Brand Book - bartec.onebartec.one/download/BARTEC_Brand_Book_EN_V1.pdf · 2 Preface BARTEC Brand Book A brand is a promise that conveys values, messages and emotions. It creates identification,

Brand BookBrand identityand appearance

Version 1.0 | 08.18

2 BARTEC Brand BookPreface

A brand is a promise that conveys values, messages and emotions. It creates identification, has a high recognition value and creates a strong bond with customers, employees and partners. This is reflected in any form of communication; in all areas and all types of media.

The principles of our brand identity are explained in this brand book. It includes the basic elements – logo, colors, typography, imagery, key visual and icons – as well as design rules for the most important applications in our corporate design.

Every interaction with our target groups gives us the opportunity to further strengthen the BARTEC brand. Understanding and identifying with our brand is driven by the clarity and consistency of brand experience. Please follow these guidelines carefully. They are designed to help and inspire you to build and develop a clear, consistent and successful BARTEC brand.

Preface

Fundamentals 4

Brand promise 5 Positioning 6Brand values 7USPs and benefits 8Summary 9

Basic elements 10

Logo 11Colors 18 Typography 22Imagery 28Key visual 35Icons 41 Layout principles 45

Basic rules 46Ads systematics 57Ex symbol 61

Applications 64

Stationery 65Print media 70Digital media 75Further applications 80

Look and feel 82

Table of contents

01.

02.

03.

04.

05.

4 Look and feel BARTEC Brand Book

FundamentalsThe foundation of our brand

01

5 Fundamentals BARTEC Brand Book

Fundamentals – Brand promise

We are the cornerstone of your success.

The brand promise unites our positioning, benefits and brand values into a premise according to which we act in all activities. It describes our requirement and inner attitude towards which we orientate ourselves.

The promise inspires our language; however, it is not used in its pure form in external communication.

Excellence and quality are not ends in themselves for BARTEC but are always driven by the needs of our customers and the value they bring to them.


We are global leaders in safety and pro tection in hazardous areas and we strive for excellence in all of our activities.

We have a wide comprehension of our cus tomers’ needs and consistently provide performance- oriented service. In addition to state-of-the-art technologies, we offer a wide variety of products and solutions of the highest quality.

Fundamentals – Positioning


Fundamentals – Brand values

Performance

Dedication

Customer centricity

We are highly ambitious and are focusing on excellence in safety and protection in hazardous areas, world-wide.

Characteristics Description

The perfect result is our driver.

We put a strong emphasis on proactive engagement with our customers.


Fundamentals – USPs and benefits

Rational benefits

Renowned brandUSPs

Benefits – Most reliable provider

– Consulting and good infrastructure on site

– Excellent products and services

– Trusted partner

– Customized solutions

– Deep understanding of complex technologies

– High versatility

– High technical competence

– Leading in knowledge and experience

– High technical performance

– Best resource utilization

– Certifications

– Profitability

Leading role

– Worldwide leading positions in every business unit

– Global presence with sales and manufacturing

Most comprehensive product portfolio

– No comparable product portfolio amongst competitors

– A one-stop shop with integrated solutions for all business areas

– High level of applied technical knowledge and experience

– Good reputation and comprehensive track record

– We offer peace of mind

– We strive for the highest quality and functional safety

– Together for shared success

– One Team – One BARTEC

– Dedication and commitment

Emotional benefits


We are the cornerstone of your success

Fundamentals – Overview

BenefitsPositioningWe are global leaders in safety and pro tection in hazardous areas and we strive for excellence in all of our activities.

We have a wide comprehension of our cus tomers’ needs and consistently provide performance-oriented service. In addition to state-of-the-art technologies, we offer a wide variety of products and solutions of the highest quality.

ValuesPerformance

We are highly ambitious and are focusing on excellence in safety and protection in hazardous areas, world-wide.

Customer centricity

We put a strong emphasis on proactive engagement with our customers.

Operational Readiness

The perfect result is our driver.

Brand promiseRational benefits

– Most reliable provider – Consulting and good infrastructure

on site – Excellent products and services – Trusted partner – Customized solutions – Deep understanding of complex

technologies – High versatility – High technical competence – Lead in knowledge and experience – High technical performance – Best resource utilization – Certifications – Profitability

Emotional benefits

– We offer peace of mind – We strive for the highest quality and

functional safety – Together for shared success – One Team – One BARTEC – Dedication and commitment

Leading role

– Worldwide leading positions in every business unit

– Global presence with sales and manufacturing

Most comprehensive product portfolio

– No comparable product portfolio amongst competitors

– A one-stop shop with integrated solutions for all business areas

Renowned brand

– High level of applied technical knowledge and experience

– Good reputation and comprehensive track record

USPs

Basic elements

02

Components of our visual appearance

02.1

LogoThe main element

12 Basic elements BARTEC Brand Book


Logo – Elements

The logo reflects our new self-image and substantiates our promise to our customers.

Its geometric construction and precise design creates an open and technical impression rendering a bold and confident impact.

It is given an unmistakable character through its abstracted “A”, symbolizing ascent, solidity and success. (see also page 34).

Key visual as a highlight of the logo


Logo – Free space

A minimum distance – free space – must be maintained around the BARTEC logo, into which no other elements may protrude. The distance corresponds to the logo’s cap height. If possible the logo stands alone. X

X

X

X X


Logo – Color options

In addition to the orange-colored logo variant to be primarily used on a white background, there are other ways of using colors. It is important to always create the greatest possible contrast between the logo and background color.


Minimum size in print

Initial size in print

Minimum size website desktop

Minimum size website mobile

10 mm

170 Px

100 Px

40 mm

Logo – Usage sizes

There is a right size for every format.

Format Logo width Percent

DIN A3 70 mm 175 %

DIN A4 40 mm 100 %

DIN A5 35 mm 87.5 %

DIN A6 30 mm 75 %

DIN long 30 mm 75 %

Business card 28 mm 70 %

Website desktop 170 Px 150 %

Website mobile 130 Px 115 %


No distortions

No changes to the color

No use on colored surfaces

No changes to the key visual

No use on pictures

No use in copy text or headlines

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Logo – Don’ts

The logo may not be estranged or used in any other color than the defined color combinations. The logo may not be in orange on a color other than white or light gray (12.5% gray). It should not be put on images.

02.2

ColorsRadiance and technical elegance


Orange

PMS: 152 C/UCMYK: 0 65 100 0RGB: 229 114 0HEX: #E57200RAL: 2008

Dark Gray

PMS: 431 C/UCMYK: 45 25 16 59RGB: 91 103 112HEX: #5B6770RAL: 7031

Gray

PMS: Cool Gray 8CMYK: 23 16 13 46RGB: 136 139 141HEX: #888B8DRAL: 7037

White

PMS: --CMYK: 00 00 00 00RGB: 255 255 255HEX: #FFFFFFRAL: 9010

Colors – Primary / brand colors

Orange, gray and white are the main colors of our visual appearance. These brand colors are primarily used for the design of the communications media.

In addition to the use of the logo, orange is used as an accent color. The tones of gray are predominately found in the typeface and as a background color.

All brand colors can be used in gradations of 25%.


