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Marketing Science
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NoteA Brand Switching Model with Implications forMarketing
Strategies
Richard A. Colombo, Donald G. Morrison,
To cite this article:Richard A. Colombo, Donald G. Morrison,
(1989) NoteA Brand Switching Model with Implications for Marketing
Strategies
Marketing Science 8(1):89-99.
http://dx.doi.org/10.1287/mksc.8.1.89
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