn it is to guess the title as the volunteer uses signals and appropriate gestures to provide clues.

The volunteer stops when his or her team guesses, the title or time runs out. It is now the other teams turn.

Musical Chairs Music played on loud speakers

Chairs (enough so that each player has one)

1. Have all the youth create a circle with their chairs, with the seats pointing outwards.

2. Take one seat out of the circle.

3. Explain the rules: When the music begins, each person must walk around the circle. When the music stops, everyone must sit in a chair. The person left without a seat will be out of the game.

4. Start the music and have the youth walk around the chairs. Stop the music. Once one person is out of the game, you will need to take a chair out and start the music again (repeat step 3). The last person remaining wins the game.

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E D U C A T E F O R T O M O R R O W

A C T I V I T Y 3 : J O B S H A D O W I N G

WHAT IT MEANS Job Shadowing is an activity in which a young person spends time with a Team Member on the job observing actual workplace tasks in order to explore a potential career interest. Job shadowing allows young people to visit a real workplace where they see and experience hospitality careers in action, and gain valuable information and insights into job opportunities. It gives youth a chance to think about how they can apply what they are learning in the classroom to the world of work to better prepare themselves for employment.

ACTIVITY OBJECTIVE This activity is designed to give young people the opportunity to shadow a Team Member in one or more departments to observe and experience the day-to-day responsibilities of working at a hotel. In this activity, you will find step-by-step instructions for preparing and executing a job shadow day in your hotel. It is designed to be flexible and should be adapted to meet the needs of youth participants, the availability of Team Members, and the day-to-day operations of your hotel.

WHO PARTICIPATES Team Members should be identified as Job Shadow Hosts from the departments youth will shadow. HR and the Blue Energy Committee can prepare, facilitate, and conclude the activity.

GENERAL MANAGER’S ROLE The General Manager can support this activity by encouraging Team Members to serve as Job Shadow hosts and by speaking with the youth either before or after their shadowing experience.

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EDUCATE FOR TOMORROW

W H A T I T L O O K S L I K E : H I L T O N A T C O L U M B U S E A S T O N A N D

H I L T O N B R I G H T O N M E T R O P O L E

At the Hilton Columbus at Easton in the United States and the Brighton Metropole in the United Kingdom, Team Members introduce secondary school students to an array of exciting careers in hospitality. The hotels have developed strong partnerships with local high schools to provide job shadowing and on the job training to help young people gain firsthand knowledge of the world of work.

After a warm welcome from the HR Manager at the Hilton Columbus at Easton, the day begins with students completing an employment application and reviewing basic expectations. These activities teach students what employers are looking for and help them understand how to behave while shadowing Team Members.

Before embarking on a tour of the hotel and rotating through departments, the HR Manager and Blue Energy Community Champion check to see that students are dressed professionally and distribute personalized nametags. As they rotate through departments, Team Members that have been designated as Job Shadow Hosts describe the duties and responsibilities of various jobs in the department and ask students to participate in basic tasks. In housekeeping, for example, students fold laundry, and at the front desk, students stand behind the desk and greet guests. Students are treated to lunch in the hotel and, at the end of the day, students debrief as a group with the HR Manager in the same way a team huddle may occur.

At the Hilton Brighton Metropole, local secondary students participate in a week of on the job training in which they rotate through three departments to gain an understanding of various jobs. Students begin the experience with an interview to assess their interests and skills to ensure these are aligned with the departments into which they are placed. The hotel provides students with an authentic work experience where they learn the job responsibilities and skills required for entry-level jobs as well as those required to advance to management positions. In addition to providing students hands on opportunities to learn specific job-related skills, Job Shadow Hosts help young people set realistic expectations about entry-level job salaries and responsibilities.

At both hotels, students leave the experience with a clear picture of how Team Members work together to operate the hotel successfully, and many are interested in pursuing a career in the hotel.



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ADVANCE PREPARATION

STEP ONE Check with your local school(s) or community partner(s) to see if they have experience organizing job shadow days and confirm their interest.

STEP TWO Recruit Team Members who are interested in volunteering as Job Shadow Hosts using flyers, e-mails, newsletters, etc. Use the flyer in this toolkit to help with recruitment (see Appendix).

STEP THREE

Tools

Conduct a job shadow day orientation for Team Members — see Job Shadow Orientation for Team Members in the Tools To Use section of this activity.