PMS: Warm Gray 4 C/UCMYK: 30 27 31 7RGB: 182 173 165HEX: #B6ADA5

PMS: BlackCMYK: 00 00 00 100RGB: 00 00 00HEX: #000000RAL: 9005

CMYK: 45 25 16 59RGB: 253 210 110HEX: #FDD26E

CMYK: 17 82 69 6RGB: 197 70 68HEX: #C54644

PMS: 551 C/UCMYK: 35 3 8 7RGB: 163 199 210HEX: #A3C7D2

CMYK: 23 16 13 46RGB: 140 172 137HEX: #8CAC89

PMS: 167 C/UCMYK: 5 77 100 15RGB: 190 83 28HEX: #BE531C

CMYK: 00 00 00 00RGB: 65 182 230HEX: #41B6E6

Besides the primary and secondary colors,the BARTEC color spectrum also containsinformation colors for web and officeapplications. They mainly serve the design of diagrams and infographics.

Colors – Secondary and information colors

In addition to the primary brand colors, the secondary colors can be used. These colors should be reduced within the visual appear-ance, e.g., as a shadow, background area, in graphics or monochrome print media.


Colors – Color ratio

Dar

k G

ray

Gra

y

War

m G

ray

Ligh

t Blu

e

Bla

ck

Dar

k O

rang

e

Red

Gre

en

Yello

w

Blu

e

Ora

nge

Whi

te

Primary/brand colors Secondary colors Information colors

The visual appearance of BARTEC works with clear color distribution. Generous use of white space is the main element of our appearance. Cool tones of gray create structure. The contrast of gray and orange lends the brand great radiance.

02.3

TypographyPrecision and best readability



Brand typeface

Substitute font for Office applications

Akkurat Pro Light

Akkurat Pro Regular

Akkurat Pro Bold

ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz!?()/&%§#+@



Ag

Ag Arial RegularArial Bold

Typography – Brand typeface

Our brand typeface is characterized by a high degree of technical precision and good readability: this underlines our motivation and customer orientation.

It is preferably used in all communication media. For office applications and in individual cases, in which the utilization is not possible, the substitute font is used.


Typography – Hierarchy

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Borrum quam dolum

Borrum quam dolum queAtur rem et vendene ceaqua-musam que nulpa cum et labore, simint molorere opta dol-labo. Ut idu ciis tisquas atet qui nime inum audandaerum.

Borrum quam dolum que

„Borrum quam dolum queLendipicat.”

A technically clear font family requires clearly defined hierarchies. These should be strictly observed to achieve a consistent overall picture in the layout.

The design styles shown here are available. The sizes can be adapted, depending on the medium and format, but must keep the proportions to each other.

Headline Akkurat Pro BoldOrange

Subline Akkurat Pro RegularGray

Copy textAkkurat Pro RegularGray or black

CaptionAkkurat Pro RegularDark Gray

Quote / intro textAkkurat Pro Light Gray


Description Font weight ColorSize / line height print (pt)

Size / line height digital (px)

Headline 1 (Titel) Bold Orange 36/42 pt 36/42 px

Headline 2 (Titel) Bold Orange 30/36 pt 30/34 px

Headline 3 Bold Orange 20/24 pt 24/33 px



Subheading 1 Regular Dark Gray 24/30 pt 24/33 px




Copy text 1 (standard) Regular Dark Grey 9/12 pt 17/23 px

Copy Text 2 Regular Dark Grey 8/12 pt 15/20 px

Caption Regular Dark Gray/Orange 7/9 pt 12/16 px

Quote/pull quote 1 Light Dark Gray/Light Gray/Orange 20/24 pt 24/33 px

Quote/pull quote 2 Light Dark Gray/Light Gray/Orange 14/18 pt 20/26 px

Table header Bold Orange/Dark Gray 9/12 pt 17/23 px

Table row 1 Regular Dark Gray 9/12 pt 17/23 px

Table row 2 Light Dark Gray 9/12 pt 17/23 px

Typografie – Style overview

In print and web applications the brand type-face is used.

For the format DIN A4 or smaller formats, the pre-defined font styles, as seen in the chart, are to be used. For formats larger than DIN A3, the typography should be enlarged in proportion to the format.

Headlines are set in mixed spelling – or “Down Style” – whereas only the headline’s first word, as well as proper nouns, will be capitalized. Exceptions are our company name and product names if these are defined in capital letter style.


Typography – Examples of typeface usage

At Your Side inHazardous Locations

The fast acquisition, transmission and processing ofprocess data is crucial, especially in hazardous locations. However, speed and reliability can only be guaranteed if the technical base meets the respective requirements and is optimally designed for use under harsh conditions.

For more than four decades, that is what we really care about. As a world market leader in explosion protection we develop hardware and software solutions for mobile work-ers in hazardous areas in order to enhance our customer’s efficiency as well as the safety of their facilities and em-ployees. For this purpose we make use of strong partner-ships with process and infrastructure specialists.

Our range of products for hazardous locations includes hand scanners, mobile computers, tablet PCs, camera sys-tems and smartphones.

The support of both Windows and Android operating sys-tems on mobile devices guarantees, together with the ergo-nomic design, an intuitive operation. Additionally we offer professional carry systems that enable mobile workers to have hands-free, yet fast access to their equipment.

Our product solutions are certifi ed for international use and developed specifi cally for the mobile fi eld worker. However, providing innovative devices is just the beginning. Together with global partners we offer support and service extensions in order to keep you up to date. Every day is new.

“This may sound futuristic, but it could soon become standard issue in the process industry.”Jon Doe, Director of Global Sales

Explosion protection

Marking ATEX II 2G Ex eb IIC Gb

II 2D Ex tb IIIC Db

Certificate CML 13 ATEX 3010 U

Marking IECEx Ex eb IIC Gb Ex eb IIC Db

Certification IECEx CML 14.0005 U

Further approvals and test certificates can b

Operating temperature -55 °C bis +70 °C

Technische Daten

Lagerungs- und Transporttemperatur -55 °C bis +70 °C

Schutzart min. IP 66

Gewicht siehe Tabelle

Schlagfestigkeit 7 Nm (Leuchtvorsätze 4 Nm)

Werkstoff Gehäuse Thermoplast

Befestigung Einbau in Gehäuse mit Wandstärke1 mm bis 6 mm (Gewinde M30 x 1,5).Geeignet für Durchgangsbohrungen 30,3+0,3 mm

Taking a look through the fence around the company premises is like gazing into science fiction. A man in a blue overall looks at a at display on his arm whilst wearing a camera on his helmet. As he moves his head, a red dot of light passes over the complex system of cables and valves before landing on a certain point. E-mobile worker speaks with a colleague via his Bluetooth headset. He presses a but-ton on the helmet camera, looks again at the display on his arm and walks on to the next inspection point.

On the cusp of...

