Brand Innovators Mega-Trends @CES 1-5-15

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Welcome to Brand Innovators Mega-Trends @CES!

Over the past twenty years, the Internet, digital media and advertising technology have radically transformed the way brands engage with their consumers. New formats, such as digital video advertising, social media, and content marketing, are forcing brand marketers to think differently about how they market their products and services.

In addition, new mobile platforms, including smart phones and tablets, are changing consumer behavior and creating opportunities for brands to connect with consumers anytime, anywhere, and on any device, in ways that never could have been imagined only a few short years ago. At the same time, breakthroughs in big data and analytics, geo-targeting, and connected TV are allowing brand marketers to target and personalize their messages in real-time, in new and exciting ways. Welcome to the Digital Age and the next generation of marketing, media, and advertising technology!

Brand Innovators Mega-Trends provides brand marketers from Fortune 500 and other leading brands with an important forum to share success stories about how they are using digital media and advertising technology to build loyalty and long term relationships with their consumers. We will hear from some of the best and brightest brand marketers at some of the most iconic brands in the world about how they are using technology to drive new customers into the purchase funnel.

Thank you to everyone in the Brand Innovators community who contributed to today’s program. We invite you to participate in the discussion, and to share ideas, best practices and proof points with your colleagues, both during and after today’s event. Enjoy the show, and we look forward to seeing you again, soon.

Marc SternbergCo-Founder

Brandon Gutman Co-Founder

Visit our news site www.brand-innovators.com for the latest trends in marketing innovation.


Brandon Gutman Co-Founder

4 Get Social: @Brand_Innovator #bisummit www.Brand-Innovators.com

Brand Innovators Team

What’s Inside

LETTER FROM THE FOUNDERS . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 3

VIP SPEAKERS .......................................................... 6AGENDA ....................................................................2 2

SPEAKERS ........................................... .....................2 8

ADVISORY BOARD ................................................... 3 7

STRATEGIC ADVISORS .............................................4 1

SPONSORS. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 4 2

Brandon GutmanCo-Founder


Ted RubinActing Chief Marketing Officer

David TeicherChief Content Officer

Leora RosenbergProgram Director

Jared HopferHead of Business Development

Paula ParisiChief Technology Officer

Alexander KanishBusiness Development Manager

Gene NechHead of CRM and Direct Marketing

Negeen AmuzegarMarketing Coordinator

Martina SuessProgram Director


STRATEGIC ADVISOR AND ACTING CMO, BRAND INNOVATORS, AUTHOR OF “RETURN ON RELATIONSHIP”

@TedRubin or TedRubin.com

Ted Rubin is a leading Social Marketing Strategist, Keynote Speaker, and Acting CMO of Brand Innovators. In March 2009 he started using and evangelizing the term ROR, Return on Relationship, hashtag #RonR. Ted left his position as Chief Social Marketing Officer of Collective Bias on August 31, 2013. He remains the 5th largest shareholder. In the words of Collective Bias Co-Founder John Andrews... “Ted, you were the vision, heartbeat and soul of Collective Bias, thank you for building a great company. From innovations like cbSocially to the amazing relationships you built with the blogger community, clients and employees, you drove the epic growth. You will be missed!” Many people in the social media world know Ted for his enthusiastic, energetic and undeniably personal connection to people. Ted is the most followed CMO on Twitter according to Social Media Marketing Magazine; one of the most interesting CMOs on Twitter according to Say Media, #13 on Forbes Top 50 Social Media Power Influencers, and number #2 on the Leadtail list of Top 25 People Most Mentioned by digital marketers. His book, Return on Relationship, was released January 29, 2013. His latest book, How To Look People in the Eye Digitally, is being officially released January 2015.

TED RUBIN

Host


Event Chairperson

B. BONIN BOUGHVICE PRESIDENT OF GLOBAL MEDIA AND CONSUMER

ENGAGEMENT, MONDELEZ INTERNATIONAL @boughb

Bonin Bough is Vice President of Global Media and Consumer Engagement at Mondelēz International (formerly Kraft Foods). In this role, Bough oversees all of Kraft’s digital communications, establishes new partnerships with online platforms, manages internal capabilities and develops strategies across the firm’s product portfolio. Bough has over 10 years of experience in the space, ranging from digital strategic planning and project execution to leading and building global practices. Prior to Kraft, Bough was Senior Global Director of Digital and Social Media at PepsiCo, focused on digital strategy accross paid, earned, owned and shared media. Earlier in his career he held management posts at IPG & Weber Shandwick and Ruder Finn Interactive.


Keynote

LUCIE GREENEWORLDWIDE DIRECTOR, JWTINTELLIGENCE

@lucieluxury

Lucie Greene is a trends forecaster, journalist and consultant who specializes in lifestyle, fashion, luxury and retail, currently Worlwide Director of JWTIntelligence. As a forecaster, she has worked with some of the world’s leading brands, directing a team of researchers to forecast trends, identify consumer behaviour shifts, and chart key clusters of innovation in multiple lifestyle sectors. Lucie has presented on trends and innovation at international events, conferences, and in-house for well known brands. Beyond forecasting, she has been a journalist and editor for 10 years, contributing to leading national and international publications, both as a freelancer and on staff. She has also worked extensively with brands on branded editorial content. A Brit by birth, she currently lives in New York.


Keynote

SHAQUILLE O’NEALPRESIDENT & CEO, ALOT OF DIFFERENT COMPANIES, INC.

@SHAQ

As one of the most diversified personalities in sports and entertainment, it is no small feat that Shaquille O’Neal has managed to coalesce his business activities under a single brand. But for the 7’1” NBA All-Star, tall orders are all in a day’s work. Following a 19-year career on the basketball court that included leading the Los Angeles Lakers to three championship titles, O’Neal has branched out into music, acting, clothing, books and jewelry. He co-hosts TNT’s popular “Inside the NBA” and has his own show, “Upload With Shaquille O’Neal,” on TruTV, and serves as The Cartoon Network’s “Commissioner of Sport.” O’Neal – whose LinkedIn profile lists his title as CEO and President of Alot of Different Companies, Inc. – has inked partnerships and endorsements with Macy’s, Gold Bond, Reebok, AriZona -Beverages and Monster Audio. After completing undergraduate studies at Louisiana State University , Shaq earned an M.B.A. from the online University of Phoenix and a doctorate in education from Barry University . O’Neal is currently studying for LSATs and at 42 plans to attend law school. He was earlier this year featured on the cover of Bloomberg Business Week, which listed his current annual earnings from branding at $21.2 million and quotes him as saying he is leveraging such deals more successfully today than during his years in the NBA.


