BRANDING & GRAPHIC STANDARDS

OverviewThis manual explains the use of logos, fonts, colors, images and messaging to solidify who we are, what we look like and how we talk about Lake Washington Institute of Technology.

This guides serves as a resource to bring together visual, stylistic and messaging elements. It exists to provide the tools and assets you need to further our mission through communications, websites, products and more.

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TABLE OF CONTENTSIntroduction and Brand Purpose 3

Brand Colors 4

Brand Fonts 5

Email Communication & Signatures 6

Logos 8

Creative Services 11

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Introduction and Brand PurposeAs members of the LWTech community, we advance our mission daily. As partners in this endeavor, it is critical that we inform our audiences with a consistent message that LWTech is an institution of excellence with a clear path to achieving success. Working with this guide, we will increase the power of LWTech’s brand through communication.

Understanding of the branding elements is essential to the success of LWTech.

Take the time to review this document and share the information with those responsible for producing materials for LWTech.

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Brand Colors (www.LWTech.edu/branding/colors)

LWTech has six brand colors. There is one primary – primary teal (Pantone 639C); one secondary –gold (Pantone 1235C). The others that are used to defi ne the areas of study: orange (Pantone 166C), purple (Pantone 255C), green (Pantone 369C) and blue (Pantone 2728C).

For a more in-depth look at the brand colors and formulas, download the LWTech Brand Colors pdf at www.lwtech.edu/branding/colors.

Pantone 166C

R 227G 82B 5

C 0M 76 Y 100 K 0

HTML E35205

Pantone 2728C

R 0G 71B 187

C 90M 68 Y 0 K 0

HTML 0047BB

Primary TealPantone 639C

R 0G 149B 200

C 99M 1 Y 5 K 5

HTML 099ECC

Pantone 255C

R 114G 36B 108

C 53M 96Y 10K 24

HTML 72246C

Secondary GoldPantone 1235C

R 255G 184B 28

C 0M 31 Y 98 K 0

HTML FDB51B

Pantone 369C

R 100G 167B 11

C 68M 0 Y 100 K 0

HTML 64A70B

Orange | Manufacturing & Transportation Technology

Blue | Computer & Information TechnologyPurple | Business & Service

Green | Health & Fitness

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Brand Fonts (www.LWTech.edu/branding/fonts)

Lake Washington Institute of Technology has adopted the use of Myriad Pro or Franklin Gothic for offi cial publications designed outside of the College Advancement department.

In Print

Heading 1Myriad Pro Bold 22 pt

Heading 2Myriad Pro Bold 16 pt

Heading 3Myriad Pro Bold 10 pt

Body TextMyriad Pro Regular 10 pt

On Web

Heading 1Futura Std. Bold 32 pt

Heading 2Futura Std. Bold 20 pt

Heading 3Futura Std. Bold 14 pt

Body TextFutura Std. Medium 14 pt

When posting on our offi cial College blog, use the Futura Standard font.

If you don’t have the Futura Standard font family, you can use the Myriad Pro font family. If you don’t have the Futura Standard or Myriad Pro families, you can use Franklin Gothic, shown below.

ABCDEFGHabcdefgh1234567890Franklin Gothic Book 10 pt

ABCDEFGHabcdefgh1234567890Franklin Gothic Regular 10 pt

Our College logo is the Futura font.

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Consistent formatting of email signatures presents opportunities to strengthen our brand and reinforce our sense of community and purpose on a daily—or even hourly—basis.

By using a common format for content in the signature space at the bottom of email messages, all members of our college community can

participate in helping to build the brand with every email they send.

Approved format options for brand signatures at the bottom of emails sent from lwtech.edu accounts appear below. If the phone number has an extension, use an ‘x’ to signify the extension number, as in (425) 793-8100 x0000.

No background images should be used in email communications.

Narrow Text signature (without graphic)

Go to:

www.lwtech.edu/branding/signatures and copy and paste the signature text of choice into the email signature block, then type over the place holder text with the department, name and contact information:

Wide Text signature (without graphic)

Go to:

www.lwtech.edu/branding/signatures and copy and paste the signature text of choice into the email signature block, then type over the place holder text with the department, name and contact information:

Email Communication (www.LWTech.edu/branding/signatures)

NameTitleLake Washington Institute of TechnologyDepartment Affi liationBuilding Name with Room Number11605 132nd Avenue NEKirkland, WA 98034T: (425) 739-8100 x0000email.name@lwtech.eduwww.LWTech.edu | twitter.com/LWITechfacebook.com/LWITechPractical. Purposeful. Promising.

Name, TitleLake Washington Institute of TechnologyDepartment Affi liation | Building Name with Room Number11605 132nd Avenue NE | Kirkland, WA 98034T: (425) 739-8100 x0000 | email.name@lwtech.eduwww.LWTech.edu | twitter.com/LWITech | facebook.com/LWITechPractical. Purposeful. Promising.