This may sound futuristic, but it could soon become standard issue in the process industry, according to Dr. Soenke Moehr, Director of Global Sales, Marketing & Communication at Puralube Germany (in future: PURA-GLOBE). This is the case at least in the speciality chemicals sector or the mineral oil industry, with their high- tech products such as the high-quality and sustainable base oil specialities. Here at the Zeitz Industrial Park near Leipzig, these are created from used oil using the highly innovative and exclusive UOP-Hy- LubeTM process. Moehr uses an example to explain how the market requirements are becom-ing ever more demanding and spec- i cations ever tighter: “Low-friction oils for passenger vehicles are becoming ever thinner, but cannot be allowed to lose the lubrication function that is

vital for the engine. In order to deliver on promises like this to the end cus-tomer, the production processes must not only be completely documented, but also closely monitored and con-trolled.”

Another consequence of this devel-opment is that testing and inspection intervals are increasingly becoming shorter, with a CpK value (process capability index) of almost 100 per cent at the end of development. is is only realistic, however, when sta on site can be connected online at any time with the processes and detect any deviations immediately. Puralube Germany already boasts an extreme-ly high level of automation, and now wants to bridge the last gap to achiev-ing real-time access to process data. If, in future, an operator in the re nery wants to check the current sit- uation on a certain bubble cap tray, he can do this directly from the a ected column without having to phone rst. A glance at the display is all it takes. If the light is green, everything is OK.

Strategically motivated solutions

In order to make process information available on the go, and therefore fur-ther improve the company’s efficiency, Puralube Germany made a conscious decision to pursue mobile enterprise as part of its repositioning as a high-tech business. The right partner has already been found. Thanks to its

internationally leading position inexplosion protection and itsoutstanding expertise in enterprise mobility, Puralube chose BARTEC. Its Impact X smartphone certi ed for Zone 1, along with the Agile X tablet PC sys-tem suitable for Zone 2 and the com-pact, intrinsically safe Orbit X helmet camera, create the ideal device base for the project.

Mobile device management

In order to implement and manage this quickly, BARTEC used its scal-able MDM solution Collaboration X. With this, Puralube Germany can roll out the mobile devices and adminis-ter them remotely, including settings for video conferences and cameras. anks to the integrated cloud stora-ge service, photo and video data can also be saved and managed securely online. Beyond this, BARTEC’s product range also includes the corresponding wireless equipment for the mobile enterprise strategy, such as ex-protec-ted access points and antennae. “Not only is BARTEC an experienced solu-tions provider, it is also an important pioneer that is constantly alerting us to new potential,” emphasises Soenke Moehr. As it generally takes time to achieve the complete process moni-toring on site, however, the partner recommends a gradual introduction.

02.4

ImageryTechnology and people


Imagery – Criteria

The imagery of BARTEC

Our imagery embodies our brand value. It is modern, clear and substantiates our performance promise, our customer orientation and our commitment.

The character of the images is technical, high-quality as well as human and authentic. In doing so, both products and services can be displayed as well as the “big picture”.

Based on our brand value commitment, we show professional people – employees and customers – in real work situations and processes.

The general image style

Our image style is characterized by a little saturated, slightly cool chromaticity,with a gray-silver touch.

The motifs are distinguished by depth of field and high contrast. The technical elegance of the picture style leads to a vivid interplay with our strong orange brand color.

The image structure shows straightforward, clear compositions, in which the most important image contents are highlighted.

For subjects with detail views, we use depth of field to focus on the core elements of the image.

Orange-colored accents support the corporate design. However, they are not obligatory. In this case, the naturalness of the motif has priority. In pictures with persons, one must pay attention to natural skin tones.


Imagery – Overview of categories

Examples of use

– Image communication – Homepage of the website – Industry-specific reports

Examples of use

– Communication covering consulting, service and training offers

– Employer branding and HR initiatives – Topics covering innovation and

development

Examples of use

– Cover pages and opener motifs for product communication

– Communication covering case studies and customer portraits

Examples of use

– Product information such as data sheets, product catalogs and in-depth information pages on the website

– In exceptions in product-driven campaigns

Customer environment People ProductsSolutions

These premium images are used to enthuse and inspire our audience during their first contact with us. They are the first choice for all types of effective communication. They are used for covers, website headers and event banners.

Portraits and photographs of people in interaction with customers, partners and products underline our commitment. We focus on those that drive our innovation and performance, and thus, underlining our brand promise.

These images show our products, applications and services in direct context to their field of application and our customers. They are used to achieve rapid recognition or thematic identification

The product photography reflects the high quality of our products. Items that are not needed directly for the product’s use should be omitted. Important details are highlighted or are in focus.

Different business areas and communication goals create different requirements for our imagery. As a guide, we have classified the imagery into four categories.


Imagery – Customer environment

The images in the category “Customer environment” show those places where our products and solutions are typically used. This reflects our expertise in our core markets and underlines our focus on customers’ success.

Imagery

– Focus on the “big picture” – authentic locations for our products and solutions – Visually interesting and high-quality equipment – conveyance of magnitude and leadership

Image Style

– Interesting compositions with a generous layout – Interesting angles and perspectives – Rich in contrast – High depth of focus and sharp pattern – Cool, desaturated basic color – Optional color accents in orange

Examples of Use

– Image communication – Homepage of the website – Industry-specific reports


Imagery – People

The image category “people” conveys our brand values most concisely. We display our technical competence through people, who are focused on their work. We display meeting situations with customers in an open and authentic atmo-sphere portrait images with a view into the camera can be used, if, for example, targeted addressing of the observer should take place.

Imagery

– Documentary character does not convey a staged impression

– Authentic locations, situations and people – People interacting with products, tools and

other persons

Image style

– Clear focus on people – Interesting angles and perspectives – Rich in contrast – Increased use of depth of field and blurred foregrounds

Examples of use

– Communication covering consulting, service and training offers

– Employer branding and HR initiatives – Topics covering innovation and development


Imagery – Solutions

These images present our products, applications and services being rendered. The goal is: to achieve a visual representation of product advantages in a realistic environ-ment as well as for the observer to relate to the application scenarios.

Imagery

– Presentation of users interacting with the products – Authentic use regarding location and handling – High-quality, professional surroundings – Visualization of product advantages

Image style

– Clear product focus – Interesting angles and perspectives – Rich in contrast – Increased use of depth of field and blurred fore-/

backgrounds, to highlight details

Examples of use

– Cover pages and opener motifs for product communication

– Communication covering case studies and customer portraits


Imagery – Products

The product photography reflects the high quality of our products. The focus is on the clear, didactic presentation of product properties and materiality. A high-quality overall impression should be created.

Imagery

– Clear presentation of product properties and materiality – High-quality studio photographs or photo-realistic

3D-renderings on light backgrounds – Isolated images for certain applications

Image style

– Clear perspectives, especially frontal perspective and top view

– Balanced lighting conditions with restrained highlights – Light backgrounds with tones of color from brand and

secondary colors – Discreet, realistic shadowing – Sharp pattern and high depth of focus

Examples of use

– Product information such as data sheets, product catalogs and in-depth information pages on the website

– In exceptions also in product-driven campaigns

02.5

Key visualThe symbol of our standards


01. The mountain metaphor for the foundation of success 02. The A of the word mark 03. The mountain and the A unite to a key visual

The key visual is the visual representation of our demand for excellence as well as our brand promise “We’re the cornerstone of your success”.

