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Brand innovation M.A.Marketing & InnovationMaster of Arts
Dr. Thomas Suwelack, Deputy Professor
Do you want to know how to innovate brands and apply digital technologies to explore new ways of marketing?
At Brand Academy you will learn, how brand thinking works in the digital landscape. Our internationally experienced professors will prepare you for a successful career in the global brand and marketing industry as well as in customer experience management.
YOUR CAREER AS A BRAND iNNOvATOR
“People don’t just want to
consume. They connect certain
emotions with a purchase of
certain brands. Addressing these
emotions at every touchpoint
of the customer journey is
an art that is indispensable in
the digital age.”
Juliana Mara Ferreira Martins, Brazil, Master Student
“Being a student at Brand Academy
is great: The professors are highly skilled
and have extensive experience, plus
they are friendly and always make sure the
students feel welcome.
i could see from day one
that applying for a
master‘s programme at
Brand Academy was my
best decision as a student.“
CU
RR
iCU
LU
M
5GOOD REASONS TO CHOOSE OUR MASTER PROGRAMME
RelevantFocusing on key business topics branding & marketing, innovations, digitalisation and customer experience
internationalIntercultural community of students and lecturers ensuring a global perspective
Practice-orientedMerging scientific thinking with practical experience and individual skill development to make you more than ready for your professional career
ExclusiveLimited number of students provi-ding a creative, inspiring, personal atmosphere
Career-orientedOur target is to build an active network for your future
STUDENTS FROM ALL OvER THE WORLD
in digital times, the rules of the game are constantly changing, therefore innovation is at the core of your studies. Besides the basics of brand thinking, you dive into the world of digital technologies and new platforms. in small groups and a creative atmosphere, you will upgrade your soft skills such as innovative thinking and teamwork.
You can also attend modules from the Entrepreneurship and Design tracks.
BRANDiNNOvATiON
DiG
iTA
L
BR
AN
DiN
G
iNT.
BR
AN
D C
OM
MU
NiC
AT
iON
&
EX
PE
RiE
NC
E
BRAND BOOTCAMP
DA
TA
S
CiE
NC
E
BR
AN
D T
HiN
KiN
GDiGiTAL CUSTOMER
MANAGEMENT
ARTiFiCiAL iNTELLiGENCE
MARKET RESEARCH & CONSUMER PSYCHOLOGiE
DiGiTAL TECHNOLOGiES & DEvELOPMENT
Leading brand companies and
established agencies are
waiting for your input. in boot
camps and practical projects,
you will tackle challenges and
find solutions to real business
problems of well-known
companies, agencies and start-
ups – both in Hamburg and
abroad, if you wish. This allows
you to contribute your ideas and expand your professional
network by making valuable contacts.
Our project partners include, among others: Beiersdorf,
Bosch, Dior, Henkel, Kellogg’s, Leica, Thjnk.
THE PRACTiCAL PROJECTS:
Josh Kongmany, United States of America, Master Student
“At the Brand Academy, i
study alongside people from
all around the world. i think
it’s interesting to see how
my classmates approach
problems and generate ideas,
because their methods are
different from how i think
and perceive the world.
viewing problems from various cultural
perspectives helps us come up with new
and creative solutions.”
Your study programme provides you with digital and business know-how for innovative marketing and brand management. Due to our unique focus on brand thinking and innovation, as well as our intercultural orientation and connection to China, you will be well prepared for the complex strategic tasks at global brand companies.
As a graduate of Marketing & innovation you can choose from a wide variety of careers, such as: Brand Manager, Online Marketing Manager, Social Media Manager or Digital Marketing Strategist.
YOUR CAREER PROSPECTS
Dates:winter semester (October, 1st) summer semester (April, 1st)
Duration:3 semesters full-time at 90 CP or part-time 24 months at 90 ECTS. Track shortening is possible if credit is recognised.
Are you interested in our Masters programme?
Prof. Dr. Yonca Limon-CalisanProfessor Management and
Vice President (Research)
6 years of marketing experience in food sector, 10 years of international
academic experience in Germany, USA and China, nominated for
various awards; DAAD scholarship
OU
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OP
TE
AM
Ov
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v
Please contact our Study Advisor for Master Programme:
Anna ProkhorenkoFon +49 40 380 893 56-23Mail [email protected] anna_brand_academy
Application Deadlines: September, 15th March, 15th
Language: English or German
Location: Hamburg
Degree: Master of Arts (M.A.)
Fo
to: H
art
mu
t N
äg
ele
Brand Academy University of Applied Sciences Rainvilleterrasse 4 | 22765 Hamburg | Germany | [email protected]
www.brand-acad.de
Dr. Thomas Suwelack Deputy Professor Management
8 years as a management consultant for clients such as BMW, vodafone, Metro, ProSiebenSat.1, studied business administration at the University of Münster, ph. D. in Marketing
Prof. Dipl. Des. Michael JonasProfessor Design
Former Creative Director with long- standing experience at creative and digital agencies, 50+ international awards for creativity and design, 10+ years of university teaching experience