Keynote

SHINGYDIGITAL PROPHET, AOL

@shingy

David Shing, popularly known as Shingy, is AOL’s Digital Prophet. He spends most of his time watching the future take shape across the vast online landscape. The rest he spends talking to people about where things are headed, and how we can get the most out of it. David has spent most of his adult life in the digital world working for both large and small creative companies. Prior to moving to his current base in New York, David lived in London and held the position of VP, Media & Marketing for AOL Europe. There, he focused on delivering the best possible online experience for AOL users by delivering on all aspects of the media content vision and marketing strategy including online, offline, social and viral partnerships of AOL and its brand and product range. Earlier in his career he spent more than 12 years helping build successful web technology start-ups and multimedia businesses in the US and Australia.


Keynote

BRIAN SOLISAUTHOR AND PRINCIPAL ANALYST, ALTIMETER GROUP

@briansolis

Brian Solis is the Principal Analyst at Altimeter Group, a research firm focused on disruptive technology. A digital analyst, anthropologist, and futurist, Solis is also an author and in-demand keynote speaker who has studied and influenced the effects of emerging technology on business, marketing, and culture. His research and his books help executives, and also everyday people, better understand the relationship between the evolution of technology and its impact on business and society and also the role we each play in it. As a result of his work, Solis also helps leading brands, celebrities, and startups develop new digital transformation and new media strategies and that enable businesses to adapt to new connected markets from the inside out. Brian is also globally recognized as one of the most prominent thought leaders in new media. His latest book, What’s the Future of Business (WTF), explores the landscape of connected consumerism and how business and customer relationships. His previous books include The End of Business as Usual and Engage, widely regarded as the industry reference guide for businesses to market, sell and service in the social web.


SENIOR VP, BRAND & ADVERTISING, T-MOBILE

Peter DeLuca is Senior VP, Brand & Advertising, for T-Mobile USA. He is responsible for bringing the brand to life through the development of all national advertising, retail communications, social and sponsorships & events. He oversees corporate media planning, buying and implementation, including traditional, digital, mobile media, social platforms and program integrations.

Prior to joining T-Mobile, DeLuca was the chief marketing officer for the specialty retailer Banana Republic (owned by Gap Inc.). He also spent 12 years working at Charles Schwab in various senior marketing leadership roles. Before joining Schwab, DeLuca spent the early part of his career working at advertising agencies with clients such as AT&T, MCI and several Procter and Gamble brands. DeLuca earned a Bachelor of Science degree in advertising from the University of Colorado.

PETER DELUCA

Keynotes

CEO, LIVEFYRE@jkretch

Jordan Kretchmer is the Founder and CEO of Livefyre, the first Social CMS Platform used by the largest companies in the world to engage consumers through a combination of real-time conversation, content creation, social curation and social advertising. Kretchmer founded the San Francisco based startup in December 2009, and has overseen its growth to 100

employees and over $35M in venture financing. Livefyre is the 4th largest site network on the web, delivering over one billion live content streams every month. Before launching Livefyre, Kretchmer was the Vice President of Brand at Current TV where he led brand redevelopment for the media company. Previously, he was the Digital Creative Director at Butler Shine Stern and Partners, and Vice President/Associate Creative Director at Mullen Advertising. Kretchmer is a sought after speaker at industry events, haven spoken at The Future TV conference, OMMA Social, Digital Hollywood, Social Data Week, and the American Magazine Conference, and has been published in Fast Company, The Huffington Post, Tech Crunch, Mashable, and many others.

JORDAN KRETCHMER


DIRECTOR OF DIGITAL & SOCIAL, TACO BELL, A DIVISION OF YUM! @tresslieberman

Tressie Lieberman Director of digital and social at Taco Bell, a division of Yum! Brands Inc. She has been in her position since 2012, supervising a team responsible for building the Irvine, Calif.-based brand’s relevance. She is relentlessly focused on evolving the restaurant experience. The Taco Bell mobile app was recently named one of the 20 Best Ads of 2014 by Fast Company. Tressie

relocated to Orange County from Dallas where she spent over 5 years establishing and aggressively growing the digital program for Pizza Hut. Prior to joining Pizza Hut, she pursued her passion for advertising at both Ogilvy & Mather and Slingshot. While a Texan at heart, she is now fully obsessed with SoCal and is enjoying life by the beach with her amazing husband and her dog who rules the house.

TRESSIE LIEBERMAN

Keynotes

Peyman Nilforoush is the Co-Founder and CEO of inPowered. Brands use inPowered’s platform to help people make informed decision by discovering and promoting trusted expert content. A media entrepreneur and visionary, Peyman along with his brother Pirouz

previously founded NetShelter in 1999, which became the world’s largest technology property on the web before being acquired by Ziff Davis in 2013. Peyman was named to the 2010 Who’s Who in Business Publishing by BtoB’s Media Business Magazine. He was a recipient of Profit 100’s Young Entrepreneur Award for being the youngest CEO on the list of fastest growing companies. Peyman is a Charter Member of C100, which supports and mentors Canadian entrepreneurs.

CEO, INPOWERED @ThePeyman

PEYMAN NILFOROUSH


Agenda

MONDAY, JANUARY 5, 2015FOUR SEASONS HOTEL, LAS VEGAS @CES

9:30 am WELCOMEBrandon Gutman, Co-Founder, Brand InnovatorsMarc Sternberg, Co-Founder, Brand InnovatorsDavid Teicher, Editor and Chief Content Officer, Brand InnovatorsHost: Ted Rubin, Strategic Advisor and Acting CMO, Brand InnovatorsEvent Chairperson: B. Bonin Bough, Vice President of Global Media and Consumer Engagement, Mondelez International

9:40 am OPENING KEYNOTE: 2015 TRENDS OUTLOOK Lucie Greene, Worldwide Director, JWTIntelligence

10:05 am ENTERTAINMENT & CONTENT 2015: MILLENNIALS & GEN Z Marketers have barely begun to figure out millennials, a generation so nuanced their media and consumer habits differ from each other, as much as they do from that of previous generations, but already, a new demographic has begun to emerge that will prove just as challenging: Gen Z. Key to engaging this new group of consumers is content. Great content must resonate with consumers, in order for them to believe it, share it, and reflect positively on your brand. This panel will explore what we’ve learned about Millennials and Gen Z so far, through the lens of the entertainment content: Movies, Video, Music, Gaming and more.