Key visual – Development


Key visual – Variants

The key visual can be used in the colors orange, gray, and white and in finishing. It should preferably be used in orange or as finished.

In order to give the element the necessary attention in the design, the key visual should be used detached within the layout. Both the size as well as the placement is arbitrarily selectable within the layout principles.

Orange

White on Orange White on Dark Gray White on Gray Orange on Light Gray

Dark Gray Gray Finished


Key visual – Applications

The key visual is an independet graphic element that can be used in addtion to the logo.

It should not be shown too often, but pointedly. In communication media, it is only used in image communication of the group.

The use of the key visual is optional and must be approved in advance by the communications department of the group.


Key visual – Special use

In some cases, the key visual can also be used in a defined pattern. The pattern can be used as a decorative element, for example, for wrapping paper or lined envelopes.

In this case, the pattern is used discreetly, preferably as a finish on white or in a slight color contrast in orange.

The use as a main motif in communications media is not permitted.

As a lacquer or silver-colored on white Gray on Light Gray

Orange on Dark Orange Dark Orange on Orange


Key visual – Don’ts

No reflections

No use on images Do not fill with images No new patterns No undefined color combinations

No distortions No outlines No colors other than brand colors

Although the handling of the key visual regarding size, positioning and use can be selected rather freely, there are clear rules that must be observed.

This also includes that the basic variants may never be altered:

– no outlines – no colors other than the brand colors – no use in undefined color combinations – no use on and with images – no creation of new patterns

02.6

IconsHarmonious in detail



Icons – Overview

Not every application has enough surface area, to be able to work with textual descriptions. To also create a uniform appearance in these applications, there are icons especially developed for BARTEC. The icons, for example, describe the functionalities within the user interface of digital media, our business fields or product features.

The icons are used in the brand colors. It should always be paid attention to sufficient color contrast.

Icons can either be placed freestanding or in conjunction with a headline or explanatory text.


96 px

96 p

x

4 px stroke width

Icons – Design

The following rules apply to the design: The icon is built upon a surface area of 96 × 96 pixels. The lines’ stroke width is 4 pixels.

When designing new icons, it should be minded that the straightness of the brand typeface as well as the key visual’s form language is reflected.

The icons should be created in Illustrator and be available in the following formats:

Application File format

Print EPS, AI

Web SVG

Office WMF, EMF

Layout principles

03

Clarity and conciseness

03.1

Basic rulesThe basis for a clear appearance

47 Layout principles BARTEC Brand Book

A

A

The logo size defines the distance of the type area to the format edge and ensures that the free space of the logo is preserved. The format edge is equal to 1/4 of the logo width.

For special formats such as a business card, the format edge can be adapted to the needs of the medium.

Basic rules – Format edge

Format Logo width Percent Format edge

DIN A3 70 mm 175 % 17.5 mm

DIN A4 40 mm 100 % 10 mm

DIN A5 35 mm 87.5 % 8.75 mm

DIN A6 30 mm 75 % 7.5 mm

DIN long 30 mm 75 % 7.5 mm

Business card 28 mm 70 % 5 mm


Basic rules – Grid system portrait

All print publications are based on a basic grid.In this grid different types of media can be flexibly and dynamically designed without leaving the framework of our corporate design.

Baseline spacing every 6 ptDistance to the upper page edge 10 mm

A

A

D

E

BC

A

F

A

Format example: DIN A4

Digit Size Description

A 10 mm Format edge

B 11.25 mm Column width

C 5 mm Column spacing

D 4.25 mm Row spacing

E 16.85 mm Row height

F 281 mm End of the type area


A

C

B

Headline der BroschüreSubline der Broschüre

Basic rules – Title systematics portait


A – The logo is always placed at the top right

B – Headline and subline are aligned left below the logo

C – The image fills the entire type area and occupies 2/3 of the area


Basic rules – Inside pages systematics portrait

Image placement (12 columns, 1 block) Standard (12 columns, 2 blocks)


Report (12 columns, 3 blocks)


Baseline spacing every 6 ptDistance to the upper page edge 10 mm

Digit Size Description

A 10 mm Format edge

B 18.5 mm Column width

C 5 mm Column spacing

D 4.25 mm Row spacing

E 12.5 mm Row height

F 192 mm End of the type area

Basic rules – Grid system landscape

A

A

D

E

BC

A

F

A

Format exmaple: DIN A4

For landscape formats, the basic grid also remains 12 columns.



Business Unit Title

A

B

C

Basic rules – Title systematics horizontal


A – The logo is always placed at the top right.

B – Headline and subline are aligned left below the logo.

C – The image fills the entire type area and occupies 2/3 of the area.


Basic rules – Inside pages systematics horizontal

Standard (12 columns, 3 blocks) Report (12 columns, 4 blocks)



Basic rules – Inside pages systematics horizontal

Image placement (12 columns, 1 block) Quote (12 columns, 2 blocks)



A

C

C

B

B

D

D

Basic rules – Overview portrait and landscape

Portrait and landscape at a glance. In the best case, both formats share the same structure.

A – The format edge is 1/4 of the logo width used.

B – The grid contains 12 columns each.

C – Baseline spacing every 6 pt.

D – The end of the type area is not the same as the format edge.

Portrait (12 columns) Landscape (12 columns)


190

cm

Basic formats – Special

For extreme portrait or landscape formats (roll-ups, banner ads, etc.) or very small formats (e.g., business cards), the basic structure of the grid is modified and adapted to the format’s constraints.

Extreme portrait formats (roll-up, banner ads, etc.):For extreme high formats, the recognizability of the logo is in the foreground. For this reason, the format edge may only equal 1/8 of the logo width.

Extreme landscape formats (web banners, ads, etc.):For extreme landscape formats, the readability of the content is in the foreground. Both format edge and the basic grid are broken up and adapted to individual needs (01), so that photos can be used in full format (02).

Very small formats (business card, etc.):For very small formats the main element of design is the logo. Both the format edge as well as the type area determined individually.

Roll-up for events

01 Banner ad – digital

02 Banner ad – digital

Business card

03.2

Ad systematicsCommunication with system


Ads systematics – Design options

For flexible use, there are other options in the design of print ads, besides the general layout principles.

– For formats that deviate from the DIN standard, the values of the closest matching DIN format always apply.

– Full-page ads are built up according to the general layout principles. The image can also be placed at the top and the logo at the bottom right.

– When ads are printed within the type area of a medium, the format edge in our layout is omitted.

– On landscape formats, the image can be placed on the right or left in different image widths.

– On ads, headlines and sublines can also be placed within the image area. The font color is preferably white. If the readability allows, the headline can be set in orange.

– The sender line or the website link make up the conclusion.

Leading for experts in hazardous areasConsulting and services for explosion protection

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bartec.de

Excellence in safety technologies Consulting and services for explosion protection

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bartec.de

Mobile maintainence made safe and easy

The Agile X industrial tablet PC is designed for mobile applications within transportation, logistics and industrial fi eld operations. Besides it’s IP65 protection grade, it also offers a military certifi ed rugged standard while maintaining a weight of only 1,2 kg. Its wide spectrum of accessories will make it the perfect match for your workfl ow.

