April 12, 2010

Mr. Joseph TaylorChief Executive OfficerHagin Investment Management645 Madison Avenue9th floorNew York, NY 10022

Dear Joseph,

We have worked hard together to establish an appropriate brand that expresses the nature and personality of your business. However, branding goes far beyond the design of your identity marks and stationery. In order to maximize the time, effort and dollars you have invested in this brand development project, it will be necessary for you and all of your employees to be vigilant in your use of these materials. You may argue that no one will really notice if a margin is a quarter inch wider or narrower, or if the typeface you use is a slightly different serif that the one used here. How-ever, these seemingly small details all work together to establish a “look” that places your business appropriately in its category, and creates the impression of order and professionalism. The following is a guide for the use of this stationery system. Business cards will printed as a shell and you will have your printer change the name and title as appropriate. For your business cards, set the name in 6.5 Aeroportal in caps and small caps with regular spacing. The title will be set in 8.5 Aeroportal in small caps. Envelopes should be addressed using 9.5 point on 11.25 leading Aeroportal, and should be placed 0.45 inches from the left edge and 0.45 inches from the top edge of the envelope. Set the address information flushed left/ragged right. When writing a business letter on this stationery, Type will be set in 8.5 point on 10.2 leading Aeroportal, flushed left/ragged right. The column width will be 5 inches wide. Paragraph indents will be .375 inches. Skip two line spaces be-tween the date and address block. Skip only a single line between the address block and the salutation, and between the salutation and the body of the letter. The first line of the first paragraph will not need to be indented. Skip a single line between the body of the letter and the complimentary closing and two lines between the complimentary closing and the your typeset name, leaving room for your signature. The letter should set no closer to the bottom edge than 1 inch. If the letter runs longer, then you should use a second page. Strict and consistent use of these formal guidelines will be instrumental is making the most of this identity system.

Sincerely,

Byungjin ChoiCreative Director, B.C. Design

One Crown Way, Philadelphia, PA 19154-4599 | P (214) 657-2130 | F (214) 687-1530 | www.crowncork.com

Crown Holdings, Inc.

One Crown Way, Philadelphia, PA 19154-4599 | P (214) 657-2130 | F (214) 687-1530 | www.crowncork.com

Crown Holdings, Inc.