Briefing for the UK online education sectordownloads.bbc.co.uk/.../industrydaypresentation3nov2016.pdf · 2016-11-08 · 2. BBC & Charter update In our vision for the new Charter,

Briefing for the UK online

education sector

Sinéad Rocks

Head of BBC Learning

3 November 2016

1. BBC Learning Vision & Strategy

2. BBC & Charter update

3. BBC Learning update

a) Bitesize, Live Lessons and Teach

b) Education themes – 2016/17

4. Operations update – finances

5. Q&A

Agenda







5. Q&A

Agenda

Our vision is to transform lives

through education

1 BBC Learning Vision & Strategy

Annual educational

themes for

2016 / 2017

• Science

• Literacy

• Creativity

Formal education for

children and young

people







5. Q&A

Agenda


BBC Learning

BBC Learning is now part of a new division:

Radio and Education Director, James Purnell

The division brings together Arts, Music

and Network Radio with BBC Learning

and BBC Children's departments.


Education remains at the heart of the BBC’s Mission

for the next Charter and is one of the BBC’s public

purposes:

“To support learning for people of all ages: The BBC should help everyone learn about different subjects in ways they will find accessible, engaging, inspiring

and challenging. The BBC should provide specialist educational content to help support learning for children and teenagers across the United Kingdom. It should encourage people to explore new subjects

and participate in new activities through partnerships with educational, sporting and cultural institutions.” (Draft BBC Charter, Sep 2016)

BBC Charter Education at the BBC


In our vision for the new Charter, there is a renewed drive to

put education at the heart of what the BBC does. The aim is

to reinvigorate the BBC’s mission on education through a

new education strategy for BBC Children and BBC Learning.

There are a number of specific initiatives highlighted:

• Working in partnership to create an “Ideas Service” to

provide the public with the best of British ideas and

culture.

• A single front-door for children to the wealth of the whole

BBC and trusted partners beyond – BBC iPlay.

• A commitment to improve services in the Nations,

including through Bitesize.

• An aspiration for a more open BBC working with the

widest range of partners – including in the area of

education.

BBC Charter Education at the BBC







5. Q&A

Agenda

Formal education for children and

young people

Student facing, out of

classroom study and

revision support for

5-16+

Support for teachers to

bring the curriculum to

life for their students, to

use in school and

lessons

Our online formal education provision for children

and young people is divided across two areas:

3a. BBC Learning Update – Bitesize,

Live Lessons and Teach

BBC Bitesize supports students with their studies outside the classroom, at home and on the go.

It directly relates to the curriculum, supporting

learners from reception through to taking school-leaving exams.

Students can find material to support their studies wherever they are in the UK.

BBC Bitesize Curriculum-linked resources for students



BBC Bitesize Published content: Primary

Brand-new primary Bitesize content for English, Maths

and Science is now live. Students can choose a

topic, watch the animation and try an interactive to

check their understanding.

• Just published new content in primary English, Maths and

Science with more being added by the end of the

financial year. After that we will add more interactivity for

students to practice their skills and test themselves.

• We’re also working on Key Stage 3 Maths and Science

content and will begin publishing ‘explainers’ in the

spring. English will follow next financial year.



BBC Bitesize 14-16 year olds

Published since April 2016

Bitesize study guide content • GCSE German; GCSE Media Studies; GCSE English Literature

(poetry); GCSE RS

Bitesize content developed into flashcards • GCSE Biology; Chemistry; Physics; English Lit; English

Language; Maths; Business Studies; ICT; Computer Science;

Numeracy (Welsh); Physics (Welsh); Biology (Welsh);

Chemistry (Welsh); Welsh Literature; Welsh for Learners

• National 5 English, Biology, Chemistry, Physics, Computing

• Higher English, Biology, Chemistry, Physics, Computing



BBC Bitesize 14-16 year olds



In production 16/17

England: • GCSE Biology; Physics; Chemistry; GCSE History; GCSE

Geography; GCSE PE; Art & Design

• Reworking existing GCSE English Lang and Maths to map to

exam boards

Northern Ireland: • GCSE Moving Image Arts; Learning for Life and Work; Digital

Technology; History & Maths

WJEC: • GCSE RS; Geography; Music

National 4/5: • Art & Design; German; Biology; Chemistry; Physics; Business

Management

Formal education for children and

young people

Student facing, out of

classroom study and

revision support for

5-16+

Support for teachers to

bring the curriculum to

life for their students, to

use in school and

lessons

Our online formal education provision for children

and young people is divided across two areas:



BBC Teach

BBC Teach aims to support teachers by curating the best of BBC videos, BBC archive and other

curriculum-related resources for use in the

classroom.

BBC Teach has a dedicated teaching resource

site hosted on YouTube, which is updated daily

and contains around a thousand carefully

selected clips, covering subjects at early years, primary and secondary level and across all

national curricula.



Live, interactive programmes devised primarily to

support our campaigns and bring curriculum content

to life for teachers.

With access to leading experts and some of the BBC’s

biggest brands and talent, Live Lessons are a shared

learning experience for schools all over the UK.

Upcoming Live Lessons include:

• Get Scientific (17th November)

• 500 Words (16th January)

• Science campaign (31st January)

BBC Live Lessons Join the UK’s biggest classroom



External Linking Current external linking approach from Bitesize

Our existing external linking policy has been in place since

2013. It provides contextual links from BBC Bitesize to other

providers of curriculum relevant content, alongside editorially

chosen links.

