1106MeridianSt.STE212Anderson,In46016317-296-7314www.element212.com

Brand Strategist Job Duties

• Develops plans and implements strategies for all assigned accounts. o Assigns goals to be met at specific time intervals o Develops KPIs for strategy efficacy o Creates quarterly marketing strategies to achieve those goals o Creates strategies and manages execution for project-based client o Coordinates with team members weekly to assigns all account-

related tasks • Manages client communications and relationship • Monitors industry trends for new opportunities with each client industry • Conducts monthly account reviews with client to evaluate effectiveness of

strategy and to discuss upcoming promotional opportunities • Manages day-to-day client communications • Write and send regular (weekly in most cases) project updates/needs • Resolves clients’ concerns • Works with outside vendors to expand opportunities for clients

B r a n d S t r a t e g i s t R o l e s & R e s p o n s i b i l i t i e s

A s s e s s i n g & g r o w i n g y o u r a c c o u n t s

As a Brand Strategists you will need to be constantly assessing the existing and future opportunities for your clients. You will be expected to be up on industry forecasts given by the clients so you can identify what marketing strategies should be considered to enhance your client’s marketing efforts.

C o l l a b o r a t e w i t h c r e a t i v e a n d o t h e r d e p a r t m e n t s t o e n s u r e d e l i v e r y o f g r e a t w o r k

The Brand Strategist is responsible for helping to create great work by gaining access to and sharing all the information the agency team needs. You will be involved throughout the process, working with the creative team, developers, and outside vendors to produce work that meets your client’s goals and reflects their wants and needs. In addition, the Brand Strategist will present the work to the client for review and approval.

1106MeridianSt.STE212Anderson,In46016317-296-7314www.element212.com

A c h i e v e t h e c l i e n t ’ s m a r k e t i n g g o a l s

This is the baseline skill for a Brand Strategist. If the client’s goals aren’t met, it doesn't matter if the work is good or if the relationship is strong. You will be expected to learn and understand the client’s business and short and long-term goals. You will be required to analyze metrics with key team members to show efficacy of your work.

M a n a g e a g e n c y r e s o u r c e s w i t h p r o f i t a b i l i t y a n d e f f i c i e n c y i n m i n d

As Brand Strategist, you work for our agency, not the client, so a large part of your role is making sure the account remains profitable. That might mean making sure a project is properly scoped, working to prevent scope creep from occurring, following or creating processes to make projects run more efficiently, and asking the right questions so you have all the important information to avoid a project going through multiple rounds of revisions.

K e e p c l i e n t s h a p p y

Brand Strategists need to keep the client happy with the entire agency, not just the Brand Strategist. It is the Brand Strategist’s role to understand and rely why work was done a certain way, particularly if a client disagrees or degrades work from other departments. Our team functions as a unit and the Brand Strategist must never pit clients against any other part of our team, regardless of ‘fault’. This also helps the Brand Strategist maintain positive, healthy relationships between our company and our clients. When the client begins to have doubts about other team members in other departments we run the risk of losing them as a client. The Brand Strategist should be working to heighten the client's trust of the agency and its internal experts.

Skills & Capabilities

• Strong and effective in the areas of verbal and interpersonal communications, and time management

• Embraces excellence in customer service • Responds quickly to unplanned client requests • Self-motivated and able to take initiative • Can work independently and well within a team environment • Knowledge and grasp of the principles and methods for showing, promoting

and selling products and/or services • Knowledge and grasp of the underlying technology and research related to

marketing and terminologies used in the marketing industry

1106MeridianSt.STE212Anderson,In46016317-296-7314www.element212.com

• Adaptability - Adapts to changes in the work environment; manages competing demands; ability to handle frequent change, delays, or unexpected events.

• Managing people - Includes staff in planning and decision-making processes;

develops subordinates' skills and encourages growth; seeks to improve processes, products and services.

• Oral Communication - Speaks clearly; listens and gets clarification when

necessary; responds informatively to questions; demonstrates group presentation skills; ability to facilitate meetings.

• Problem Solving - Identifies and resolves problems time efficiently; gathers

and analyzes information; develops solutions; works well in group problem solving situations; uses sound reasoning for recommendations and decisions.

• Project Management - Develops project plans; coordinates projects;

communicates changes and progress; completes projects on time and budget; manages team activities effectively.

• Quality - Demonstrates accuracy and thoroughness; seeks ways to improve

and promote quality; applies feedback in order to improve performance; monitors his/her work to ensure quality.

• Written Communication - Writes clearly and concisely; edits work; varies

writing style to meet specific needs; presents data effectively; ability to read and interpret written information.

Job Qualifications

• Bachelor's Degree in Marketing or related field or have 2+ years experience in Marketing and/or Brand Management

***Please submit cover letter, resume, and two reference letters to: tammy@element212.com***