STEP FOUR Ask your partner organization to identify a group of 10-15 young people aged 13-17 to come to the hotel for one day to job shadow Team Members in one or more departments. Ask your partner to instruct youth to dress professionally for the day. If possible, provide the hotel’s dress and grooming guidelines to your partner in advance of the job shadow day.

STEP FIVE

Tools

Agree on date and set a schedule for the job shadow day with your community partner — see Job Shadow Agenda in the Tools To Use section of this activity.

STEP SIX Confirm that your partner will organize transportation for the group to and from the hotel.

STEP SEVEN Coordinate with relevant departments within the hotel to:

Reserve a meeting room for the introduction/lunch/debriefing sessions

Secure nametags for the youth (uniforms may also be provided)

Prepare and serve lunch

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DAY OF ACTIVITIES

STEP ONE

HR Manager, General Manager (if available), and Blue Energy Committee Chairperson and/or Community Champion greet youth in hotel lobby, welcome them to hotel, and lead group to the meeting room.

STEP TWO

20 Minutes

Conduct welcome orientation – led by HR Manager:

Outline the day’s agenda

Orient them to the hotel

Describe the careers that are available in the hospitality industry

Remember that you are showing young people, many for the first time, the wide variety of careers that are available, as well as industry requirements and opportunities.

Display

Show the Job Shadow Agenda in the Tools To Use section of this activity. Give a brief 10 minute presentation about the hotel. Presentation can include basic information, such as:

Size of hotel, total room occupancy, date of construction

Number of Team Members

Interesting facts about the about hotel, i.e., famous people that have stayed as Guests at the hotel, special political or social events hosted at the hotel, notable community engagement activities undertaken by the hotel

Any major awards the hotel has received

Share some of the career paths of your executive team. For example, what was the first position they held in hospitality and how/why were they promoted/offered opportunities to advance professionally.

Say

There are a variety of jobs in the hospitality industry and each one is unique, fun, challenging, and rewarding. Provide a brief overview of the types of jobs available in the industry. Highlight the benefits of working in the industry, e.g. diversity of job types, opportunities for upward mobility, travel opportunities, gaining transferrable skills that can be applied in a variety of job and personal situations.

STEP THREE

Distribute personalized nametags (with the word “trainee” printed below the name) and/ or uniforms to youth. This will help them feel like they are part of the team and help Team Members remember names.

STEP FOUR

20 Minutes (depending on group size)

Ask youth to complete an employment application. This will help them better understand the skills/experience they must have to apply. After applications are completed, discuss with youth how they can acquire these skills in their communities, who can assist them, and why they are important to employers and the world of hospitality.

Say

This employment application gives you an idea of what skills and experience are required for entry-level employment in the hotel. When we review employment applications, we check to see that all questions are answered, handwriting is legible, and spelling/grammar are correct. It is essential that a hiring manager can easily read your application.

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Ask

Do you have any questions about items on the application or is there anything that was not clear?

What are two ways in which you can obtain the skills required for this job and who might be able to assist you?

Why do you think the skills required on this application matter to employers or are important in a hotel environment?

STEP FIVE

30 Minutes

Take the group on a tour of the hotel

STEP SIX

Break youth into groups of two - four students and assign them a rotation schedule indicating which departments they will visit and when.

STEP SEVEN

45 Minutes (per department)

Begin job shadow rotation, led by the Job Shadow Hosts. During each rotation remember to integrate youth into the hotel’s operations across departments and describe the following:

Explain the primary duties and responsibilities of the department.

Explain what a shift is like for an entry-level Team Member in the department.

Explain the qualifications required for entry-level employment in the department.

Explain why you chose this type of work.

Discuss what is rewarding and what is challenging about the job, including information about salary and benefits.

STEP EIGHT

30 Minutes Reconvene youth in large group and lead a discussion in which they can reflect on their job shadow

experience.

Do

1. Divide youth into their rotation groups.

2. Ask each group to identify a note taker and a presenter.

3. Write the following questions on a white board or flip chart and read them aloud to the groups.

What is one thing you learned in each department?

What are two things that interested you about (fill in a department participants shadowed)?

What are two things that could be challenging for you if you worked in any of the departments you visited?

4. Ask groups to take 10 minutes to prepare their responses (these can be written down) and then call on each presenter to stand up and share their responses aloud with the larger group.

STEP NINE

Tools

Ask youth to complete the Job Shadow Evaluation Form — in the Tools To Use section of this activity. Thank youth for coming, share your contact information, and invite them to follow-up with any outstanding questions they have.

