Bridgestone Retail Numero uNo Retail News le t te r Bridgestone Retail News le t te r Store Name Branch month Perfect Tyres North Delhi Jan '14 Cherry Agencies Pvt. Ltd. (Concept)

January - May 2014 Numero uNo

Bridgestone RetailN e w s l e t t e r

Toll-free No.: 1800 222 088

Who is taking the bumps with you? Journey on, we’re by your side.

Safe. Reliable.

To all our esteemed Select members,

My name is Kazuhiko Mimura, I have taken over as the Managing Director of Bridgestone

Indian from 1st May, 2014.

I have been working with Bridgestone for overseas operations for more than 26 years, with

the background of Sales & Marketing. I was stationed in Turkey, United Arab Emirates, and

China. So, I speak Turkish, a little Arabic, and Chinese languages, and would like to learn

Hindi as well during the stay of my assignment in India and I am looking forward to meeting

you in the near future.

India is one of the most significant markets for Bridgestone Corporation in terms of potential

and growth. Our focus is to develop this market in terms of Retail Channels and Bridgestone

as a Brand. Our family channel stores form an important part of our strategy in our

endeavour to maintain our No. 1 position in the market, both in name and reality.

Bridgestone Select Stores in India contribute to around 50% of the sales volume in the PSR

replacement market. You have shown tremendous potential and have grown by leaps and

bounds. My efforts will be to take all the necessary actions and support the growth and

development of our Select Store Partners.

I am very excited about my assignment in India, and would like to take this opportunity to

thank our Select Members in helping us to reach to our customers and giving them a world-

class tyre buying experience at the Select Stores. I look forward to your continuous support

to Bridgestone in the coming days.

Thank you.

Message from our New MD

Bridgestone RetailN e w s l e t t e rBridgestone RetailN e w s l e t t e r


Store Name Branch month

Perfect Tyres North Delhi Jan '14

Cherry Agencies Pvt. Ltd. (Concept) Bengaluru Feb '14

Sri Sai Ram Wheels World (Concept) Hyderabad Feb '14

Bombay Tyres Navi Mumbai Feb '14

Wheel Care Navi Mumbai Feb '14

Bagali Tyres Hubli Mar '14

Classic Tyres North Delhi Mar '14

Reliance Tyres (India) North Delhi Mar '14

Raja Tyres Bengaluru Apr '14

Walia Tyre Co. Faridabad Apr '14

Sree Venkateshwara Wheel Tech Hyderabad Apr '14

Maruthi Tyres (Concept) Salem Apr '14

Sundar Tyres Coimbatore May

Gupta Brothers Faridabad May

Sathuragiri Aligns Madurai May

M.H.K.S. Mohd. Ali (Tyre Division) Nagpur May

Formula - 1 - Zone Navi Mumbai May

Tashman Enterprises Pvt. Ltd. Parwanoo May

Balaji Tyres Pune May

Aadhar Auto Surat May

Select and Concept Appointments

Select Store Inaugurationeverest Tyre Service, Vasai

We are very happy to announce the launch

of our Select Store with Everest Tyre

Service, Vasai. The showroom was formally

inaugurated on Saturday, 11th January,

2014, by Mr. Vaibhav Saraf (Sr. GM - PSR,

Bridgestone India Pvt. Ltd.).

Dear Select members,

From the month of January to May, 2014, the Select contribution to Sales was 52.75%.

This was possible only because of your unwavering commitment towards the goal.

In the month of April, we bid farewell to our Managing Director, BSID - Mr. Tomio

Fukuzumi and welcomed our new Managing Director - Kazuhiko Mimura.

In the past few months we watched many activities and events unfold successfully. In

February, a Blood Donation Camp was organised by Manickam Co. Firm, Madurai.

We also rolled-out an ICICI Petro Card Scheme for our customers at all Select Stores

across the country.

The main focus in May was the Sell Out Scheme which was carried throughout the

country. This time around we offered a free laptop bag on purchase of 4 tyres. Apart

from this, a Summer offer campaign was flagged off, in an effort to boost the sales

of our FEM services. Discount coupons on Oil Change and AC Top-up were given

to customers who visited the store. Cherry’s Tyre Park Concept Store undertook the

initiative to promote discounts on various services at the store by distributing special

leaflets.

‘Environment and You’ – A drawing competition for kids, was held at SGS Wheels

(Pune), Lotus The Car Shop (Bengaluru), Shiva’s New Concept Store (Bengaluru),

Tyre Dynamics (Ghaziabad), Four One Group (Ernakulam), Parimalam Tyre

Agencies (Erode), Cherry Agencies (Bengaluru), Nanda Tyres (Pune), Bareja Wheels

(Faridabad) and Shalom Tyres (Trivendrum). Once again this event were a big

success.

POS Installation and SOP training continued throughout January & May, and a

noteworthy 260 stores were covered. We thank our Bridgestone Team for their

continued hard work.

We also welcome to our family, 11 new Select Stores and 3 new Select Super Concept

Stores and ensure them all our support for their growth.

