Branding Guidelines - Wentworth5. Ideal Location are based in Boston—which even boasts an area known as the Innovation District. The combination of these elements creates ideal work

Branding GuidelinesThis guide provides a summary of the visual identity system and messaging for the Wentworth Institute of Technology. It outlines the framework for logo standards, typography, and color, and provides examples of the system in use. These guidelines will help you create materials that are distinct and recognizable, visually positioning Wentworth as an important and respected educational institution.

id e n tit y co l o r m ess ag in g d esig n e l e m e n t s p h oto g r a p h y t y p o g r a p h y a p p l ic atio n

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The logo is the primary identifier for Wentworth. The unique mark positions Wentworth as a dynamic institution, dedicated to building a framework for success in the innovation economy. The thoughtful and consistent application of the logo is crucial to maintain high standards of visual representation.

The logo

The official logo is composed of the traditional school shield

with the modern Wentworth Institute of Technology wordmark.

The wordmark uses Apex New, one of Wentworth’s typefaces.

THE PRIMARY LOGO

While the horizontal logo should be used in most

cases, the stacked version can be used when there

are horizontal space constraints.

THE STACKED LOGO



The Wentworth shield is the central mark of the institute. It should appear on all documents produced by the institute, especially those for external consumption, on either the front or back cover, or both. The Wentworth shield should appear in black, red, white, or full color.

The school shield

THE WENTWORTH SCHOOL SHIELD

Arthur Williston, Wentworth’s first principal, created the

institute seal based on the Arioch Wentworth’s family

shield, which was fashioned by William Wentworth of

Yorkshire, England, and dated back to the 13th century.

Williston framed the shield with a banner bearing four

fundamental virtues: honesty, energy, economy, and system.

Contemporaries of Arioch Wentworth told Williston that the

founder had placed great stock in these virtues during his

lifetime. Learn more at www.wit.edu/about/traditions.html



While the school shield and wordmark may exist in isolation, most often the two components will be used together. The relative proportions and distances between the elements should always be consistent.

Logo proportions

THE PRIMARY LOGO

The distance between the shield and the wordmark

is twice that of the line spacing within the wordmark.

x x

x

THE STACKED LOGO

The distance between the shield and the wordmark is twice

that of the line spacing within the wordmark.

xx

x



It is important to be conscious of the amount of clean space around the logo. Ample space helps establish the importance of the logo, especially in environments where it competes with other graphic elements for attention.

Logo size and spacing

To ensure visual balance, the logo should always be

surrounded by an ample amount of space clear of text and

graphic elements. The minimum clear space required is equal

to the width of the W in ‘Wentworth.’ The vertical space is

equal to the W turned on its side.

CLEAR SPACE

For the best legibility, the primary logo should not appear

smaller than 0.25 inches (print) or 18 pixels (screen) high.

The stacked logo should not appear smaller than one inch

(print) or 72px (screen) wide.

MINIMUM SIZE

0.25" or 18px

1" or 72px



The placement of the Wentworth logo should remain consistent across materials. There are several possible configurations and alignment options, so choose what works best for the composition at hand.

Placement of Wentworth logo

POSSIBLE CONFIGURATIONS

The logo may be left-aligned with the edge of the

composition, with clear space equal to the width of

the W in ‘Wentworth’ along each edge.

When the logo is right-aligned, the center of

the shield should pass through the center of

the composition.

Only for large, high-impact uses (such as campus

banners) can the wordmark be turned on its side while

the shield remains upright. This configuration should

be either right- or left-aligned within the composition.



Color variations

FULL-COLOR LOGO

Red (PMS 186), yellow (PMS 109), and black are the

primary colors for Wentworth and all should be used in

most cases. The three-color logo can appear on top of

light colors and off-white paper stocks if legibility is

not compromised.

LOGO ON DARK BACKGROUND

A version of the logo with white type and white-outlined

shield may be used in instances where the black type isn’t

legible. On a dark color or the dark area of an image, the

logo should be knocked out.

Always try to place the knocked-out logo in an area of an

image with relatively little visual clutter. The logo spacing

guidelines (see page 5) should be considered when creating

a clear space for the logo to exist on top of a image.

O NE-COLOR LOGO

A one-color version of the logo may be used in instances

where the three-color logo isn’t legible or if printing

constraints do not allow for multiple colors. On a white or

light background the logo should appear in any color from

the palette. On a dark color or the dark area of an image,

the logo should be knocked out.



To maintain a high and consistent level of visual sophistication, legibility and quick recognition, the logo should never be manipulated. Below are examples of some changes that should never be made.

Logo no-no’s

Do not place the knocked out logo in an area of an image with visual clutter.Do not place a background behind one logo element and not the other.

Do not stretch horizontally, vertically, or add perspective to the logo.Do not reverse or alter the colors of the three-color logo.

Do not add drop shadows to the logo.Do not adjust the layout or the proportions of the logo elements.

Do not use a color outside of the logo color palette for the one-color logo variation. Do not have typographic or graphic elements fill the clear space of the logo.

SUMMER COMMENCEMENT ’14

DO NOT ALTER THE LOGO IN THE FOLLOWING WAYS



Orangepms: 158cmyk: 0/75/90/0rgb: 242/101/49 hex: f16531

Yellow Orangepms: 130cmyk: 0/45/100/0rgb: 249/157/28hex: f89c1b

Dark Redpms: 187cmyk: 20/100/100/0rgb: 201/37/44 hex: c9242b

Yellowpms: 109cmyk: 0/12/95/0rgb: 255/218/25 hex: ffd919

Redpms: 186cmyk: 5/100/100/0rgb: 227/31/38 hex: e21e26

Metallic Silverpms: 877cmyk: 0/0/0/40 rgb: 167/166/166hex: 8e8f90

SECONDARY COLOR VARIATIONS

PAN TON E MATCHIN G SYSTEM (PMS)

For high-end printed documents, specifying spot colors

will allow for the highest level of color accuracy. The PMS

codes refer to the industry color specification standard

for printing applications. Please refer to actual PMS color

chips for true color representation. The PMS colors specified

for Wentworth are for printing on uncoated surfaces.

