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Lady Gaga’s performance at last night’s MTV VMAs reconfirmed her sheer talent and uniqueness
Citation preview
04/14/2023
Bra
nd
ST
RE
NG
TH
(Ene
rgiz
ed
Diff
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ntia
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& R
ele
van
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50
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Brand STATURE(Esteem & Knowledge)
1
BREAKAWAY BRANDS
Lady Gaga breaks away from other celebrities Lady Gaga’s performance at last night’s MTV VMAs reconfirmed her sheer talent and uniqueness
Niche
Leadership
Undeveloped Commodity or Eroded
Ubiquitous
Source: BrandAsset® Valuator USA All Adults 2012
Celebrities
Lady Gaga’s extreme
Energized Differentiation levels set her
apart from other celebrities