BRAND YOURSELF TO GET THE JOB SUSTAIN YOUR BRAND IN THE JOB
PRESENTED BY: DAVID KIMMELMAN, VP OF TALENT AVENUE100 MEDIA
SOLUTIONS
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Agenda Introduction/Opening remarks Why Brand Yourself Starting
your job search Develop a search plan/strategy The interview
process Your Brand at work Q&A
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Why is Brand important? Just do it Nike Dont leave home without
it American Express The ultimate driving machine BMW Have it your
way Burger King Think Different Apple The King of Beers Budweiser
Where dreams come true Disney
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How to Promote Your Brand! Email signature No nicknames Use
your full name No ridiculous email names
([email protected];[email protected])[email protected]@gmail.com
Use best phone # you can be reached at Create a tag-line and/or
message for your email (Creating brands that last) Social Media (be
careful what you post) What happens in Vegas stays on FB, YouTube
etc) Books, magazines, music Charities and community work
Illustrate character/work ethic/passion Create your own blog
Example: http://wordpress.com/http://wordpress.com/
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How to Promote Your Brand! Blog on topics important to you or
that you are a subject matter expert in (be careful what you say)
Associate your name with your skills on-line (Jane Smith, Social
Community Guru) Make yourself noticeable and accessible Be seen on:
Linkedin/Facebook/Twitter
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Downside of Social Media (What you dont want people to
see)
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Getting started What to do first when you are looking for a new
job/career? Write down what you are passionate about and what you
would love to do for work Take inventory of your skills/core
competencies and write them down Write down any character
attributes and other assets you would bring to a job/employer
Research the jobs and/or fields you are interested in Google search
Job postings (not to apply to) Bureau of Labor Statistics (BLS.org)
Ascertain what the job requirements are and what companies are
looking for Start to match your skills and other attributes to
specific jobs/careers Dont set barriers for yourself Resume
development Resume should be written to highlight your
accomplishments and attributes that will be important to an
employer Summary VS Objective Make yourself relevant Differentiate
yourself from the pack Photo/No photo
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Branding your resume
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Plan of attack (Finding the Job) Pick the companies (no more
than 20 to start) you want to target Why do you want to target them
What can you do for them What can they do for you Research the
company and the employees (especially management) Read bios of the
executive team if they exist Search LinkedIn for connections
Anything in common with anyone at the company
(personal/professional) Connect through a connection if possible
Dont send your resume from a job board! Cover letters can be
effective Email or Hand-written
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The Interview Process Show samples of your work (Demonstrating
your exp and Brand) Projects you worked on Community service work
Something else you are proud of that may be transferrable knowledge
Listen and respond thoughtfully to questions Dont rush through
answers Speak clearly and confidently (know what you know) Dont
ramble on into other areas not part of the question Have your
questions to ask Dont tell interviewers what you think they want to
hear Be honest in your responses and true to who you are Dont be
afraid to ask interviewer to further explain a question Dont make
something up when youre unsure of what was asked Ask for the job!
Follow up is key!
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Promote your brand at work! Communicate your goals to your
manager Take ownership of your tasks Complete tasks on-time and to
specifications defined up front Ask questions Put your name on
everything you do Take pride in accomplishments Own your mistakes
and have a plan to correct them Volunteer for tasks (but do not
over-commit) Under promise and over deliver Dress for success
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Dress for Success!
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Office Etiquette First 90 days Learn the company culture Whos
who Dont outsmart your boss (but still display your competence)
Listen and watch everything and everyone Be respectful of everyone
Company functions Dont drink excessively Dont act over the edge
even if others are blatantly ridiculous Have fun, engage with
others and find a Balance