Discover more at www.bartec.de

Highly fl exible industrial tablet PC for rough environments

Robust. Handy. Powerful. Our mobile device series


bartec.de


Layout portrait

Ads systematics – Ads without format border

Should the format edge be omitted, the area is divided into thirds. For portrait pictures, the picture motif occupies 2/3 of the area and is preferably placed at the top.

For landscape formats, the image motif occupies 1/3 or 2/3 of the area and can be placed left or right.

Layout landscpae

Example with 2/3 image area on the left

bartec.com

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Layout example with 1/3 image area on the right

Excellence in safety technologies Automation andEnterprise Mobility

bartec.com

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dae estiam, se cuptati onsequae.

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bartec.com

Excellence in safety technologiesAutomation &Enterprise Mobility

Example with 2/3 image area above


Ads systematics – Examples

Leading for experts in hazardous areasConsulting and services for explosion protection

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bartec.de

bartec.de

An unprecedented powerful platformDiscover the BARTEC Impact X 4G explosion proof smartphone for zone 1

Intrinsically Safe Smartphone

The Impact X intrinsically safe smartphone is a very powerful product, both on the inside and on the outside. It has the latest processors and software. Rugged, waterproof, lightweight aluminum chassis, as well as ATEX and IECEx Zone 1 certifi cation makes it the most versatile smartphone ever built.



bartec.de

Excellence in safety technologies Consulting and services for explosion protection


bartec.de

Mobile maintainence made safe and easy

The Agile X industrial tablet PC is designed for mobile applications within transportation, logistics and industrial fi eld operations. Besides it’s IP65 protection grade, it also offers a military certifi ed rugged standard while maintaining a weight of only 1,2 kg. Its wide spectrum of accessories will make it the perfect match for your workfl ow.

Discover more at www.bartec.de

Highly fl exible industrial tablet PC for rough environments

bartec.de

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Trusted partner in hazardous areasThe way how process analyzers utilised for blending applications

The expert at your site. Consulting and services for explosion protection

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bartec.de

bartec.de

Holistic solutions for safety in hazardous areasWorld Market Leader in Explosion Protection

03.3

Ex symbolA label with a sense of proportion


Ex symbol – Variants

In communication media, the topic of explosion protection can be highlighted with an Ex symbol. We use a separate pictogram that is designed in the system of the brand icons.

The Ex symbol must never appear more prominent than the logo and textual communication. It is used exclusively in the following types of use:

A – Gray on white or Light Gray backgrounds

B – White on dark backgrounds

C – Gray on light, calm images

D – White on dark, calm images

E – Gray with white background on light, unsettled images

F – White with Gray background on dark, unsettled images

A

B

C

D F

E


A – Maximal width

C – Positioning on the format D – Use on ads without a format edge

B – Distance to the format edge on images

max. 1/2 logo width

X

X = Format edge

X

3/4 X

3/4 X



bartec.de

Ex symbol – Rules of use

For the use of the Ex symbol, the following aspects are to be observed:

A – The size of the Ex symbol depends on the logo’s width for the respective format. It may not exceed half the logo width; smaller use is possible.

B – The Ex symbol is always placed on the image area. The distance to the image edge equals 3/4 of the format edge.

C – The Ex symbol is placed in the corner opposite the logo.

D – If images in ads are used full-bleed, the Ex symbol is located within the type area.


Applications

04

Consistency and recognition factor

04.1

StationeryBasis for a uniform appearance

66 Applications BARTEC Brand Book

District Court UlmHRB 728441

Tax-ID DE284541251

T. 07931 597 0F. 07931 597 119

M. [email protected]. www.bartec.de

BARTEC GmbHMax-Eyth-Straße 1697980 Bad Mergentheim

Managing DirectorDr. Martin U. SchefterGerhard BickmannDr. Jörg DalhöferXaverius Hamers

Musterfi rma GmbHFrau Veronica MustermannMusterstraße 32 a12345 Musterstadt, Deutschland

April 12, 2017Subject: Sample letter sheet

Dear Mrs.Muster,

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Sit et autaspedi dolum sitinumquia conserum is magniendaes res de doluptati bla sun-tota ecul. Nequis pra aut ute vent exero di nobis aliquatiam, torem suntio. Ut unda cum qui bla sequia conse cus quiam, volorehenet fuga. Rum ipsam doloruptatis moluptate natur aut volland. Kind regards

Dr. Martin U. SchefterCEO, BARTEC Top Holding GmbH

BARTEC GmbH | Max-Eyth-Str. 16 | 97980 Bad Mergentheim

10 mm

110 mm

97.5 mm

57.5 mm50 mm

148.5 mm

265 mm

Format: DIN A4

10 m

m

24 m

m

160

mm

20 m

m

B

C

5 mm

A

45 mm

85 mm

Stationery – Letterhead

The type area has a 10 mm format edge. The sender's line, address, subject and text block of the letterhead are flush left with a distance of 24 mm to the left page margin. The date is aligned flush left to the logo.

A – The logo is placed in the upper right of the type area. The logo width equals 40 mm.

B – The address is in Arial Regular in 10/14 pt, set in black, the sender line is in Akkurat Pro Regular, 6/9 pt, black.

C – The text area is at a distance of 110 mm from the top. The text area has a width of 121 mm and is set in Arial Regular, 10/14 pt, black.

D – The company details start with 265 mm distance to the upper edge of the page and are set in four columns in Akkurat Pro Regular, 7/9 pt, black. The number of lines may vary as needed, however, should not exceed six lines.


First name SurnameJob title optional second line

Phone +49 0000 000 0000 Mobile +49 000 00000 [email protected]

BARTEC GmbH Max-Eyth-Str. 16 97980 Bad MergentheimGermany

5 mm

21.5 mm

Format: 85 × 55 mm 5 m

m

52 m

m49

.5 m

m

A

C

B

D

2.5 mm

20 mm

Stationery – Business card

The type area has a format edge of 5 mm and is divided into two areas, of which the left area is 44.5 mm wide and the right area is 28 mm wide.


B – The name and job title are aligned flush left on the format edge. First and last name hangs at the height of 21.5 mm and are set in Akkurat Pro Bold, 9/11 pt, orange. The job title appears in Akkurat Pro Regular, 7/9 pt, black.

D – The contact details are also aligned flush left on the format edge, are on the lower edge of the type area and are set in Akkurat Pro Regular, 7/9 pt, black.

C – The contact details are also aligned flush left to the logo, located on the format edge of the type area and are set in Akkurat Pro Regular, 7/9 pt, black.

On the back of the business card, the key visual can be centered in the type area. It is produced with a finish (lacquer).


Mit den besten Empfehlungen With the compliments of

BARTEC GmbH | Max-Eyth-Straße 16 | 97980 Bad Mergentheim | +49 7931 597 0 | [email protected] | www.bartec.de

Format: DIN long

AC

B

Back side: optional

7.5 mm

7.5 mm

Stationery – Compliment card

The type area has a 7.5 mm format edge.


B – The sender line is set in Akkurat Pro Regular, 7/9 pt, black and is aligned flush left on the lower format edge.

C – The text block is placed in the left upper corner and is set in Akkurat Bold and Regular, 8/11 pt, Orange.

