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Branding Strategy �
Marketing Communication�
Media Relation�
Digital Marketing �
Content & Copy Writing �
Crisis & Issue Management�
Event Coordination �
Philosophy – Universitas Indonesia�
Science – Yadika’s High School�
Writing Workshop –Kompas- �
Social Media Optimization – Entrepreneur Learning Centre �
Writing Workshop & Book Publishing – Forum Lingkar Pena�
Brand Campaign Strategy �
+62811170 2908 [email protected]
TIKA SYLVIA UTAMI CurriculumVitae
www.tikasylviautami.blogspot.com www.behance.net/tikasylviautamI
https://www.linkedin.com/in/tikasylviautami
Account Manager
LMBrand Strategist (March ‘14 – March ‘15)
Marketing Communication
Bali Safari & MarinePark (Aug ‘13– February ’14
Account Executive
Ogilvy @ Social ( Nov’12 – July’13)
Feature Reporter
Herworld Magazine (Aug’11 – Jan’12)
INTEREST
WORKING EXPERIENCE
@Tikasylviautami
Clients & Company EDUCATION &WORKSHOP
CAREER ACHIEVEMENT
About me: !A young active and dynamic woman with high
passionate in branding industry. More than 3 years commercial experience in marketing communication (Marcomm) has enable her to develop not only strategy, campaign & activation in marcomm channel, but also integrate with digital, sales & marketing platform. Deep enthusiast in writing, make her actively become a blogger & expand copy writing ability.
CLIENT SERVICES Maintain good relation
with existing client, explore and improve the
project. �
PARTNERSHIP Build potential
partnership with Big Telco and Bank
Industry�
INCREASE SALES Increase conversion
sales rate up to 2000 during 2
month�! EVENT
International Event : ATEC 2015, Ocean Investment
Summit, Victoria Government!
www.larismaniez.com!
Account Manager
BrandMark (Mar ‘15 – July ‘15)
Project(Based( Balisafarimarinepark.com! www.ogilvy.com! www.herworld.co.id!www.foodpanda.co.id!
Head of Marketing foodpanda
(July ‘15 – Now)
“A Marketer is like a chef in the kitchen. … A mixer of ingredients”
-‐Robert Bartels, Author of the history of marke6ng though-‐
Tika Sylvia Utami Head of Marketing foodpanda Indonesia| Marketing Communication
| Public Relation | Digital Enthusiast | Philosophy Universitas Indonesia | Blogger, Writer | Interest in backpacking and travelling
www.larismaniez.com Kantor Taman E3.3 Unit D1
Jl. Mega Kuningan, Lot 8.6-‐8.7/E3.3 Jakarta Selatan
www.balisafarimarinepark.com Jl. Bypass Prof. Dr. Ida Bagus Mantra Km. 19,8, Gianyar, Bali
www.ogilvy.com Sentral Senayan III, 11th Floor Jl. Asia Afrika No. 8.
Gelora Bung Karno.
www.herworld.co.id Gd. Sarinah. Jl. M.H.
Thamrin, Jakarta Pusat
Part of Idea Group Indonesia
www.ideagroup.co.id
BrandMark Consultants Mayapada Tower 11th Floor Jl. Jenderal Sudirman Kav. 28 Jakarta -‐ Indonesia 12920
www.foodpanda.co.id Menara Bidakara 1 Lt 10, Jakarta www.seekmi.com
Jl. Penjernihan 2 Bendungan Hilir, Jakarta
www.seekmi.com #1 Home Service Provider
• Generate a comprehensive quarterly and annual marke]ng report. • Ensure the proper amount and type of coverage to raise awareness, win reviews and ensure consistent corporate, product branding and image. • Work with other (third) par]es (e.g. Agency) to create the media schedule, nego]ate the rates, prepare the deliverables and execute. Follow-‐up and measure the adver]sing campaign using print and online methods. Direct, Online Marke/ng & Strategic Partnership & Alliances • Ensure we have substan]al qualified leads for direct sales. These can be gathered through direct mail campaigns, offline events, the Web site, and qualified list acquisi]on. • Working closely with IT & Product Department to ensure a professional, invi]ng web site employing the latest technology to encourage ini]al and repeat visits. • Help ini]ate and execute an en]re online strategic marke]ng plan. • Par]cipate in crea]ng strategic partnerships, alliances and bundles that ensures Seekmi is highly visible and properly posi]oned and referenced.