The Wentworth silver is specified as a metallic ink.

FOUR-COLOR PRIN TIN G

If the final application of your design will be produced

with either four-color offset or digital printing, use the

CMYK color values listed below each color swatch.

FOR SCREEN VIEWIN G

When designing a presentation that will be viewed solely

on screen (iPad, iPhone, desktop, projection, web), use the

RGB values listed for the color, and set the document to

an RGB color space. For development on the web, use the

HEX values listed for the color.

PRIMARY LOGO COLORS

Redpms: 186cmyk: 5/100/100/0rgb: 227/31/38 hex: e21e26

Rich Blackpms: blackcmyk: 40/30/20/100rgb: 0/0/0hex: 000000

Yellowpms: 109cmyk: 0/12/95/0rgb: 255/218/25 hex: ffd919

Color


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Messaging and content

Complementing its new visual identity, Wentworth also has new messaging components that help to distinguish and differentiate its offerings from the competition. These should be applied consistently and appropriately to ensure that institutional publications and other marketing vehicles leverage the approved language and make an impression on readers.

NAME OF INSTITUTION

Wentworth Institute of Technology first instance Wentworth is acceptable; do not use WIT thereafter

TAGLINE

Innovation in the Making supporting, and helping to launch innovative new solutions

to challenges facing society. This tagline should not be used

for any of the individual colleges within Wentworth.

Though not an official tagline for Wentworth, most of the

current Admissions materials feature the line, Innovation in

the Making. This phrase is intended to emphasize the maker

culture at Wentworth and its commitment to conceiving,



The Five Factors of Career Success

A key differentiator for Wentworth, the Five Factors of Career Success (or, Five Factors) define the components of Wentworth’s offering and culture that equip students to launch rewarding and meaningful careers upon graduation. The Five Factors represent a seamlessly integrated program of learning, building, and doing that help ensure career success.

THE FIVE FACTORS

1. Focused Academics emphasize both curricular and extracurricular learning,

enabling students from different majors to collaborate on

complex projects—just as they would in the workplace.

2. Cooperative Learning Through co-ops, students become adept at handling

unpredictability in situations where the stakes are as real as

the difference their solutions can make.

Wentworth’s strong academic offerings are guided by our

commitment to EPIC Learning (Externally collaborative,

Project-based, Interdisciplinary Curricula). Our programs

Wentworth requires a minimum of two semesters of

cooperative learning experiences (co-ops), in which students

apply classroom knowledge in real-world environments.

3. Innovation & Entrepreneurship needs with innovative ideas and solutions that the world has

never seen before. Students from every major are encouraged

to adopt an entrepreneurial mindset and create value.

Tomorrow’s leaders won’t be in the business of repackaging

what already exists. Wentworth provides opportunities for

students to identify and fulfill technical, societal, and economic

4. Collaboration & Partnerships hands-on experience as well as important professional

connections. Our partners understand the benefit of

working with Wentworth students as they gain valuable

capabilities and an early peek at emerging talent.

Wentworth collaborates with the Colleges of the Fenway

as well as a host of universities, corporations, neighboring

communities, and other partners on a wide range of

projects. These opportunities provide students with

5. Ideal Location are based in Boston—which even boasts an area known as the

Innovation District. The combination of these elements creates

ideal work and learning opportunities for Wentworth students.

The Wentworth campus is conveniently located within a world-

class center of technology, business, and culture. Some of the most

respected institutions of higher learning, medicine, and finance



The Five Factors W

A key differentiator for Wentworth is its Five Factors of Career Success: Focused Academics, Cooperative Learning, Innovation & Entrepreneurship, Collaboration & Partnerships, and Ideal Location. The “Five Factors W” represents these pillars iconically and can be used in several different ways.

FI VE FACTORS + EMBEDDED IMAGES

Focused

Academics

Innovation &

Entrepreneurship

Collaboratio

n &

Partnerships

Ideal

Location

Cooperative

Learning



The Five Factors W

EXAMPLES IN USE

The five squares that make up the W can be embedded

with colored images that correspond with each of

Wentworth’s Five Factors.

The five squares may also be embedded with the

numbers and titles of Wentworth’s Five Factors.

The order of the factors should never be changed.

When a simplified graphic is needed, the W may be

filled with solid colors from the palette.

Focused

Academics

Innovation &

Entrepreneurship

Collaboration &

Partnerships

Ideal

Location

Cooperative

Learning

SOLID COLORS E M BE DDE D I M AGE S FIVE FACTORS

To maintain legibility at different sizes, the negative

space between blocks changes depending on the size of

the Five Factors W.

When the Five Factors W is greater than 4 inches wide, the

space between the five blocks is decreased. When the Five

Factors W is less than 4 inches wide, the space between the

five blocks is increased.



Applying the W

EXAMPLES IN USE

Innovation in the Making

B LEEDThe W may be enlarged to bleed off

the edge of the page to create an

asymmetric composition as shown

on this viewbook cover.

