Branding

Logo: I chose this logo because it suits my target audience well. My target audience is 13-18 year old girls. The ‘handwritten’ font gives the demographic a feel of personal bond with the creator, making the brand seem more trustworthy and encouraging customers to buy it. The colour pink has connotations of being very girly and is a bright, comforting colour. The use of love hearts portray a caring aspect to the brand, and they are also stereotypically feminine.

Company name: J. Cosmetics. The name I have chosen originates from my idea to call my product ‘Jungle Cosmetics’ which is obvious through my original choices of logos. I then decided to abbreviate my company name because the original name didn’t relate to my target audience and the colours and images I would have to use for the overall branding were childish and juvenile.

My slogans: “so everyone gets a happy ending” or “once upon a time”

I’m choosing the first one because my target audience belongs to the ‘pop princess’ UK tribe. The princess ideology of it gave me the link to fairy tales, hence the ‘happy ending’ phrase. I am the choosing this one also because it makes the target audience feel as if the company relates to them, using the word ‘everyone’. Furthermore, it makes them feel part of a larger community and gives the impression that a lot of people are buying from the company.