On the back of the compliment slip, the key visual can optionally be centered in the type area and used as finishing (lacquer). As an alternative, the use as a pattern is also possible.


A – PowerPoint master in a 4:3 aspect ratio

B – PowerPoint master in a 16:9 aspect ratio

Stationery – PowerPoint

PowerPoint is an important medium for our internal and external presentations. To create a strong company profile, all presentations must be typical and characteristic of our brand.

Our PowerPoint templates make it possible to create visu-ally appealing presentations that convey important infor-mation in a clear and structured manner.

The template is available in two versions:

A – Aspect ratio of 4:3 for projectors and prints

B – Aspect ratio of 16:9 for a presentation on the screen

04.2

Print mediaStandards of corporate communication


Safety Solutions for Hazardous Areas

4 5BARTEC — Vorwort

A Journey of Excellence Eine Reise der Exzellenz

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6 7BARTEC — Mitarbeiter

At Your Side inHazardous Locations

Efficiency on the go

The fast acquisition, transmission and processing of process data is crucial, especially in hazardous locations.

Today, almost two thirds of all employees in hazardous locations use pen and paper to track vital manufacturing steps. 50 percent are still using spreadsheets. This makes tracking “work in progress” highly inefficient and susceptible to human error.

For more than four decades, that is what we real-ly care about. As a world market leader in explosion protection we develop hardware and software solu-tions for mobile workers in hazardous areas in order to enhance our customer’s efficiency as well as the safety of their facilities and employees. For this pur-pose we make use of strong partnerships with pro-cess and infrastructure specialists.

Our range of products for hazardous locations in-cludes hand scanners, mobile computers, tablet PCs, camera systems and smartphones. The sup-port of both Windows and Android operating sys-

While plant floor managers can use data, stored in spread-sheets, to identify areas for improvement, it is a time con-suming, manual process. Providing plant floor employees with mobile hand held devices, local terminals and a future-proof infrastructure allows them to scan and collect WIP information in real-time. Relevant data becomes more accessible and helps managers make faster decisions.

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remporu ptaspel laniet ut occatur.

Conecusam, cone od que coria autempo ritassed quis ra dolla si.

tems on mobile devices guarantees, together with the ergonomic design, an intuitive operation. Addi-tionally we offer professional carry systems that en-able mobile workers to have hands-free, yet fast ac-cess to their equipment.

Our product solutions are certifi ed for international use and developed specifi cally for the mobile fi eld worker. However, providing innovative devices is just the beginning. Together with global partners we of-fer support and service extensions in order to keep you up to date. Every day is new.

That’s why BARTEC offers a comprehensive, future-proof prod-uct portfolio for the monitoring and optimization of production processes in hazardous locations. With our knowledge and our decades of experience, we push the limits in automation tech-nology in hazardous locations time and again in accordance with international standards and regulations.

Print media – Image brochure

Image brochures are a central element of corporate communications and are set up and designed according to the layout principles.

The brochure’s format edge (title and inside pages) is defined through the logo size that is used. The resulting text area must be maintained. Exceptions are full-bleed images

The design of the inside pages can be freely chosen and implemented within the framework of the layout principles. Font hierarchies and styles (p. 26) must be adhered to.

Image brochures are characterized by thefollowing features:

– focus on storytelling and customer benefits – primarily photographs from the categories

“Customer environment“ and “People” – generous use of images – high proportion of white space


Impact XIntrinsically Sate Smartphone

12 13

Impact X — Produktdetails

Unprecedented powerful platform

Rugged, waterproof and lightweight

The BARTEC Pixavi Impact X Explosion Proof Smartphone comes with an updated version, including 4G LTE, latest Android version and improved technical specifications. The Impact X has all the functionality you will expect from a regular smartphone. The IECEx and ATEX Zone 1 certification has not compromised the quality and usability. The device is explosion proof and rated for use in hazardous areas.

The Impact X intrinsically safe smartphone is a very powerful product, both on the inside and on the outside. It has the latest processors and software. Rugged, waterproof, lightweight aluminum chassis, as well as ATEX and IECEx Zone 1 certification makes it the most versatile smartphone ever built.

High Performance —

— 4G

Double Capacity —

— Zone 1

Extended Temperatures —

— Rugged / Waterproof

14 15


The BARTEC Pixavi Impact X Explosion Proof Smartphone comes with an updated version, including 4G LTE, latest Android version and improved technical specifications.

The Impact X has all the functionality you will expect from a regular smartphone. The IECEx and ATEX Zone 1 certification has not compromised the quality and usability.

16 17

Unprecedented powerful platform

Rugged, waterproof and lightweight

The BARTEC Pixavi Impact X Explosion Proof Smartphone comes with an updated version, including 4G LTE, latest Android version and improved technical specifications. The Impact X has all the functionality you will expect from a regular smartphone. The IECEx and ATEX Zone 1 certification has not compromised the quality and usability.

The device is explosion proof and rated for use in hazardous areas. The Impact X intrinsically safe smartphone is a very powerful product, both on the inside and on the outside. It has the latest processors and software. Rugged, waterproof, lightweight aluminum chassis, as well as ATEX and IECEx Zone 1 certification makes it the most versatile smartphone ever built.

— Extended Temperatures

— Zone 1

— Rugged / Waterproof


Print media – Product brochure

Product brochures are an important part of sales communications and must correspond to the corporate design. Logo size, format edge and typography must be implemented according to the layout principles.

The focus should lie on clear presentation of the product benefits and a technical, precise design. To place the product in the foreground, features can be explained with icons and product details can be highlighted with “magnifying glasses”.

Product brochures are characterized by the following features:

– focus on conveying the product benefits and application scenarios

– primarily photographs from the categories “Solutions” and “Product”

– share of product images within the layout of up to 50% of the available space

– clear information hierarchies – technical, high-quality overall impression


Electrical Safety SolutionsProduct Catalogue 2018

12 13Electrical Safety Solutions — ComEx Betätigungsvorsätze Zone 1 und Zone 2

Für die ComEx-Befehls- und Anzeigegeräte steht eine Vielzahl von Varianten und Ausführungen an Betätigungsvorsätzen zur Verfügung. Alle Vorsätze sind aus hochwertigem Thermoplast hergestellt und entsprechen der Schutzart IP 66/IP 67. Nützli-ches Zubehör wie z. B. Schildträger, Bezeichnungsklammern, Metallschutzkragen oder Mutternschlüssel vervollständigt die Vorsätze. Vorsätze für erhöhte Ölbeständigkeit stehen eben-falls zur Verfügung. Die Betätigungs- vorsätze sind schnell und einfach an die ComEx Befehls- und Anzeigegeräte zu montier-en. Die Verwendung in den Zonen 1 und 2 ist bescheinigt.

