Breakdown of Direct MailPart 2

What You Need

1. Prospects

2. Material (Envelopes, Postage, lumpy mail, etc)

3. Your offer

4. Response Mechanism

5. Follow up sequence

6. Mistakes to watch out for

Response Mechanisms• Call to business. (Google voice, establish credibility with

voicemail)

• Squeeze page. (Opt in form where you capture there name and email. Great for follow up. Lower response rate)

• Pre-recorded message. (Pre-sells them on exactly what you are going to do for them. Great way to prime prospect.)

• Email address

• Website

Sample Squeeze Page

Follow Up

• Follow up mailings can include. More then one mailing• Free report• Strategy session• Remind them that they were interested in your service

• Secretary follow up

• Direct Phone Call

• Auto Responder sequence• Case studies• Informative data

What to Watch out For

• Not enough testing. Same offer can be bad for one niche but good for another

• Address the envelope first then Postage.

• Make sure you have the right postage

• Don’t lick all the envelopes

• Keep your head up. Keep going. Keep going.