Moderator: Adam Weinroth, Chief Marketing Officer, OneSpot Steve Sommers, VP Global Brand Marketing, Under Armour John Koller, VP Marketing, Sony Playstation Cheryl Gresham, Director, Media, Taco Bell Toni Wallace, Sr. Director, Strategic Marketing, Sony Music Entertainment

11:45 am KEYNOTE David Shing, Digital Prophet, AOL

11:05 am NETWORKING BREAK

CONTINUED ON PAGE 24


Agenda

11:25 am KEYNOTE — THE URBAN LEGEND OF FREE SOCIAL MARKETING Jordan Kretchmer, CEO, Livefyre

In a time where our attention span is shorter than that of a goldfish, many marketers think they must share more and more content to a highly distractible audience. But with organic reach plummeting, chances are your audience still won’t see your content unless you throw more money at social networks. By investing in your owned and operated properties and shifting the focus from the quantity of real-time content to the quality of real-time content, you can earn organic followers that persist beyond a campaign.

11:45 am DIGITAL 2015: DATA, CONTENT, COMMERCE & CONNECTIVITY The biggest digital marketing topics in 2014 ranged from big data to content marketing, but as we start the new year, the question on all our minds is which trends and buzzwords will will dominate conversations in 2015. As our practices evolve, ‘Big Data’ will become “Small Data” and “Purposeful Data.” The importance and of, and emphasis on, Content Marketing will continue to increase, as brands establish ‘newsrooms’ and devote more time and resources into producing original content on social, emerging, and traditional media. The mobile-first consumer gave way to the mobile first marketer, but how will that thinking change as we enter the era of the “always-connected?” Listen closely as we explore the biggest digital trends and topics marketers need to know for 2015, with the backdrop of the technological innovation showcased at CES.

Moderator: Russ Bley, Vice President, NewsCredMichael Donnelly, SVP Group Head Global Digital Marketing, MasterCardDoug Busk, Global Group Marketing Director - Social, The Coca-Cola CompanyAdam Kmiec, Sr. Director, Mobile, Social And Content Marketing, WalgreensSosti Ropaitis, Global Director, Digital Brand Engagement, McDonald’s

12:20 pm FIRESIDE CHATB. Bonin Bough, Vice President of Global Media and Consumer Engagement, Mondelez InternationalInterviewed by Russ Fradin, CEO, Dynamic Signal

12:45 pm LUNCH

CONTINUED ON PAGE 26

26www.Brand-Innovators.com26 Get Social: @Brand_Innovator #bisummit

Agenda

1:30 pm Q&A — LIFE AFTER THE NBA: BUILDING A SUSTAINABLE PERSONAL BRAND Shaquille O’Neal

2:10 pm KEYNOTE Peter DeLuca, SVP Brand & Advertising, T-Mobile

2:35 pm MACRO MARKETING TRENDS 2015 Continuing our look ahead, this session will tap the minds’ of four leading brand marketers. We will explore how brands can better think about privacy, how the programmatic buying phenom jumps from digital to TV, and the rise of the “consumer champion” brand. What’s keeping these marketers up at night? What new technologies are they watching? What are the big trends they’re focused on for 2015, and what opportunities and challenges are entailed therein?

Moderator: Harry Kargman, CEO, KargoLaston Charriez, SVP Marketing, Western UnionPeter DeLuca, SVP Brand & Advertising, T-MobileChristopher Thorne, VP Global Marketing, Media & Mobile Acquisition, Electronic ArtsErick Dickens, VP Marketing, King’s Hawaiian

3:05 pm KEYNOTE — REDEFINING YOUR NEXT BIG LAUNCH Peyman Nilforoush, CEO, inPoweredFrom CES to your next big launch millions are spent to get consumers attention only to lose it the next day! How do you stand ABOVE the noise and keep people engaging with your content after your big launch?

3:20 pm NETWORKING BREAK

3:40pm KEYNOTE Tressie Lieberman, Sr. Director, Digital Experience & Social Engagement, Taco Bell

4:05 pm MOBILITY & EMERGING MEDIA: WHAT’S NEXT 2014 was the year of mobile innovation, moving beyond just apps and ads, mobile now means tapping into location data to make everything you do personalized and relevant. Mobile can mean connected cars, wearable technology, and anonymous social apps – depending on who you ask. Mobile is no longer a screen we carry around in our pockets, but a home for our identity

27www.Brand-Innovators.com

Agenda

and an entirely new behaviors of opportunities, challenges, and behaviors that brands must considering. What’s next? What’s worth paying attention to and what’s not? And most importantly, how do marketers make sense of it all?

Moderator: David Staas, President, NinthDecimalLee Nadler, Marketing & Communications, MINI USAUmang Shah, Global Director, Digital Marketing & Innovation, Campbell’s SoupCarlos Faxas, New Technology and Digital Concepts, United AirlinesTricia Nichols, Global Lead, Senior Director Consumer Engagement, Media & Brand Partnerships, Gap

4:40 pm INNOVATION IN RETAIL, COMMERCE & PAYMENTS After years of speculation and games of “Will they / won’t they?” Apple finally launched mobile payments in 2014, effectively taking control of a hotly contested market from early entrants like Softcard, Google Wallet, and the Merchant Customer Exchange (MCX), in one fell swoop. 2014 also saw Square launch new features and poach Kevin Burke from Visa, Taco Bell launch a new mobile app, complete with mobile payments, and Burger King began accepting PayPal. But mobile payments and commerce are just beginning to transform the retail experience, and our last panel of the day will look at what’s in store for this nascent but exciting area, how else the retail and commerce business is evolving, what you need to know about virtual cryptocurrencies like bitcoin, and how these new means of payment can open other doors for brands, including loyalty programs and new consumer data sets.

