Poster For Tomorrow Right To Education

BriefThe brief is to design a poster that will make people aware that every child has the right to education. The poster is for the organisation Poster For Tomorrow. The aim of this organisation is to promote graphic design as a tool for social change.

ConceptThe concept is for the poster to feel like a child’s drawing but with a stronger message. By having a variety of colours on the main fact this makes the viewer concentrate and read the poster further. The context is as a street poster. It will also be uploaded to the organisations online gallery and as part of their annual book.

Specifications and CostingA2 format 594mm x 420mmDelivered flat4/0 colour printTinted cream 100g/m2 art print paperGlossy coated - print run 25 / £126.35

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Antony WardOUGD 303Final Major Project

Poster For Tomorrow Right To Education

02 / 03

Antony WardOUGD 303Final Major Project

OVER 121 MILL ION CH ILDRENDO NOT ATTEND PR IMARYSCHOOLwww.posterfortomorrow.org

Right to Education Campaign Postcard

Specifications

Format & Card StockDIN - A6One-sided finish chromo board300 gsmone-sided dispersion varnish

Cost500 postcards 70 Euro

Process4/4 colour euroscale

Poster For Tomorrow Right To Education

03 / 03

Antony WardOUGD 303Final Major Project

OVER 121 MILL ION CH ILDRENDO NOT ATTEND PR IMARYSCHOOL

www.posterfortomorrow.org

RIGHT TO EDUCATION

Every child in the world is guaranteed a primary education under the Universal Declaration of Human Rights. The second Millennium Development Goal, a declaration adopted by all UN member states, is to “ensure that, by 2015, children everywhere, boys and girls alike, will be able to complete a full course of primary schooling.”

Yet 121 million children (at a conservative estimate) do not attend primary school. That’s a figure that equates to almost 2% of the world’s population, or more people than live in Mexico. Either way you look at it, it’s a huge amount. A child can be denied an education because they have to work to support their family. A child can be denied an education because they’re disabled. Or they believe in the ‘wrong’ religion. Or they’re the ‘wrong’ sex. Or are from the ‘wrong’ country. Whatever. Every child has the same right to an education. Yes, this is a pressing problem in developing countries. But it’s an issue that affects us all. Illiteracy and innumeracy are problems that are on the rise (or never went away) in the

West. In France illiteracy has become a “cause nationale” (with 3.1 million people unable to read, write or count), the rate of illiteracy in the U.K. is “unacceptably” high, while according to the National Adult Literacy Survey, 42 million adult Americans can’t read and current estimates have the number of functionally illiterate adults in the U.S. increasing by approximately 2,500,000 persons each year.

And it’s a problem that without intervention will just keep on getting worse. This isn’t simply a question of getting kids in school, it’s about giving everybody on this planet, regardless of gender, religion or handicap, a chance of a better life, a better tomorrow for themselves and their children. An education gives people the chance to break the cycle of poverty; it can stop discrimination; it gives hope. Take away a child’s education, and you take away that chance. Education is the building block on which society grows and flourishes. It’s not a question of deserving an education, it’s a right. It’s your right, our right, everyone’s right. www.posterfortomorrow.org

Right to Education Campaign Flyer

SpecificationsFormat & StockDIN lang - 210mm x 105mmDouble-sided matte finish photo quality printing board350 gsmwood free

Cost500 flyers 125 Euro

Process4/4 colour euroscale