— Einfache Montage

— Für Zone 1 und Zone 2 bescheinigt

— Hoher IP-Schutzgrad

ComEx Betätigungsvorsätze für Zone 1 und 2

Abbildung Beschreibung Kennziffer

DrucktasteGummimembrane, fünf lose Tastenschilder

P7–XXXXXXXXXXXX

Farben:rot, grün, gelb, weiß, schwarz


P8–XXXXXXXXXXXX



P9–XXXXXXXXXXXX



P10–XXXXXXXXXXXX



P11–XXXXXXXXXXXX


Bestellangaben

Explosionsschutz

Kennzeichnung ATEX II 2G Ex eb IIC GbII 2D Ex tb IIIC Db

Prüfbescheinigung CML 13 ATEX 3010 U

Kennzeichnung IECEx Ex eb IIC Gb Ex eb IIC Db

Prüfbescheinigung IECEx CML 14.0005 U

Umgebungs- und Betriebstemperatur -55 °C bis +70 °C

Weitere Zulassungen und Prüfbescheinigungen finden Sie unter www.bartec.de

Technische Daten


Schutzart min. IP 66

Gewicht siehe Tabelle

Schlagfestigkeit 7 Nm (Leuchtvorsätze 4 Nm)

Werkstoff Gehäuse Thermoplast

Befestigung Einbau in Gehäuse mit Wandstärke 1 mm bis 6 mm (Gewinde M30 x 1,5).Geeignet für Durchgangsbohrungen 30,3+0,3 mm

Com

Ex

Com

Ex

Abbildung Beschreibung Kennziffer


P12–XXXXXXXXXXX

Farben:

rot, grün, gelb, weiß, schwarz


P13–XXXXXXXXXXXX

Farben:



P14–XXXXXXXXXXXX

Farben:



P15–XXXXXXXXXXXX



P16–XXXXXXXXXXXX

Farben:


Bestellangaben

14 Electrical Safety Solutions — ComEx Betätigungsvorsätze Zone 1 und Zone 2

ImpactX

02.

Com

Ex

16 17Electrical Safety Solutions — Impact X

Technische Daten


Schutzart Wasserdicht (IP 68)

Gewicht 290 g

Werkstoff Gehäuse: Aus einem Stück Aluminium gefertigtDisplay: 2 mm dickes Gorilla-Glas

Kamera Videoqualität: Full HD Video (1080 p, 30 fps)Bildauflösung: 8 Megapixel-StandbilderBilderfassung: Spezielle KameratasteVideo-Kodierer: H.264/AVCZoom: 4 x

Display/Anzeige Display-Größe: 4,3” Retina-DisplayTouchscreen: Für Handschuhe geeignetAuflösung: 480 x 800 PixelHelligkeit: Auch bei direkter Sonneneinstrahlung gut ablesbares Display

Tastatur Lautstärkeregelung, EIN/AUS, Kamera, Android

Akku Akku: 3000 mAhSprechzeit: 8 StundenVideo-Streaming: 4 Stunden Vollbetrieb

Netzwerkspezifikationen Wi-Fi: 802.11 a/b/g/n (2,4 + 5 GHz)Mobilfunk: 4G/HSPA+ (CDMA erhältlich)Bluetooth: Bluetooth 4.0

Sensoren Ausrichtung: 3-Achsen-GyroskopBeschleunigung: BeschleunigungssensorNavigation: KompassTemperatur: TemperaturfühlerPositionsbestimmung: Global Positioning System (GPS)Druck: Drucksensor

Impact Xfür Zone 1 und 2

Das Impact X ist ein eigensicheres Smartphone. Es ist für den Einsatz in explosionsgefährdeten Bereich ausgelegt. Das robuste, wasserdichte und leichte Aluminiumgehäuse machen es zu einem vielseitigen Smartphone. Weiterhin verfügt es über eine dop-pelte Akkulaufzeit (3000 mpA), kann mit einem Handschuh bedient werden und das Display ist auch bei Sonneinstrahlung ables-bar.

Das Impact X verfügt über FlipScapeTM, einer neuartigen Anwendung welche ermöglicht, dass Videos immer richtig aufgezeichnet werden. Egal wie die Kamera gehalten wird. Denn das Impact X schaltet automatisch auf eine zweite Kamera um, die gegenüber der Standardkamera um 90° versetzt ist. So können Sie mit einer Hand Aufnahmen im Querformat machen und haben die andere Hand frei. Weiterhin ist die Teilpräsenz-App SIPIDO inklusive.

65 mm

150 m

m

Imp

act

X

Imp

act

X

Print media – Product catalog

Product catalogs are of well-structured set-up and clearInformation transfer characterized

Separator pages are used to distinguish chapters from product groups. For this, they differ clearly from content pages.

To enable the reader speedy orientation, chapter tabs can be used within the format edges.

Tables can be set up in different ways to ensure clear infor-mation transfer.

Product catalogs are characterized by the following features:

– focus on information transfer and clear structure – compact layout with a change of denser information

pages and calm separation pages – photographs on the inside of the “Product” category – clear information hierarchies – technical, high-quality overall impression


Explosionsschutz

Kennzeichnung ATEX Ex II 2G Ex ib op is IIC T4 Gb

Prüfbescheinigung Sira 13ATEX5134X

Kennzeichnung IECEx Ex ib op is IIC T4 Gb

Prüfbescheinigung SIR 13.0047 X

Kennzeichnung CSA Class I. Ex ib IIC T4 Gb

Class I, AEx ib IIC T4 Gb

Prüfbescheinigung CSA fi le: 70009910

Weitere Zulassungen und Prüfbescheinigungen fi nden Sie unter www.bartec.de

Technische Daten

Temperaturbereich

Einsatztemperatur -20 °C bis +45 °C

Lagertemperatur -40 °C bis +60 °C

Größe und Gewicht

Größe 150 mm x 65 mm x 12 mm

Gewicht 290 g (10 oz)

Display/Touchscreen Spezielle Kamerataste

Displaygröße 4,3” Retina-Display

Aufl ösung 480 x 800 Bildpunkte

Helligkeit Auch bei direkter Sonneneinstrahlung gut ablesbares Display

Touchscreen Für Handschuhe geeignet

Glas Gorilla Glas (IP 68)

Tasten Ein/Aus, Lautstärkeregelung, Kamera, Android

Anwendungen Wasserdicht (IP 68)

HD-Videokonferenz SIPIDO

Verwaltungslösung Collaboration Suite

Browser HTML5 mit vollem Funktionsumfang

Dokumentenanzeige PDF- und Offi ce-Dokumente

ERP Kompatibel mit ERP-Systemen

Apps Google Play, Dropbox™, Picasa™, Flickr™

Ergonomie Bilderfassung Flipscape™:

Videoaufnahmen mit einer Hand

Schmutzschutz tiefer liegende Kameras und Display

Touchscreen mit Handschuhen bedienbar, feuchtigkeitsunempfi ndlich

Form handlich durch ergonomisches Design

Fallschutz Handschlaufe für ergonomische Bedienung

Bestallangaben

Impact X für Europa Impact X für USA Impact X für Australien Impact X für Großbritannien

17-S123-111211110000 17-S123-111211120000 17-S123-111211130000 17-S123-111211140000

Technische Änderungen vorbehalten

Video- & Bildfunktionen

Videoqualität Full HD Video (1080p, 30 fps)

Bildaufl ösung 8 Megapixel-Standbilder

Bilderfassung Spezielle Kamerataste

Video-Kodierer H.264/AVC

Zoom 4 x

Speicher 32 GB

Audiofunktionen

Mikrofon Digitales omnidirektionales Mikrofon

Audio Vollduplex-Audiokommunikation

Videoaufzeichnung Stereo-Mikrofone auf der Rückseite

Headset Unterstützung von Freihandbetrieb

Drahtlos-Headset Unterstützung für Bluetooth-Audio-Headset

Freihandbetrieb Mikrofon und Lautsprecher integriert

Audio-Kodierer Echokompensation

Klangqualität Collaboration Suite

Audio-Ausgang 3,5 mm Standard-Anschluss

Sensoren

Ausrichtung 3-Achsen-Gyroskop

Positionsbestimmung Global Positioning System (GPS)

Beschleunigung Beschleunigungssensor

Navigation Kompass

Temperatur Fühler

Druck Sensor

Stromversorgung

Akku 3000 mAh

Sprechzeit 8 Std.