6 7 %

3 3 %

2Cooperative Learning: Immersion and impact in real-world environmentsWentworth’s cooperative education program (co-op) is one of the most comprehensive in the country and forms the basis for our high placement rate for graduates among leading organizations— locally, nationally, and worldwide. At Wentworth, two semesters of co-op placements are required (a third semester is optional). The simple reason for this is that the 21st-century economy moves too quickly to allow newly minted professionals time to get their feet wet and their hands dirty. Wentworth graduates hit the ground running and achieve career success because they already have extensive experience applying classroom knowledge to real-world situations.

Co-ops allow students to become adept at handling

new situations where the stakes are real—as are

the deadlines, the budgets, and the expectations.

Selected with the help of an advisor, co-op experiences

are directly related to a student’s major course of

study. They typically begin after the second year at

Wentworth (Architecture majors do their first co-op

in their sophomore year), ensuring that the student

has a solid foundation of skills and knowledge to

apply in the field. During co-op terms, students earn

income yet do not pay tuition; furthermore, if the

co-op placement is local, students can choose to live

on campus, maintaining close connections to friends

and to Wentworth activities.

For our students, co-op experiences are some of the

most memorable of their Wentworth years. They can

have the longest and strongest impact, as well:

> Though a majority of co-ops take place in New

England, there are no geographic limits. Recently,

students have worked in the mid-Atlantic states,

Arizona, California, Florida, North Carolina, Texas,

and Washington, as well as outside the U.S. in such

countries as Australia, China, and France.

> In 2013 almost half of Wentworth’s graduates

received a job offer from a previous co-op employer.

> Co-ops have a cyclical influence: Classroom learning

prepares students for co-ops; the co-op experience

provides students with greater perspective and

concrete examples that enhance their coursework

when they return to campus. Upon graduation, the

combination of academics, labs, and cooperative

learning provides considerable competitive

advantage in the job market and the workplace.

find more online at wit.edu/career-services 09

career success factor cooperative learning

College of Architecture, Design and Construction Management


SE CTI ON MA R KE RThe W can also be used as a section-marking device

when emphasizing each of the Five Factors.

BRAND M A R KE RAs depicted here on a college brochure

cover, the W can also serve as a small

icon in the bottom right corner.



In most cases the Five Factors W should only be used according to the parameters outlined on pages 12–14. However, the W can be adapted for other uses through color and imagery as long as it does not conflict with the Five Factors concept. No text should appear on the squares other than the five factors. The applications below provide examples of how the W was adapted to satisfy new functions.

Adapting the W

EXAMPLES IN USE

College ofEngineering andTechnology

wit.edu/engineering-technology

Biomedical Engineering Civil Engineering Computer Engineering Computer Engineering Technology Computer Science Computer Networking Interdisciplinary Engineering Electrical Engineering Electronic Engineering Technology Electromechanical Engineering Mechanical Engineering

Finding the Right Fit:Admissions & Financial Aid Timeline


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setts 02115-5998

wit.edu

The college search and application process is all about finding the right fit—academically, socially, and financially. By the time senior year approaches, your student should have some idea of their areas of interest and preferred colleges. Our Admissions & Financial Aid Timeline draws on real experiences from parents who have been there and understand the challenges parents and their students face while navigating the process together. Follow the timeline to stay on track for timely applications and a successful college search. Whenever possible, let your student take the lead (especially for timeline items in bold) and enjoy the journey together.

the five factors of career successWentworth offers a unique combination of five factors that help ensure career

success through a seamlessly integrated program of theory and practice. Only at

Wentworth do all these factors converge and prepare students for the career they

envision and the challenges they’ll face. The Five Factors are: Focused Academics, Cooperative Learning, Innovation & Entrepreneurship, Collaboration & Partnerships, and our Ideal Location in the heart of Boston.

Focused

Academics

Collaboratio

n &

Partnerships

Ideal

Location

Cooperative

Learning

Innovation &

Entrepreneurship

94%

22students is the average class size at wentworth

$51K is the average annual starting salary for wentworth graduates

of surveyed graduates accepted a job or enrolled in a graduate degree program within six months of graduation (over the last four years)

by the numbers: calculating roi It’s impossible to break down the entire college experience into just a few

numbers, but we know that getting a strong return on their investment is essential

for parents and students. You can preview the total cost of attending Wentworth

with our net price calculator at wit.edu/netpricecalc. This tool will estimate your

total costs based on your personal situation and help you understand what types

of financial resources may be available.

COL L E GE OF E NGI NE E R I NG AN D TE CHNOLOGYDisplay banners designed for the College of

Engineering and Technology depict the Five

Factors W with imagery specific to the College

as opposed to university-wide imagery. The

colors have also been shifted to signify a slight

departure from the Admissions visual identity.

PARENT TIMELINE BROCHUREFor the Parent Timeline Brochure, the

Five Factors W is displayed with numbers

knocked out of the blocks. The numbers

relate to five different chronological steps

in the college application process detailed

on the inside spread.

W E NTWORTH FUN DThe Wentworth Fund co-opted the Five

Factors W for its logo. The colors in the

W gradate from yellow to red and are

paired with “WENTWORTH FUND”

set in Minion.



The Wentworth Fund logo is constructed from components within Wentworth’s visual identity. The logo is the primary identifier for the Wentworth Fund and should be used according to the guidelines below to ensure consistent application.

Wentworth Fund logo

THE PRIMARY STACKED LOGO

THE SECONDARY HORIZONTAL LOGO

0.75" or 72px

1.5" or 108px

The primary logo is composed of an altered Wentworth Five

Factors W where yellow gradates to red. The W is paired with

the text “WENTWORTH FUND” set in the typeface Minion.

The minimum clear space required is equal to the width of

the W in ‘Wentworth.’ The vertical space is equal to the W

turned on its side.

