Brand Standards

KEY PHRASES/WORDS

The sentence leading into each word is, “I vacationed at Gateway Canyons

and left feeling completely:Awestruck

InspiredEmbraced

PureTransformed

Tagline: Where Curiosity Comes to Play

2nd Tier Emotive Words:Humbled

EnlightenedCentered

StimulatedEnrichedCurious

PassionateMotivated

Alive

BRAND PROMISE/ATTRIBUTES

The Innocent:Encompassing a core desire to experience purity

The goal to do the right thingThe gift of faith and optimism

Reflecting the natural human desire toward curiosity, the team unanimously agreed that Gateway Canyons best identifies with the Innocent. As the ideal archetype of the resort, Gateway Canyons is the gateway into a view of our world, a view of our universe and a view into its origins. It is a place for guests to temporarily pause the mass mayhem of their lives and take a deep breath of fresh air, be inspired by a sense of curiosity, pose their most simple questions, appreciate a quiet authenticity

and make their own discoveries.

Target Man:

Entrepreneurial Spirit

Successful, Professional

“Manʼs Man”

Likes to get his feet dirty

Minimum $250,000 annual salary

Uses iPhone and other Apple products

Suits to work, casual on weekend

Fit/Athletic

Follows major sports (but not fanatical)

Authentic

Appreciates Technology

Enjoys unique travel experiences

Confident /Adaptive/Comfortable with themselves

Wears: Tods shoes, Maui Jims, Flip-Flops, Expensive Jeans/T-Shirt, North Face,

Patagonia, bespoke suits

Drives: Luxury automobiles, Mercedes CL 63 AMG, BMW M6, Porsche 911 Turbo, Ferrari 458 Italia

Drinks: Scotch, Whiskey, Jack & Coke

Plays poker, card games

Target Woman:

Professional

Successful

Financially Independent

Upscale, Sophisticated

Works out to look good, but to also feel good

Adores upscale art, culture, jewelry

Enjoys luxury travel

Embodies a town and country attitude

Loves outdoor activities but also “pampering”

Confident in mixing designer labels with less expensive brands

Drinks Wine, specifically Chardonnay

Healthy, into wellness

Comfortable – doesnʼt mind getting ʻdirtyʼ

Wears: Designer Jeans, Gap or American Apparel T-Shirt, Louis Vuitton or Gucci handbag and belt, Jimmy Choo or Christian Louboutin shoes,

Lulu Lemon Yoga Pants

Drives: Luxury SUVs (BMW X5, Audi Q7, Lexus, Range Rover)

TARGET CUSTOMERS

TARGET CUSTOMERS

OverallGeneration X and Baby Boomers, although Generation Y should be given high consideration as they

move into their mid-30s in two years and their values are quickly evolving.Avoid young families but play to multi-generational families

Exceptional family valuesAuthentic, traditional

Seeks adventure and explorationEnvironmentally friendly

Attendees were challenged to evaluate current resort offerings and re-configure relevant audiences and activities against seasonal clusters. Gateway was founded out of a passion for intellectual stimulation,

adventure and the art of discovery, but success cannot be derived by offering all things to all people. For instance, Gateway is not a heavy snow destination for skiing, snowmobiling and cross country. Yes, the

resort can offer it, but the true heavy snow disciple has better choices. Same with golf, etc.

Winter (Market: mostly regional drive)• Romantic Couples• Group Business• Film Festival Attendees• Car Lovers

Spring (Market: NW, NE, Texas, regional drive)• Hearty Outdoor Adventurers• Girlfriend Escapes• Guy Getaways• Families on Spring Break (children over 10 yrs)• Groups – Incentive Trips• Private Special Event Goers

Summer (Market: National, International, European)• Hearty Outdoor Adventurers• Outdoor Enthusiasts (lite)• Families Building Traditions (children over 10 yrs)• Car Lovers• Group Business – Corporate, Association

Fall (Market: National in scope)• Hearty Outdoor Adventurers• Outdoor Enthusiasts (lite)• Girlfriend Escapes• Guy Getaways• Special Events Goers

CAPTIVATIONS

LOGO

Always black or white, design never varies.

