M-Commerce

Breanna Barnes & Scott Beaudoin

Mobile Commerce

• Also known as “m-commerce”

• The use of wireless handheld devices to conduct commercial transactions online.

• Examples:o Iphone/Ipodo Smartphoneso Ipad/Tablet

Mobile Commerce-Facts

• Amazon Price Check Appo 5% off of items found in store

• Black Fridayo 1 in 4 dollars was made through mobile devices

• Cyber Mondayo 4.6 Billion sales totalo Mobile Commerce grew 63%

• Tablet’s and Smartphoneso consist of 30% of all traffic in e-commerce

Timeline● 1973: Originated from POS swipe systems ● 1997: Evolved to Wireless Adaptation

Protocol and i-mode Internet● 1997: Coca-Cola mobile phone enabled

vending machines● Early 2000’s- Mobile parking payments● Boom of smart phones

Types of Mobile Commerce-Banking

• Monitiseo allows online money transactionso world leader in Mobile Money plc.

• US Banko won “Mobile Bank of the Year” at the Mobile Commerce

Awardso Mobile Check Depositso Offers mobile bill pay

• US Bank and Monitise Uniteo Increasing the likelihood of saleso Instant checkout capabilitieso Connecting consumers to brands of their choice

Types of Mobile Commerce-Retail

● Apps- Target, Best Buy, Apple App Store○ made accessible through many devices

● Bar Codes- Amazon Dash● More advanced POS devices● Restaurants● Company phones- Blackberry● Can be utilized in most industries

Cases 1 & 2- Advantages of Mobile Commerce

Target● In 2010, won “Mobile Retailer of the Year”● In 2013, won “Mobile Retailer of the Year,” even after

huge data breach● Launched Cartwheel app in 2013

Uber● In 2013, won “Mobile Commerce Application of the

Year”● Provides mobile app to allow customers luxury cab

rides● Location services and easy payment methods

Case #3 Disadvantages of Mobile CommerceSonic Notify-Golden State Warriors• Cheap sensors to monitor locations

of fans phones via Bluetooth

• Offer upgraded tickets during game

• Constantly annoying fans

Companies without Mobile Sites• 57% of customers wouldn’t recommend a business without a

mobile site

Lack of Trust/Risk• Customers have trouble paying websites rather than people

Video- Effects of Mobile Commerce

Sources http://www.businessinsider.com/mobile-and-e-commerce-growth-in-2013-2013-12

http://searchenginewatch.com/article/2332195/30-of-Ecommerce-Site-Traffic-Came-from-Mobile-in-2013-Study

http://www.monitise.com/americas/news-and-events/press-releases/2013/1008.php

http://www.bizjournals.com/twincities/news/2013/12/31/mn-companies-mobile-commerce-awards.html?page=all

http://infospace.ischool.syr.edu/2012/03/28/the-rise-of-mobile-commerce/

http://www.businessweek.com/articles/2014-03-20/sonic-notify-uses-phones-to-bug-fans-who-buy-cheap-seats

http://www.whitehatmedia.com/blog/mobile-commerce-winners-and-losers

http://www.strategy-business.com/article/00053?gko=9bcc1

http://www.investopedia.com/terms/m/mobile-commerce.asp