For the best legibility, the primary logo should not appear

smaller than 0.75 inches (print) or 72 pixels (screen) wide.

While the stacked logo should be used in most cases,

the horizontal version can be used when there are vertical

space constraints.

The minimum clear space required is equal to the width of

the W in ‘Wentworth.’ The vertical space is equal to the W

turned on its side.

For the best legibility, the stacked logo should not appear

smaller than 1.5 inches (print) or 108 pixels (screen) wide.



The color bar is a visual device used to integrate Wentworth’s school colors throughout a range of printed and digital collateral. It can serve as a subtle edge, or be used more boldly across an entire cover.

The color bar


SI DE BORDER Seen on the viewbook cover


FULL PAG E Seen on the event folder

College of Architecture, Design and Construction Management


SI DE BOR DE R W I TH COLOR OV E R L AY Seen on the college brochure covers

EXAMPLES IN USE

TOP BORDER Seen on the campus banners

Innovation in the making




Image treatment

FOUR-COLOR IMAGES

Rich four-color images can be used in concert with

stylistic duotone imagery to supplement content. In most

cases, four-color imagery will be used to depict what is

written in body text. Four-color images can be used on

their own or in a square grid of other images. This type

of image should only be used if there is ample contrast,

resolution, and saturation.

SI LVER DUOTONE IMAGES

Silver duotone images can be created when metallic ink is

available. For a light duotone, the background should be

white and the image should be a 10% tint of PMS 877.

For a dark duotone, the background should be a 75% tint

of PMS 877 and the image should be black. Silver can

also be combined with red (PMS 186) to create a colored

metallic duotone image.

COLOR DUOTONE IMAGES

Color duotones are a way to incorporate subtle imagery

into a layout. Created out of shades from the palette, they

can be used as background images with white text knocked

out of them, or to serve as visual color fields when used

amongst other four-color photos.



Types of images

PEOPLE IN ACTION

Wentworth is a school that prides itself on hands-on,

engaging learning. When depicting students or faculty in

their learning environment, they should be shown actively

working. Whether in a medical tech lab or a traditional

academic classroom, the subject should appear engaged in

the environment and subject material. This technique can

also be applied to student life and athletic photography.

CONTEXTUAL SCENES

Contextual scenes establish a visual setting in addition

to giving viewers an inside look into what the campus,

classrooms, and labs at Wentworth are like. There are many

signature spaces on campus that may be highlighted for

their unique technology or design. While it is ideal to show

students in these spaces, there may be instances where the

space should be shown without students.

TECHNICAL DETAILS

The rigorous, practice-based teaching and emphasis on

emerging technology at Wentworth can be highlighted by

depicting close-up shots of technical instruments, electrical

and mechanical components, and complex student projects.

This type of imagery can be paired with contextual and

action shots or used as a background texture.

The following are suggested uses of imagery as depicted in the Admissions collateral.



Primary typefaces

There are two primary typefaces in Wentworth’s identity system: Apex New and Minion. While the typefaces were chosen to serve different purposes, they were also selected because of their compatibility. If you do not have access to the primary typefaces, replace them with the alternatives specified on page 21.

ABOUT MIN ION

Minion is a digital typeface designed by Robert Slimbach

in 1990 for Adobe Systems. The name comes from the

traditional naming system for type sizes, in which minion

is between nonpareil and brevier. It is inspired by late

Renaissance-era type. The typeface is highly legible at small

sizes and is best used for setting body text. The typeface

includes calligraphic italics, small capitals, ligatures, and

roman and oldstyle numerals. The Minion family can be

purchased online at www.fonts.com.

MINION

abcdefg h ijk l m nopqrst uv w x y z abcdefghijklMnoPqrStuv wxyz

A B C D E F G H I J K L M N O P Q R S T U V W X Y Z 1234567890

abcde fghi jk lmnopqrs tuv w x yz abcdefghijklmnopqrstuv wxyz

A B C D E F G H I J K L M N O P Q R S T U V W X Y Z 123456789 0

A PEX NEW

a b c d e f g h i j k l m n o p q r s t u v w x y z abcdefghijklmnopqrstuvwxyz 1 2 3 45 67 8 9 0 A B C D E F G H I J K L M N O P Q R S T U V W X Y Z 1 2 3 45 6 7 8 9 0

a b cd e fg h i j kl m n o p q r s t u v w x y z 123 45 67 8 9 0 A B C D E F G H I J K L M N O P Q R S T U V W X Y Z 12 3 456 78 9 0

a b cd e f g h i j kl m n o p q r s t u v w x y z abcdefghijklmnopqrstuvwxyz 12 3 456 7 8 9 0 A B C D E F G H I J K L M N O P Q R S T U V W X Y Z 12 3 456 7 8 9 0

a b cd efg h i j kl m n o p q rstuv w xyz 123456789 0 A B C D E F G H I J K L M N O P Q R S T U V W X Y Z 1234567890

ABOUT APEX N EW

Apex New is a modern sans serif, forward-looking but not

futuristic, precise but not cold and geometric, consistent

but not soulless. It is a revision of the previously released

Apex Sans. Apex New can be used to set body text,

captions, callouts, and headlines. The Apex New family can

be purchased online at www.vllg.com.



Alternative fonts Web fonts

For internal communications (when the primary typefaces are not available) Arial and Georgia should be used in place of Apex New and Minion, respectively. These typefaces are included in the font libraries for most operating systems. Arial and Georgia may also be used when designing digital communications.

Source Sans is a free Google font that should be used in the place of Apex New for web and mobile devices. It can be downloaded from www.google.com/fonts/specimen/Source+Sans+Pro.