Strategy • Develop strategic partnership. • Help manage third-‐party rela]onships (other agencies, etc.). • Ensure the product is compe]]ve, complete, clean and ]mely. • Crea]ng annual/bi-‐annual strategic and tac]cal marke]ng plan. Research & Informa/on • Conduct and analyze market research to determine risk and marketability of product and features. • Responsible for compe]]ve analysis, strategies and tac]cs. • Measure effec]veness of the marke]ng department and implement improvements. Product, Direc/on, and Compe//on • Determine market needs and generate product requirements and defini]on for development. • Responsible for the product(s), brand, posi]oning, delivering, and defini]on. Management, PR, & Adver/sing • Create and maintain annual marke]ng budget. • Lead and manage the following responsibili]es: Online/Digital Marke]ng, Direct Marke]ng, PR, Adver]sing, Product Management, and Event/Offline Marke]ng.
ACHIEVEMENT ACHIEVEMENT: STRATEGIC PARTNERSHIP WITH GOJEK -‐ During one month, achieve 3% from total order was from this partnership WIN SERVICE PITCHING FOR SAMSUNG -‐ Develop built sales partnership with samsung with one year contract and order value more than 200 million dollars. All cost provided by Samsung. CREATE NEW BRAND POSITIONING -‐ New brand posi]onng by launch on demand service for three
service on the first 2 months. -‐ Working with product and IT team for bejer concept -‐ Collaborate with Opera]onal team to find the best vendor and
maintain customer experience. LAUNCHING REFERRAL CODE PROGRAM -‐ Social engagement with free influencer VENDOR REVENUE: 20% -‐ Start to get revenue from vendor acquisi]on CRM FOR ACQUISITION AND RETENTION
ACHIEVEMENT: TOTAL CONVERSION RATE GROW 1.2% (VISIT TO LEAD) -‐ With specific campaign i.e. Seekmi 11.11 and partnership
campaign with bookmyshow -‐ Overall website visit, increase 29% during a month -‐ Generated 47% new leads -‐ Bounce rate decrease 3.56% due to web performance LOYALTY PROGRAM TO INCREASE RETENTION RATE -‐ Apply loyalty program in three on demand services to make
reten]on rate higher
www.foodpanda.co.id Premium Online Food Delivery Service
Public Rela/on: -‐ Increase brand awareness in media -‐ Maintain good rela]onship with media -‐ Press release -‐ Develop media rela]ons strategy, seeking high-‐level placements in print, broadcast and online media -‐ Manage media inquiries and interview requests -‐ Create content for press releases, byline ar]cles and keynote presenta]ons -‐ Monitor, analyze and communicate PR results on a quarterly basis Social Media and CRM (Customer Rela/onship Management) -‐ Direct social media team to engage audiences across tradi]onal and new media -‐ Manage social media campaigns and day-‐to-‐day ac]vi]es -‐ Create a digital marke]ng strategy -‐ Develop and maintain customer and business rela]ons -‐ Plan and generate high quality online ar]cles efficiently and effec]vely to ajract users and achieve bejer KPI’s -‐ Measure the impact of social media on the overall marke]ng efforts -‐ Crea]ng social media campaigns and calls-‐to-‐ac]on that drive target buyers to social media sites and generate leads
Marke/ng and Partnership: -‐ Develop all local marke]ng channels in Indonesia: -‐ Business development and partnerships (banks, telcos, internet,
consumer goods, etc.) -‐ Social media, CRM (newlejers, push) and online media (Display,
Affiliate) -‐ Offline campaigns (events, CSR, PR) and mass media (e.g. TV,
Radio, Elevators) -‐ Responsible for local performance of paid and non-‐paid online
marke]ng in collabora]on with central teams -‐ Define, implement and manage strategies as well as retarge]ng
mechanisms to enhance foodpanda’s traffic, new customer acquisi]on and conversion
-‐ Work closely with our internal design and produc]on team to ensure performance-‐focused, crea]ve or text execu]ons
-‐ Manage internal performance marketers and external agencies -‐ Fully accountable for budget and KPIs (traffic, conversion, CAC
Great Networking with Bank, Telco, FMCG company
-‐ Explore partnership with banks & telco to increase sales revenue, and for customer acquisi]on.