Warm regards,

mr. Vaibhav Saraf

Sr. GM, Sales & Marketing

replacement Sales Trend and Select Contribution from January to may 2014

January to May, 2014 proved to be very successful in terms of replacement sales.

The contribution to Sales during this period from our Select family was 52.75%.

52.75% Select contribution to Sales in January to May 2014

Contents

Message from our New MD

Dear Letter

Replacement Sales Trend

Select Appointments

Select Store Inaugurations

Environment & You -

CSR Activity

POS Installation &

SOP Training

Petro Card Scheme

FEM Activity

Sell-Out Scheme

Discount Offer – Cherry’s

Tyre Park

WAP Site Introduction

Retail Audit

Brand Survey Results

Blood Donation Camp


Select Store Inauguration

Discount Tyres, mumbai


of our Select Store with Discount Tyres,

Mumbai. The showroom was formally

inaugurated on Saturday, 22nd March,

2014, by Mr. Vaibhav Saraf (Sr. GM PSR,


Bhargava engg House, Ghaziabad


of our Select Store with Bhargava Engg

House, Ghaziabad. The showroom was

formally inaugurated on Friday, 21st March,



Shri Laxmi Tyres, Ghaziabad


of our Select Store with Shri Laxmi Tyres,

Ghaziabad. The showroom was formally

inaugurated on Saturday, 22nd March,



F1 Cars, Salem


of our Select Store with F1 Cars, Salem.

The showroom was formally inaugurated on

Wednesday, 12th March, 2014, by

Mr. S. Venkitachalam (Sr. Deputy General

Manager, Bridgestone India Pvt. Ltd.).


Select Store InaugurationSpeed Automotive, Faridabad


of our Select Store with Speed Automotive,

Faridabad. The showroom was formally

inaugurated on Tuesday, 25th March, 2014,

by Mr. Akash Rathore (DGM, Bridgestone

India Pvt. Ltd.).

om Sai Tyres, Pune


of our Select Store with Om Sai Tyres, Pune.


Friday, 23rd May, 2014, by

Mr. Vaibhav Saraf (Sr. GM - PSR,


Balaji Krupa Tyres, Pune


of our Select Store with Balaji Krupa

Tyres, Pune. The showroom was formally

inaugurated on Friday, 23rd May, 2014, by

Mr. Vaibhav Saraf (Sr. GM - PSR,



New Bharath Tyres, ernakulam


of our Select Super Concept Store with

New Bharath Tyres, Ernakulam.


Saturday, 22nd March, 2014,

by Mr. Tomio Fukuzumi (Managing Director,


Select Super New Concept Store InaugurationsAjit Services, Patna



Ajit Services, Patna. The showroom was

formally inaugurated on Monday,

21st April, 2014, by Mr. Vaibhav Saraf

(Sr. GM PSR, Bridgestone India Pvt. Ltd.).


environment & You - CSr Activity at Select Super Concept storesWe continued with our CSR Activity

‘Environment & You’, a drawing

competition for kids at some of our

Bridgestone Select Super Concept

Stores. The children were given drawing

materials and a theme of ‘Environment

& You’, to express their understanding

and perception of the environment today.

The Drawing Competition carried the

message of protecting the environment

from the kids to their parents. The activity

was carried out at:

Lotus The Car Shop – Bengaluru

Shivas’s New Concept Store – BengaluruTyre Dynamics – Ghaziabad Four one Group – ernakulam

Parimalam Tyre Agencies – erode Cherry Agencies – Bengaluru Nanda Tyres – Pune

SGS Wheels – Pune

Select Super New Concept Store InaugurationsCherry’s Tyre Park, Bengaluru



Cherry’s Tyre Park, Bengaluru.


Tuesday, 18th February, 2014,

by Mr. Tomio Fukuzumi (Managing Director,


Computech mobile Shed, Guwahati



Computech Mobile Shed, Guwahati.

The showroom was formally inaugurated

on Saturday, 22nd March, 2014,

by Mr. Vaibhav Saraf (Sr. GM PSR,



environment & You - CSr Activity at Select Super Concept stores

PoS Installation & SoP TrainingWith the continuing hard work and efforts

of our Retail team, we have successfully

completed the POS Installation and SOP

Training at 260 stores till date.

Branches covered in May 2014 were at

Ludhiana, Faridabad and Navi-Mumbai

and others.


Fem Activity The objective of this FEM activity was to

promote the allied services offered at

Select Stores.Thereby increasing the sales

of these Front End Mechanical offerings.

The activity comprised of discount coupons

for Oil Change and AC top-up. These

coupons were given to customers who

visited the store.

This activity was supported by banners and

posters which were displayed at the stores.

Coupons were also specifically designed

for this purpose.

Vochure

Poster

To generate excitement and more walk-ins, Bridgestone has launched a Petro Card offer for customers of Select Stores under the Point Scheme. On purchase of 4 tyres, customers are entitled to a Petro Card worth `500. Alternately, on the purchase of 2 tyres a Petro Card worth `250 is offered. Customers can redeem this Petro Card at any Petrol Pump across the country. This offer is valid from 25th February, 2014 till stocks last. To support this scheme various POP material is provided to all our select stores.

