Social Media to Monitor Your Brand (and job seekers!)

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With over 350 million active users on Facebook and Twitter growing exponentially, social media and its power as a recruiting tool has become too large to ignore. Although creating a recruitment strategy that incorporates these new tools can seem like a daunting task, we've compiled the most experienced professionals in social media to ensure that you succeed in this process. Integrating Twitter, Facebook and other social media platforms into your recruitment process can seem overwhelming.- How-to Use Social Media to build relationships and recruit top talent- The importance of online employment marketing and branding to your recruitment strategies- How to monitor and manage online conversationsThis presentation was given as part of the keynote address at the 2010 Recruitment Strategies for Success - Thursday, March 25th, 2010Event was presented by Jobing.com@JobingDallas #rsdfwChristopher Hoytaka: RecruiterGuy@TheRecruiterGuywww.RecruiterGuy.net

Text of Social Media to Monitor Your Brand (and job seekers!)

AT&T Today

Social Media to Monitor Your Brand(and engage job seekers!)

Christopher Hoyt, PHRAssociate Director of Talent Attraction@TheRecruiterGuy | RecruiterGuy.net | LinkedIn.com/in/chrishoyt 2009 AT&T Intellectual Property. All rights reserved. AT&T and the AT&T logo are trademarks of AT&T Intellectual Property.

1What Were Talking AboutBrandWhats our brand?How can we monitor/audit this?Who should engage those people?

GoalsWhy create goals?How do we make them measureable?So what?!

ExamplesHow is it being done?Whats the ROI on some of the efforts?Whats next? (for you!)@TheRecruiterGuy | RecruiterGuy.net | LinkedIn.com/in/chrishoyt 2008 AT&T Knowledge Ventures. All rights reserved.What the heck is Employment Brand?!What is Brand?Company BrandEmployer BrandCompany Brand vs. Employment BrandAre Recruiters Responsible for Branding?@TheRecruiterGuy | RecruiterGuy.net | LinkedIn.com/in/chrishoyt 2008 AT&T Knowledge Ventures. All rights reserved.3What the heck is Employment Brand?!What is Brand?Company BrandEmployer BrandCompany Brand vs. Employment BrandAre Recruiters Responsible for Branding?@TheRecruiterGuy | RecruiterGuy.net | LinkedIn.com/in/chrishoyt 2008 AT&T Knowledge Ventures. All rights reserved.4

What is Everyone Saying About Us?Audit your brand Reach, Engagement, Outcome!

@TheRecruiterGuy | RecruiterGuy.net | LinkedIn.com/in/chrishoyt 2008 AT&T Knowledge Ventures. All rights reserved.Know what youre getting into5

What is Everyone Saying About Us?Audit your brand Reach, Engagement, Outcome!

Simple & Easy: Google Alerts, GlassDoor.com, Topix, Niche Sites (RSS), etc.@TheRecruiterGuy | RecruiterGuy.net | LinkedIn.com/in/chrishoyt 2008 AT&T Knowledge Ventures. All rights reserved.Know what youre getting into6What AT&T Uses

@TheRecruiterGuy | RecruiterGuy.net | LinkedIn.com/in/chrishoyt 2008 AT&T Knowledge Ventures. All rights reserved.7Creating Goals around Social RecruitingAsk yourself (and your team!)It is not enough to take steps which may some day lead to a goal; each step must be itself a goal and a step likewise. JOHANN WOLFGANG VON GOETHWHO are we targeting?WHY should we do this?WHAT do we want to accomplish?WHERE are is our audience engaged?WHEN do we measure and deliver??@TheRecruiterGuy | RecruiterGuy.net | LinkedIn.com/in/chrishoyt 2008 AT&T Knowledge Ventures. All rights reserved.Why 21st Century Recruiting

Recruiting becomes about Connectingnot hoarding aged resumes!

Talent Networks instead of Talent Pipelines!

@TheRecruiterGuy | RecruiterGuy.net | LinkedIn.com/in/chrishoyt 2008 AT&T Knowledge Ventures. All rights reserved.9

It Starts With an IdeaBut continues withOwnershipAccountabilityStandard Practices

@TheRecruiterGuy | RecruiterGuy.net | LinkedIn.com/in/chrishoyt 2008 AT&T Knowledge Ventures. All rights reserved.10Partnerships = SuccessCareer Engagement doesnt always start on a career page.

@TheRecruiterGuy | RecruiterGuy.net | LinkedIn.com/in/chrishoyt 2008 AT&T Knowledge Ventures. All rights reserved.11Connecting on FacebookWhats Monitored:FansInteractionsAnalytics (traffic)

@TheRecruiterGuy | RecruiterGuy.net | LinkedIn.com/in/chrishoyt 2008 AT&T Knowledge Ventures. All rights reserved.Informative and FUN!

psst were still tracking!@TheRecruiterGuy | RecruiterGuy.net | LinkedIn.com/in/chrishoyt 2008 AT&T Knowledge Ventures. All rights reserved.Watching Your Brand on TwitterThe Social Butterfly of Social Recruiting

@attJOBS@TheRecruiterGuy | RecruiterGuy.net | LinkedIn.com/in/chrishoyt 2008 AT&T Knowledge Ventures. All rights reserved.

Real timeEmail NotificationsThreaded ConversationsMultiple usersMultiple accountsNotesSchedulingFREE (beta)For Instance@TheRecruiterGuy | RecruiterGuy.net | LinkedIn.com/in/chrishoyt123456 2008 AT&T Knowledge Ventures. All rights reserved.15Search and Track

@TheRecruiterGuy | RecruiterGuy.net | LinkedIn.com/in/chrishoyt 2008 AT&T Knowledge Ventures. All rights reserved.16Search and Track

Measuring Influence(a whole different presentation!)@TheRecruiterGuy | RecruiterGuy.net | LinkedIn.com/in/chrishoyt 2008 AT&T Knowledge Ventures. All rights reserved.17Monitoring & Engaging on LinkedInWhat to Watch:GroupsDiscussionsQuestions & Answers

@TheRecruiterGuy | RecruiterGuy.net | LinkedIn.com/in/chrishoyt 2008 AT&T Knowledge Ventures. All rights reserved.Im Watching Now What?Monitoring your brand through Social channels is good.Managing your brand through Social channels is GREAT.Measuring your employment brand and engaging candidates through Social channels is Game Changing!

@TheRecruiterGuy | RecruiterGuy.net | LinkedIn.com/in/chrishoyt 2008 AT&T Knowledge Ventures. All rights reserved.19Measuring Return

January - February1,289 Tweets6,053 Clicks4.7 Clicks per Tweet

7%Drawing smart conclusions around (social) media@TheRecruiterGuy | RecruiterGuy.net | LinkedIn.com/in/chrishoyt

420 Applications YTD~5,000 before end of year99$Only spent 2008 AT&T Knowledge Ventures. All rights reserved.20

Q & A

Social Media to Monitor Your Brand(and engage job seekers!)Christopher Hoyt, PHRAssociate Director of Talent Attraction@TheRecruiterGuy | RecruiterGuy.net | LinkedIn.com/in/chrishoyt 2008 AT&T Knowledge Ventures. All rights reserved.21