-‐ Free marke]ng wall or billboard, SMS broadcast from Telco and Bank partners.
-‐ All campaign cost can be provided by us or totally from partners.
-‐ Involve one or selected restaurants to join promo
ACHIEVEMENT: INREASE SALES 2X ON PARTNERSHIP CAMPAIGN -‐ Voucher campaign with shopback, half of voucher cost
provided by partner, great media value from shopback, free banner, free publica]on & free social media ads.
LAUNCH NEW BRAND POSITIONING AND MARKET -‐ Market analyzing, focus group discussion, and customer
survey -‐ New brand posi]oning: going premium with niche market
segmenta]on: office, expatriates. -‐ Support corporate sales to targe]ng office people,
integrated with social media campaign. DECREASE CAC ON VOUCHER CAMPAIGN -‐ U]lize euphoria about star trek movie by create voucher
campaign with bookmyshowID and tees. -‐ Great CAC during one week campaign by op]mize all CRM
channel and cross traffic. SOCIAL MEDIA CAMPAIGN WITH FREE PRIZE FROM PARTNER -‐ Objec]ve: for brand awareness and social media ac]vi]es -‐ Grab trends about pokemon and adjust with foodpanda
concept. Prize supported from Ecommerce partner: JDID
Voucher Exchange & Affiliate Campaign
PARTICIPATE IN HARBOLNAS & JGOS CAMPAIGN: -‐ Involve with bank, telco & radio partner FREE ADS ON RADIO AND PRIZE FROM PARTNER: -‐ In partnership with Matahari Mall, Sportdeca, Jak FM, Rempah
I]ng and Texas -‐ All prize cost provided by all partner FREE EVENT COLLABORATION WITH TROPICANA SLIM -‐ Food photography workshop with blogger -‐ FREE photostock and blogger coverage AFFILIATE NETWORK: -‐ With CPA based. (cost per transac]on) -‐ Efficient campaign cost with shopback, flipit, etc. PRESS CONFERENCE AND TV INTERVIEW: -‐ Held media conference with selected key message -‐ One on one interview with reputable printed media & TV
RETARGETTING CAMPAIGN: -‐ Working with headquarter team related to retargeqng campaign on social media JOB PROMOTION DURING 5 MONTH -‐ Great promo]on as the Head of Marke]ng in only the first five
months as Business Development Manager.
foodpanda Indonesia
Improving Brand Strategy Through Integrated
Marketing Communication
Fundamental Part, 7 P’s PRODUCT: Design, Technology, Quality, Packaging, Warran]es, Accessories, PEOPLE: Employee, management, organiza]on, culture, customer service orienta]on PHYSICAL EVIDENCE: Facili]es, Infrastructure PROCESS: Produc]on process, service delivery PROMOTION: Special offers, adver]sements, endorsements, campaigns PLACE: Loca]on, web PRICE: Value based, produc]on cost, promo]on cost
Key Factors
Product
Place
Promo]on
Price People
Physical Appearan
ce
Process
Marke]ng Mix
Product Positioning Analysis To sa]sfy the needs & wants of the target market
QUALITY – Customers review VS compe]]on. Is it higher quality, less expensive or more ajrac]ve?
BRANDING – Build loyalty and connec]on to the company & products by communica]ng an unique image or philosophy
PACKAGING – Way to get ajen]on and to differen]ate your product A form of adver]sing & promo]on
BENEFIT – -‐ Func]ons -‐ Appearance -‐ Packaging -‐ Service -‐ Warranty
PEER REVIEW: Ask friends to give an opinion on the posi]oning statement for the
product
DISTRIBUTION CHANNEL REVIEW: Salespeople, distributors, retailers,
paid ads and asked what they think of the
posi]on statement
GROUP OF CUSTOMERS: The group of poten]al customers give feedback on blind product
review
TEST MARKET: Produce a limited amount of product/campaign in a defined
geographic region to determine if the product posi]oning is correct
Conversion Booster
Promotion
Roadshow
Gathering
Adver]sing
Public Rela]on
Sales Promo]on
Viral Campaign
To build and improve consumer demand with 4 components called the promo]on mix
Pricing Strategy
Whether to discount or not -‐ CAC
Compe]tor Price
Produc]on Cost , Profit Calcula]on
Pricing is replaced by cost, reflec]ng the reality of the total cost of ownership. Pricing decisions should take into account profit margins and the probable pricing response of compe]]ors.