Moderator:Thomas Ko, President, NAMU Systems Chris Curtin, Chief Digital Officer, VisaJeff Jenkins, Director of Platforms and New Concepts, Taco BellChris Westall, Sr. Director, Product & Program Management – Digital Commerce, Walgreens

\5:10 pm KEYNOTE Brian Solis, Principal Analyst, Altimeter Group

5:35 pm BRAND INNOVATORS COCKTAIL RECEPTION HOSTED BY MOËT HENNESSY


Speakers

Chris Curtin is the global head of new platform marketing transformation and chief digital officer at Visa Inc., where he is responsible for shaping Visa’s marketing strategy to drive adoption of digital-payment products and platforms in new channels and with financial institutions, merchants, mobile networks operators, and mobile device manufacturers. Previously, Curtin was SVP of marketing strategy, innovation, and operations at HP, where he developed and executed HP marketing strategy, customer engagement, multi-purpose innovation, and helped drive the HP brand in existing and emerging channels.

CHRIS CURTIN NEW PLATFORM MARKETING TRANSFORMATION AND CHIEF DIGITAL OFFICER, VISA @ChrisCurtin3Laston Charriez leads all marketing activities

in the Americas for Western Union and also has P&L responsibility for the U.S. He joined Western Union in November 2011. Prior to that, Laston was VP Insights and Innovation at Sara Lee North America, overseeing consumer insights, analytics, and platform innovation and managing a team responsible for driving external focus, supporting the business units with the voice of the consumer and deep analytics and developing the next innovation platforms across all Sara Lee brands. His early career was at Procter & Gamble where he worked for more than 20 years. Laston has a Bachelor’s Degree in Marketing, Cum Laude, and a Master’s in Business Administration, both from Purdue University.

LASTON CHARRIEZ SENIOR VICE PRESIDENT MARKETING, NORTH AMERICA, WESTERN UNION @laston

As Group Director, Digital Communications & Social Media, for The Coca-Cola Companys, Doug Busk leads the high-performing social & digital teams. A strong understanding of social ecosystems and their link to great storytelling informs Doug’s strategic role within the organization, where his responsibilities include setting the vision and evolution of the Coca-Cola Journey and Coca-Cola Unbottled storytelling platforms. Doug also spearheads the development and execution for Coca Cola public affairs and communications internationally. Prior to joining the Coke team in 2010 Doug held leadership positions at Cingular and Verizon Wireless.

DOUG BUSK GLOBAL GROUP MARKETING DIRECTOR-SOCIAL, THE COCA COLA COMPANY @dbusk

As Vice President of U.S. Sales for NewsCred, Russ Bley is responsible for building a world-class sales organization that enables top marketers to tell their best stories. Prior to joining NewsCred, Russ spent five and seven years respectively building the sales teams and successes of Undertone and weather.com. A native midwesterner and graduate of Loyola University – Chicago, Russ has worked in several media markets, and now he and his family are settled in the beautiful Garden State.

RUSS BLEY VP, NEWSCRED


Carlos Faxas is an airline professional with experience in multiple areas including Call Center Quality Assurance, Software Quality Assurance (web based eCommerce Site) and Customer Experience. He is currently Manager, eCommerce New Technology and Digital Concepts for United Airlines, based out of Chicago. Prior to joining United in 2011 he worked for Continental Airlines for two years.

CARLOS FAXAS NEW TECHNOLOGY AND DIGITAL CONCEPTS, UNITED AIRLINES @CarlosFaxas

Speakers

Michael Donnelly is focused on increasing the understanding and effective use of Digital Marketing tactics as integral, complementary components in well-constructed cross media business plans at MasterCard, where he has provided thought leadership, global strategy and best in class digital marketing solutions since 2012. Prior to Mastercard he was Group Director, Worldwide Interactive Marketing at The Coca-Cola Company, and earlier spent many years at Johnson & Johnson. Based in Greater New York, he is married and has four incredible digitally savvy children to learn with about new technologies in the Donnelly Family Digital Lab.

MICHAEL DONNELLY SVP, GROUP HEAD GLOBAL DIGITAL MARKETING, MASTERCARD@MichaelDonnelly

Russ Fradin is a digital media industry veteran with more than 15 years experience in the online marketing world. Russ co-founded and was CEO of Adify (acquired by Cox for $300M in May 2008) and co-founded SocialShield. He was also SVP of BD at Wine.com, EVP of Corporate Development at comScore (NASDAQ:SCOR) and was among the first employees at Flycast (acquired by CMGi for $2.3B in January 2000). Russ is also an active angel investor in the digital world and is on a number of Boards. Russ holds a BS in Economics from The Wharton School, University of Pennsylvania.

RUSS FRADIN CEO, DYNAMIC SIGNAL @rfradin

Erick Dickens made the transition into brand marketing after serving as a US Army Capitan and pilot during wartime operations. As a brand marketer, Erick managed household brands such as Post Cereals, Renuzit, Soft Scrub, and Right Guard at Kraft Foods and Henkel.In 2010, he was selected to lead LifeLock’s rebranding and product development effort and helped lead the company through a successful IPO in October 2012. Erick holds an MBA from the University of Arizona and is currently the Vice President of Marketing for King’s Hawaiian. He resides in Huntington Beach, CA with his wife and two children.

ERICK DICKENS VICE PRESIDENT, MARKETING, KING’S HAWAIIAN@ErickDickens


Speakers

Harry Kargman is the founder and CEO of Kargo, the leading mobile publisher platform. Founded in 2003, Kargo delivers advertising and integrated rich media across its proprietary network of major media mobile websites, apps and tablet experiences. Kargo has been recognized with numerous awards including a Mobi and an OMMA for its advertising campaigns and was named as an AlwaysOn OnMobile Top 100 winner in 2012 and to the OnMedia Top 100 in 2013. Harry lives in New York City and holds 7 patents on wireless technology. He graduated with honors from Harvard College, where he is now an advisor to the Harvard Innovation Lab.

HARRY KARGMANFOUNDER & CEO, KARGO@harrykargman

Cheryl Gresham is the Director of Media for Taco Bell Corp. Since joining the team almost 4 years ago, Cheryl has played a crucial role in the brand’s relevance by encouraging increased focus on digital media, moving the company from a small player to a digital media leader, including Ad Week naming Taco Bell Hottest Digital Marketer of the Year for 2014. Cheryl has also grown overall national media efforts to a multichannel strategy including audio, Hispanic and cinema. With experience across a variety of industries, including retail, auto, consumer electronics and QSR, Cheryl leads media strategy for best-selling platforms including Doritos Locos Tacos, Breakfast and the Mobile app.

