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Innovating with musesBrian Millar, Head of StrategySense Worldwide@arthurascii
Confidential for commercial purposes.Sense Worldwide operates on a basis of trust. Please treat these materials as you would treat your own.
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Ⓒ2015 Sense Worldwide
SUPERMODEL
MUSESUPERMODEL
WELCOME TO MY WORLD
ELEANOR20, BATTERSEA
BEFORE
AFTER
Where are your muses?
Your typical average
consumers
Look here Look hereDon’t look here
Toilet cleaners
•Obsessive Compulsives
Running shoe design?
Sweaty feet and blisters?
If research is not an adventure, you’re doing it wrong