Tell what the product is…
Describe the key benefits
Highlight the company philosophy
Use safe and recyclable materials
Website Design
Awards and Endorsements
3rd Party reviews
Refund Policies
Be dis]nc]ve and ajrac]ve
The packaging must be designed and tested for consumer response. It should serve the func]ons for which it was designed. In general, packaging should…
Physical Appearance: Packaging & Labeling
Coupons
Physical Evidence: Merging off and online worlds
Clear Goals & Objectives
……
Stages
Development
Awareness
Trial
Usage
Repeat
Generate Sale or Lead (On & Offline)
Audience Engagement
Showcase range of products
-‐ Total traffic -‐ Conversion rate (CR) -‐ Reten]on rate (loyalty) -‐ Customer Acquisi]on Cost -‐ Customer Life]me Value (CLV) -‐ Return of Investment (ROI) -‐ Average order Value -‐ Customer Acquisi]on Cost (CAC)
-‐ Reduce bounce rate -‐ Increase repeat purchase rate -‐ Decrease cancel customers/void -‐ Customer sa]sfac]on -‐ Net promoter score (NPS)
-‐ Cross Sell (by web product & opera]ons) -‐ Product campaign op]miza]on
Brand Development Stages
Key Campaign Ingredient Buzz = Engaging + Participation
Engagement Devices: -‐ Search Boxes -‐ Ques]ons -‐ Quizzes -‐ Polls -‐ Calculators -‐ Interac]ve Q & A -‐ Call Backs -‐ Viral Games
Multi message email campaign
-‐ Remailing to opening non converter – to increase response rate.
-‐ Personal email from CEO with certain customer segmenta]on
Marketing Measurement
-‐ Campaign Measurement: Impression, Clicks, Reach, CTR, Total promo, Average of CAC.
-‐ Sales Measurement: Conversion Rate, Average Order Value, Number of Sales, Margin. Reten]on rate
-‐ Budget related measures: Total sales value, total cost (subsidize/discount, paid promo]on), CPA/CPC
• SEO – Link building, on page
• SEM – PPC, paid serach ads
• GDN -‐ retargeqng
Google Adwords
• FB, Instagram • Retargeqng • Lookalike targeqng • Customer Journey
Social Media Marke]ng • Build publisher
• Distribute content, promo
• CPA based
Affiliate Marke]ng
Increase Conversion Rate REFERRAL PROGRAM – Rewarding customers for mouth of publicuity. INCREASE SUBSCRIBERS – Email marke]ng with more subscribers. REMINDER TO WISHLIST – Segmented email blast to remind customer’s wishlist.