CHERYL GRESHAM DIRECTOR OF MEDIA, TACO BELL CORP.

As Co-Founder of the Brand Innovators, Brandon Gutman develops premium content, tapping marketers from the world’s most successful brands to share how they utilize emerging technology and new media to drive meaningful ROI. A prolific, highly respected writer, Brandon is an expert blogger whose contributions are featured on Forbes’ CMO Network. Prior to launching Brand Innovators Brandon held marketing and business development positions in the executive search sector, forging relationships with the most influential marketers, technology developers and venture capitalists in our industry.

BRANDON GUTMANCO-FOUNDER, BRAND INNOVATORS@BrandonGutman

Jeff Jenkins is passionate about the evolving marketplace and the changes companies must make to not just stay ahead of the curve but set the curve. He currently heads Taco Bell’s mobile, loyalty and gift card platforms. He is leading the charge to start the mobile ordering revolution, disrupt the loyalty industry and create a unique currency for Taco Bell. Jeff has worked for a diverse portfolio of companies: YUM Brands (Taco Bell, KFC), NASA and MTV. Drawing on his diverse experience, Jeff seeks to drive paradigm shifting marketing strategies that produce immediate breakthrough results. Jeff received his MBA from UCLA and his BA from the University of Virginia.

JEFF JENKINSDIRECTOR OF PLATFORMS AND NEW CONCEPTS, TACO BELL@jeffmjenkins


Speakers

John Koller is VP Marketing at Sony PlayStation and Sony Computer Entertainment of America (SCEA). In that capacity he functions as the General Manager responsible for all aspects of platform strategy for the PlayStation 4, PlayStation 3, PS Vita, peripherals and licensing verticals, including brand marketing, business models, customer experience, product planning, portfolio planning, pricing, packaging, communications, distribution, and retail promotions. At SCEA, he has managed or assisted with the launch of five multi-billion dollar platforms.

JOHN KOLLER VP MARKETING, SONY PLAYSTATION, SONY COMPUTER ENTERTAINMENT AMERICA @jpkoller

Lee Nadler is Marketing Communications Manager at MINI USA. He is responsible for managing unique, multichannel, MINIcentric marketing programs in the US. Lee oversees MINI’s three agencies (BSSP, BEAM Interactive, and Sanders/Wingo) and has overall responsibility for: advertising creative & media; MINIUSA.com on all platforms, digital/video marketing, social channels, partnerships, gorilla/stunts, multicultural marketing and research. During his 20-plus year career, he founded a consulting practice, Sherpa Marketing, Inc., which he ran for 10 years prior to joining MINI.

LEE NADLER MARKETING COMMUNICATIONS MANAGER, MINI USA @leenadler

Thomas Ko is Co-founder and President of NAMU Systems. Before starting this new venture, he was the global head of mobile banking at Citi for institutional clients and has developed and managed various innovative mobile products that processed more than $100BN annually across 96 countries during 2013. His successful products, among many awards, earned Citi to be the best institutional mobile bank worldwide by Global Finance. Now starting his own venture after 18 years in the corporate environments, he is simply having a lot of fun doing his thing and making it a global success.

THOMAS KO PRESIDENT, NAMU SYSTEMS @tkomobile

A thought-leader in the marketing community, Adam Kmiec has held leadership positions at some of the most digitally forward-thinking organizations in the world, helping brands find success in the interactive and social space. In January 2014 he joined Walgreens as Senior Director, Social Media and Content. Prior to that, he spent two years at the Campbell Soup Company, where he served as Director of Global Digital Marketing and Social Media. At Campbell, Adam developed worldwide strategies across consumer-facing and corporate communications. Adam’s career spans the client and agency sides, including Fallon, Leo Burnett, and ConAgra Foods.

ADAM KMIECSENIOR DIRECTOR, MOBILE, SOCIAL AND CONTENT MARKETING, WALGREENS @adamkmiec


Speakers

Steve Sommers joined Under Armour in February of 2012 as Vice President of Global Brand Marketing. Steve is responsible for directing the integrated marketing of all Under Armour products by creating demand at all consumer touch-points. He and his team also create and manage specific marketing programs geared to empower athletes around the world. Prior to joining Under Armour, Steve was based in Southern California where he served as Vice President of Marketing for Sony Electronics. He also built his career in marketing at distinguished brands such as Gateway and Toshiba.

STEVE SOMMERS VP-GLOBAL BRAND MARKETING, UNDER ARMOUR

Umang Shah joined Campbell as Global Director, Digital Marketing & Innovation in April 2014. He reports to Yin Woon Rani, Vice President-Integrated Marketing, and partners with colleagues across Campbell’s Advertising, Communications, Consumer Affairs, Public Affairs, and Corporate Social Responsibility functions. Umang leads Campbell’s digital marketing strategy, encompassing both consumer-facing communications and corporate initiatives. He leads, coordinates, and oversees Campbell’s digital and social media activities and policies, as well as mobile, web, CRM and emerging media activation, among paid, owned, and earned media channels.

UMANG SHAH GLOBAL DIRECTOR, DIGITAL MARKETING & INNOVATION @umang_shah

As the Global Director of Digital Engagement for McDonald’s Corporation, Sosti Ropaitis is responsible for the strategic alignment, creation and syndication of global brand expressions as well as identifying new media, trends, and technologies in digital and social customer ecosystems. During his 5 years with McDonald’s Sosti has been the Global Digital & Social Media Lead for the London 2012 Summer Olympics, the Sochi 2014 Olympic Winter Games, and the FIFA World Cup Brazil 2014, where he was responsible for the YouTube content creation and overall digital strategy for the #FryFutbol campaign.

