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Anna Bullis//[email protected]//410.913.4285
Anna Bullis//[email protected]//410.913.4285
CAPSTONE
PROCESS
ONLINE
Nayked Apparel is an online clothing brand based in Columbus,
Ohio. Currently they sell their clothing through
their website and Amazon.
REFINE
Understand and refine the Nayked Apparel
Brand.
Create a visual brand language for Nayked Apparel product in a physical retail space.
This visual brand language will include elements for branding and point of
purchase.
Apply the created visual brand language to a
general space as well as a space preselected by
Nayked Apparel.
VISUALIZE APPLY
Anna Bullis//[email protected]//410.913.4285
Promos
COMPANY
STRUCTURE
No Logo. Just You.
Sub-brand of Nayked Brands that sells its own
clothing.(Focus of Capstone)
We Do Custom Everything.
Sub-brand of Nayked Brands that creates custom printed
tee’s for customers.(Incorporated into Capstone)
Anna Bullis//[email protected]//410.913.4285
“...is the unique and simple lifestyle fash-ion group that shows off our favorite thing in the world: our customers’ personality.
Our brand is all about them and how they define themselves...not covering them in logos and taglines that put them in a
pre-defined mold.”
BRAND
ESSENCE
Anna Bullis//[email protected]//410.913.4285
STREAM DIGITAL
BRANDING
TONE OF VOICE
S T R E A M D I G I T A L . C O M B U I L D E R S + M A K E R S O F B R A N D T O U C H P O I N T S + D I G I T A L + D E S I G N + D E V E L O P M E N T + P R I N T + R E T A I L 7
CREATIVE DIRECTIONS
LIFESTYLETRAVEL, FRIENDS, MUSIC,
EMOTION & ROMANCTISISM
PRODUCTSTYLE, CURATION, PRODUCTION
OF GARMENTS
S T R E A M D I G I T A L . C O M B U I L D E R S + M A K E R S O F B R A N D T O U C H P O I N T S + D I G I T A L + D E S I G N + D E V E L O P M E N T + P R I N T + R E T A I L 7
CREATIVE DIRECTIONS
LIFESTYLETRAVEL, FRIENDS, MUSIC,
EMOTION & ROMANCTISISM
PRODUCTSTYLE, CURATION, PRODUCTION
OF GARMENTS
• Youthful • Confident• Comfortable• Explorer• Into new experiences
• Stylish • Classic • Functional• Editorial • Comfortable created by Stream Digital
for Nayked Apparel in 2015
Anna Bullis//[email protected]//410.913.4285
MIcHaelSpenCerSydNey
STORE CUSTOMER
PERSONAS
23 years old, OSU Grad Studentpart-time waitress; enjoys hiking and yoga
likes fashion but doesn’t dwell on it
25 years oldfull-time barrista; enjoys photography
cares a lot about fashion and his clothing
30 years oldtech specialist; loves sports
loyal customer of Nayked Apparel online
Anna Bullis//[email protected]//410.913.4285
MiNimAl
STYLISH, EDITORIAL, CONFIDENT
simple strong linessystematic
basicedgy
STORE INSPIRATION
H&MBenetton
Forever 21
STORE THEME
CONCEPTS
Anna Bullis//[email protected]//410.913.4285
CLASSIC, COMFORTABLE, COLORFUL
homey eclectictimelless
rustic
STORE INSPIRATION
HOMAGETiger TreeMadewell
STORE THEME
CONCEPTS
VINtaGE
Anna Bullis//[email protected]//410.913.4285
YOUTHFUL, EXPLORER,NEW EXPERIENCES, FUNCTIONAL
earthy spontaneous
outdoorsnatural
STORE INSPIRATION
Dick’s Sporting GoodsField and Stream
lululemon
STORE THEME
CONCEPTS
AdveNTure
Anna Bullis//[email protected]//410.913.4285
MiNimAlSTORE THEME
FINAL DIRECTION
Final Store theme direction for Nayked Apparel. Mimics the simplicity of the clothing and allows for the product to be the highlight and focus of the store.
(physical inspiration board)
Anna Bullis//[email protected]//410.913.4285
DESTINATION
SEVENTY-FOUR
Simple floor plan concept for a hypothetical space. This space utilizes the visual language elements and demonstrates how they could be combined.
Anna Bullis//[email protected]//410.913.4285
DESTINATION
SEVENTY-FOUR
Nayked Apparel chose this space in downtown Columbus, Ohio. Since the space is large enough they would like to move their operations here and then use the front section (in the red circle) as the retail space.
Anna Bullis//[email protected]//410.913.4285
RETAIL SPACE FLOORPLAN CONCEPT
5 zo nes
1234
5
MEN
WOMEN
PROMO
SHARE YOUR STYLE
FINAL DESTINATION
Anna Bullis//[email protected]//410.913.4285
Anna Bullis//[email protected]//410.913.4285
Anna Bullis//[email protected]//410.913.4285
Anna Bullis//[email protected]//410.913.4285
Anna Bullis//[email protected]//410.913.4285
Anna Bullis//[email protected]//410.913.4285
Anna Bullis//[email protected]//410.913.4285
Anna Bullis//[email protected]//410.913.4285
Anna Bullis//[email protected]//410.913.4285
Anna Bullis//[email protected]//410.913.4285
