brief 04

Robyn MakinsonOUGD303Board 01/05

Brief 04 Tryptik Fashion BrandingCollaboration with third year fashion student, Samantha Haythorne, working specifically with branding and fashion related promotional material.

After being encouraged to participate in a collaborative brief for the module I came across the work of Samantha Haythorne.

Her structured, black and white, architectural inspired approach to garment making was something that attracted me, partly due to the complete juxtaposition to my regular work.

Having previous briefs driven by colour and illustration I found this brief particularly challenging, yet rewarding as I proved to myself I can work in more than one way.

Deliverables for the brief include logo design that went on to be applied to a range of printed promotional items.

Business CardsSwing TagsLook BookMailshotsPackaging

The Brief

Tryptik is a brand created by Samantha Haythorne during her BA (Hons) Fashion

degree. The brand focuses on blurring the lines of gender and the ever gendering

seasons with androgynous styles and contemporary methods of applying

texture and manipulating fabric. Due to her interest in tailoring and pattern cutting,

the garments she designs and creates are representative of this and showcases her

abilities in manipulating the form.

Samantha Haythorne

71 Ash CrescentEckington

SheffieldS21 4AB

+44 (0) 7891 519 [email protected]

Having designed a triangular logo, and witnessing Samantha’s affinity for the shape I suggested we continue the theme into her look book.

If I had known the difficulty this would present at the beginning of the brief I may not have suggested it. However, after struggling with pagination and appropriate page layout I am incredibly pleased with the results.

The book itself is a 36 page publication printed on 235gsm matte stock, with tracing paper inserts at the front and back.

I bound the book using a basic coptic stitch with black cotton.

I applied cotton fabric along the spine to bring a sense of professionalism and finality to the publication.

Due to nature of the triangular shape, the book stands alone, another advantage of the design.

The Look Book



Mirrored Jacket

Black jacket with a triangular panelled peplum with mirrored

perspex triangles. Finished off with a hook and bar closure and

silk lining.

Black Fabric 100% CottonLining 100% Cotton

Mirror 3mm Acrylic

Wholesale Price £760R.R.P. £1520

Available in Sizes XS, S, M & L

14

Printed Slimfit TrousersPrinted Slim fitting trousers with

zips on the ankles of the outside leg finished with fly fastening and

hook and bar.

100% Cotton

Wholesale Price £260R.R.P. £520

Available in Sizes XS, S, M & L

28

For the final garment collection I was asked to design a set of swing tags for Samantha.

She wanted a continuation of the triangular design, and more than just one flat tag for each swing tag.

She also required some sort of packaging to hold her collection.

The swing tags contained several different elements. Firstly is a laser etched version of the logo on 3mm mirror. Then a layer of tracing paper attached to the tag with all the required written information. Lastly is a single sided print on the silver stock with the collection information.

All the different elements are brought together with a stainless steel chain roughly 200mm in length.

The packaging is composed of a silver bag, with the logo featured on one side. Finished using black eyelets and black 5mm rope. Inside the bag is a simple black box and personalised tissue paper.

Swing Tags & Packaging



As an alternative to the multipage lookbook that cost a fair amount to print, and a lengthy amount of time to assemble, I also designed a large scale print that folds into trinagular sections.

The mailshots are designed to be displayed in conjunction with Samantha’s collection, and are designed to be interacted with.

The double sided mailshot was printed onto 235gsm matte stock.

I was slightly apprehensive about losing the quality of the imagery, but after the first print realised the black and white imagery worked better on matte than on satin or gloss.

The mailshot displays six individual shots from the look book

Folded Mail Shots



Jers

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rsey

50%

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ton

50%

Woo

lR.

R.P.

£48

0

Size

s XS,

S, M

, L

Peplum Leather SkirtGrey leather skirt with

printed fabric peplums finished off with a leather

waistband, visible zip and silk lining.

Real leatherPrinted Fabric 100% Cotton

Lining 100% Silk

R.R.P. £870Sizes XS, S, M, L

Dress Shirt

White oversized dress shirt,

knee length finished off

with seam

s binded in black

and mirrored buttons.

100% C

ottonR.R.P. £660

Sizes XS, S, M, L

Printed Leggings

Black jersey leggings with

printed jersey panels

running down the outer

edge finished with an

elastic waistband and

coverstitched hems.

Printed Jersey 100% C

otton

Black Jersey 50% C

otton50%

Wool

R.R.P. £360

Sizes XS, S, M, L

Blac

k W

aist

coat

Blac

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aist

coat

with

loos

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pepl

um p

anel

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off

with

a si

lk lin

ing.

Blac

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bric

100

% C

otto

n

Linin

g 10

0% S

ilk

R.R.

P. £

440

Size

s XS,

S, M

, L

Slee

vele

ss S

hirt

Whi

te o

vers

ized

shirt

finish

ed o

ff w

ith se

ams

bind

ed in

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ck a

nd

mirr

ored

but

tons

.

100%

Cot

ton

R.R.

P. £

480

Size

s XS,

S, M

, L

Blac

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imfit

Tro

user

s

Prin

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Slim

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the

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ide

leg.

Fin

ished

with

fly

fast

enin

g an

d ho

ok

and

bar.

100%

Cot

ton

R.R.

P. £

480

Size

s XS,

S, M

, L

Printed Slimfit TrousersPrinted Slim fitting trousers

with zips on the ankles of the outside leg finished

with fly fastening and hook and bar.

100% Cotton


Mirrored JacketBlack jacket with a

triangular panelled peplum with mirrored perspex

triangles. Finished off with a hook and bar closure and

silk lining.

Black Fabric 100% CottonLining 100% Cotton

Mirror 3mm Acrylic


Printed Tailored Dress

Tailored dress in print fabric

with ¾

sleeves and leather

peplums finished off w

ith

a silver visible zip and silk

lining.

Printed Fabric 100% C

otton

Real Leather

Lining 100% Silk

R.R.P. £960

Sizes XS, S, M, L

After designing the original triangle design for the ‘Tryptik’ brand logo, Samantha suggested I design a pattern similar in nature but with a lot more depth. Something that doesn’t just sit on the page, and instead stands out rather more dramatically.

I decided to take the ‘triangular’ approach and the black and white theme running throughout the collection to design a symmetrical pattern that resembles a distorted diamond of sorts.

The pattern itself was then used by Samantha in her collection. It features on several garments and works incredibly well, especially when used in a panel.

I created the pattern by taking differently cropped sections of a diamond photograph, and then arranging and layering them in a sporadic way.

I edited the original to a black and white image, and increased the brightness and contrast to obscure some of the detail.

The Pattern



Documents

brief 04