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STEP ONE Encourage your partner organization to lead a follow-up discussion with the youth about their impressions, interests, and concerns about working in the hospitality industry after the Job Shadow Day.

STEP TWO Review the Job Shadow Evaluation Forms to determine what, if any, adjustments need to be made to improve the job shadow experience for youth.

STEP THREE

Tools

Share your Job Shadow Day story internally through the H360 Community website, hotel newsletters, emails, and bulletin boards. Team Members are encouraged to share and discuss activities on the H360 Community website.

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T O O L S T O U S E

ORIENTATION FOR JOB SHADOW HOSTS

Use this step-by-step tool to identify and prepare Job Shadow Hosts for the event. The Orientation for Job Shadow Hosts can take anywhere from one-two hours depending on the size of the team and the degree to which training is required.

STEP ONE Establish a Job Shadow Day team within the hotel to facilitate the day. This includes:

HR Manager — This person will provide overall management of the day, welcome youth, lead orientation, lead employment application completion, and lead the Job Shadow Day debriefing.

Blue Energy Committee Chairperson and Community Champion — These individuals will provide overall support to youth throughout the day — welcome youth, distribute nametags, help rotate youth through departments, oversee lunch service, and assist in the Job Shadow Day debriefing.

Department Heads from departments where youth will be shadowing — These individuals or other Team Members they select will serve as Jobs Shadow Hosts to youth and are responsible for engaging Team Members in their department to provide a rich shadow experience in their particular department.

STEP TWO Ask Department Heads to discuss with their Team Members how they can integrate youth into the hotel’s operations across departments, for example:

A youth shadowing a Team Member in Food & Beverage could be asked to fold napkins or set tables.

A youth at the front desk could be asked to greet Guests.

A youth in housekeeping could be asked to set the amenities in the room (e.g. shampoo, soap, coffee, etc.), or replace towels.

This will help them to better understand the job and feel more a part of the work. Provide additional ideas to Department Heads prior to the Job Shadow Day.

STEP THREE Encourage Job Shadow Hosts to help youth set realistic expectations about their first job. Ask the following questions:

Reflect back on your youth and the first job you had. How did you feel about entering the world of work? How did you find out what jobs interested you? How did you ultimately secure employment?

Consider that the youth shadowing you may be experiencing many of these feelings. What are some questions you can ask to help assure and encourage them to positively approach employment?

What have been some challenges you have encountered in your department working with entry-level employees? How have you overcome these?

Brainstorm with the Job Shadow Hosts how they can help youth set realistic expectations about the responsibilities of entry level positions in the hotel.

CERTIFICATE OF PARTICIPATION The following page contains a Certificate of Participation you may use to recognize Team Members and local youth who participated in your International Youth Week Job Shadowing activity. Be sure to customize the template based on the certificate’s recipient; it is designed to be given to participating Team Members or youth.

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This is one possible agenda that can be used to help you plan and execute your Job Shadow Day. It can be modified to meet your needs.

TIME ACTIVITY

9:00–10:00 Welcome Orientation

Hospitality Industry Overview

Distribute Nametags

10:00–10:30 Complete Employment Applications

Skill Requirements Discussion

10:30–11:00 Hotel Tour

11:00–11:45 First Department Rotation

12:00–13:00 Lunch

13:00–13:45 Second Department Rotation

14:00–14:45 Third Department Rotation

15:00–16:00 Reflection Discussion

Complete Student Evaluations

JOB SHADOW AGENDA

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STUDENT EVALUATION FORM

Thank you for participating in Hilton Hotels & Resorts Job Shadow Day! Please complete this evaluation and return it to [NAME OF TM LEADING JS DAY]. Your input will be used to strengthen future job shadow days at the [NAME OF HOTEL].

Please rate the following on a scale of 1 through 5 (1 indicates that you strongly agree with the statement, 5 indicates that you strongly disagree).

Through my job shadow experience I was able to see how I can apply what I know through school or other programs to the world of work.

1 2 3 4 5

The experience was helpful in providing ideas for careers in hospitality. 1 2 3 4 5

Job shadowing helped me to identify skills that I have learned which I will use in my future career. 1 2 3 4 5

Job shadowing helped me to identify skills and experiences that I need to develop to get a job in hospitality.

1 2 3 4 5

I was able to observe the connections between education and a good salary during my job shadow experience.

1 2 3 4 5

I believe my Job Shadow Host was well prepared for my visit. 1 2 3 4 5

I believe the pre-and-post activities improved to my job shadowing experience. (Orientation and debrief discussions, completing employment application form, etc.)