RECOMMEND POPULAR RELATED PRODUCTS – and clearly mark our top products or top sellers. ADD CREDIBILITY – use specific sta]s]c and numbers to increase the credibility. EDITORIAL’S PICK – Feature high revenue products, best selling. The most profitable products should be placed in front of the web GUARANTEE BUTTONS – to improve ecommerce sales
4 Key Areas of Digital
Digital
Ajrac]ng visitors through search
Engagement & Dialogue
Defensive / Crisis
Building Campaign
Buzz
E-‐PR Ac]vi]es: -‐ Link building
supported by SEO -‐ Content Crea]on -‐ Blogs -‐ Press Releases -‐ Influencing Media
Owners -‐ Campaign landing
page/micrrosite
E-‐PR Ac]vi]es: -‐ Propaga]ng big idea -‐ Content editorial
plan -‐ Viral agents -‐ Buzzer & influencer
E-‐PR Ac]vi]es: -‐ Survey & Polls -‐ Audience research -‐ Email blast -‐ CRM: Push
no]fica]on, inapp, banner
-‐ Video -‐ Case Studies -‐ Infographic, photos
E-‐PR Ac]vi]es: -‐ Brand protec]on -‐ Monitoring and
response -‐ Analy]cs
20
LM Brand Strategist (Part of Idea Group Indonesia)
Media Conference
Media Engagement
News Monitoring Key Message Media
Monitoring
Framing Deliverables Message from the engagement
Media Percep/on
Audit
Client Services Relation
Branding Strategy
Brand Posi]oning
Brand DNA Book
Brand Campaign
Brand Campaign
Event Management
Event Planning
Event Frames
Integrated Marke]ng
Communica]on
Digital Strategy
Marke]ng Communica]on
Community Engagement
Media Rela]on
Personal Branding
Coorporate Brand
Crisis & Issue Management
Stakeholder Engagement
Research & Analyze
• Key Messages To ensure consistency of messages (story) among the spokespersons • Press Release To be distributed to wider media list upon the media briefing
• Q & A List Guidelines for spokesperson in handling media ques6ons • Presenta/on It is suggested for the bank to prepare a visual presenta6on to ensure the key messages are delivered well and clear
Media Conference
Daily Media Monitoring
Stakeholder Engagement
Media Percep]on
Audit
Client: Foreign Bank Institution
STAKEHOLDER ENGAGEMENT
Analysts
Regulators / Poli]cians
Academic & Researchers
Academic & Researcher Regulators/poli/cians -‐ Geqng insight related with Banking Industry in Indonesia and the regula]on. Analysts -‐ Engage good rela]onship with analysts. -‐ In order to share insight, and it could be used by
analysts to give favourable recommenda]on related to bonds or performance foreign bank in stock exchange.
-‐ This informal mee]ng session could be used by analysts in order to give considera]on related to banking or investments.
How to Engage Them?
! Luncheon mee/ng with key person Conduct informal mee]ng with key person during lunch as a good medium to talk about related topics
!Formal mee/ng ( Bank Management & Key Person) Conduct mee]ng between Bank management with key person with formal mee]ng session.
A. MEETING BETWEEN BANK MANAGEMENT WITH SELECTED KEY PERSONS
MEETING
Luncheon Mee]ng
Formal mee]ng
OTHER APPROACH
Gree]ngs lejer
Formal mee]ng
! Gree/ngs le`er (post mee/ng) Send gree]ngs lejer awer held mee]ng with key person
as an apprecia]on and engage good rela]onship with them.
! Formal mee/ng (Bank Management & Key Person) Rou]nely send monthly newslejer that consist
informa]on about banking industry and also informa]on about the Bank which can be beneficial for key persons
B. OTHER APPROACH
Road Safety: A Road We Must Take
In Indonesia
Client: Renowned Tyre Manufacture from
France
Tires are An Important Factor for Road Safety 23% of Traffic Accidents in Indonesia Caused by Flat Tires
ü Data from Jasa Marga show that 23% of traffic accidents in Indonesia are caused by flat /res (data from 2004-‐2006)
ü Research sponsored by Rubber Manufacturers Associa6on (RMA) shows that 63% of drivers (4W) said that ]re pressure affects the mileage of a vehicle.
ü Only 19% of drivers (4W) check their ]re pressure.
ü Every month, 3 from 4 drivers (4W) wash their cars, then only 1 from 5 drivers (4W) check their ]re pressure. Source: Research sponsored by Rubber Manufacturers Associa6on (RMA)
Four Type of Consumer Behavior in Choosing Tire
There are several types of consumer behavior in changing or buying new ]res for personal car: q 30% OF CONSUMERS WILL REFER TO THE OEM (original equipment manufacturing) TIRE.
q 25% OF CONSUMERS WILL ASK FOR SHOPKEEPER’S ADVICE for suitable ]res for their car. This behavior usually occurs when the customer has low awareness on ]re products, thus he or she requires opinion from a third party. These type of consumers will priori]ze quality instead of price.
q 40% OF CONSUMERS WILL CONSIDER PRICE FACTOR. This happens when a customer gets a recommenda]on about a specific brand. He or she will then consider the price before ask, for example, “Is there a cheaper one?”
q The REMAINING PERCENTAGE are those who are KNOWLEDGEABLE about QUALITY TIRE. They tend to be more detailed in comparing one brand to another as they understand the complexity in choosing /res. This is the very rare type of consumer.
