BRANDING & GRAPHIC STANDARDS · SD Mesa College Athletics “M” logo should only be used by our Athletics department or the Office of Communications. 0.9 in 0.625 in Your contacts

BR ANDING & GR APHIC STANDARDS

04

05

11

1516

12

C O N T E N T SB O I L E R PL AT E CO P Y

About San Diego Mesa College 04Vision & Mission 04Performance Indicators 04Values 04Mesa College Administration 04

LO G O U SAG E

Mesa College Logos 05Logo Sizes: Standard Printing 06Logo Sizes: Promotional Item Printing 07Exclusion Zone 08Department Signature Logos 09Incorrect Logo Usage 10

T Y P O G R A PH Y

Typography 11

OT H E R LO G OS

Other Mesa College Logos 15

CO LO R S

Mesa College Colors 16

M E SA CO L L E G E AT H L E T I C S “ M ”

Mesa College Athletics “M” Logo 12Logo Size: Standard Printing 13Exclusion Zone 14

4 SAN DIEGO MESA COLLEGE S T YLE GUIDE - 2018

Boilerplate CopyABOUT SAN DIEGO MESA COLLEGE

San Diego Mesa College is a fully accredited, comprehensive two-year college serving 24,000 students per semester. Among the largest community colleges in California, Mesa offers 196 associate degree and certificate programs and is among 15 California community colleges offering a four-year baccalaureate degree.

With offerings that include fine art and music, language and humanities, math and science, allied health fields, Geographic Information Systems (GIS), business, multimedia, hospitality, culinary arts, fashion, architecture, and interior design, Mesa ranks as San Diego’s top transfer institution. Mesa College’s small classes, award-winning faculty, and reputation for quality offer an unparalleled academic experience.

As a Hispanic Serving Institution, Mesa College is the leading college of equity and excellence and committed to the success of all students, including underrepresented students, and more than 2,400 veterans and their families.

Please contact the Office of Commutations for more detailed or alternate college descriptions.

VISIONTo be the leading college of equity and excellence, educating students to shape the future.

PERFORMANCE INDICATORSHow we assess effectiveness:

• Equity/Access• Engagement/Retention• Persistence• Success• Institutional Effectiveness

MESA COLLEGE ADMINISTRATIONDr. Pamela T. Luster, PresidentLeslie Shimazaki, Interim Vice President/InstructionDr. Ashanti Hands, Vice President/Student ServicesLorenze Legaspi, Vice President/Administrative Services

MISSIONSan Diego Mesa College empowers our diverse student body to reach their educational goals and shape the future. As a comprehensive community college committed to access, success, and equity, we promote student learning and achievement leading to degrees and certificates in support of transfer education and workforce training, and lifelong learning opportunities. Faculty and staff collaborate with our students to foster scholarship, leadership, and responsibility to affect positive change within our community. • Freedom of

Expression• Integrity• Respect• Scholarship• Sustainability

VALUES• Access• Accountability• Diversity• Equity• Excellence

52018 - SAN DIEGO MESA COLLEGE S T YLE GUIDE

PRIMARY LOGO | STACKED

SECONDARY LOGO | LINEAR

Mesa College Logos


STACKED | MINIMUM SIZE LIMIT

Minimum size limitHeight: 0.625 in

Width: 2.23 in


Width: 3.67 in

LINEAR | MINIMUM SIZE LIMIT

Logo Sizes: Standard PrintingTo ensure the Mesa College logo reproduces clearly and is legible in all applications, do not reduce the size of the logo smaller than the minimum size limit.

Applications of the logo will determine the size and color to use. Always proof before sending for print or other final submission.

All approved logos can be downloaded from the Mesa College Office of Communications webpage.

http://www.sdmesa.edu/about-mesa/office-of-communications/

2.23 in

3.67 in

0.378 in

0.625 in

Your contacts are

Anabel Pulido [email protected] | 619-388-2356

Neeko David [email protected] | 619-388-2272




Width: 1.215 in

Promotional item examples:Pens | Key Chains | Sunglasses | etc.


Width: 2 in


Logo Sizes: Promotional PrintingMany departments and programs purchase and distribute promotional items. The Office of Communications can assist with suggesting items and vendors.

Once you decide on the items you want to purchase; the Mesa College Office of Communications will assist in creating or adapting the appropriate logo, approved colors and art files for you to submit to your chosen supplier or vendor. This assures the proper use and branding of the college logo, and saves you time.

To ensure the Mesa College logo reproduces clearly and is legible in all applications, do not reduce the size of the logo smaller than the minimum size limit.


All approved logos can be obtained by contacting the Mesa College Office of Communications.

http://www.sdmesa.edu/about-mesa/office-of-communications/

1.215 in

2 in

0.2 in

0.34 in

Please contact Anabel Pulido ([email protected]) in the Office of Communications for a list of approved vendors and artwork.