We link to over 25 different organisations through this scheme,

providing in excess of 10,000 individual links from Bitesize

pages.

This provides an audience benefit as they can move from

Bitesize to other high quality content. It provides a benefit for

external partners through traffic and increased SEO.

The process for applying is outlined at

www.bbc.co.uk/learningoverview



External Linking Next steps for external linking

Based on discussion with industry stakeholders, we have highlighted the following next steps for external linking.

External linking from the app. It is not possible to replicate the Bitesize

desktop external linking approach on the app. However, our plan is to add a top-level menu link from the app to a browser page of external education providers. BBC Teach external providers page. That link would land at a Teach

‘directory’ page. This external providers page would also be promoted on BBC Teach separately, and it enables us to broaden the approach to non-contextual providers and to apps.

External linking from major campaigns. We will broaden the external linking policy to incorporate the BBC Science campaign.









5. Q&A

Agenda

Our main educational themes for our

campaigns in 2016/17 are:

• Science

• Literacy

• Creativity

2016/17 Educational themes

3b. BBC Learning Update - Themes

Science

BBC micro:bit Inspiring a new generation of digital pioneers

A micro:bit educational foundation has been

created to deliver a long term legacy for the

micro:bit.

Supported by a range of leading educational

and technology organisations including ARM, Microsoft, Nominet, Samsung , the Institution of

Engineering and Technology (IET) and the BBC, it will ensure that we continue to enable a

generation to grow their digital capability within the UK.


A new science campaign from BBC Learning, in

partnership with Wellcome and a number of

universities, to inspire 9-11 primary school pupils

and teachers through exciting, innovative and

accessible mass-participation scientific

investigations.

With the focus on scientific enquiry, pupils will

analyse data from their own investigations, but

also build up a national picture by uploading

results on an amazing, engaging interactive map of the UK.

Science

Primary science campaign


Literacy


ShakespeareMe let Shakespeare free on social media, using emojis to unlock the complex emotions expressed within

Shakespeare’s work, aimed at the 16-34 audience.

BBC Comedy Classroom was a UK-wide campaign to promote literacy skills by encouraging 13-15 year olds to write, direct

and perform their own comedy material.

CBBC Awesome Authors Live inspired and excited 6-12 year olds to share and read the books they love, through a two day

live event at the Library of Birmingham and smaller events at

four other libraries across the UK.

#LovetoRead campaign, which is part of the pan BBC Love to Read season, is aimed at inspiring people to pick up a book

they haven’t read before by asking celebrities and the

audience to share a book recommendation that they love to

read on social media.

Joining forces with Hull’s UK City of Culture

programme, BBC Radio 1’s Academy takes up

residency and makes Hull its home for 2017.

With young people at its heart, the Academy

extends its time frame to offer more unique learning opportunities and further insight into the

creative working in the creative industries.

Creativity

Radio 1 Academy


Throughout 2017 BBC Learning will consolidate and refresh the Ten Pieces learning resources for

the 20 pieces that have been featured in the

last two years.

Going forward BBC Music will take the lead on

Ten Pieces by embedding it into its editorial

calendar through initiatives such as Music Day. BBC Learning will continue to produce online

learning resources.

Creativity

Ten Pieces








5. Q&A

Agenda

4. Operations update

10/11 Actual 11/12 Actual 12/13 Actual 13/14 Actual 14/15 Actual 15/16 Actual 16/17 forecast

Adult Skills 1.2 1.2 0.5 0.1 0.3 0.6

Languages 0.6 0.6 0.2 0.0 0.0 0.0

Media Literacy 0.2 0.1 0.3 0.1 0.0 0.0

Ouch 0.3 0.0 0.0 0.0 0.0 0.0

Total Adults 2.3 1.9 1.0 0.2 0.3 0.6 0.7

Bitesize* 2.1 2.5 2.7 2.8 1.9 5.6

Blast 0.6 0.0 0.0 0.0 0.0 0.0

Teachers/Parents/Class Clips 2.8 2.5 1.6 1.5 1.1 0.6

TV Support Projects 0.2 0.1 0.6 0.0 0.0 0.1

Total 5-19s 5.6 5.1 4.9 4.3 3.0 6.4 7.4

Total Formal 7.9 7.0 5.9 4.5 3.4 7.0 8.0

Total Informal 4.6 4.4 5.6 4.9 3.6

Total Product development 2.0 0.4 0.3 1.5 0.3

FM Spend** 4.0

Total K&L Product 16.5 9.3 9.3 13.5 11.9

Total Learning Zone 3.4 0.0

* Includes infographic spend in 12/13 and 13/14 ** Net and exclusive of central management costs

Financial Information Estimated budget and spending plans 2016/17

4. Operations update

2016/17 forecast

(£000s)

Bitesize 2,925

Bitesize Nations 1,252

BBC Teach 1,213

Live Lessons 990

Post 16 670

Schools Radio 50

One off Bitesize Nations Funding 920

Total Formal Learning 8,020

Financial Information Estimated budget and spending plans 2016/17







5. Q&A

Agenda

Thank you for taking

the time to join us today

If you are able to stay . . . Lunch & networking

Agenda

Documents

Briefing for the UK online education sectordownloads.bbc.co.uk/.../industrydaypresentation3nov2016.pdf · 2016-11-08 · 2. BBC & Charter update In our vision for the new Charter,