Brief 1 Geomoetric Cakes

Sophie Herring

Brief 1Geometric Cakes

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The Brief

To create a brand for a new mathematically themed cake store and create a range of instore material.

Concept

Using geometric shapes to base the brand around. The title of the store is ‘Geometric Cakes’

geomet r i cc ke s

the mathematics of baking

geomet r i cc ke s

Sophie Herring


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geomet r i cc ke s


In Store- Menu

The brand is continued in store with conceptual products like a maths book style menu and dodecohedron packaging.The names of the cakes have been given mathematical term flavours, it also includes a baker’s formula. to keep the concept consistent.

Sophie Herring


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geomet r i cc ke s


In Store

In store products are continued with a pie chart style loyalty card, trinagular bunting and also two triangular pieces which slot together to create a receipt holder, these have the geometric pattern I came up with on them, using alternate triangles with the consistent colour palette throughout.

The mathematical cake names are placed on various shaped flags stuck in the cakes.


Sophie Herring


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geomet r i cc ke s


Stationery

A range of stationery has been created for the store, including business cards, letterheads and compliment slips to keep their brand consistent to clients.The back of the business cards have the geometric pattern on them whilst the front is simplistic with just the store details.

Sophie Herring


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geomet r i cc ke s


Exterior

The outside of the store would be an inviting visual using the colour palette of the brand and the geometric pattern under the windows. On the windows would be large window vinyls of the logo. The door handles are triangular as well as the windows on the door.


Documents

Brief 1 Geomoetric Cakes