A RIAL

abcdefghi jk lmnopqrstuvwxyz 1234567890 A B C D E F G H I J K L M N O P Q R S T U V W X Y Z

abcdefghi jk lmnopqrstuvwxyz 1234567890 A B C D E F G H I J K L M N O P Q R S T U V W X Y Z

abcdefghijklmnopqrstuvwxyz 1234567890 A B C D E F G H I J K L M N O P Q R S T U V W X Y Z

abcdefghijklmnopqrstuvwxyz 1234567890 A B C D E F G H I J K L M N O P Q R S T U V W X Y Z

GEORGIA

abcdefghijk lmnopqrstuv w x y z 1234567890 A B C D E F G H I J K L M N O P Q R S T U V W X Y Z

abcdefghijklmnopqrst uvwx yz 1234567890 A B C D E F G H I J K L M N O P Q R S T U V W X Y Z

SOU R CE SA NS PR O

ab cde f ghi jklmnop qr s tu v w x y z 1 2 3 45 6 78 9 0 A B C D E F G H I J K L M N O P Q R S T U V W X Y Z

ab cd e fgh i jklmn o p qr s tu v w x y z 1 2 3 4 56 78 9 0 A B C D E F G H I J K L M N O P Q R S T U V W X Y Z

ab cdef ghi jkl mnop qr s tuv w x yz 1 2 3 4 5 6 789 0 A B C D E F G H I J K L M N O P Q R S T U V W X Y Z

a b cd e f g h i j kl m n o p q r s t uv w x y z 1 2 3 4 5 6 78 9 0 A B C D E F G H I J K L M N O P Q R S T U V W X Y Z



In use: viewbook


550 Huntington Avenue, Boston, Massachusetts 02115-5998

1.800.556.0610 or 617.989.4000 | [email protected] | wit.edu @witadmissions /wentworthadmissions /WentworthInstTech

Focused

Academics

Innovation &

Entrepreneurship

Collaboratio

n &

Partnerships

Ideal

Location

Cooperative

Learning

Five Factors of Career Success

0302

wentworth’s strong academic offerings are guided by our commitment to EPIC Learning (Externally collaborative, Project-based, Interdisciplinary Curricula). Our programs emphasize both curricular and extracurricular learning, enabling students from different majors to collaborate on complex projects—just as they would in the workplace.

the wentworth campus is conveniently located within a world-class center of technology, business, and culture. Some of the most respected institutions of higher learning, medicine, and finance are based in Boston—which even boasts an area known as the Innovation District. The combination of these elements creates ideal work and learning opportunities for Wentworth students.

tomorrow’s leaders won’t be in the business of repackaging what already exists. Wentworth provides opportunities for students to identify and fulfill technical, societal, and economic needs with innovative ideas and solutions that the world has never seen before. Students from every major are encouraged to adopt an entrepreneurial mindset and create value.

wentworth collaborates with the Colleges of the Fenway as well as a host of universities, corporations, neighboring communities, and other partners on a wide range of projects. These opportunities provide students with hands-on experience as well as important professional connections. Our partners understand the benefit of working with Wentworth students as they gain valuable capabilities and an early peek at emerging talent.

wentworth requires a minimum of two semesters of cooperative learning experiences (co-ops), in which students apply classroom knowledge in real-world environments. Through co-ops, students become adept at handling unpredictability in situations where the stakes are as real as the difference their solutions can make.

in the 21st century, achieving career success requires an

unprecedented breadth of capabilities. Our globally connected,

technologically advanced economy demands creativity,

collaboration, and the ability to hit the ground running, adapt

to change, and lead with confidence. Wentworth offers a unique

combination of five factors that help ensure your career success

through a seamlessly integrated program of learning, building,

and doing. Yesterday’s credentials are no match for the challenges

of the future—only at Wentworth do all these factors converge

and prepare you for the career you envision.

acre campus in boston’s historic fenway neighborhood

for more than a century, Wentworth Institute of Technology has attracted

bright, thoughtful students who bring their passion and talent to bear on real-world

problems. By working collaboratively and creatively to build innovative solutions, our

students demonstrate their commitment to making a positive difference in the world.

Here, students are encouraged not only to master their area of technical expertise, but

also to reach across majors and collaborate with others. Our unique interdisciplinary

curriculum combines rigorous studies with practical learning experiences and

extensive opportunities to work on projects in our well-equipped labs and studios.

The result: Excellent preparation for a successful career.

For a small school, we have an outsized impact in a range of fields; leading recruiters

value Wentworth graduates because our multifaceted educational model breaks down

academic silos and produces students with broad skills, deep knowledge, and real-world

experience in the workplace. Whatever your major, whatever your career aspirations,

you will build something substantial here—it could be a product, an app, or a business.

What it becomes after you graduate is a framework for your future career success.

What will you build at Wentworth?

You have the potential to do great things. At Wentworth, you will.

31

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2Cooperative Learning: Immersion and impact in real-world environmentsWentworth’s cooperative education program (co-op) is one of the most comprehensive in the country and forms the basis for our high placement rate for graduates among leading organizations— locally, nationally, and worldwide. At Wentworth, two semesters of co-op placements are required (a third semester is optional). The simple reason for this is that the 21st-century economy moves too quickly to allow newly minted professionals time to get their feet wet and their hands dirty. Wentworth graduates hit the ground running and achieve career success because they already have extensive experience applying classroom knowledge to real-world situations.

Co-ops allow students to become adept at handling

new situations where the stakes are real—as are

the deadlines, the budgets, and the expectations.