Space around logoapproximately: 1/4” or 0.25



Exclusion ZoneIn order to maximize its visual presence, the logo requires a surrounding area clear of any other graphic elements or text.

The Mesa College logo requires space around it so it does not lose focus or draw attention away from its importance. No other type, images, or miscellaneous graphics should interfere with the logo or its required space allowance.

No other elements (type, images, etc.) may be placed closer to the logo than 1/4” or 0.25 inches in any direction. More space is preferable. This also applies to any patterned image or photo.

0.25 in

0.25 in

0.25

in0.

25 in


EXAMPLE OF STACKED DEPARTMENT LOGO

EXAMPLE OF SIDE STACKED DEPARTMENT LOGO

EXAMPLE OF LINEAR DEPARTMENT LOGO

Department SignaturesLogo adaptations for official Mesa College schools, programs, and departments (committees are not authorized to have signature logos) have been created. These may be downloaded from the Mesa College shared drive G:/shared/Mesa_Logos. Mac users should contact the Office of Communications.

No Mesa College department or program, including federal and state-funded programs, may create their own logo with the words San Diego Mesa College included in the image. The Office of Communications has created approved department/signature logos; contact us if you need one. Committees are not authorized to have logos.

If you cannot locate your department’s signature logo, please contact the Office of Communications.

Graphic “Line” element



Stacked Mesa College logo



Department Name

Department Name

Department Name

Your contacts are




Incorrect Logo UsageThe Mesa College logo cannot be modified in any way. The following manipulations and interpretations dilute the integrity of our graphic identity and are expressly prohibited.

Do not change the logo size proportion

Do not use drop shadows, strokes or other visual effects

Do not distort the logo

Do not place white logo on a light background

Do not place black logo on a dark background

Do not place logo on a unapproved color

Do not change type spacing of the logo

Do not place the logo on a angle

Do not place logo over a busy backgroud or image

Do not change logo colors

Do not change the font of the logo

San DiegoMesa College


APPROVED FONTS

Optima Primary Font

Arial Secondary Font

Optima BoldABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890.,:;?!

Optima RegularABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890.,:;?!

Arial BoldABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890.,:;?!

Arial Bold ItalicABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890.,:;?!

Arial RegularABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890.,:;?!

Arial Regular ItalicABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890.,:;?!

TypographyOptima is the primary font used for the official Mesa College and department signatures and titles.

Please note that Arial is the standard preferred font for body copy. For marketing and promotional purposes, when working on specific campaigns, the Office can consult with you on the use alternate fonts as appropriate.

San Diego Mesa College will greatly benefit from seeing a familiar and consistently used typeface being accurately applied to all materials that represent it.

As a general design rule, do not use more than two different typefaces in one design.


PRIMARY LOGO APPROVED COLORS

Pantone Color 1235 goldC | 000 M | 032 Y | 095 K | 000

Pantone Color 289 blueC | 098 M | 084 Y | 045 K | 051

San Diego Mesa College Athletics “M” logo should only be used by our Athletics department or the Office of Communications.

Mesa College Athletics “M” LogoThis logo was created in 2015 at the request of the Exercise Science, Health Education, Dance and Athletics Department to provide a unique look representing Mesa College competitive sports teams. The logo received immediate positive response and the Office of Communication has received requests to print on apparel and other merchandise.

To preserve its integrity and build branding and awareness of our athletics teams, the logo may not be modified in any way. If you would like to use this logo, you must contact the Office of Communications prior to printing for approval.

The use of this logo on any items for resale is strictly prohibited unless prior authorization is received. Please contact Jennifer Kearns at 619-388-2759 and [email protected].


MINIMUM SIZE LIMIT

Height: 0.625 in

Width: 2.23 in

Mesa College Athletics “M” Logo Size: Standard PrintingTo ensure the Mesa College Athletics “M” logo reproduces clearly and is legible in all applications, do not reduce the size of the logo smaller than the minimum size limit.


All approved logos can be obtained by contacting the Mesa College Office of Communications.

www.sdmesa.edu/about-mesa/office-of-communications/

SD Mesa College Athletics “M” logo should only be used by our Athletics department or the Office of Communications. 0.9 in

0.625 in

Your contacts are




MINIMUM SIZE LIMIT


Mesa College Athletics “M” Logo: Exclusion ZoneIn order to maximize its visual presence, the logo requires a surrounding area clear of any other graphic elements or text.

The Mesa College Athletics “M” logo requires space around it so it does not lose focus or draw attention away from its importance. No other type, images, or miscellaneous graphics should interfere with the logo or its required space allowance.

Keeping the letter “M” width all the way around the circumference of the logo in white space gives the logo the breathing room it needs to stand out.