1 2 3 4 5

What did you like the best about the job shadow experience?

What did you like least about the job shadow experience?

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U N I T 3 : S H A R E Y O U R S T O R Y SPREAD THE WORD ON THE H360 COMMUNITY WEBSITE The Bright Blue Futures tab on the H360 Community website (http://h360community.com/bright-blue-futures/news-and-updates/) has lots of information on International Youth Week and Bright Blue Futures, and we need your help sharing hotels’ efforts around the world.

Work with your Blue Energy Committee Webmaster to capture your International Youth Week planning, activities and events! Take pictures and video that you can upload onto the H360 Community website, tag with “Bright Blue Futures” and share with our more than 550 properties across the globe. Remember to always ask the organization and individuals you are working with for permission to photograph or record them. Use the image waiver/consent form on page 43 to acquire individual approval for distribution of images and video footage.

BEFORE INTERNATIONAL YOUTH WEEK The activities included in this toolkit are featured on the H360 Community website under the News and Updates section of our Bright Blue Futures tab. Each activity is posted as its own blog post, and hotels are encouraged to tell us which activity they have selected and share their ideas here:

Extend Hospitality: http://h360community.com/2012/07/09/extend-hospitality/

Reach Out: http://h360community.com/2012/07/09/reach-out/

Educate for Tomorrow: http://h360community.com/2012/07/09/educate-for-tomorrow/

Our global Bright Blue Futures partner, the International Youth Foundation, will share best practices through these blogs and will answer any questions you post regarding your International Youth Week event. Please take advantage of this great opportunity to harness the power of Blue Energy. Be sure to engage IYF and Team Members around the world in your event by responding to these special posts between now and August 12.

DURING INTERNATIONAL YOUTH WEEK Help us experience your International Youth Week event by writing a blog post describing your event and sharing pictures and videos of Team Members in action. Remember, posting your International Youth Week activity, photos and video on the H360 Community website makes you eligible to win a donation for your community partner. Visit the H360 Community website to learn more. You can be one of our lucky winners!

AFTER INTERNATIONAL YOUTH WEEK Be sure to track the number of Team Members who participate in your International Youth Week events and the total number of hours your hotel volunteers with your community partner. After the week is over, Blue Energy Chairpersons will be asked to submit their results through a brief online survey.

Our Brand Culture Team will use these results and the blog posts, photos and videos you posted on the H360 Community website to develop a short video showcasing our global impact.

YOU’RE ON CAMERA!

When videotaping or photographing your International Youth Week activities, make sure you capture all of the exciting moments! Grab plenty of action shots of the youth you’re helping and the Team Members who are leading the charge. Try taking some wider establishing shots that provide a view of the location and zoom in for close-ups of small groups and individuals in action. When videotaping, check to make sure the audio is working and move slowly to avoid shaky footage. Be sure to charge your cameras in advance and have an extra set of batteries. We can’t wait to experience your event on the H360 Community website!






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UNIT 3: SHARE YOUR STORY

TELL YOUR STORY EXTERNALLY Bright Blue Futures will be announced externally in 2013, and Hilton will provide the tools and resources you need to communicate your efforts with Guests, your community and other audiences as the date nears.

Until then, hotels should only communicate Bright Blue Futures to Team Members. In the interim, should you wish to share your International Youth Week activities with local media and the public, external communications templates will be made available on HiltonART. These templates do not mention Bright Blue Futures; therefore, they are acceptable for external use.

Remember to coordinate all public relations efforts with Sales & Marketing to ensure your efforts are communicated effectively. If you have any questions, please contact [email protected].

WAYS TO CELEBRATE Fives Ways You Can Celebrate International Youth Week on the H360 Community Website

1 Comment on the International Youth Week activity guides and ask questions

2 Share a “how to” video that shows how you implemented an activity in this toolkit

3 Respond to posts tied to an activity your hotel is planning and provide ideas and information that builds on how the activity could be improved

4 After International Youth Week, tell us what worked for you and share best practices

5 Describe your hotel’s ideas for other International Youth Week or future Bright Blue Futures activities – help inform our 2013 Bright Blue Futures toolkit!

Don’t be shy – share your International Youth Week experience on the H360 Community website today!


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U N I T 4 : C O M I N G S O O N INTERNATIONAL YOUTH WEEK IS JUST THE START! International Youth Week is the kick-off to our Bright Blue Futures journey, but your hotel can support youth any day. Don’t feel left out if you were unable to participate this week – rise to the challenge, be creative and celebrate another week or all year-long! Remember International Youth Week is just the start!

