BRAND OVERVIEW

Jelly Jar marks a return to early California winemaking, when Italian immigrants crafted food-friendly wines to enjoy around the family table – most often out of jelly jars. Long before Napa Valley became the wine destination we know today, these winemakers planted backyard vineyards and enlisted family members to harvest and crush grapes.Inspired by Italian heritage, our wines are crafted to reflect the simpler times when wine was meant for simple enjoyment.

Raise a glass of Jelly Jar – a delicious, food-friendly, family-crafted wine to be shared with family and friends.

May your glass always be full!

KEY SELLING POINTS

WINE STYLE

WINE MAKER

• Red Blends in the $12-$14.99 category continue to grow at 10%*

• Simple and approachable packaging

Fruit forward, smooth, voluptuous, lighter bodied.

Noel Schaff. Noel graduated Boston College in 2010 with an Environmental Geology Science degree. Given her love of science, food, and the outdoors, she found a position that met all three requirements and began an entry-level harvest job at Hahn Family Wines. She was promoted and spent the next three years as Assistant Winemaker. In 2014, she moved to Jamieson Ranch Vineyard as a Production Winemaker, and became the Jelly Jar winemaker in 2018.

* SOURCE: Nielsen, Total US Domestic Food and Drug/Liquor; $12-$15; Trailing 52 weeks ending 01.26.19

PRODUCT/VARIETAL

Red Wine

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APPELLATION California

KEY COMPETITORS Josh, Dreaming Tree, Cline

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FRONTLINE/SRP $16.99

PROMOTED/EVERYDAY $14.99

DEEP $12.99

BTG $9

WINELIST $27

WINE LIST GUIDELINES Jelly Jar Red Blend

TARGETCHANNEL

GUIDELINES

Premium Grocery

Mainstream Grocery

Value / Mass Club / Drug

Liquor C-Store Fine DiningUpscale Casual

Family Casual

Hospitality

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PRICING & BRAND STANDARDS

WX | BRAND REFERENCE | 2019