Selected with the help of an advisor, co-op experiences

are directly related to a student’s major course of

study. They typically begin after the second year at

Wentworth (Architecture majors do their first co-op

in their sophomore year), ensuring that the student

has a solid foundation of skills and knowledge to

apply in the field. During co-op terms, students earn

income yet do not pay tuition; furthermore, if the

co-op placement is local, students can choose to live

on campus, maintaining close connections to friends

and to Wentworth activities.

For our students, co-op experiences are some of the

most memorable of their Wentworth years. They can

have the longest and strongest impact, as well:

> Though a majority of co-ops take place in New

England, there are no geographic limits. Recently,

students have worked in the mid-Atlantic states,

Arizona, California, Florida, North Carolina, Texas,

and Washington, as well as outside the U.S. in such

countries as Australia, China, and France.

> In 2013 almost half of Wentworth’s graduates

received a job offer from a previous co-op employer.

> Co-ops have a cyclical influence: Classroom learning

prepares students for co-ops; the co-op experience

provides students with greater perspective and

concrete examples that enhance their coursework

when they return to campus. Upon graduation, the

combination of academics, labs, and cooperative

learning provides considerable competitive

advantage in the job market and the workplace.

The Wentworth Leadership Institute is a leadership development program offered by our Division of Student Affairs. This three-year experiential learning initiative provides students with the tools needed to be effective leaders—and to apply what they learn in seminars, conferences, and exercises in their various roles and activities on campus. Though optional, the Leadership Institute is a powerful and transformational experience that prepares students to differentiate themselves upon graduation and enjoy successful careers through their expertise in interpersonal and group management, problem solving, critical thinking, and effective communication.

Wentworth Leadership Institute participants gain:

> Personalized leadership training and development

> Knowledge and skills in how to effectively work in and lead groups—an increasingly essential professional ability

> A valuable, substantive addition to their resumes

> A Certificate of Leadership Development upon completion of the program, bestowed at an annual awards ceremony

find more online at wit.edu/career-services 09

career success factor cooperative learning

wentworth leadership institute

08

The new identity can be effectively applied to Wentworth collateral in a myriad of ways. Here, we provide some sample viewbook pages in which the color bar, “Five Factors W,” and color duotone images are put to use.



In use: brochure covers

The color bar, silver duotone photography, and the “Five Factors W” can be applied across Wentworth’s various brochure covers. Here, we provide some examples.

Innovation in the MakingWentworth Institute of Technology offers exciting opportunities for students looking to build a framework for success in the innovation economy. Our unique interdisciplinary curriculum combines technical studies, opportunities to collaborate and innovate, meaningful career training experiences, and an environment focused on developing practical solutions to real-world challenges. The result: Excellent preparation for a successful career.

A framework for successColleges and Degreescollege of Architecture, Design and Construction ManagementArchitecture Concentrations in Adaptive Interventions, Emerging Technologies, or Urbanism

Construction Management

Industrial Design

Interior Design

college of Arts and SciencesApplied Mathematics Option for three- or four-year program

Business Management Optional concentrations in Entrepreneurship or Technology Project Management

Computer Information Systems

Facility Planning and Management

college of Engineering and TechnologyBiomedical Engineering

Civil Engineering

Computer Engineering

Computer Engineering Technology

Computer Networking

Computer Science

Electrical Engineering

Electromechanical Engineering Five-year program with an optional concentration in Biomedical Systems Engineering

Electronic Engineering Technology

Engineering – Interdisciplinary

Mechanical Engineering


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transfer students Finding the school that is the right fit is incredibly important—but

not always easy. We are always interested in motivated, career-oriented

students who think that Wentworth is a good fit for their goals and

interests. When evaluating transfer applicants, we look at both high

school and college transcripts; a typical admitted transfer student has a

GPA of at least B+ to C+ or better.

Students interested in transferring to Wentworth may also transfer

credits for certain courses they have already taken. At minimum,

students must complete 50% of their curriculum at Wentworth in order

to graduate. Learn more about the transfer application and credit transfer

requirements online at wit.edu/admissions/transfer.

colleges of the fenway Colleges of the Fenway is a collaboration among Wentworth,

Emmanuel College, Simmons College, Wheelock College,

Massachusetts College of Art and Design, and the

Massachusetts College of Pharmacy and Health Sciences

University. Students can cross-register for courses at any

partner institution and participate in shared social events,

intramural sports, clubs, and other campus activities.

explorecof.org

What can you build at Wentworth?

> Skills > Networks > Confidence> Experience> Models> Businesses > A portfolio> Your future

majors and 14 minors

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94%of surveyed graduates accepted a job or enrolled in a graduate degree program within six months of graduation (over the last four years)

31 acre campus in boston’s historic fenway neighborhood

laptop computer included in tuition


What will you build?


a vibrant campus life in a world-class cityWentworth’s fully wireless campus offers a safe

and secure environment within a world-class

center of higher education, culture, and business.