FONTS

Headline:ADOBE GARAMOD PRO REGULAR - CAPS

Sub-Headline:Adobe Garamond Pro Regular - Title Case

Body Copy:Helvetica Regular

CMYK: 60 / 61 / 75 / 54RGB: 67 / 58 / 44PMS Black 2 Chex: #42392b

CMYK: 40 / 86 / 85 / 64RGB: 78 / 25 / 16PMS 4625 Chex: #4d180f

CMYK: 5 / 34 / 89 / 6RGB: 224 / 164 / 54PMS 143 Chex: #e0a335

COLORS

PATTERN

• Background color on website• Primary pattern block color for brochures, newsletters, ads and banner ads

• Secondary color on website• Used sparingly on ads and collateral

• Roll-over color on website• Accent color for horizontal rule, social media and contact information• Occassional sub-headline color

SIGNATURE PHOTO

SIGNATURE PHOTOGRAPHY

SIGNATURE PHOTOGRAPHY

PRINT ADS - LEISURE

Full Page

Half Page

PRINT ADS - GROUP

Full Page

Half Page

PRINT ADS - GROUP

Full Spread

PRINT ADS - WEDDING

Full Page

Half Page

For all wedding pieces the horizontal rule above and below title should be biege instead of orange.

PRINT ADS - F & B

Full Page

Half Page

BANNER ADS

728px x 90px

160px x 600px

300px x 250px

EMAIL BLASTS

Template is permanent, content and image may be changed

POWERPOINT TEMPLATE

NEWSLETTERS

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Front CoverFull bleed image with logo centered at top, contact information in lower left hard corner, Noble House stamp logo in lower right hand

corner, titles justified left, large circle that reads, “click here to view newsletter”

Spread 2Variable Information

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Spread 1GM Letter over brown pattern box on the left, 3/4 spread full bleed image with transparent box to mimic website for package

NEWSLETTERS

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Spread 3Variable Information / Food & Beverage Package

Back CoverFull bleed image with logo, web address, phone number, address, facebook and twitter conact centered at the bottom

Package or other information may be inserted on top

BROCHURES

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Front CoverFull bleed image with logo centered at top, title between horizontal rules, contact information in lower left hard corner, Noble House

stamp logo in lower right hand corner

Spread Variation 1Text laid over brown pattern box, extra white text laid over largest image if possible

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Intro / Welcome SpreadFull bleed image with white text directly over image

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BROCHURES

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Spread Variation 1Text laid over brown pattern box, extra white text laid over largest image if possible

Spread Variation 1Text laid over brown pattern box, extra white text laid over largest image if possible

Back CoverFull bleed image with logo, web address, phone number, address, facebook and twitter conact centered at the bottom.

RACK CARDS

FRONT: Full bleed image with logo in top center, address bottom left hand corner, Noble House logo bottom right hand corner.

BACK: Full bleed brown pattern with orange accents.

VIDEOS

Fiber Arts And Quilting

Click here to view Click here to view

Click here to view Click here to view

Colorado Off Road ATVs, Rock Climbing, Mountain Biking, Kayaking

Classic Cars, Unique Oldsmobile F88, Muscle Cars Cessna Plane Air Tours of Western Colorado

VIDEOS

Dinosaurs and Fossil Footprints

Click here to view Click here to view

Click here to view Click here to view

The American West told by John Hendricks, Founder of the Discovery Channel

Ancient Civilizations and Cultures of the American West in Colorado

Colorado Horseback Riding, Horses at Gateway Canyons Equestrian Stables

BUSINESS CABINET

gatewaycanyons.com | 970.931.245843200 Hwy 141, Gateway, Colorado 81522

43200 Hwy 141Gateway, Colorado 81522

FIRST LASTTitle Here

43200 Hwy 141, Gateway, Colorado 81522 Main: 555-568-9431 | Direct: 555-556-1234

Fax: 555-565-2622flast@gatewaycanyons.com | gatewaycanyons.com

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SALES FOLDER

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gatewaycanyons.com | 970.931.245843200 Hwy 141, Gateway, Colorado 81522

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