brief developmentlets teach it

Lesley Pearce

Team Solutions

Auckland University

What is brief development?

• Dynamic process throughout practice

• Clearly describes a desired outcome

• Meets a need or realise an opportunity

• Physical and social environment

• Conceptual statement, what is to be done and why it should be done

• Serves as an evaluative tool

A guiding document

• Conceptual statement (oral, written, graphical means)

• Based on exploration/analysis of context and issue

• Attributes - broad descriptors• Specifications - appearance and

performance - measurable• Can be progressed

Reverse psychology!

• Write down the physical and functional specifications, these are measurable.

• Develop a conceptual statement

• What are the attributes?

• How about possible contexts and issues

Specifications:Length 16cmEight groves that taper from the tip to a length

of 9cm.Recycled rimu - sustainableShaped handle..Can be used on all citrus fruitsEasy to cleanNatural finishManufactured from one pieceClean linesetc

Possible attributes:Must be efficient when using all citrus fruitsLight to holdComfortable to useSafe to use in dishwasherEasily cleanedHygienicMinimal maintenanceMinimal impact on earth’s footprintNo fussy partsTraditional style

Example of a conceptual statement:

Try other technological outcomes

Chocolate cheese

Energy drinks/advertising

Compare contrast to develop an understanding of the physicality and functionality of technological products

Writing a design brief and attributes

• Work in groups• Use an article/research to allow

students to discuss and identify a need or realise an opportunity

• Write a conceptual statement that tells a story about what is to be done and why it should be done

• What are the desired attributes

www.technceats.wikispaces.com