Source: an ar6cle 6tled “A Top Brand in Buying Behavior” wriPen by a Senior Research Execu6ve from Fron6er Consul6ng Group, published in www.marke6ng.co.id, January 2013
YOUNG DRIVERS = GEN Y = MILLENNIALS GENERATION Target young drivers and young riders, born between 1980 –2000, well known as Gen Y or Millenials Genera]on
this brand TARGET MARKET RANGE (AB) Around 40% of Indonesians are Millennials (±100 million). For this program, we target Millennials who are socio-‐economically s]ll within the this brand target market range (AB)
CHARACTERISTICS ! Support social movement ! Share their experience online (mostly through socmed) ! Like to challenge conven]on ! Self marke]ng & branding is important ! Related to lifestyle enjoyment – not wealth
THE ATTRIBUTES ! High self-‐confidence ! Ambi]ous ! Adapt rapidly ! Tech savvy genera]on ! Narcissis]c genera]on ! Socially concerned ! Achievement oriented ! Have to do something as self-‐ini]a]ve, not command
Target Audience (Who They Are)
Time : Wednesday, June 18th, 2014 Venue : The Glass House, Level 8 The Ritz-Carlton Hotel Pacific Place
Is Your Brand being Social
Enough?
for SME’s Strategic
Online Brand Activation
Client: Small Medium Enterprises
Content Strategy
Website Content
Development
Business Brand
Target Market
POSSIBLE TARGET MARKET In today’s
compe]]ve market we can afford to
serve the best
Working Mothers
Home Party Goers
Expatriate
Young mother with busy ac]vi]es but s]ll want to provide healthy food her family (esp. children), but do not have much ]me to go to market
People who like to host the party, gathering, or fun mee]ng with family, friends and colleague at their own home
Expatriate who love BBQ party and accustom to high quality meat
WHY INSTAGRAM?
Why Instagram? ! Every social media playorm has an uniqueness.
With over 150 million ac]ve users, instagram’s engaged user base is 2x facebook’s.
! Instagram engagement is 15x facebook, with 35% of users visit Instagram more than once per day.
! 92% of pres]ge brands have an instagram account. On average pres]ge brands post 6 images per week.
(data provided by L2Thinktank)
Over 150 million users
Handy Mobile User
Visual Approach
Ac]vely Engaged
Community
9 out of 10 instagram
video shares occur on Facebook
35% of users, visit instagram more than once per day
Data provided by: L2 Think Tank
People appreciate it when we like their photos, then they may go through our account and like as well as if they like us enough.
Social Listening
Comment Note
Monitor our brand with social listening by conduct two way communica]on with followers.
Note some important comment on our post as an input with comprehensive analyze in monthly report
Comment Other Photos Comment on other photos follower, and use short hashtag in that comment.
Reply Comment 2 ]mes/day
Follow 5 new people/
2 days
Like 15-‐25 follower’s image/day
Use appropriate hashtag in descrip]on & comment
Comment on 5
followers post/day
Reply Comments Interact people with reply comment on our picture post periodically. Answer the ques]on and give feedback for comments.
The Power of Content
Image about how to cook? How to serve?
An ar]s]c image of raw meat
Lead with content that inspires, encourages and serves others. Great picture with premium looks but s]ll informa]ve. So it can grab entertainment, viral and educate in a fun way. Remember to integrate our brand logo within the photos. These are several sample image recommenda]on:
“Being Hungry is not a Crime....
... Eat Steak”
Post QUOTES that related with our brand
Show people about PEOPLES WHO INSPIRES
you.