SOSTI ROPAITIS GLOBAL DIRECTOR DIGITAL ENGAGEMENT, MCDONALD’S CORPORATION @SostiR

As Global Lead of Consumer Engagement, Media Strategy and Brand Partnerships for Gap in NYC, Tricia Nichols is responsible for developing a global consumer-forward media approach that redefines consumer and brand interactions, including customized partnerships, emerging media, branded entertainment and shopper media. Prior to this role, Tricia was a Managing Partner at MediaCom. Before joining MediaCom, Tricia held simultaneous roles as Senior Media Lead of Portfolio Platforms at PepsiCo and Group Media Director at TracyLocke.

TRICIA NICHOLS GLOBAL SR. DIRECTOR, CONSUMER ENGAGEMENT & PARTNERSHIP STRATEGY, GAP BRAND, GAP INC. @tricianichols


Speakers

David Teicher is Chief Content Officer at Brand Innovators, managinging content for the 30-plus live summit programs and dozens of special events Brand Innovators produces annually, and contributing thought-leadership to Brand-Innovators.com and related content. David joined Brand Innovators in June from Ad Age, where he worked since 2010, most recently as Social Media and Event Content Manager. He also contributed columns and articles to AdAge.com, with a special emphasis on emerging media, technology and start-ups. In 2012 he helped launch Brand H@cker, which he continued to manage.

DAVID TEICHER EDITOR AND CHIEF CONTENT OFFICER, BRAND INNOVATORSI @aerocles

Chris Thorne is the Vice President of Global Marketing, Media & Mobile Acquisition at Electronic Arts (EA), where he’s been based since 2010. He oversees all marketing & media spend for EA products in console and mobile gaming, including EA SPORTS Madden, The Sims, Battlefield & Plants vs. Zombies. Chris leads a team of creative marketers and media strategists, in-house media buyers, mobile acquisition experts, network engagement professionals and growth product managers and engineers. His team is focused on being market leaders in both the ‘art’ (creative) and ‘science’ (data) of marketing, pairing great creative with data-driven marketing.

CHRIS THORNE VICE PRESIDENT, GLOBAL MARKETING, MEDIA & MOBILE ACQUISITION, ELECTRONIC ARTS

Marc Sternberg is a co-founder of Brand Innovators, a leading producer of conferences for the advertising and emerging technology industries. Prior to that, Marc was president and COO of AlwaysOn from 2007-2011. At that Silicon Valley-based firm he produced over 20 successful conferences in the digital media, clean technology and cloud computing sectors. Earlier in his career Marc was the vice president of advertising sales for The Hollywood Reporter, a position he held from 1989-2007. He has served on the boards of numerous charitable and non-profit organizations, including Make-A-Wish Foundation of Los Angeles and the Anti-Defamation League/LA.

MARC STERNBERGCO-FOUNDER, BRAND INNOVATORS@MarcSternberg1

David Staas brings to NinthDecimal more than 15 years of marketing and product experience in both the mobile and advertising industries. David has been a part of numerous mobile start-ups and is extremely passionate about the location-based media and advertising industry. As President of NinthDecimal, he is responsible for the company’s go-to-market strategy and business execution, with direct responsibility for marketing, product management and engineering. Before joining NinthDecimal, David was VP of Marketing at Ad Infuse, where he built a premium mobile network as well as a mobile ad platform deployed by some of the largest global mobile operators.

DAVID STAASPRESIDENT, NINTHDECIMAL


Chris Westall is the Senior Director of Product & Program Management – Digital Commerce for Walgreens, leading the team responsible for Walgreen’s digital commerce product vision, strategy and execution across all our omni-channel initiatives and all online properties. Prior to joining Walgreens in February he was Director and General Manager of eCommerce Experience for Sears Holdings Corporation and led the eCommerce experience organization for Sears Holdings, one of the Top 50 retailers in the world.

CHRIS WESTALL SENIOR DIRECTOR, PRODUCT & PROGRAM MANAGEMENT – DIGITAL COMMERCE, WALGREENS @cwestall

Adam Weinroth is OneSpot’s Chief Marketing Officer. With more than a decade and a half of experience as a marketing executive, entrepreneur and internet product innovator, Adam brings numerous marketing leadership experiences to OneSpot. Most recently, Adam served as Executive Director of Product Marketing for Spiceworks, a leading vertical social network with more than 2M members in the SMB technology space. Prior to Spiceworks, Adam was Vice President of Strategic Marketing for Demand Media (NYSE:DMD) where he worked to craft the company’s brand strategy and identity in connection with Demand’s public trading debut on the New York Stock Exchange.

ADAM WEINROTHCHIEF MARKETING OFFICER, ONESPOT

Speakers

Toni Wallace is the Senior Director of Strategic Marketing at Columbia Records Creative Agency. She is responsible for brand partnerships and platform development initiatives for the west coast. Toni has spent the last ten years of her career in marketing and new business development in technology, entertainment, and new media. Prior to joining Columbia, Toni worked for a number of leaders in the industry including Warner Music, Beats by Dr. Dre, Billboard Magazine, and Microsoft.

TONI WALLACE SENIOR DIRECTOR, STRATEGIC MARKETING, SONY MUSIC ENTERTAINMENT


Advisory Board

LASTON CHARRIEZSVP MARKETING, WESTERN UNION

CHARLIE COLECEO,THE LINE

CHRIS CHESEBROASST. VP, US MEDIA INVESTMENTS,L’OREAL USA

B. BONIN BOUGHVP, GLOBAL MEDIA & CONSUMER ENGAGEMENT, MONDELEZ INTERNATIONAL

JORGE FONTANEZVP, MARKETING MANAGER, CHASE COMMUNITY GIVING, J.P. MORGAN CHASE

MARC FONZETTIDIRECTOR OF MEDIA STRATEGY & INVESTMENT, VERIZON WIRELESS

MADHUR AGGARWAL VICE PRESIDENT, STRATEGY, OFFICE OF CMO, SAP

ERICK DICKENSVICE PRESIDENT, MARKETING, KING’S HAWAIIAN

DOUGLAS BUSKGLOBAL GROUP DIRECTOR - DIGITAL COMMUNICATIONS & SOCIAL MEDIA, THE COCA-COLA COMPANY

NICOLE FRALEYAVP DIGITAL MARKETING, VICTORIA’S SECRET


ADAM KMIECSENIOR DIRECTOR, SOCIAL MEDIA AND CONTENT, WALGREENS

VICTOR LEEVP DIGITAL BRAND MARKETING, HASBRO

JOHN KOLLERVP, PLATFORMS MARKETING, SONY PLAYSTATION (SCEA)

