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Brief 2 - Book covers and collection Four films, Slumdog Millionaire, 127 Hours, 28 Days Later and The Beach. These four films directed by Danny Boyle have been published into books. I have designed the covers for these four books and other products that could relate to the reading experience. I have also considered where the products would sit in context and how they could be packaged. BRIEF 2 PAGE 1 Brief 2 - Book covers and collection BRIEF 2 PAGE 2
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Brief 2 - Book covers and collection CEARA ELLIOT OUGD301BRIEF 2 - BOOK COVERS & CO
BRIEF 2PAGE 1
Four films, Slumdog Millionaire, 127 Hours, 28 Days Later and The Beach. These four films directed by Danny Boyle have been published into books. I have designed the covers for these four books and other products that could relate to the reading experience. I have also considered where the products would sit in context and how they could be packaged.
Brief 2 - Book covers and collection CEARA ELLIOT OUGD301BRIEF 2 - BOOK COVERS & CO
BRIEF 2PAGE 2
I designed a set of bookmarks that go with each book, they are in a unique format, and work as a magnetic clip that folds around the last page the reader would’ve read. The point from the hexagon shape points towards the last line the reader read. They would be printed onto the same stock as the book cover, but be stuck on a sheet of magnet, cut down to the appropriate shape. The magnet would have to be in two parts, down the middle of the shape, to enable an easy fold and also so the magnet sticks together.
Brief 2 - Book covers and collection CEARA ELLIOT OUGD301BRIEF 2 - BOOK COVERS & CO
BRIEF 2PAGE 3
Another product that features alongside the books, is a fold out poster, these work as a series and spell out ‘READ’ when positioned next to each other. Each one is free with a specific book, although they can be bought separarately as well. They print onto a unique format, which is slimmer than A2, and each contains the quote from the specific book that is also featured on the front cover. To show the posters layout, one of each would be printed onto mount board, and displayed alongside the cabinet.
Examples printed onto mount board for in store display
Brief 2 - Book covers and collection CEARA ELLIOT OUGD301BRIEF 2 - BOOK COVERS & CO
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When considering how to promote and encourage the reading experience, I thought about what complimented reading a lot. Chocoate. I designed four chocoalte wrappers, one for each book, that could either be bought separately, or part of the package that would be gift wrapped.
Brief 2 - Book covers and collection CEARA ELLIOT OUGD301BRIEF 2 - BOOK COVERS & CO
BRIEF 2PAGE 5
These items can either be sold separately, or as part of a package. The products work as a pic ‘n’ mix, customers can choose what they want and then it’s all wrapped in specially designed wrapping paper. Similar to the Marks & Spencer ‘Two Dine for £10’, it’s the idea of buying a night in. Each package is sealed with a sticker, designed to link with the package, and to encourage a relaxing, reading experience.
Brief 2 - Book covers and collection CEARA ELLIOT OUGD301BRIEF 2 - BOOK COVERS & CO
BRIEF 2PAGE 6
Books Posters Chocolate Bookmarks
DANNY BOYLEFILM AS A BOOK
THE BEACH127 HOURS
28 DAYS LATERSLUMDOG MILLIONAIRE
ALL
*GIFT WRAPPED*
& FREE POSTER
WITH EACH BOOK
BOOKS!CHOCOLATE!
BOOKMARKS!POSTERS!
I considered this range to feature inside the bookstore Waterstones. The products would all sit within a wooden cabinet, expressing a homely, comfortable environment. The cabinet works as a sort of pic ‘n’ mix stall, customers can pick and choose various products from the cabinet depending on preferance. The poster featured bottom right, would sit in the frames either side of the cabinet as a form of in store promotion.
