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Breda, city with character
Academy of TourismAcademy of Tourism
Bachelor programmes• English taught programmes
– ITMC: International Tourism Management & Consultancy– ITTI: International Tourism & Travel Industry
• Dutch taught programmes– Tourism Management– FBTR Function Oriented Programmes
Master programmes:• Tourism Destination Management• European Tourism Management• Imagineering
ITMCITMCInternational Tourism International Tourism
Management & ConsultancyManagement & Consultancy www.nhtv.nl
and
www.itmc.nl
WTO TedQual certification
ITMCITMC• Destinations: all over the world
– Tourism Developments– Management– Marketing– Changing Perspectives
• INTERNATIONAL setting– English– International Classroom– Students & Staff – Destinations– Placements
INTERNATIONAL INTERNATIONAL TOURIST ARRIVALSTOURIST ARRIVALS
EMERGING EMERGING DESTINATIONSDESTINATIONS
• GROWTH? HOW TO DEAL WITH THAT?– ‘OLD’ PRODUCTS IN ‘OLD’ DESTINATIONS– NEW PRODUCTS IN OLD DESTINATIONS– NEW PRODUCTS IN NEW DESTINATIONS
• GROWTH: A LARGE SCALE CHALLENGE! – LARGE SCALE – SMALL SCALE – CONCENTRATED OR DISPERSED– SUSTAINABLE
ITMC CurriculumITMC Curriculum
• 3 basic conceptual lines– International marketing– Planning and development– Cross cultural dimensions
StructureStructure• First year: propaedeutic: general introduction • Second year: explore and analyze
– tourism development– destinations
• Third year: synthesize and apply– business planning– placement
• Fourth year: plan and advise– specialisation – thesis
Semester 1: tourism and Semester 1: tourism and developmentdevelopment
Courses: • Tourism planning and Development• The Market Perspective• Tourism Impact Studies• Understanding the consumer• Research• Commercial Skills• Languages
Semester 2: destinationsSemester 2: destinations
Courses: • Cross Cultural Studies• Analysing Tourism Markets• Tourism Supply• Management Accounting
• Field research project & destination analysis
Semester 3: Semester 3: business planningbusiness planningCourses: • Feasibility Study • Financial Accounting• Project Development• Marketing Management Game• Management• Argumentative communication• Languages
Semester 4: placementSemester 4: placement
Examples of placement organizations:• Marketing and consultancy firms• Tourism developers• Hotel industry
Examples of placements assignments:• Backpacker tourism in Queensland Australia• Community based tourism in Namibia• WWF Sicily: research effects of tourism on giant
sea turtles in Lampedusa
%
25.2
17.8
15.0
5.6
9.3
0 10 20 30
Consultancy Organisation
Tour Operator
Tourism Board
Hotel / Resort
Other accommodation (i.e.ecolodge, hostel)
PLACEMENTSPLACEMENTS
Semester 5: specialisationSemester 5: specialisation
• International tourism projectsOptions (examples):• International Marketing• Marketing Communications• Integrated Heritage Management• Sustainable Tourism• Cross Cultural Research• International Tourism Project
Semester 6: thesisSemester 6: thesis
Examples:• Impacts of terrorist attacks on Balinese
community • Rural tourism development in Patagonia• Sustainable tourism development for Niger• Possibilities of celebrity endorsement in tourism
marketing communications• The off-season potential for Bodrum Turkey
After graduationAfter graduation
In the first years after graduation:• 50% in tourism and/or international jobs• 25% follow up studies• 25% other kind of jobs
Working as:• Researcher and consultant• Marketer• Planner and developer
Some examples of careersSome examples of careers
• Consultant tourism development Namibia / Uganda
• Manager / owner incoming t.o. in Lima, Peru• International tourism consultant, Gouda• Director weekly tourism guide Leningrad• Consultant sustainable golf links, Nepal• Officer European Parliament Brussels• Director of sales and marketing Creta travel
bureau
NHTV NHTV International International partners networkpartners network
International Consultancy ProjectsInternational Consultancy Projects2005 - 20072005 - 2007
Ecoturismo como Herremienta de Conservaion del Medio Ambiente, Peru
transnational mobility - the case of tourism vocational studentsstudy on obstacles - Pricewaterhouse CoopersSustainable
Capacity Building for Innovative Learning methods, Mozambique
A strategic approach to tourism, Turkey
Training in Tourism DevelopmentFor local government staff, Tanzania
Sustainable Tourism Capacity Building Programme, Suriname
Professional Education & Training for Tourism & Hospitalityindustry in Slovenia (MATRA)
International Business School, Botevgrad, Bulagaria