Breaking Down MLM Barriers Lets look at the FACTS so we can use
them to address concerns 1/7/12 - Marty Harger
Slide 2
Common Barriers, Objections & Challenges About the MLM
Industry Which of these have been said to YOU? 1.Network Marketing
is not a legitimate business 2.Thats not one of those pyramid
schemes is it? 3.I tried it and it doesnt work 4.I dont want to
sell anything, so no thanks
Slide 3
#1 - Network Marketing is not a legitimate business ---oh
really? Lets explore the facts
Slide 4
Legitimate Business Models Business -to Business (B2B) Example:
manufacturing, service industry Primary form of marketing/promotion
to make a sale = Sales Reps, trade advertising Business -to
Consumer (B2C) Example: retail stores, online businesses, service
industry, finance industry Primary form of marketing/promotion to
make a sale = Major advertising media, Store front, sales
representatives Consumer-to Consumer (C2C) = DIRECT SELLING Also
known as Multi-Level or Network Marketing Example: doTERRA! Avon,
NuSkin, Silpada, Tupperware Primary form of marketing/promotion to
make a sale = in-person sales, parties Monies used for advertising
in other models is redirected to commission payments.
Slide 5
Direct Selling is the sale of a consumer product or service,
person-to-person, away from a fixed retail location. Other terms
are Network Marketing or Multi-Level Marketing These products and
services are marketed to customers by independent salespeople.
Depending on the company, the salespeople may be called
distributors, representatives, consultants or various other titles.
Products are sold primarily through in-home product demonstrations,
parties and one-on-one selling. What is the Direct Selling
Industry?
Slide 6
MLM/Direct Selling Industry IS a Major Economic Force $117
billion sales worldwide
Slide 7
Industry Leaders Avon ($9 billion) Amway ($6 billion est.) Mary
Kay ($3 billion est.) Herbalife ($2 billion) Tupperware ($1.8
billion) Nu Skin ($1 billion)
Slide 8
At this particular time in history, when traditional business
offers so little security, network distribution is literally the
last bastion of free enterprise. Its a system in which common
people can invest a small sum and, through sheer tenacity and
determination, rise to staggering levels of financial reward and
personal freedom. Its a field devoid of the pitfalls of traditional
business: payroll, employee benefit costs, advertising, overhead,
bookkeeping, and accounts receivable. ---Mark Yarnell, Your First
Year in Network Marketing
Slide 9
Why doTERRA? Why Now? Entrepreneurial fever has been kicking
into high gear, because when the economy slows down,
entrepreneurial activity heats up. In fact, entrepreneurs flourish
in down times. Network marketing is a real-world business school
for people who want to learn the real- world skills on an
entrepreneur, rather than the skills of an employee. Robert
Kiyosaki, The Business of the 21 st Century
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When someone saysIs this one of those network marketing
companies? RESPOND: Yes it IS, and I am so GLAD it is! If these
oils were only available in a retail store, you wouldnt learn
anything about what makes them different, how to best use them or
hear about the health-changing experiences others have had. This
way you can touch them, smell them and learn about them!
Slide 11
Direct Selling allows a product experience that might be
rejected or avoided with other channels This also explains why
direct selling (person-to- person versus television-to-person or
store-to- person) is often the best way to explain a new product or
service that challenges an established belief. When most people are
confronted with such a challenge, they simply change the channel or
continue to walk down the aisle something that politeness prevents
when listening to a friends or acquaintance. ---Paul Zane Pilzner,
The Wellness Revolution
Slide 12
Slide 13
Main Reasons for Becoming An IPC/Distributor or Direct Sales
Representative 36% - Additional income 31% - It's your business and
making money through direct sales in important to you 29% -
Discount/wholesale/free products 4% - Other doTERRA offers everyone
a legitimate business opportunity to earn an income sharing
effective, natural essential oils that are changing lives around
the world!
Slide 14
#2 - Thats not one of those pyramid schemes, is it? ---no! Lets
explore the facts
Slide 15
What is a Pyramid Scheme? Direct Selling/MLM is NOT a Pyramid
Scheme! Pyramid Schemes are illegal and monitored by the Federal
Trade Commission Payment or commission based on the recruitment of
individuals and not on the sale of product. Promise of sky-high
return on investment over short time for doing nothing other than
recruiting others. No refund for goods or services. Large entry
fees to cover paying others already involved
Slide 16
Whats the Difference? Network Marketing FTC says this is a
legitimate way to sell goods and services through distributors
Distributor is entitled to receive commissions on sales of products
and services sold, and sometimes for recruiting other distributors.
Model is used today by many companies including online companies
who offer affiliate programs Pyramid Scheme ILLEGAL!! Different
focus, similar structure Reward members for recruiting new
distributors, and generally overlook the marketing and selling of
merchandise. Ponzi Scheme ILLEGAL! Promoter collects payments from
a stream of people, promising them all a high rate of return rob
Peter to pay Paul (Bernie Madoff)
Slide 17
doTERRA is structured as a Multi-Level-Marketing company, not a
Pyramid Scheme.
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#3 - I tried doing it and it doesnt work ---hmmm. Why not? And
can that be overcome?
Slide 19
Did They Get Burned in the Past? Hollow Promises/Past
Disappointments: No work required, massive income, zero risk HUGE
INCOME - $10,000 in 1 st month! Downline built FOR youguaranteed!
YOU CAN EARN CASH DAILY Be HONEST with your own experience or
experience you can share with an uplines help...paint a realistic
picture. Be trustworthy. This business DOES require effort and
time!
Slide 20
How is Network Marketing different than other forms of
distribution? Network marketing income is a direct result of the
amount of wholesale products and/or services purchased in your
organization. Understand how long were they involved, what type of
product, what did they do, what training received? Assess if this
person has what it takes to succeed on their own in your network
marketing business?
Slide 21
Top 10 Characteristics of Network MarketersThey are: 1.Dreamers
2.Dont Try, They Commit 3.Teachable 4.Have STEAM (Salespeople who
are Trainers, Enthusiastic, positive Attitude and desire to earn
Money) 5.Builders 6.Good Finders 7.Always Present 8.Motivated
9.Persistent and Patient 10.Have a Heart Does this describe the
person you are talking to? doTERRA works VERY well for people who
are committed to building a business with oils and best for those
with these characteristics.
Slide 22
#4 - I dont want to sell anything ---dont you do this already
in life? Take a look
Slide 23
Sharing vs Selling with doTERRA Here are some examples of
sharing Telling a friend about a great restaurant Recommending a
movie Suggesting a competent physician Giving directions to a new
store you like Offering a SAMPLE and INFORMATION to help them feel
better With doTERRA we provide an experience for others by SHARING
the oils/products. We let people make their OWN choices. We dont
sell them on anything! We share our passion and conviction about
the products and what they do.
Slide 24
Why is Breaking Down MLM Barriers Worth Your Time to Listen
& Explain? I came to realize that while personal success is
fulfilling, its much more fulfilling when you can help many others
create their own success as well. Robert Kiyosaki, The Business of
the 21 st Century
Slide 25
Great MLM Reference Books Network Marketing for Dummies Zig
Ziglar and John P Hayes, PhD Your First Year in Network Marketing
Mark Yarnell and Rene Reid Yarnell Making the First Circle Work
Randy Gage The Business of the 21 st Century Robert T Kiyosaki The
Wellness Revolution Paul Zane Pilzner Learning the Business Michael
S Clouse Brilliant Compensation Tim Sales Essential Oils Business
Book Christina Calisto-Winslow
Slide 26
Wishing YOU Great Success with your doTERRA business in
2012!