Onsite amenities include co-ed residence halls

equipped with cable and Internet access, a dining

hall, bookstore, fitness center, 75,000-volume

library, computer center, athletic fields, tennis

courts, gymnasiums, a 24-hour Department of

Public Safety, and easy access to nearby restaurants,

museums, and public transportation. Health,

counseling, intercultural, learning, and career

centers are available to all students. Wentworth also

features more than 45 student organizations and

chapter memberships in professional associations.

wit.edu/reslife

athleticsAn NCAA Division III school, Wentworth’s 16

intercollegiate varsity athletic teams participate in

the Eastern College Athletic Conference and the

Commonwealth Coast Conference.

wit.edu/athletics > Baseball (m) > Rowing (m)> Basketball (m, w) > Soccer (m, w)> Cross Country (m) > Softball (w)> Golf (m) > Tennis (m, w)> Ice Hockey (m) > Volleyball (m, w)> Lacrosse (m, w)

campus visitsRegister online for daily tours and information

sessions, fall open houses, and other special campus

events throughout the year.

wit.edu/visit

colleges of the fenwayColleges of the Fenway is a collaboration among

Wentworth, Emmanuel College, Simmons College,

Wheelock College, Massachusetts College of Art and

Design, and the Massachusetts College of Pharmacy

and Health Sciences University. Students can cross-

register for courses at any partner institution and

participate in shared social events, intramural sports,

clubs, and other campus activities.

explorecof.org

admissionsAdmissions applications are evaluated on a rolling

basis once all necessary documentation has been

received. Applications are available online; the

Common Application and Universal Application

are also accepted. Priority deadline for applicants

is February 15.

wit.edu/apply

costsTuition for the 2014–2015 academic year is $29,320

and includes the cost of a laptop computer provided to

each student. The average room and board is $12,840.

financial aidWentworth offers financial aid to approximately

80% of students, including merit- and need-based

institutional scholarships.

wit.edu/fa

Quick Facts

of students receive financial aid


varsity athletic teams

550 Huntington Avenue

Boston, Massachusetts 02115-5998

1.800.556.0610 or 617.989.4000

[email protected] | wit.edu @witadmissions

/wentworthadmissions

/WentworthInstTech

16 80%

College of Engineering and Technology




college of engineering and technology

Biomedical Engineering • Civil Engineering • Computer Engineering • Computer Engineering Technology •

Computer Networking • Computer Science • Electrical Engineering • Electromechanical Engineering •

Electronic Engineering Technology • Engineering – Interdisciplinary • Mechanical Engineering

TRANSFER BROCHURE TR AV E L BR OCHU R E COL L E GE BR OCHURE



In use: campus banners





Campus Life > Small, private co-ed college

> Member of Colleges of the Fenway consortium

> Wireless campus

> Community service-learning center


45+clubs and professional organizations

> Lacrosse > Rowing > Soccer > Tennis > Volleyball

women’s teams > Basketball > Lacrosse > Soccer

> Softball > Tennis > Volleyball

Sports men’s teams > Baseball > Basketball > Cross Country > Golf > Ice Hockey

varsity sports, ncaa division iii, eastern college athletic conference

wit.edu

Focused

Academics

Collaboratio

n &

Partnerships

Ideal

Location

Cooperative

Learning

Innovation &

Entrepreneurship Innovation in the Making

31acre campus in boston’s historic fenway neighborhood

In use: table banners

Colleges and Degrees college of Architecture, Design and Construction ManagementArchitecture Concentrations in Adaptive Interventions, Emerging Technologies, or Urbanism


Industrial Design

Interior Design






Civil Engineering



Computer Networking

Computer Science






Cooperative Education (Co-op)Two semesters of co-op are required for all majors. Students graduate with real-world experience in their field. Wentworth is a proud supporter of the Yellow Ribbon Program for veterans.



Focused

Academics

Collaboratio

n &

Partnerships

Ideal

Location

Cooperative

Learning

Innovation &

Entrepreneurship

Five Factors of Career Success

Focused Academics Wentworth’s strong academic offerings are guided by our commitment to EPIC Learning (Externally collaborative, Project-based, Interdisciplinary Curricula). Our programs emphasize both curricular and extracurricular learning, enabling students from different majors to collaborate on complex projects—just as they would in the workplace.

Cooperative LearningWentworth requires a minimum of two semesters of cooperative learning experiences (co-ops), in which students apply classroom knowledge in real-world environments. Through co-ops, students become adept at handling unpredictability in situations where the stakes are as real as the difference their solutions can make.

Innovation & Entrepreneurship Tomorrow’s leaders won’t be in the business of repackaging what already exists. Wentworth provides opportunities for students to identify and fulfill technical, societal, and economic needs with innovative ideas and solutions that the world has never seen before. Students from every major are encouraged to adopt an entrepreneurial mindset and create value.

Collaboration & Partnerships Wentworth collaborates with the Colleges of the Fenway as well as a host of universities, corporations, neighboring communities, and other partners on a wide range of projects. These opportunities provide students with hands-on experience as well as important professional connections. Our partners understand the benefit of working with Wentworth students as they gain valuable capabilities and an early peek at emerging talent.

Ideal LocationThe Wentworth campus is conveniently located within a world-class center of technology, business, and culture. Some of the most respected institutions of higher learning, medicine, and finance are based in Boston—which even boasts an area known as the Innovation District. The combination of these elements creates ideal work and learning opportunities for Wentworth students.

Welcome to the StudentService Center

> Financial Aid > International

Student Services > Registrar> Student Financial

Services

wit.edu

Welcome to Wentworth

wit.edu

Colleges and

Degrees college of Architecture, Design and Construction ManagementArchitecture Concentrations in Adaptive Interventions, Emerging Technologies, or Urbanism


Industrial Design

Interior Design






Civil Engineering



Computer Networking

Computer Science






Cooperative Education (Co-op)Two semesters of co-op are required for all majors. Students graduate with real-world experience in their field. Wentworth is a proud supporter of the Yellow Ribbon Program for veterans.

In use: display banners



In use: transfer poster


Wentworth Institute of Technology offers exciting opportunities for students looking to build a framework for success in the innovation economy. Our unique interdisciplinary curriculum combines technical studies, opportunities to collaborate and innovate, meaningful career training experiences, and an environment focused on developing practical solutions to real-world challenges. The result: Excellent preparation for a successful career.



