Brand Values Book

7/28/2019 Brand Values Book

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Our Brand

Our Values

Our Promise


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What does a brand mean?

Think about the brands you admire.

What do they have in common?

They are all instantly recognizable or

traits, personality and character

that personiy them as leaders

in their respective felds.

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are the ambassador or

You deliver it each day

attitude and actions.

Our brand gives us the

Lets live the brand!

L&T Inotech shall be:

A globally benchmarked solution provider

A preerred partner, through creation ohigh value or customers

An enriching workplace or employeesto excel through innovation and teamwork

We are committed to:

Delivering high fdelity services and solutions

Time-tested institutionalized processes with a frm

belie that quality is a cost-saver

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Branding is about dierentiation and we must be

clear about what makes us stand apart in the eyes

o our stakeholders.

Our brand essence is both compelling and true.

It is captured in our positioning statement:

We provide the winning edge to our clients by

leveraging our Business-to-IT connect and deeply

committed people.

The rich corporate heritage we derive rom our

parent, L&T, means we have real, hands-on

experience combined with deep business

understanding. While others may talk theory

weve actually done it, and done it successully.

We recognize that it is people like you who deliver

the solutions and services our clients seek rom us.

It is your willingness to go that extra mile that

makes the dierence.

essenceour brand

businessknowledge

our

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Together, our corporate heritage and committed

people translate into the winning edge or our clients.

winningedge

your

Our values arenot just words,they representdeep-rooted

belies.

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Our values guide our ideas,


These can never be compromised.

We must live by them through both

good and challenging times.

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In August 2003, we were selected as the sole provider or ADM

services to a major semiconductor company in the US.

As part o our engagement, we started on a transition process,

taking over application support rom the clients employees. This

was a daunting task because o the complexity o applications and

the diversity o technologies. As we were making steady progress

in the transition, a surprise was around the corner. The client

had decided to demerge their SPS business unit into a separate

semiconductor company.

What did this mean for us?

The demerger was going to impact IT systems directly. New systems had

to be implemented on an aggressive timeline even as we needed to

replicate some and retire others. While we ocused on the transition,

we were also expected to contribute signicantly to IT-related

demerger activities. We had to make quick and aggressive changes

to our transition schedule i.e. to pull-in transition waves to all in

line with demerger timelines. This was a real test o our agility our

ability to ramp-up as well as the fexibility o our planning process.

How did we are? Judge rom the award the client gave us that year.

We were declared an Outstanding partner or successul transition.

ag

ility

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dependablity

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We are a dependable partner or our clients. They know

they can rely on us to go the distance (quite literally, in one

case where our consultants worked in Angola, Nigeria,Kazakhstan and Argentina on a global SAP roll-out or

a global energy major).

Regardless o circumstances, our clients know that we will

not let them down. For the same energy company, weve

provided uninterrupted support in the ace o naturalcalamities.

We have rapidly ramped up in response to increased demand

and when an insurance client wanted all vendors to scale

the engagement level down, we also reduced team size just

as efciently. Our clients know we put their needs frst and

measure our success by theirs.

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We believe innovation should be more than a buzzword.

It should be an all-pervasive way of life that delivers

tangible results.

The Enterprise Business Solution (EBS) Innovation lab we

have created for Chevron is an example of innovation in

action. The purpose of this lab is to showcase current and

future technical capabilities. We test innovative ideas with

business value for our client, prototype solutions to reduce

implementation risk and validate improved performance and

business cases. Many cutting-edge, exciting ideas have been

generated from the lab and we are working on developing

proof-of-concepts for them.

innovation

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Integrity is part o our groups DNA. All companies under the

L&T umbrella operate with complete transparency and the

highest ethical standards we know no other way.

Integrity is best demonstrated during trying times. A client

decided to consolidate the number o vendors it had and the

outsourcing engagement was taken rom us and given to

another organization. Our teams had in-depth knowledge o

the clients enterprise system landscape and we were asked

to pass this on to the new vendor. Putting the clients needsbeore ours, we developed a robust knowledge transer

process that ensured there was minimum business disruption.

The handover was eected smoothly, without any hiccups.

integrity

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passionOur teams have demonstrated their passion and commitment

time and again. For instance, we worked on a project todevelop multimedia components or Windows mobile-based

reerence platorm or a global media company. This was a

massive project rom start to commercialization and there

were many challenges along the way. Our team worked

under tremendous pressure to meet the tight deadline o

18 months. They proved that when you are driven by

passion, you succeed against all odds.

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meritocracyfair-play&Shankar joined L&T Inotech as a sotware engineer trainee. Soon, he realized

that his interests and skill set were better suited to customer and business-

related unctions rather than a pure technical unction. He talked to his

seniors about this and keeping in mind his hard work and commitment,

they encouraged him to apply or PACE (Program or Account Management

Excellence), an initiative within the company to identiy and train account

managers. Hundreds o engineers across the company applied, and the fnal

selection was done ater rigorous rounds o tests and interviews. Shankar

was selected or the program and today, he is a senior business development

executive or an important customer account.

Meritocracy and air-play drive all decisions about people management at

L&T Inotech. We recognize that it is our people who deliver the solutions our

clients seek rom us. We strive to give them opportunities that will help them

grow both proessionally and personally.

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teamwork22


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Together, we are stronger, smarter and more eective.

Respect or each other and teamwork has played a big

part in our success. For instance, implementing CMM

Level 5 processes successully across the company is no

easy task. A team was handpicked across BUs to make

this happen and code named T15 (Team o 15). T15

worked with the leadership team o each BU to carry

out a gap analysis, defne new processes, train

BU members and implement processes. The whole

process was overseen by a Steering Committee.

This journey required the T15 members to be

aligned to the goal set by the BU, while the BU

members needed to understand and ollow the new

processes. A huge amount o co-ordination was

called or and all teams worked as one to overcome

the challenges. In just six months, we were ready to

go or the CMM assessment.

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are the ambassador for

You deliver it each day


Our brand gives us the

Lets live the brand!

Remember that

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the L&T Inotech brand.

through your behavior,

winning edge.

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Business-to-IT Connect

Documents

Brand Values Book