In the third quarter, we will be sharing a more in-depth version of this toolkit to help you create your 2013 Bright Blue Futures plan. We promise there will be plenty of more fun activities and tools to help your hotel and Team Members create brighter futures for youth in your community.

Here is a sneak peek to what you can expect:

New tools and resources for creating Bright Blue Futures

A guide to help you discover available resources for community relations activities at your hotel

Process for establishing long-term local community partners to create Bright Blue Futures

Framework for setting your Bright Blue Futures goals and measuring results

Ways to recognize and reward Team Members participation in Bright Blue Futures

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APPEARANCE DISCLAIMER STATEMENT

By participating in [EVENT] you agree to be photographed and filmed and grant Hilton Hotels & Resorts

the right to use, publish and copyright your picture, likeness and/or name in videos and/or photos taken

for use throughout the world in perpetuity throughout all media.

TEAM MEMBER RECRUITMENT FLYER

If you choose to make your own International Youth Week materials, please use the following disclaimer in emails, letters, and on flyers when recruiting and/or communicating with Team Members about Bright Blue Futures.

The following page contains a flyer you can post in break rooms, office kitchens, or other areas to recruit Team Members for your International Youth Week activity. The flyer should include only limited text to catch people’s attention and get them to sign up. It can be customized to reflect information about your hotel’s activity.

A P P E N D I X : T O O L S A N D R E S O U R C E S

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JOIN US FOR INTERNATIONAL YOUTH WEEK!

WHAT: [BRIEF PROJECT DESCRIPTION AND COMMUNITY PARTNER]

WHEN: [TIME AND DATE] To sign up, [SIGN-UP INSTRUCTIONS] by [DATE].[NOTE IF SIGN-UP IS REQUIRED TO PARTICIPATE]. If you are interested in helping to organize our activity, please contact [CONTACT].

ABOUT: [COMMUNITY PARTNER] [INFORMATION ON PARTNER ORGANIZATION. ADD PHOTOS IF YOU HAVE THEM.]

By participating in [THE EVENT] you agree to be photographed and filmed and grant Hilton

Hotels & Resorts the right to use, publish and copyright your picture, likeness and/or name in

videos and/or photos taken for use throughout the world in perpetuity throughout all media.

41


SAMPLE TEAM MEMBER VOLUNTEER RECRUITMENT EMAIL

[Insert Date] Dear Team Members: [HOTEL NAME] is proud to support Bright Blue Futures, Hilton Hotels & Resorts’ Brand-wide community relations program, and invite you to join us in support of this important program. In honor of International Youth Day (August 12), we are [DETAILS ON YOUR EVENT], and you are invited to join! Our event will be approximately [NUMBER OF HOURS] long and will take place at [LOCATION/COMMUNITY PARTNER]. If you are interested in participating, please send me an email by [DATE. SHOULD BE 1-2 WEEKS BEFORE EVENT]. If you are interested in helping to organize the event or if you have any questions, just let me know! I look forward to hearing from you soon and to creating Bright Blue Futures with you! Sincerely, [YOUR NAME] [HOTEL NAME] Blue Energy Committee

By participating in [THE EVENT] you agree to be photographed and filmed and grant Hilton Hotels

& Resorts the right to use, publish and copyright your picture, likeness and/or name in videos

and/or photos taken for use throughout the world in perpetuity throughout all media.

This email should be sent by the Blue Energy Committee Member responsible for recruiting Team Members to participate in your International Youth Week activities. It can be customized to reflect information about your hotel’s activity.

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DAY OF EVENT SIGN-IN SHEET

SIGN-IN SHEET

EVENT NAME:

EVENT DATE AND TIME:

PROJECT LEADER:

OFFICE/HOTEL NAME AND LOCATION:

# Name (Last, First) Team Member/Friend/Family # Hours

Ask Team Members to sign-in for your International Youth Week activities and log the hours they volunteer. Use this tool to help you calculate your hotel’s total volunteer hours when you respond to the results survey.

