Brief 4

Level 6

Module Code: OUGD603

Module Title: Extended Practice

Learning Outcomes:

BRIEF TITLE: Jacked Lincoln

Brief: To design promotional material for a house and bass night in Lincoln. Background: Jacked is a house music events company that organise nights in popular venues around Lincoln. Considerations: -Layout -format -colour scheme

Mandatory Requirements: Design material in the following areas: -brand logo and headliner logo must be displayed

Target Audience: The target audience is mainly young adults and students in Lincoln.

Tone of Voice: The tone of voice needs to be down to earth to reflect the nature of the brand and music.

Deliverables: -A3 poster -A5 flyer -T-shirt Design -Social media / Facebook

Evaluation: Positives/ I had done some work last year for the client so it was nice to have them ask me again to do some work. I feel the design worked well with the brand and the headlining act creating a nice balance. I feel the layout has good continuation by directing the eye to specific points on the page. Negatives/ I didnt have much time to complete this brief as the nature of the client is to spring it on me last minuet so I feel I had to rush the design. What I would do differently next time? I think the only thing I would do differently is change the flyer design a little to better suit the format. Apart from that I am pleased with the out come and the client was happy which is always a bonus. Ratings (Very Bad) 1- (Very good) 5: /Quality of work____3 /Quantity of work____2 /Attendance____4 /Motivation____4

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