ELLIOT LUMVP STRATEGIC MARKETING,COLUMBIA RECORDS

JASON JOHNCHIEF MARKETING OFFICER, PUBLISHERS CLEARING HOUSE

SCOTT HUDLERVICE PRESIDENT-GLOBAL CONSUMER ENGAGEMENT, DUNKIN’ BRANDS

KIRK HEINLEINDIRECTOR, MARKETING COMMUNICATIONS, GLOBAL MARKETS ADVERTISING, AT&T

MICHAEL MASVP, DIGITAL BANKING, STRATEGIC PLANNING, BANK OF AMERICA

Advisory Board

MAYUR GUPTA GLOBAL HEAD, MARKETING TECHNOLOGY AND INNOVATION, KIMBERLY-CLARK

IAN GOMARPRESIDENT,SHAQUILLE O’NEIL ENTERPRISES


Advisory Board

JONATHAN STEPHENHEAD OF DIGITAL COMMERCE & AIRLINE INNOVATION, MARKETING, SILVER AIRWAYS

MARC PATRICKSENIOR BRAND DIRECTOR,NIKE EAST

MASON NELDERDIRECTOR OF SOCIAL & DIGITAL STRATEGY, VERIZON

UMANG SHAHGLOBAL DIRECTOR, SOCIAL MEDIA & DIGITAL MARKETING, CAMBELL SOUP COMPANY

ASHWIN NATHANMARKETING DIRECTOR, DIGITAL, FRITO LAY PORTFOLIO, PEPSICO

DEB RADCLIFFSENIOR VP MARKETING, WEST MARINE

ANDREW MARKOWITZ DIRECTOR, GLOBAL DIGITAL STRATEGY, GE

JOHN STARKWEATHEREXECUTIVE DIRECTOR, DIGITAL MARKETING, MOBILE AND BUSINESS SOLUTIONS, AT&T

MERYL TRUFFELMAN MACUNEVICE PRESIDENT, GLOBAL DIGITAL MARKETING, ESTÉE LAUDER

PAUL MARCUMHEAD OF GLOBAL DIGITAL INNOVATION, BLOOMBERG MEDIA


COLLIN T. WESTCOTT-PITTVP MARKETING, HEINEKEN, HEINEKEN USA

GREGG WEISSVP/BUSINESS LEADER, SOCIAL MEDIA,US DIGITAL MARKETING,MASTERCARD WORLDWIDE

Advisory Board

CHRIS THORNE GLOBAL VICE PRESIDENT, MEDIA & MARKETING, ELECTRONIC ARTS

JON SUAREZ-DAVISVICE PRESIDENT, GLOBAL MEDIA AND DIGITAL STRATEGY, KELLOGG COMPANY

CHAD STUBBSSR. DIRECTOR, MEDIA STRATEGY & INVESTMENT, PEPSICO


Strategic Advisors

JOEL EWANICKVP AND GLOBAL CHIEF MARKETING OFFICER@Joel Ewanick

SCOTT MCNEALYCHAIRMAN WAYIN, FOUNDER CURRIKI, AND FORMER CEO OF SUN MICROSYSTEMS@ScottMcnealy

TED RUBINSTRATEGIC ADVISOR AND ACTING CMO, BRAND INNOVATORS@TedRubin

BRIAN SOLISAUTHOR AND PRINCIPAL ANALYST, ALTIMETER GROUP@BrianSolis


Title Sponsors

AOL, Inc. is a brand company, committed to continuously innovating, growing, and investing in brands and experiences that inform, entertain, and connect the world. The home of a world-class collection of premium brands, AOL creates original contentthat engages audiences on a local and global scale. We help marketers connect with these audiences through effective and engaging digital advertising solutions. @AOL

Dynamic Signal helps companies build direct relationships with the people who love their brands by engaging them with compelling content, marketing messages and offers. Our platform provides brands a single, comprehensive dashboard to be successful social content marketers and to measure ROI. With rich content marketing and social CRM features, brands can identify, engage and reward their advocates. The brand’s advocates which include customers, fans, employees and influencers can create, share and promote relevant content through their social channels, resulting in a measurable increase in awareness, interest, purchase and loyalty. @dynamicsignal

Dstillery has built its foundation on helping marketers target prospects scientifically proven to most likely care about their brand. Our acquisition of EveryScreen Media, an early innovator in mobile media buying and targeting, allows us to capture a whole new level of insight about those prospects. Adding location and device data to browser and offline intelligence gives us the ingredients, tools and techniques to deliver value at a whole different level. All of that has evolved into Dstillery, where billions of consumer signals and billions of available impressions are distilled across all screens. @dstillery

inPowered delivers the highest engagement with promoted content by enabling brands to discover and promote content from the top experts. Our algorithm determines the top experts in any topic, shows brands what those experts are saying about them, and enables brands to drive people to engage with that content. We are in the credible content business, not the clickbait business. inPowered is headquartered in San Francisco with offices in New York and is backed by Rho Ventures and Relay Ventures. @inpwrd


Title Sponsors

Livefyre helps companies engage consumers through a combination of real-time conversation, social curation and social advertising. With Livefyre’s social CMS, brands can integrate real-time social content into their websites, mobile apps, advertisements and television broadcasts to increase viewer engagement, boost website traffic and drive revenue. As the fourth largest network online, Livefyre is powering real-time social experiences for over 550 leading brands including American Idol, AOL, Bravo, CBS, Conde Nast, Cox Media Group, Dow Jones/WSJ, FOX Sports, and Unilever. Livefyre acquired social storytelling platform Storify in September 2013 and Social Application Provider Realtidbits in November 2013. @Livefyre

As the world’s leading content marketing and syndication platform, NewsCred provides brands and publishers with access to fully-licensed articles, images and video from over 2,500 world-class sources. NewsCred empowers brands and publishers to drive new revenue by delivering the content their audiences want and share. Combining powerful curation technology and an experienced editorial team, NewsCred builds custom content solutions to global clients, including niche editorial sections, thought leadership portals, email marketing and social media campaigns. @Newscred