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Industrial Design

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Civil Engineering



Computer Networking

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explorecof.orgWhat can you build at Wentworth?


majors and 14 minors 19

4,012

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students (3,634 full-time)

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states

countries94%

of surveyed graduates accepted a job or enrolled in a graduate degree program within six months of graduation (over the last four years)

31acre campus in boston’s historic fenway neighborhood






Industrial Design

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Civil Engineering



Computer Networking

Computer Science







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Considering a transfer? Consider Wentworth.

Here you can build > Skills > Networks > Confidence> Experience> Models> Businesses > A portfolio> Your future




In use: acceptance packet

Congratulations


Congratulations on joining the Wentworth community. Here, we emphasize innovation and collaboration. We design and build creative solutions to real challenges facing society. Most important, we give you opportunities to take chances, to try things that may not work (the first time, at least), to work with peers and

Wentworth offers a unique combination of five factors that help ensure career

success through a seamlessly integrated program of theory and practice. Only

at Wentworth do all these factors converge and prepare you for the career you

envision and the challenges you’ll face. The Five Factors are: Focused Academics, Cooperative Learning, Innovation & Entrepreneurship, Collaboration & Partnerships, and our Ideal Location in the heart of Boston.

Focused

Academics

Innovation &

Entrepreneurship

Collaboratio

n &

Partnerships

Ideal

Location

Cooperative

Learning



!

One of the best ways for you to experience all that Wentworth has

to offer is to visit us on campus during an Accepted Student Day.

You will receive an invitation and formal information on how to

register for the event. Contact the Admissions Office if you have

any questions. In the meantime, join the Wentworth community

right now by following us across a range of social media.

!

Every student receives a new laptop computer, the cost

of which is included in your tuition. Each laptop is

equipped with the complete suite of software you’ll need

for your academic program—all of which is supported

by our IT staff. You get to keep your laptop during the

course of your studies (typically, during junior year

laptops are replaced by newer models).

Welcome to Wentworth!



In use: digital viewbook (desktop)



In use: digital viewbook (mobile and tablet)



In use: Wentworth Fund identity

your gift keeps that spirit of innovation alive

wentworth fund

Donations to the Wentworth Fund play a significant role in ensuring that we continue to deliver an inspirational, hands-on education that prepares future generations of innovators and entrepreneurs with the tools and training they need to make substantial contributions to society and lead successful, fulfilling careers. Here are two important facts you should know about your gift.

your investment pays rich dividends for current students.Gifts to the Wentworth Fund support current use operating expenses. Your support has an immediate impact on the life of our community—whether by funding renovations to our lab spaces, sponsoring student presentations at academic conferences, or providing scholarship assistance to deserving students.

your participation truly counts — no matter the size of your gift. Not only will your gift support the diverse needs and activities of our community—your participation helps to demonstrate the value of a Wentworth education. Gifts in all amounts strengthen both our rankings and our ability to secure donations from foundations and other sources, and help raise our profile among prospective students and families.

join us. We hope you’ll join your fellow community members in honoring your connection to Wentworth—and creating tangible benefits for the Institute right away—through your gift to the Wentworth Fund. You can make your gift using the enclosed form or through a secure online donation at wit.edu/wentworthfund. Thank you for your support.

buildersdreamers

doers &makers

for over a century, wentworth has been a place that celebrates

[Date]

[First name] [Last name][Address][City, state, ZIP]

Dear [First name],

The hands-on education and focus on innovation that are the hallmarks of a Wentworth education are more valuable than ever. This is evidenced by the record number of first-year students who began their studies at Wentworth this September, which demonstrates our success in attracting qualified, motivated students who prize the Institute’s unique ability to prepare them for professional success.

At the same time, our increase in enrollment creates a corresponding need for greater support from our community to ensure that these new students have access to the vital programs, technologies, and experiences they will need to excel during their time at Wentworth and make a positive difference in the world after graduation.

I want to thank you, as one of our most loyal supporters, for contributing to our recent successes through your last gift of <$gift> to the Wentworth Fund. I hope you will continue to honor your connection to Wentworth this year by renewing your membership in the President’s Society with a gift of <$ask>—or even <$ask2>.

Society members like you make a tangible difference across virtually every dimension of the Wentworth experience—from current use funding that helps the Institute stay fiscally strong, to scholarships that make a Wentworth education possible for deserving students.

Your investment in the Wentworth Fund, and your participation in the President’s Society, demonstrates your support for our educational model and institutional vision, as well as your belief in the Institute’s ability to provide students with excellent academic and career preparation. Continued participation at your current—or an even greater—giving level will help strengthen our position in national rankings, as well as our ability to attract top students, obtain research grants, and secure major gifts.

Our record number of incoming first-years will have an even better experience if we can enlist a greater degree of support from our community through their contributions to the Wentworth Fund. I hope we can count on you to join that effort by renewing or increasing your investment. Please accept my sincere thanks for your generosity.

Warm regards,

Paula SakeyVice President for Institutional Advancement

P.S. The President’s Society is a circle of recognition for our closest friends and advisors who contribute <$amount> or more annually. Please make your gift using the enclosed form or through a secure online donation at wit.edu/wentworthfund. Again, thank you for your support.

Wentworth Institute of Technology | Office of Institutional Advancement

550 Huntington Avenue | Boston, MA 02115 | 617.989.4403

wit.edu/wentworthfund | [email protected]

Documents

Branding Guidelines - Wentworth5. Ideal Location are based in Boston—which even boasts an area known as the Innovation District. The combination of these elements creates ideal work