Petro Card Scheme

*Conditions apply.

Offer valid till stocks last

www.bridgestone.co.in I www.select.bridgestone.co.inCall toll free: 1800 22 2088

`

Never tyre of fuelBuy 4 Bridgestone tyres and get a Petro Card worth

To activate your ICICI Bank Gift Card: Send an SMS to 5676766 in the below mentioned format: CI <FIRST NAME> <MIDDLE NAME> <LAST NAME> <16 DIGIT GIFT CARD NUMBER> Example: CI Rajesh Kumar 4573921000001234

Please Note: • Your card will be activated within 2 working days post you send an SMS to 5676766 • You will receive an auto generated SMS on your mobile number confirming your request • You will receive an SMS on your registered mobile number as soon as your card is activated

FREE*Buy 2 tyres and get Petro Card worth ` 250/- FREE.

* Con

ditio

ns a

pply.

Offer valid till stocks last

www.bridgestone.co.in I www.select.bridgestone.co.inCall toll free: 1800 22 2088

`

FREE*Buy 2 tyres and get Petro Card worth `250/- FREE.

Never tyre of fuelBuy 4 Bridgestone tyres and get a Petro Card worth

Bareja Wheels, Faridabad

Shalom Tyres, Trivandrum

Sell-out Scheme

Poster

Banner

To increase sales and generate more

excitement during the month of May 2014,

Bridgestone launched a Sell Out Scheme.

The offer for the scheme was a free laptop

bag on purchase of four Bridgestone tyres.

The Laptop Bags were supplied by popular

brands like Provogue, Swiss Polo and Killer.

The scheme was supported by various

POP’s like Posters, Banners, Leaflets

and more.

To further support the Sell Out Scheme

many activities were conducted at

different branches like newspaper inserts,

distribution of leaflets, hoardings, etc.



Discount offer – Cherry’s Tyre ParkAnother unique initiative this month was a discount offer promotion undertaken by Cherry’s

Tyre Park. Specific leaflets were designed and distributed to customers.

The leaflet had discount offers for various services at the store:

• AC and 5-point car check-up • Alloy Wheels • Accessories • AC top-up with

Bosch Machine • Alignment Balancing • Tubeless Tyre Repair • Oil Change


retail AuditWe would like to inform you that we had conducted a detailed ‘Store Retail Audit’ in

2013 at our esteemed Select & Select Super Outlets as per the details mentioned

below. The winners will be announced shortly.

•PeriodofAudit: November to December 2013

•Parameters/Weight/AuditorDetails: (in %)

S. N. retail Audit Parameters Concept Select

1 Core Policies/Shop Infrastructure 23 17

2 Financial Discipline 11 11

3 “RCP” Adherence 18 18

4 Loyalty to Bridgestone 9 9

5 Retail Initiatives 25 23

6 Customer Experience by Telephone 4 12

7 Customer Friendliness 10 10

TOTAL 100 100

objective of Audit: • Reward the “Select Members” who adhere to the BSID Basic

Retail Policy • Motivate the Select Members to qualify for the highest levels of Retail Store

Management • There will be a basic qualification criteria* for Select Members to be eligible

for a reward • One Select & One Select Super (Concept) Store will be selected as National

Champion for the Grand Prize.

We sincerely hope that the above will prove to be motivation to all our esteemed Select

Members towards improving the retail aspects of Tyre Trade in line.

New Bridgestone WAP Site

In India, today we have 51 million smartphone users and the count is increasing

rapidly. There is 89% increase in smartphone users today compared to 2012. People

view and get information about various product and brands through smartphones.

Keeping this in mind, we are happy to inform you that we have developed Bridgestone

India’s WAP site and it’s now live.

You can check out this site by typing www.bridgestone.co.in on your smartphone.

This website will enable the users to know about: • Bridgestone Corporation

• Bridgestone India • Latest News • Tyre Selector • Tyre Care Reminders

• Tyre Care Tips • Dealer Locators • Latest Promotions • Contact Details

Blood Donation CampOn Sunday, 16th February, 2014, a Blood Donation Camp was organized by

Manickam Co. Firm, Madurai, in association with Mithra Trust & Tamil Nadu Motor

Parts Dealers Association, Madurai. This event experienced equal enthusiasm from

men and women towards the cause. A total of 110 people participated in the camp

out of which 69 registered on-the-spot. All the donors were rewarded with a certificate

from Bridgestone and Local Madurai Government.

Brand Survey resultsA recent brand survey conducted by

Bridgestone Japan globally by a 3rd party

vendor revealed that the gap between

Bridgestone and the nearest competitor

for purchase intent has further been

reduced, bringing us at par with our

competitors.

Nearest Competitor

Documents

Bridgestone Retail Numero uNo Retail News le t te r Bridgestone Retail News le t te r Store Name Branch month Perfect Tyres North Delhi Jan '14 Cherry Agencies Pvt. Ltd. (Concept)