Kargo is a mobile-first brand advertising company that pairs the most recognizable brands in the world with premium publishers for measurable mobile marketing success. With a scalable platform covering all major verticals, we make it possible to deliver highly impactful rich media, native and video creative with 100% transparency. In addition to being an OnMobile Top 100 winner for three consecutive years, Kargo is the recipient of multiple industry awards including a 2010 Digiday award for Best Mobile App Content and 2014 OMMA awards for Best Rich Media Execution. @Kargo

inPowered delivers the highest engagement with promoted content by enabling brands to discover and promote content from the top experts. Our algorithm determines the top experts in any topic, shows brands what those experts are saying about them, and enables brands to drive people to engage with that content. We are in the credible content business, not the clickbait business. inPowered is headquartered in San Francisco with offices in New York and is backed by Rho Ventures and Relay Ventures. @inpwrd


Title Sponsors

Tongal is changing the way creative work gets done, by making it accessible to people everywhere. Its open platform enables brands, businesses and causes to tap into a global creative network, providing an inexhaustible resource for fresh ideas and insights, as well as superior film talent. Creatives participate on a level playing field, accessing work that has historically not been available. Tongal’s process allows creatives and brands to focus on what they do best. The result is outstanding work delivered with incredible speed and efficiency.Creativity set free. Tongal is based in Santa Monica, California. @Tongal

Premiere Sponsors

MOËT HENNESSY USA is the leading importer and marketer of luxury wines and spirits in the U.S. The Moët Hennessy portfolio includes renowned brands such as: Hennessy Cognac; Moët & Chandon, Dom Pérignon, Krug, Veuve Clicquot and Ruinart champagnes, Belvedere, Grand Marnier; Glenmorangie and Ardbeg single malt Scotch whiskies, and fine wines, including Cheval des Andes, Terrazas de Los Andes, Cape Mentelle, Cloudy Bay, Newton Vineyard and Domaine Chandon California sparkling among others. Moët Hennessy has a strong consumer focus with an uncompromising commitment to building luxury brands. @HennessyUS

Belvedere is the world’s original luxury vodka. We are defined by our Polish heritage and premium ingredients. We are admired for our efforts to innovate. Belvedere’s creations are a symbol of luxury and craftsmanship recognized all over the world. Our passion for vodka and the people who enjoys it brings forth our innate desire to delight with out award winning vodkas. Each one as unique as the individual who consumes it. @BelvedereVodka

NinthDecimal is the leading mobile audience intelligence platform building the most comprehensive understanding of people by connecting their digital and physical lives. Through a combination of data and proprietary technology, NinthDecimal provides Fortune 500 companies, brands and agencies a unique view of today’s consumer, informing media strategies and enabling optimal campaign ROI across digital. Our data is built on one trillion data points from over one billion devices, allowing us to create customized audience segments with the scale to drive meaningful business results. @ninthdecimal


Premiere Sponsors

Opal is the leader in collaborative planning for brand marketing teams. Opal’s cloud-based enterprise platform simplifies the planning and management of a brand’s content across any digital marketing channel. Many of the world’s leading brands use Opal to collaboratively plan and manage their brand content, including Target, Nestlé, Burberry and NASA. To learn more visit workwithopal.com and connect with us @workwithopal and join the #planforcontent conversation.

Los Angeles-based Mozaic Branding is a cutting edge, new media branding agency that connects top talent with the biggest brands. Their mission is to streamline the process, give brands what they pay for and talent what they’re worth. Mozaic represents the deal. The company is powered by industry veterans including CEO Fran Solomita (formerly of Maker Studios), Mike Bienstock (founder of Semaphore Family of Businesses), Peter Bray (former director of digital for Saatchi & Saatchi), Todd Grossman (X-games athlete turned writer, director and producer), Nate Higgins (co-founder of Semaphore) and Rafi Mamalian (former EVP of sales at Collective Digital Studio. mozaicbranding.com

Moosylvania was founded in 2003 as an independent ad agency full of independent thinkers. We create branding, experiential, social media and promotions using Digital EQ. What’s this Digital EQ you ask? Our people combine emotional quotient (the ability the interpret human emotion) and digital insight to create meaningful friendships between people and brands. It’s common knowledge around here that marketing is temporary, but relationships are lasting. So to build those brand relationships, we treat “users” like individuals, “consumers” like people, and “followers” like friends. @Moosylvania

OneSpot marries content marketing with the power, data intelligence, and infrastructure of online advertising. OneSpot’s platform turns owned and earned content into native advertising that drive positive business outcomes. Big data machine learning is applied to place native ads with the highest efficacy across all web traffic sources, and then makes use of viewer behavior data for re-targeting sequencing to optimize the content-to-conversion funnel. OneSpot has been running content ad campaigns in private preview since March 2012. Clients have represented B2B, B2C, and CPG companies. The system is now in public beta and live with display ads today, but will shortly support other channels, including: mobile, Facebook, Twitter, LinkedIn and AdWords/AdSense. @OneSpot


Premiere Sponsors

Qualia, an Intent targeting pioneer, empowers marketers with the ability to respond to real-time expressions of consumer intent. Our Intent Quality™ Decision Engine creates a composite of multiple intent signals from a consumer and overlays our targeting capabilities to reach a marketer’s most qualified audience. Our technology then targets that consumer across any or all of their devices (mobile, tablet, laptop, desktop) and platforms (web, app) with any type of IAB-standard creative. Qualia’s proprietary Return on Intent™ Analytics Suite measures campaign success “beyond the click” – helping marketers understand how they have influenced a consumer’s journey toward purchase. In market since 2011, Qualia is led by Kathy Leake, CEO (co-founder Media6Degrees/Dstillery) and Niels Meersschaert, CTO (founding Principal Architect of Magnetic) who are committed to defining the next generation of intent targeting. Qualia is headquartered in NYC and has offices in Chicago, Los Angeles, San Francisco, Detroit, Boston, and Atlanta. For additional information, visit qualia-media.com.

Predictive Science is a software company focused on helping Fortune 1000 marketers discover and capture the value of their data. We are the pioneers of big data analytics for marketing. We pride ourselves in being able to understand business problems and deliver solutions with the mind of a data scientist. The purpose of our products is to create transparency, foster a spirit of accountability, and build the foundation for predictive analysis. We are data scientists who know marketing. @PredictiveSc

Documents

Brand Innovators Mega-Trends @CES 1-5-15