No other elements (type, images, etc.) may be placed closer to the logo than 1/4” or 0.25 inches in any direction. More space is preferable. This also applies to any patterned image or photo.

0.2

in

0.2 in


The “We are Mesa” Logo

This logo was created in 2011 as part of a branding and communications campaign supporting accreditation goals for the college. It was an instant hit on and off campus, winning Mesa a NCMPR Paragon Award for marketing and branding.

The “We are Mesa” logo has been adapted into college reports and presentations, and even the pole banners around campus. It is still popularly used in apparel and giveaways. While not an official logo of the college, it is an approved design element for use in apparel and giveaways, etc.

The San Diego Mesa College Seal

The official San Diego Mesa College seal is restricted for use in official administrative communications and documents emanating from the President’s Office or the Office of Communications. The seal is also used for official and ceremonial functions such as Commencement, and may appear on approved plaques, certificates, etc.

The seal is not the college logo. It may not be used on stationery, brochures, publications, and apparel or giveaways. Use of the college seal must be approved by the Office of Communications prior to printing.

The Mesa “Swash”

Until the adaption of the new college logo in 2011 and while not official, the Mesa swash had been used for years as a marker for the college. The Mesa “Swash” should be removed and its use discontinued on brochures, web pages and other official documents of the college.

While some athletic teams still use the “swash,” it is being phased out as competitive teams adopt the new Mesa “M” athletics logo. Any publications using the Mesa swash should be updated with the new logo on page 5.

The San Diego Community College District has very strict guidelines for its logo use.

As a general rule, college activities and events do not require the SDCCD logo on materials such as event posters, flyers, etc. The exceptions are high level public events, and those which the trustees or Chancellor are in attendance, and materials that are distributed (mailed) to the general public.

Use and insertion of the District logo into any Mesa College documents, social media, web pages, publications or promotional materials are determined by the Office of Communications. Further, this office must review program agendas and materials prior to printing to ensure compliance with District protocol, guidelines and standards.

Please call 619-388-2759 to discuss your project.

Other Logos

No Mesa College department or program, including federal and state-funded programs, may create their own logo with the words San Diego Mesa College included in the image. The Office of Communications has created approved department/signature logos (see page 9); contact us if you need one. Committees are not authorized to have logos.

Your contacts are




PRIMARY COLORS SECONDARY COLORS

Mesa College Colors

Dark BlueC:098 M:085 Y:045 K:051HEX #f0d223fR:014 G:034 B:063

Dark PurpleC:096 M:100 Y:020 K:010HEX #341f75R:052 G:031 B:117

BlackC:000 M:000 Y:000 K:100HEX #231f20R:035 G:031 B:032

Dark OrangeC:000 M:066 Y:097 K:000HEX #f37725R:244 G:119 B:037

Pantone Color 1235 goldC:000 M:032 Y:095 K:000HEX #fcb424R:253 G:181 B:037

Dark GreenC:076 M:036 Y:100 K:027HEX #3e681dR:063 G:105 B:029

Light GreyC:034 M:028 Y:028 K:000HEX #acaaaaR:172 G:171 B:170

Dark MaroonC:051 M:088 Y:055 K:060HEX #48182cR:073 G:024 B:044

MaroonC:040 M:070 Y:043 K:047HEX #643c48R:100 G:060 B:072

Light MaroonC:030 M:051 Y:032 K:035HEX #826069R:130 G:096 B:105

Pantone Color 287 BlueC:100 M:087 Y:020 K:010HEX #1f3c7bR:032 G:061 B:124

PurpleC:083 M:093 Y:002 K:000HEX #523993R:083 G:057 B:147

GreyC:075 M:056 Y:048 K:027HEX #435660R:068 G:087 B:097

OrangeC:000 M:053 Y:078 K:000HEX #ff9341R:255 G:147 B:065

Light OrangeC:000 M:037 Y:052 K:000HEX #ffc26dR:255 G:195 B:110

YellowC:000 M:023 Y:079 K:000HEX #ffcd42R:255 G:266 B:066

GreenC:064 M:023 Y:094 K:006HEX #699446R:106 G:148 B:071

WhiteC:000 M:000 Y:000 K:000HEX #ffffffR:255 G:255 B:255

Light BlueC:094 M:076 Y:001 K:000HEX #2253a3R:034 G:084 B:163

Light PurpleC:063 M:074 Y:000 K:000HEX #7458b6R:117 G:088 B:183

Light YellowC:000 M:014 Y:068 K:000HEX #ffe65cR:255 G:231 B:092

Light GreenC:039 M:000 Y:066 K:000HEX #a4d07eR:164 G:208 B:127

Documents

BRANDING & GRAPHIC STANDARDS · SD Mesa College Athletics “M” logo should only be used by our Athletics department or the Office of Communications. 0.9 in 0.625 in Your contacts