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Narrow Text signature (with graphic)

Go to:

www.lwtech.edu/branding/signatures and copy and paste the signature text of choice into the email signature block, then type over the place holder text with the department, name and contact information.

Right click & “Save As” the LWTech logo email graphic to your desktop. Insert graphic into your signature block.

Wide Text signature (with graphic)

Go to:

www.lwtech.edu/branding/signatures and copy and paste the signature text of choice into the email signature block, then type over the place holder text with the department, name and contact information.

Right click & “Save As” the LWTech logo email graphic to your desktop. Insert graphic into your signature block.

Your NameYour Title

Department Affi liationBuilding Name with Room Number11605 132nd Avenue NEKirkland, WA 98034T: (425) 739-8100 x0000email.name@lwtech.eduwww.LWTech.edu | twitter.com/LWITechfacebook.com/LWITechPractical. Purposeful. Promising.

Your Name, Your Title

Department Affi liation | Building Name with Room Number11605 132nd Avenue NE | Kirkland, WA 98034T: (425) 739-8100 x0000 | email.name@lwtech.edu | www.LWTech.edu

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A logo plays an essential role in representing an institution. Consistent and appropriate use of a logo advance recognition of the institution’s brand.

All logo marks described below are trademarks of Lake Washington Institute of Technology.

The full version of the Lake Washington Institute of Technology logo should be used on most LWTech communication materials. It is composed of three elements: the logo mark (symbol), the logo type

(the typeography) and the tagline. In traditional form, the three should appear together spaced and aligned as shown.

Additional versions of the logo appear here. The logo is available in primary teal and gold combination, all-primary teal, all-black and all-white.

In exceptional cases where space dictates, the logo type may appear on its own.

On light backgrounds the logo may be reproduced in the primary teal and gold combination, all-primary teal and all-black.

On dark or complex backgrounds the logo should appear in all-white.

Logos | LWTech Logo (www.LWTech.edu/branding/logos)

Full version of LWTech logo with tagline in primary teal and gold combination

Full version of LWTech logo with tagline in white on dark background

Full version of LWTech logo with tagline in primary teal

Full version of LWTech logo with tagline in black

Full Logowith Tagline

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Logos | LWTech Logo & LWTech “Bug” (www.LWTech.edu/logos)

LWTech logo with no tagline in primary teal and gold combination

LWTech “bug” with URL identi� er in primary teal and gold combination

LWTech “bug” with program identi� er in primary teal and gold combination

LWTech logo with no tagline in primary teal

LWTech logo with no tagline in black

LWTech logo with no tagline in white on dark background

LWTech.edu Int’l Programs

Full Logo without Tagline

AbbreviatedLWTech “Bug”

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The College Advancement Department produces promotional projects across print, web, radio, social and video platforms that advance our educational mission and the LWTech brand. By working together, our academic community can deliver consistent, powerful messaging that elevates LWTech in the eyes of our many audiences.

You can access those products through the Branding Center’s Creative Services website at www.lwtech.edu/branding.

The College Advancement Department uses the Associated Press Stylebook for all materials produced within the department. This creates consistency in editing and communication style.

LWTech Presentations

Presentations are templates that enhance yourwork and documents.

These templates advance the LWTech brand and enhance your work visually by giving it a more polished and professional appearance. They feature the LWTech logo and are available for use by all campuses, offi ces and departments of the academic and administrative groups.

For all LWTech Quick-Start Templates including PowerPoint, fl iers, posters, brochures and postcards, please visit the Branding Center website at www.lwtech.edu/branding for options.

Creative Services (www.LWTech.edu/branding)

Flier templates

The College Advancement Department produce offi cial, authorized templates. Please visit the Branding Center website at www.lwtech.edu/branding for options.

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LWTech blog

Story submissions for the College blog and website are encouraged. Campus faculty, staff and students can provide a story and photos to the Communications and Marketing team. Blog posts should be of general interest and serve to enlighten, educate or entertain.

To submit an idea, contact Dave Neubert.

Blog postings should use the Futura Standard font, as described in “Fonts” on page 5. Blog photos should be action shots representative of the story or graphic/still representations of the subject matter. When the blog is approved, the Marketing team will send an email and a link to the blog post.

Social media

Social media postings are strongly encouraged. Campus faculty, staff and students can provide social media content by: liking or following LWTech social media channels

www.twitter.com/LWITech

www.facebook.com/LWITech

www.lwtech.edu/linkedin

or posting to social media channels and sending a link to LWTech or submitting a story/photo/video/infographic to LWTech social media. To submit content, visit or contact Dave Neubert directly.