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APPEARANCE RELEASE FOR ALL NON-HILTON HOTELS & RESORTS PARTICIPANTS

Photos and videos picturing non-Hilton Hotels & Resorts Team Members will not be used locally or by corporate in promotional material unless they are accompanied by a signed Appearance Release. Program:

Participant appearing: Project Date:

Production location(s) (city, state, country):

In consideration for being provided the opportunity to participate in the above-referenced Hilton Hotels & Resorts Program/Activity, I hereby authorize Hilton Hotels & Resorts and its designees to record by any means, in any existing and/or subsequently developed manner or media, and in any format, my name, likeness, voice, image, and/or appearance (“information”). Such authorization includes, but is not limited to, any form of electronic media, disc, film, and/or tape. I further authorize Hilton Hotels & Resorts and its designees to copyright, publish, and/or use such information for any purpose. In addition, I authorize Hilton Hotels & Resorts and its designees to copyright and/or publish any biographical material about myself, or any description and/or narrative of my participation in the above-referenced Program/Activity.

I also acknowledge that Hilton Hotels & Resorts and/or its designees own all rights, title, and interest in such information. I further acknowledge that Hilton Hotels & Resorts and/or its designees have the exclusive right to edit such information and to decide whether to use any portion of such information.

In addition, I fully release Hilton Hotels & Resorts, its Team Members, agents, and/or designees from and against any and all liability that may arise as a result of my participation in such Program/Activity, and from any distortion, blurring, alteration, optical illusion, or use in composite form, either intentionally or otherwise, that may occur or be produced in the taking, processing, or reproduction of such information.

I affirmatively state that my participation in the above-referenced Program/Activity is voluntary and does not conflict with any commitment I have to any person or entity.

I read this Participation Release prior to signing, and acknowledge that I understand its contents.

Printed name of participant

Signature of participant

Address of participant

Telephone number of participant

Date

Note: If individual is under age 18, parents or legal guardians must sign the release. I hereby certify that I am the parent and/or legal guardian of the above individual, a minor under the age of 18. I hereby authorize the above individual to participate in the above-referenced Program/Activity pursuant to the terms set forth in this Release.

Printed name of parent or legal guardian

Signature of parent or legal guardian

Ask all non-Hilton Hotels & Resorts event participants, including representatives from your community partner and youth, to sign the below Appearance Release to protect your property from liability issues and secure usage rights to photos and video featuring participants.

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EVENT FOLLOW-UP: SAMPLE TEAM MEMBER THANK YOU EMAIL OR NOTE

[DATE] Dear Team Members: Thank you so much for your participation in International Youth Week and supporting our Bright Blue Futures activities! Thanks to you and your fellow Team Members, our activity was a success and we were able to create brighter futures for youth in [COMMUNITY]. [EXAMPLES OF SPECIFIC RESULTS FROM YOUR PROJECT.] I hope you had fun not only volunteering, but also spending time with your colleagues and the local youth. Bright Blue Futures events show that when we all come together, we can have a positive impact on young people in our community. Be sure to check out our International Youth Week blog post on the H360 Community website at [LINK] and see how Team Members from Hilton’s more than 550 properties are supporting youth in our communities worldwide. Thank you again for supporting Bright Blue Futures. I hope to see you at our next activity!

Sincerely, [YOUR NAME] [HOTEL NAME] Blue Energy Committee

PRESS RELEASE TEMPLATE

MEDIA ADVISORY

This letter is meant to be sent by your General Manager or a Blue Energy Committee member to thank Team Members who participated in International Youth Week. The letter can be customized to reflect information about your hotel’s activities.

A local press release template for your hotel to use is available in the Public Relations section of HiltonART. This release is meant to be used to tell media about your International Youth Week activities, but should not mention Bright Blue Futures, as a formal public announcement of Bright Blue Futures will occur at a later date. It can be customized to reflect information about your hotel’s International Youth Week activities. Remember that Hilton Brand Standards require property press releases and media materials to be approved by the Brand through HiltonART. Access HiltonART through OnQ Insider and contact Rachel Bornak, manager, global brand public relations at [email protected] or your regional manager of tools and resources for

assistance.

A local media advisory template is also available in the public relations section of HiltonART. This media advisory is a tool you can use to invite media to attend your International Youth Week activities. It can be customized to reflect information about your hotel’s event. Remember that Hilton Brand Standards require property press releases and media materials to be approved by the Brand through HiltonART. Access HiltonART through OnQ Insider and contact Rachel Bornak, manager, global brand public relations at [email protected] m or your regional manager of tools and resources for assistance.


mailto:[email protected]%20m

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Documents

BRIGHT BLUE FUTURES INTERNATIONAL YOUTH WEEK TOOLKITh360stage.s3.amazonaws.com/wp-content/uploads/2011/01/bbf/HIL… · Your passion and support for young people motivates us each