Video-Aufzeichnung 4 Std. Vollbetrieb

Netzwerkfunktionen

WLAN 802.11 a/b/g/n (2,4 GHz & 5 GHz)

Mobilfunk 4G/HSPA+ (CDMA erhältlich)

Bluetooth Bluetooth 4.0

Videokonferenz Skype, SIP, H.323

Streaming ISMA, RTSP, HTML5, WebRTC

Netzwerk Firewall Traversal-Technologie STUN-Server-Unterstützung

Bandbreite Dynamische Bandbreitensteuerung

QoS Diffserv, IP Precedence (QoS)

Betriebssystem

Android 5.1.1 Lollipop

Im Lieferumfang enthalten:

Ein Ladgerät (USB), USB-Kable, Bedienungsanleitung (Kurzversion), 1 Jahr Garantie auf die Hardware, Software-Updates (Verfügbar über Collaboration Suite)

und Produktverpackung mit speziell geformten Schaumstoffeinsätzen.

BARTEC GmbHMax-Eyth-Str. 16

97980 Bad Mergentheim

Tel.: +49 7931 597 0

Fax: +49 7931 597 119

Mail: [email protected]

Web: www.bartec.de

Impact XIntrinsically Safe Smartphone

Das Impact X ist ein eigensicheres Smartphone. Es ist für den Einsatz in explosionsgefährdeten Bereich ausgelegt.

Das robuste, wasserdichte und leichte Aluminiumgehäuse machen es zu einem vielseitigen Smartphone. Weiterhin verfügt es über eine doppelte Akkulaufzeit (3000 mpA), kann mit einem Handschuh bedient werden und das Display ist auch bei Sonneinstrahlung ablesbar. Das Impact X verfügt über FlipScape™, einer neuartigen Anwendung welche ermög-licht, dass Videos immer richtig aufgezeichnet werden. Egal wie die Kamera gehalten wird. Denn das Impact X schaltet automatisch auf eine zweite Kamera um, die gegenüber der Standardkamera um 90° versetzt ist.

So können Sie mit einer Hand Aufnahmen im Querformat machen und haben die andere Hand frei. Weiterhin ist die Teilpräsenz-App SIPIDO inklusive. Diese ermöglicht es dem Benutzer Live-HD-Videos überall hin streamen zu können. Auf diese Weise ist es möglich, die Benutzer im Feld in Videokonferenzen einzubinden. Das Impact X läuft über Android OS. Android ist das heute führende Betriebssystem für Mobilgeräte. Android gewährleistet Zugriff auf verschiedenste Medien mit intuitiver Bedienerführung. Das Betriebssystem ist schnell, allgemein bekannt und individuell anpassbar. Updates auf neue Versionen sind problemlos.

– HD-Videostreaming – Highend-Bildfunktionen – Mit Handschuhen bedienbar – Doppelte Akkukapazität – ATEX und IECEx – Robustes Design, IP 68 – Android 5.1.1 Lollipop

Print media – Product data sheet

At best a product data sheet consists of a front and a back page in A4 format. The product data sheet must – as any print medium – comply with the layout principles.

The front page of the data sheet includes the following elements:

– company logo – headline with the product name – subheading with the product description – product image – product description – bulleted list of product features – Ex symbol (optional)

The back page includes all important information:

– company logo (optional) – information concerning explosion protection – technical data – scope of supply – ordering information – footer with contact data

Front page Back page

04.3

Digital mediaFlexible and clear along all channels


Digital media – Website

To ensure high recognition on the web, we use the brand typeface in all our own digital media.

Furthermore, it is our goal – as in print media – to create an open and inviting design that works with a lot of white space.

The contents of digital media should be clearly visible to the user. This is achieved by using the following elements:

– various backgrounds – clear hierarchy in the typography – comprehensible content structures – high functionality

The functionality determines the design. The interface should be designed according to the credo of user-friendliness and enable the user to capture information fast.


Digital media – Social media

It is important in all social media channels to ensure a uniform appearance. The following points are to be observed:

1. Profile picture: The profile picture consists of the centrally placed key visual in orange on a background in white or Light Gray.

2. Cover image: The cover image should be an exciting photo that awakes interest. It is important that the imagery style is adhered to. Text elements on the cover image should be avoided if it doesn’t concern a campaign motif.

3. Designation/name: All channels should follow consistent designation. The name of the channel should always incorporate BARTEC (written in capitals).

4. Posts: Individual posts should also follow the imagery style when using pictures. The use of text on photo-graphs should be avoided. The core message is always communicated through the text area of a post within the respective channel.

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Digital media – Social media examples


Digital media – App icon

To ensure quick discovery, an app icon should always be as simple as possible. Basically, the icon should always have an orange background and be surrounded with white or dark orange.

Preferably, the key visual is used. The company’s name is an integral part of the application’s name. BARTEC is always written in capitals.

04.4

Further applicationsOne appearance both spatially and on products


Additional applications – Exhibition

Also in the design of exhibition booths, the basic elements are used while taking the corresponding rules into account. The following is to be observed: 1. Overall impression: The exhibition booth should convey

an open, technical and professional impression. A good balance between near and distant effect is important to create attention and clarity.

2. Logo: The logo is placed at a clearly visible position at a height that ensures a good distant effect. The position is oriented to the outer edges of a wall element. The logo can be implemented as a three-dimensional object, e.g., made of orange acrylic with backlighting.

3. Color scheme: The color scheme follows the general color ratio. The most important building components should be white or Light Gray. Floor and single building elements can be designed in the shades of gray found in the brand color pallet. The brand color Orange is used to set accents.

4. Communication: Further communication at the booth should be as clear and concise as possible. A strong, well-visible core statement should stand in the foreground. Information texts must always be clearly structured and legible.

Look and feel

05

An overall picture in all types of media


Look and feel – Print






Look and feel – Exhibition


Look and feel – Billboard


Look and feel – Digital media


Look and feel – Flags

BARTEC Top Holding GmbH Max-Eyth-Straße 16 97980 Bad Mergentheim Germany

T +49 7931 597 0 [email protected] www.bartec.de

Documents

Brand Book - bartec.onebartec.one/download/BARTEC_Brand_Book_EN_V1.pdf · 2 Preface BARTEC Brand Book A brand is a promise that conveys values, messages and emotions. It creates identification,