To ease people about how to cook, provide
recipe tutorial
Educate people with fun tips and factsheet
about wagyu
(infographics concept)
BEHIND THE SCENE Show behind the scenes moment: Foto chef,
Delivery moments, a Happy Customer
MARKETING COMMUNICATION www.balisafarimarinepark.com Jl. Bypass Prof. Dr. Ida Bagus Mantra Km. 19,8, Gianyar, Bali
Digital Marke]ng
Media Rela]on
Media Gathering
Media Coverage
Media Plan
Public Rela]on
• Marke/ng Manage marke]ng budget for marke]ng ac]va]on, Create marke]ng and media plan, Brand & marke]ng strategy for company product, Monitor & iden]fy market trends and marke]ng ac]vi]es for product, Develop brand guidelines that followed by employee
• Public Rela/on Held press conference, arrange media gathering, create press release, Supervise the produc]on of TV ads, newspaper, and magazine, Held event for increase product impression and engagement
!
Website Integration with Taman Safari
Indonesia
Monthly Newsletter
INCREASE SALES REVENUE: Create and plan program, event, or promo]on to increase sales revenue. INCREASE SALES UP TO 80%: Galungan Promo 50% discount for visitor that bring their own Bali Iden]ty Card. This strategy enhance total visitors un]l 80% during 2 day. Christmas Event Create event in Bali Safari Marine Park to facing christmas day by invite Endah & Rhesa (indonesia musician), and culinary market. This event increase revenue from visitor ]cket and also culinary stand that rent to seller.
Listening & Research Phase
Plan Phase Ac]va]on Phase Development Phase
Integrated marke]ng &
digital Ac]va]on
Branding Strategy
Relaunching
Data Research
Program, Event, Build digital ac]va]on
Report Measurement
Op]miza]on
Integrated Brand Strategy Framework
(November – December ’14)
Pre launching concept Digital Plan
(January -‐ May ’15) (June – October ‘15) (November ’15)
Brand Iden]ty and Posi]oning
Media Rela]on, Marke]ng
Communica]on tools & program
Brand Ac]va]on Brand Ac]va]on
Social Media Marke]ng with
socmed channels & e commerce
Online ad campaigns
Emphasize website as landing page with Search Engine Op]miza]on
Branding Relaunching
Ac]va]on
Prepara]on
Ready to Make a Difference?
PROFIT & GRO
WTH
Contact
41
Tika Sylvia Utami [email protected]
+62811 1702908 www.tikasylviautami.blogspot.com
Branding Strategy �
Marketing Communication�
Media Relation�
Digital Marketing �
Content & Copy Writing �
Crisis & Issue Management�
Event Coordination �
Philosophy – Universitas Indonesia�
Science – Yadika’s High School�
Writing Workshop –Kompas- �
Social Media Optimization – Entrepreneur Learning Centre �
Writing Workshop & Book Publishing – Forum Lingkar Pena�
Brand Campaign Strategy �
+62811170 2908 [email protected]
TIKA SYLVIA UTAMI CurriculumVitae
www.tikasylviautami.blogspot.com www.behance.net/tikasylviautamI
https://www.linkedin.com/in/tikasylviautami
Account Manager
LMBrand Strategist (March ‘14 – March ‘15)
Marketing Communication
Bali Safari & MarinePark (Aug ‘13– February ’14
Account Executive
Ogilvy @ Social ( Nov’12 – July’13)
Feature Reporter
Herworld Magazine (Aug’11 – Jan’12)
INTEREST
WORKING EXPERIENCE
@Tikasylviautami
Clients & Company EDUCATION &WORKSHOP
CAREER ACHIEVEMENT
About me: !A young active and dynamic woman with high
passionate in branding industry. More than 3 years commercial experience in marketing communication (Marcomm) has enable her to develop not only strategy, campaign & activation in marcomm channel, but also integrate with digital, sales & marketing platform. Deep enthusiast in writing, make her actively become a blogger & expand copy writing ability.
CLIENT SERVICES Maintain good relation
with existing client, explore and improve the
project. �
PARTNERSHIP Build potential
partnership with Big Telco and Bank
Industry�
INCREASE SALES Increase conversion
sales rate up to 2000 during 2
month�! EVENT
International Event : ATEC 2015, Ocean Investment
Summit, Victoria Government!
www.larismaniez.com!
Account Manager
BrandMark (Mar ‘15 – July ‘15)
Project(Based( Balisafarimarinepark.com! www.ogilvy.com! www.herworld.co.id!www.foodpanda.co.id!
Head of Marketing foodpanda
(July ‘15 – Now)
