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bav-consulting documents
Business
Domino's Breaking Back In!
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John Deere has repeatedly outperformed Caterpillar on measures of Brand Equity including Brand Strength – a leading indicator of future financial performance
Business
BAV Solves Your Crisis!
Economy & Finance
The power of social responsibility for brand equity
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Can American Brands Save the American Brand Name?
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Breakaway celebrity, Lady Gaga, confirms position as stand-out breakaway brand at 2013 VMAs
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Super bowl vs Olympic Games
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Brand Israel: Its Evolving Impacts on the Country’s Political Credibility
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Even in the worst of times, barbeques have maintained Relevance
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Sears Gets Fancy, But Straying from Relevance?
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Does the shifting age of marriage among women affect the Brand Equity of TheKnot.com?
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The Erosion of Bank Brands, a Pre- and Post- Recession Story
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BAV Consulting Takes a Look at the Coach Brand
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Check out how the Red Sox have evolved as both a team and brand since 2012, according to BAV data
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The HTC Anomaly
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Cracking the Crackberry Code
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Carnival cruises brand equity
Business
BAV 101