Brezs Presentation

7/25/2019 Brezs Presentation

1/13

Brezs Presentation

Technopreneurship


2/13

A business partnership is when two commercial entitiealliance, which may either be a relationship where botretain their independence and are at liberty to form mpartnerships or an exclusive contract which limits onlycompanies to that relationship.

Who are our ey partners!Trust

"upport

#ooperate

#ollaborate Advice

$ey Partners


3/13

$ey activities are the most important thin%s that a company must dbusiness model wor. They are the most important actions to opera&urin% this event, the ey activities we used are networ, promotio

'etworWe are usin% networ such as (aceboo as a platform to promote our foods. Throu%h (a

easily spread the information about our products and promote them in an e)ective way

at our booth.

PromotionsWe come out some ideas to promote our products and to attract more customers. We pr

which are more a)ordable for our customers. Paca%e which included foods and drins smany customers towards our booth.

*ameAfter the pea hours, around +pm we started to introduce a %ame to attract customers. W

%ame for our customer and lucily this %ame is welcome by our customers.

$ey Activities


4/13

$ey ofesources

Ph

(inancial

-uman

The ey resources that our value propositionsreuired are human, physical, and /nancial. -uman0 -uman resources are crucial in nowled%e1intensive

and creative industries. (or example in our business, we arehavin% 23 members as our human resources to prepare thee%%s, /sh balls, and soft drins. Besides that, we also worto%ether as a team to promote our products to our

customers. We create %ames while sellin% our products. Thisis to draw attention from customers that nearby our stall.

Physical0 Pots and stoves are the physical ey resources ofour business. 4oreover ice boxes are also included inphysical ey resources to eep our soft drins cold. Paper

cups and bowls are also other important thin%s, withoutcups and bowls we wont be able to let our customers tryout our food.

(inancial0 Before we start our business, we need to preparea lar%e amount of money. This money is used for re%istrationfor settin% up our stalls, re%istration for ""4, and also

money for buyin% our foods. 5astly money for petrol andalso money for car rental also included in this /nancial.

$ey ecourses


5/13

Product

Bene/ts efreshcustomers mindafter 6tortured6by the hot sunand lectureclass. e%enerateener%y

7xperience8r%anized mini%ame pro%ram. Prepared snacsin anotheruniversitypro%ram.

#ustomer

Wants&elicioussnacs anddrins (un time

'eedsefreshin%drins 9hotweather:"nacs aftertirin% lectureand lon% wayof walin%

(earsuna)ordablethe price$eep /ttin%

"ubstitutes*ot other stallssellin% snacs

;alue Propositions


6/13

#ustomer elationship

easonable Price

'ice 8utloo

;ariety 8f #hoices

*ood #ustomer


7/13

#ommunication, distribution, and sales #hannels comprise a companys interface with#hannels are customer touch points that play an important role in the customer experserve several functions, includin%0 Awareness 1 aisin% awareness amon% customers about a companys products and services

7valuation 1 -elpin% customers evaluate a companys ;alue Proposition

Purchase 1 Allowin% customers to purchase speci/c products and services

&elivery1 &eliverin% a ;alue Proposition to customers After sales 1 Providin% post1purchase customer support

There are = channel types0 8wn #hannels

8wned #hannels can be direct, such as an in1house sales force or a Web site, or they can be indirect, such as retailoperated by the or%anization.

Partner #hannelsPartner #hannels are indirect and span a whole ran%e of options, such as wholesale distribution, retail, or partner1o

Partner #hannels lead to lower mar%ins, but they allow an or%anization to expand its re

from partner stren%ths. 8wned #hannels and particularly direct ones have hi%her mar%costly to put in place and to operate. The tric is to /nd the ri%ht balance between the#hannels, to inte%rate them in a way to create a %reat customer experience, and to m

#hannels


8/13

#ustomer se%mentation is the subdivision of amaret into discrete customer %roup. >t can bepowerful means to identify unmet customer n

This prioritization can help companies develomaretin% campai%ns and pricin% strate%ies textract maximum value from both hi%h and locustomers. >t can also be use as the principal for allocatin% resources to product developme

maretin%.

#ustomers "e%ments


9/13

-ow customer se%mentation wors! &ivide the maret into meanin%ful and measurablese%ment accordin% to customers need and behavior

&etermine the pro/t potential of each se%ment byanalyzin% the revenue and cost impacts of servin%each se%ment

Tar%et se%ments accordin% to their pro/t potentialand the company ability to serve them in aproprietary way.

4easure performance of each se%ment and ad?ustthe se%mentation approach over time as maretconditions chan%e decision main% throu%hout theor%anization.

#ustomers "e%ments


10/13

23am 2=pm =pm @pm pm pm3

C3

233

2C3

=33

=C3Survey for the number of students vs time

marepopulation

#ustomers "e%ments


11/13

(or Whom are we creatin% value!

Customer segment for the product

student that are newto our product 9direct

promotin% plan:

students who wantplay the %ame 9by

usin% the behaviouof student:

student which are

attracted by thepromotion 9by usin%the promotional

maretin% plan:

#ustomers "e%ments


12/13

D #ost of custom research service dscope

Custom ResearchService

Resech

Cos

4aret entryanalysis

E

Pricin% and brandanalysis

E

(orecastin% andplannin%

E

"ubscriptionesearch "ervice

E

4aretin% #ost,&istribution #ost,Production #ost

5eanest #ost "tructure,5ow Price ;alueProposition, 4aximumAutomation, 7xtensive

8utsourcin%

#ost "tructure


13/13

To now for what the customer willin% to pay for, we need consider what wcompare to the maret , consider what do the customer care about ! Theway to arrive to the conclusion that a certain customers care about the ce%ettin% involved and showin% them that you care that you are willin% to reyou o)er ?ust for them .

As we o)ered two inds of food that was not around in another booths whand herbal e%%s . Thin about your own choices. We all have thin%s for wpay a premium and others for which we see the lowest price. 8ften we ureference for what we consider to be a reasonable expectation for our cusyou

Documents

Brezs Presentation